Customer Sense PDF Download

Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Customer Sense PDF full book. Access full book title Customer Sense by Aradhna Krishna. Download full books in PDF and EPUB format.

Customer Sense

Customer Sense PDF Author: Aradhna Krishna
Publisher: Springer
ISBN: 1137346051
Category : Business & Economics
Languages : en
Pages : 200

Book Description
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
➤