Customer Profitability A Complete Guide - 2019 Edition PDF Download
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Author: Gerardus Blokdyk Publisher: 5starcooks ISBN: 9780655545958 Category : Languages : en Pages : 316
Book Description
What is the nature and purpose of this investment? Were there secondary benefits to the measurement of productivity that were identified in the case studies other than cost savings? How can customer segmentation and targeted marketing programs that focus on customer profitability avoid ignoring customers with low current returns and high potential ? How much money does the business need to borrow? What market segment niche will your business pursue to gain customers now served by competing organizations? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer profitability investments work better. This Customer profitability All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Customer profitability Self-Assessment. Featuring 984 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer profitability improvements can be made. In using the questions you will be better able to: - diagnose Customer profitability projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer profitability and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer profitability Scorecard, you will develop a clear picture of which Customer profitability areas need attention. Your purchase includes access details to the Customer profitability self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer profitability Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Gerardus Blokdyk Publisher: 5starcooks ISBN: 9780655545958 Category : Languages : en Pages : 316
Book Description
What is the nature and purpose of this investment? Were there secondary benefits to the measurement of productivity that were identified in the case studies other than cost savings? How can customer segmentation and targeted marketing programs that focus on customer profitability avoid ignoring customers with low current returns and high potential ? How much money does the business need to borrow? What market segment niche will your business pursue to gain customers now served by competing organizations? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer profitability investments work better. This Customer profitability All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Customer profitability Self-Assessment. Featuring 984 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer profitability improvements can be made. In using the questions you will be better able to: - diagnose Customer profitability projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer profitability and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer profitability Scorecard, you will develop a clear picture of which Customer profitability areas need attention. Your purchase includes access details to the Customer profitability self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer profitability Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: John A. Goodman Publisher: HarperChristian + ORM ISBN: 0814433898 Category : Technology & Engineering Languages : en Pages : 279
Book Description
Customer Experience 3.0 provides firsthand guidance on what works, what doesn't--and the revenue and word-of-mouth payoff of getting it right. Between smartphones, social media, mobile connectivity, and a plethora of other technological innovations changing the way we do almost everything these days, your customers are expecting you to be taking advantage of it all to enhance their customer service experience far beyond the meeting-the-minimum experiences of days past. Unfortunately, many companies are failing to take advantage of and properly manage these service-enhancing tools that now exist, and in return they deliver a series of frustrating, disjointed transactions that end up driving people away and into the pockets of businesses getting it right. Having managed more than 1,000 separate customer service studies, author John A. Goodman has created an innovative customer-experience framework and step-by-step roadmap that shows you how to: Design and deliver flawless services and products while setting honest customer expectations Create and implement an effective customer access strategy Capture and leverage the voice of the customer to set priorities and improve products, services and marketing Use CRM systems, cutting-edge metrics, and other tools to deliver customer satisfaction Companies who get customer service right can regularly provide seamless experiences, seeming to know what customers want even before they know it themselves…while others end up staying generic, take stabs in the dark to try and fix the problem, and end up dropping the ball. Customer Experience 3.0 reveals how to delight customers using all the technological tools at their disposal.
