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Author: Jim Sterne Publisher: Wiley ISBN: 9780471382584 Category : Computers Languages : en Pages : 0
Book Description
A comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy. Written by internationally recognized Web marketing expert Jim Sterne, this book clearly explains these technologies and demonstrates how companies of all sizes can use them to create and maintain cutting-edge customer service sites. Completely updated for today's technically-savvy readers, this Second Edition covers all the bases. You'll learn the steps needed to make the transition from your current customer support to the Web. You'll also find valuable information on how to improve your existing site in order to save money and provide better quality support. And with the help of numerous case studies from a variety of different industries, you'll discover how other companies create and maintain their Web sites. This book will help you: * Create a service plan that takes full advantage of the Web's potential * Determine the best way to present your company's information on the Web * Effectively manage e-mail * Find out exactly what your customers want and measure their satisfaction * Examine how others are using networked computer communications * Utilize extranets to lock in customers and channel partners and lock out competitors Visit our Web site at www.wiley.com/compbooks/
Author: Jim Sterne Publisher: Wiley ISBN: 9780471382584 Category : Computers Languages : en Pages : 0
Book Description
A comprehensive guide to taking full advantage of the Internet for customer care A dynamic customer service Web site can dramatically increase customer loyalty and provide a competitive edge that all companies strive to achieve. But in order to run a successful site, you must know the latest technologies and understand how to integrate them into your business strategy. Written by internationally recognized Web marketing expert Jim Sterne, this book clearly explains these technologies and demonstrates how companies of all sizes can use them to create and maintain cutting-edge customer service sites. Completely updated for today's technically-savvy readers, this Second Edition covers all the bases. You'll learn the steps needed to make the transition from your current customer support to the Web. You'll also find valuable information on how to improve your existing site in order to save money and provide better quality support. And with the help of numerous case studies from a variety of different industries, you'll discover how other companies create and maintain their Web sites. This book will help you: * Create a service plan that takes full advantage of the Web's potential * Determine the best way to present your company's information on the Web * Effectively manage e-mail * Find out exactly what your customers want and measure their satisfaction * Examine how others are using networked computer communications * Utilize extranets to lock in customers and channel partners and lock out competitors Visit our Web site at www.wiley.com/compbooks/
Author: Bill Price Publisher: John Wiley & Sons ISBN: 1118039394 Category : Business & Economics Languages : en Pages : 341
Book Description
In this groundbreaking book, Bill Price and David Jaffe offer a new, game-changing approach, showing how managers are taking the wrong path and are using the wrong metrics to measure customer service. Customer service, they assert, is only needed when a company does something wrong—eliminating the need for service is the best way to satisfy customers. To be successful, companies need to treat service as a data point of dysfunction and figure what they need to do to eliminate the demand. The Best Service Is No Service outlines these seven principles to deliver the best service that ultimately leads to "no service": Eliminate dumb contacts Create engaging self-service Be proactive Make it easy to contact your company Own the actions across the company Listen and act Deliver great service experiences
Author: Karen Leland Publisher: John Wiley & Sons ISBN: 1118052730 Category : Business & Economics Languages : en Pages : 409
Book Description
Customer Service For Dummies, Third Edition integrates the unbeatable information from Customer Service For Dummies and Online Customer Service For Dummies to form an all-in-one guide to customer loyalty for large and small businesses alike. The book covers the fundamentals of service selling and presents up-to-date advice on such fundamentals as help desks, call centers, and IT departments. Plus, it shows readers how to take stock of their customer service strengths and weaknesses, create useful customer surveys, and learn from the successes and failures of businesses just like theirs. Karen Leland and Keith Bailey (Sausalito, CA) are cofounders of Sterling Consulting Group, an international consulting firm specializing in quality service consulting and training for such clients as Oracle, IBM, Avis, and Lucent.
Author: DAVID L. ELWOOD Publisher: AuthorHouse ISBN: 1491844434 Category : Business & Economics Languages : en Pages : 200
Book Description
In the Two Factor Theory of Customer Service, author David L. Elwood nudges the entire field of customer service toward becoming a professional discipline. Customer service is not a casual, do-it-if-you-think-of-it aspect of business; customer service is a real business product that stands beside the primary product of every business enterprise; it is inescapable and it is inextricably tied to profits. Elwood uses easy to follow ideas that open the door to fresh, persuasive perceptions of the fundamental dimensions of customer service events: accessible, emotional, temporal, informational, solutional, aptitudinal, and relational. The essence of Elwoods message is that the more clearly and deeply one understands customer service events, the more effective he or she will become at delivering customer service straight to the customer. And, as powerful, empirical research findings have shown, delivery of Superior Customer Service goes hand in hand with superior profits. The Two Factor Theory of Customer Service will delight everyone looking for a systematic approach to understanding and classifying the seemingly unending differences found in published examples of Superior Customer Service, and it will brighten the pathway for each provider seeking to increase profits. Without question, you ARE in the customer service business --- the only question is whether you are doing it well. Want a quick read at the airport terminal thatll entertain more than transform? Two Factor Theory of Customer Service isnt it! Elwood skips the clichs while delivering a perfect balance of theory and immediate application that will change how you see your customers, and more importantly how your customers will see you (again and again and again...). Jay Martinson, Ph.D. Chair, Communications Department, Olivet Nazarene University
Author: Ron Karr Publisher: Penguin ISBN: 1101198532 Category : Business & Economics Languages : en Pages : 366
Book Description
You're no idiot, of course. You skillfully manage your kids' temper tantrums, diplomatically handle office politics, and even pleasantly deal with your friends' bickering. But when it comes to handling customer service, you feel utterly lost. It's time to make great customer service an indispensable part of your daily operation! The Complete Idiot's Guide® to Great Customer Service teaches you how to create the "Service Difference"—service that genuinely pleases your customers and sets your organization apart from the pack.
Author: John R. Patterson Publisher: ReadHowYouWant.com ISBN: 1459626834 Category : Business & Economics Languages : en Pages : 370
Book Description
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder to please than ever. Picky, Fickle, Vocal, Wired, and Vain - they have very little tolerance for error and are ready to spread the word quickly over the internet when things go wrong. If a company s customer service doesn t adapt ...
Author: Jenny Hayes Publisher: Gower Publishing, Ltd. ISBN: 9780566080050 Category : Customer services Languages : en Pages : 196
Book Description
Jenny Hayes and Frances Dredge offer a concise introduction to the business reasons for building good relationships with customers, and also examine the management framework of customer service.
Author: Patricia B. Seybold Publisher: Crown Business ISBN: Category : Business & Economics Languages : en Pages : 392
Book Description
Discusses how to create electronic commerce strategies designed to meet the specific needs of a business' customers by looking at real companies.
Author: Jim Sterne
Author: Jim Sterne
Author: Bill Price
Author: Karen Leland
Author: DAVID L. ELWOOD
Author: Ron Karr
Author: 
Author: John R. Patterson
Author: Jenny Hayes
Author: John A. Woods
Author: Patricia B. Seybold