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Author: Drew Banks Publisher: John Wiley & Sons ISBN: 9780787956219 Category : Business & Economics Languages : en Pages : 0
Book Description
The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. Customer.Community will help cultivate a mind-set to leverage the collective, untapped power of your customer base.
Author: Drew Banks Publisher: John Wiley & Sons ISBN: 9780787956219 Category : Business & Economics Languages : en Pages : 0
Book Description
The Internet is the world's largest marketplace and provides businesses with the ability to interact with their market in a much more direct and tailored way than ever before. Customer.Community takes a new look at online communities as a source of value for both customers and businesses; it shows how to build an online "customer community" that gives customers a reason to stay loyal. Drew Banks and Kim Daus explain exactly what the customer community is and then reveal the tenets that will make it strong: sustainability, size and scalability, social connectivity, and soul. The authors show how to "communitize" commerce, build a solid base of repeat customers, and create value for the customer, and they explain how to manage a site in a cost-effective way. Customer.Community will help cultivate a mind-set to leverage the collective, untapped power of your customer base.
Author: Stacey Hall Publisher: Berrett-Koehler Publishers ISBN: 1609940377 Category : Business & Economics Languages : en Pages : 234
Book Description
“A step-by-step approach to increasing your happiness, as well as your profitability and success in business . . . A very provocative concept.” —Gerry Myers, author of Targeting the New Professional Woman Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones—even customers who are ultimately more trouble than they’re worth. Attracting Perfect Customers invites readers to move beyond the notions that “business is war” and winning market share means “beating” the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them. Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets. They prove that war-like marketing techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization—the kind of customers it is a pleasure to serve. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers. Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships.
Author: Paul R. Timm Publisher: AMACOM/American Management Association ISBN: 9780814405697 Category : Business & Economics Languages : en Pages : 224
Book Description
This text introduces a programme to aid with customer retention and business growth. There are tactics for consistently exceeding customer expectations through A-Plus value, personality, information, convenience and more.
Author: Martin Newman Publisher: Kogan Page Publishers ISBN: 1789667887 Category : Business & Economics Languages : en Pages : 265
Book Description
Having a customer-centric business model has evolved from being a nice-to-have to a must-have for any organization. A focus on products and services alone is no longer enough to outstrip the competition. In the current digital ecosystem, consumers can instantly compare products, prices and services with the touch of a button from the comfort of their home. Therefore, every organization must now focus on their overall customer experience to achieve the tricky but imperative balance between efficiency and personalization. In The Power of Customer Experience, Martin Newman presents clear data that proves the direct link between customer-centricity with profit and shareholder value. Drawing on examples from well-known companies like JD Sports, Delta Airlines, Lego, Selfridges, BMW, Hilton, Deliveroo and Uber, it analyses how organizations provide the most effective customer experience, and reveals the strategies that have allowed them to succeed. Featuring tips and tools throughout, it will enable readers to understand the impact of customer centricity on some of the best known brands, to gain invaluable insights that can be used to grow emerging brands and revitalize existing brands.
Author: Glen Urban Publisher: Pearson Education ISBN: 013271616X Category : Business & Economics Languages : en Pages : 311
Book Description
Traditional "push/pull" marketing no longer works. Even highly-touted customer relationship initiatives are failing. Smart companies are pioneering an entirely new route to higher margins and sustainable competitive advantage: customer advocacy. This book reveals how it works, why it works, and how to make it work for your company. In today's environment, you must build unprecedented trust among customers who have more information, options, and sophistication than ever. You must transcend "relationship marketing" to focus on maximizing customer interests and deepening customer partnerships. It's not easy. But if you do it, you gain immense opportunities your competitors simply can't touch. Glen Urban offers a complete blueprint for getting there. You'll learn how to improve on all eight elements of customer advocacy, from transparency to partnership. Urban answers frequently asked questions about advocacy strategies, helping you identify and overcome your most significant obstacles. Then, drawing on new case studies, he shows how to align culture, metrics, incentives, and organization, driving effective advocacy throughout your entire organization.
Author: Harley Manning Publisher: Houghton Mifflin Harcourt ISBN: 0547913982 Category : Business & Economics Languages : en Pages : 275
Book Description
For readers of "Delivering Happiness" and "The New Gold Standard"--a revolutionary approach to understanding and mastering the customer experience from Forrester Research.
Author: Arindam Ghosh Publisher: Springer Science & Business Media ISBN: 1461511534 Category : Technology & Engineering Languages : en Pages : 474
Book Description
Power Quality Enhancement Using Custom Power Devices considers the structure, control and performance of series compensating DVR, the shunt DSTATCOM and the shunt with series UPQC for power quality improvement in electricity distribution. Also addressed are other power electronic devices for improving power quality in Solid State Transfer Switches and Fault Current Limiters. Applications for these technologies as they relate to compensating busses supplied by a weak line and for distributed generation connections in rural networks, are included. In depth treatment of inverters to achieve voltage support, voltage balancing, harmonic suppression and transient suppression in realistic network environments are also covered. New material on the potential for shunt and series compensation which emphasizes the importance of control design has been introduced.
Author: Ahmed Al-Durra Publisher: Elsevier ISBN: 0443215014 Category : Technology & Engineering Languages : en Pages : 314
Book Description
Custom Power Devices for Efficient Distributed Energy Systems presents a range of novel ideas and concepts based on renewable energy-fed power generation and control, offering avenues to efficient utilization and improved power quality, and addressing power quality issues such as harmonics compensation, supply current balancing, and neutral current compensation. The book begins by introducing distributed power systems within the global renewable energy context, reviewing different types of renewable energy sources and distributed power generation systems, and detailing custom power device design and modelling. This is followed by individual chapters providing in-depth coverage of specific techniques and applications, with insights into various topologies, as well as control algorithms, used for power control in a range of distributed energy conversion systems, such as solar, wind, hydro, and other power sources. Finally, power quality issues in renewable energy distributed generation are discussed and addressed in detail. This is a valuable resource of researchers, faculty, and advanced students with an interest in power generation systems, renewable energy, and power systems engineering, as well as practicing engineers, R&D professionals, managers, and other industry personnel in the renewable energy sector. - Covers established as well as advanced control algorithms for the operation of custom power devices - Extensively explains circuit design and its testing for solar and wind-based energy conversion systems - Includes simulation results and mathematical modeling of control algorithms - Presents applications of converter topologies in solar, wind, hydro, and other power generation systems
Author: Drew Banks
Author: Drew Banks
Author: Stacey Hall
Author: Paul R. Timm
Author: Martin Newman
Author: David C. Swaddling
Author: Glen Urban
Author: Harley Manning
Author: 
Author: Arindam Ghosh
Author: Ahmed Al-Durra