Author: Gerardus Blokdyk Publisher: 5starcooks ISBN: 9780655547457 Category : Languages : en Pages : 314
Book Description
How much money does the business need to borrow? Were there secondary benefits to the measurement of productivity that were identified in the case studies other than cost savings? What value-added activities are needed in order to accomplish a mission, deliver a service, or meet customer demand? Is there any correlation between size of service area for the delivery of a given service and efficiency and/or effectiveness? How many competitors, are there in the marketplace and what are competitive characteristics? This exclusive Profitability analysis self-assessment will make you the reliable Profitability analysis domain standout by revealing just what you need to know to be fluent and ready for any Profitability analysis challenge. How do I reduce the effort in the Profitability analysis work to be done to get problems solved? How can I ensure that plans of action include every Profitability analysis task and that every Profitability analysis outcome is in place? How will I save time investigating strategic and tactical options and ensuring Profitability analysis costs are low? How can I deliver tailored Profitability analysis advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Profitability analysis essentials are covered, from every angle: the Profitability analysis self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Profitability analysis outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Profitability analysis practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Profitability analysis are maximized with professional results. Your purchase includes access details to the Profitability analysis self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Profitability analysis Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Jeffrey Gitomer Publisher: John Wiley & Sons ISBN: 1119647231 Category : Business & Economics Languages : en Pages : 224
Book Description
Discover the lost secrets of accomplishment and achievement! Do you want to do more, accomplish more? Of course you do, everyone does. So, what’s stopping you? Get Sh*t Done not only shows you what’s preventing you from daily achievement, it provides the tools and the strategies to help you get to where you want to be. Get Sh*t Done is much more than just the title of this book, it’s the method that unlocks the secrets of accomplishment and achievement—the GSD Secret Formula. In this book, you will learn to identify and implement the elements of superior productivity, eliminate the causes of procrastination, and achieve the best possible outcomes in business and in life. This valuable guide gives you a comprehensive, step-by-step plan for achieving maximum productivity. Bestselling author and "King of Sales" Jeffrey Gitomer guides you through each aspect of the GSD process, from attitude, desire, and determination, to goals, productivity, resilience, and fulfillment. Engaging and easy to read, this book shows you how to discover the best ways to invest your time into productive and profitable actions—and feel great about your achievements. Using the proven, immediately-actionable GSD Formula, you’re on your way to: Doubling your achievements, your work habits, and your income Implementing simple shifts and simple actions that increase positive outcomes Recognizing the early warning signs of procrastination and reluctance Eliminating the major GSD distractions that hold you back Discovering how to select, set, and achieve your goals Get Sh*t Done: The Ultimate Guide to Productivity, Procrastination, & Profitability is a must-have resource for anyone who wants to never again say "I'll do it later" and just get it done.
Author: Dave McNab Publisher: Createspace Independent Publishing Platform ISBN: 9781512138344 Category : Languages : en Pages : 50
Book Description
A practical guide to Customer Profitability Analytics examining why and how to measure Customer Profitability, functional characteristics of world-class Customer Profitability measurement systems and how to manage the systems and implementation of Customer Profitability Analytics solutions. Learn why Customer Profitability Analytics is both important and challenging to implement from one of the world's most experienced practitioners in the field. Authored by Dave McNab, a Canadian Chartered Professional Accountant with over 20 years of hands-on experience delivering Customer Profitability solutions in Banking, Insurance, Brokerage and Loyalty industries throughout the Americas, Middle East, Japan and the UK. Dave is a thought leader, author and conference speaker recognized as a Subject Matter Expert on Customer Profitability globally.
Author: Don Williams Publisher: Createspace Independent Publishing Platform ISBN: 9781725734432 Category : Languages : en Pages : 112
Book Description
Do you want to passionately attract, retain, and win-back loyal customers for unbelievable profitability? Don Williams, CEO, is your guide to quickly and easily elevate your customer service to provide an experience so positive that customers return again and again to do business with you. In this practical, interactive handbook, learn the secrets to lower cost acquisitions, higher conversions, and increased customer life cycles. Add the Wow! factor to your customer service and your clients will recommend your company to others. The Wow! is in the how, and Don Williams shares insights from his 30-year history working with successful Fortune 500 clients. Make romancing your customer a priority and a lifestyle and you'll attract the right clients, keep them longer, and do significantly more business.
Author: John J. Murphy Publisher: John Wiley & Sons ISBN: 0470016345 Category : Business & Economics Languages : en Pages : 416
Book Description
A company exists to make profit, and everything it does is a step towards that goal. Many firms are trying to get closer to their customers, but few realise how crucial this is to corporate value. Indeed, the long-term value of a company is perhaps best described as the sum of future profits from customers, discounted to a present value. Tackling two hot topics in business - CRM and corporate value - and based on a study undertaken by the Customer Management Leadership Group, John Murphy's new book links customer management directly to company profitability for the first time. By implementing its Customer Management Integration Framework, a company can see cash flows for each customer relationship, and use that information to effectively manage key customers for higher and more resilient levels of profitability.
Author: V. Kumar Publisher: Prentice Hall Professional ISBN: 0132716216 Category : Business & Economics Languages : en Pages : 317
Book Description
“This is a milestone book in marketing. Most companies claim they are focused on customers, but even those who are, probably do not take a scientific approach to customer management. Professor V. Kumar is the acknowledged expert on the science of customer management. This important book raises all the key questions in managing customers, provides the analytical tools for optimization, and illustrates these tools with a number of company examples.” —Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University “Delivering lasting client value is at the heart of profitable businesses today. Managing Customers for Profit provides a compelling, empirically-tested approach to significantly enhance traditional customer relationship management initiatives. I highly recommend this book to all those interested in cultivating lasting profitable growth relationships with current and future clients.” —Tim Bohling, Vice President, Market Intelligence, IBM Americas “Executives are too often guided by backward-looking, short-term metrics. This book shows how a focus on Customer Lifetime Value (CLV) can change management toward long-term results by providing a fresh perspective on customer targeting, retention, and loyalty. Highly recommended—it shows you the way toward strategic customer thinking.” —Dave Aaker, Vice-Chairman, Prophet, Author of Brand Portfolio Strategy This book shows you how. Leading marketing expert V. Kumar shows how to use Customer Lifetime Value (CLV) to target customers with higher profit potential…manage and reward existing customers based on their profitability…and invest in high-profit customers to prevent attrition and ensure future profitability. Kumar introduces customer-centric approaches to allocating marketing resources for maximum effectiveness…pitching the right products to the right customers at the right time…determining when a customer is likely to leave, and whether to intervene…managing multichannel shopping… even calculating a customer’s referral value. Drawing on his extensive experience consulting with world-class marketing organizations, Kumar illuminates the challenges of transitioning from a product-centric to a customer-centric approach and presents proven solutions. Simply put, this book’s techniques offer marketing executives a complete framework for linking their investments to business value—and maximizing the lifetime value of every single customer. Foreword xiii Preface xv Acknowledgments xviii About the Author xix Chapter 1: Introduction 1 Chapter 2: Maximizing Profitability 11 Chapter 3: Customer Selection Metrics 29 Chapter 4: Managing Customer Profitability 59 Chapter 5: Maximizing Customer Profitability 75 Chapter 6: Managing Loyalty and Profitability Simultaneously 93 Chapter 7: Optimal Allocation of Resources across Marketing and Communication Strategies 113 Chapter 8: Pitching the Right Product to the Right Customer at the Right Time 127 Chapter 9: Preventing Attrition of Customers 143 Chapter 10: Managing Multichannel Shoppers 163 Chapter 11: Linking Investments in Branding to Customer Profitability 187 Chapter 12: Acquiring Profitable Customers 205 Chapter 13: Managing Customer Referral Behavior 223 Chapter 14: Organizational and Implementation Challenges 249 Chapter 15: The Future of Customer Management 267 Index 283
Author: Gerardus Blokdyk Publisher: 5starcooks ISBN: 9780655804314 Category : Languages : en Pages : 316
Book Description
How will you measure success? Is the measure of success for Revenue and Customer Management understandable to a variety of people? Is the solution cost-effective? What are the known security controls? How is Revenue and Customer Management data gathered? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Revenue And Customer Management investments work better. This Revenue And Customer Management All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Revenue And Customer Management Self-Assessment. Featuring 944 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Revenue And Customer Management improvements can be made. In using the questions you will be better able to: - diagnose Revenue And Customer Management projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Revenue And Customer Management and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Revenue And Customer Management Scorecard, you will develop a clear picture of which Revenue And Customer Management areas need attention. Your purchase includes access details to the Revenue And Customer Management self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Revenue And Customer Management Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.
Author: Gerardus Blokdyk
Author: Gerardus Blokdyk
Author: John A. Goodman
Author: Gerardus Blokdyk
Author: Jeffrey Gitomer
Author: Dave McNab
Author: Gerardus Blokdyk
Author: Don Williams
Author: John J. Murphy
Author: V. Kumar
Author: Gerardus Blokdyk