Customer Perception Towards Online Banking Services PDF Download

Author: Abdullah Omar
Publisher:
ISBN:
Category :
Languages : en
Pages : 24

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Book Description
The Promotion of online banking technology enabled the banks to enhance its operations with cost cutting effectively and efficiently in order to handle daily banking affairs via online banking channel. Customers are being facilitated by reducing their visits in banks and they can carryout their transactions via internet or ATM Machines instead of personally visiting the branches. The researches so far done reveal that mostly the customer of banks are unaware about online banking services and there is a lack of trust among customers on online banking services. Especially Pakistan is far behind the developing countries as a lot of services regarding online banking are not available in Pakistan. This study examines the customer perception, preferences, problems and suggestions about online banking in Pakistan. The study reveals that mostly customers prefer internet banking (IB) services over branch banking due to reliability, convenience, speed, safety and security, cost effectiveness, user-friendly, and error free system. In contrast the parallel finding shows that security problems, lack of trust and knowledge, ATM machine problems etc. affect the adoption decision of customers of internet banking services. The services which are not in Pakistan e.g. Cash depositing facility through ATM machines, “SMS/E-mail Alert” Service, Transfer funds through ATM machines, Payment of utility bills through internet are found most required / demanding services by the customers in this study. This study will helps the banks that how they can improve the level of online banking services in Pakistan and what are the potential issues or services that should be introduced in society to facilitate the customer in a better way and to compete their rivals in banking industry as a whole.

Author: Sakshi Vig
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
Online banking is a turning point for the banking sector in the Covid- 19 pandemic. In this article, we intend to investigate the acceptance of the customers towards online banking by examining the services which are mostly preferred by the customers in the outbreak of coronavirus and also suggesting that banks enhance the user-friendly interface in online banking. The banks have facilitated in providing online banking services to their intended customers by reducing their visits to the branches. This paper is based on an exploratory research sampling technique by conducting a survey through a structured questionnaire which was designed using the 5- point Likert scale and the information gathered from the secondary sources. Karl Pearson's correlation is used to analyze the finding of the data that has been collected. The study reveals that customers mostly prefer online banking services over branch banking due to cost-saving, reliability, convenience, user and environment-friendly system. The consciousness caused due to the lack of knowledge and the cybercrime issue has created a barrier in the path of online banking. We infer that the services such as operations history, standing orders, applying for savings accounts and insurance are least preferred by the users of online banking. The findings of this research will stimulate banks to improve their online banking services which are less availed by their customers. The impact of coronavirus has now reinforced the trend of online banking which is likely to continue even after the crisis passes. Thus, there is a need to develop and strengthen online banking services by focusing on safety and security, trustworthiness and enhancing knowledge of the customers.

Author: Shalendra Singh Rao
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
In today's competitive environment, every bank attempts to build long-term relationships with its clients in order to grow sales, develop loyalty, build resistance to unfavorable brand aspects, and minimize price susceptibility. Any organization's ultimate purpose is profit production, which may be accomplished via client perception and satisfaction. A pleased consumer will return and suggest electronic banking services to others, resulting in increased sales and profits. Banks are no exception, since them, too, live on profit. Client perception and satisfaction are seen as fundamental conditions for customer retention and loyalty, and so contribute to the achievement of economic objectives. Banks are gradually diversifying their operations by offering both online and traditional banking. Internet banking is only a supplement to traditional branch banking. The main objective of this study was to examine the perception of the customers towards e-banking services of the select banks and to study the level of satisfaction of customers on e- banking services of banks. 110 respondents were identified for measuring Customers' Satisfaction towards adoption of technology enabled banking self-services using survey method. To identify the level of satisfaction of customers on e- banking services of banks ranking technique is used. The consumer expects a high degree of satisfaction, since customer expectations in electronic banking are quite high, and competition is fierce, with little diversity in the types of services supplied. As a result, bankers have recognized the critical nature of client happiness in online banking.

Author: Jeffrey F. Rayport
Publisher:
ISBN: 9780000946089
Category : Cable television advertising
Languages : en
Pages : 10

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Book Description
The core of business activity - the process of creating and extracting value - is increasingly shifting from the traditional realm of the physically defined or reality-based, marketplaces to another quite different realm. It is different because it is defined by information. We call it the "marketspace."

Author: Aijaz A. Shaikh
Publisher: Routledge
ISBN: 1351174444
Category : Business & Economics
Languages : en
Pages : 286

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Book Description
Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and payment services is undeniable. Peer2peer (P2P) payments from nonbank services are becoming increasingly commonplace and will shortly be codified by EC (EU?) regulations requiring banks to provide access to consumer data for third-party app developers and service providers. Three major mobile financial systems—mobile banking, mobile payments, and branchless banking—currently dominate the electronic retail banking sector. Although interconnected and interrelated, their business models, regulatory frameworks, and target markets are distinct. This book provides a unified perspective on MFS and discusses its evolution, growth, and future, as well as identifying the frameworks, stakeholders, and technologies used in financial information systems in general and MFS in particular. Academics and researchers in digital and financial marketing will find this book an invaluable resource, as will bank executives, regulators, policy makers, FinTech professionals, and anyone interested in how mobile technology, social media and financial services will increasingly intersect.

Author: Suriya Murthi
Publisher: LAP Lambert Academic Publishing
ISBN: 9783659144493
Category :
Languages : en
Pages : 112

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Book Description
This book was carried out to validate the conceptual model of internet banking. Internet banking is still at infancy stage in the world. Many studies focused on usage of internet banking but many factors on non-usage were overlooked. This research was carried out to validate the conceptual model of internet banking. The causes were identified and researched through correcting the causative factors so that internet banking can be used by more people. This will help the banking operations to be more cost effective. The research is focused on what are the customer s perceptions about internet banking and what are the drivers that drive consumers. How consumers have accepted internet banking and how to improve the usage rate were the focus of research area in this study. The purpose of this research is to determine the factors influencing acceptance level of internet banking by the bank customers. The study revealed that education, gender, income plays an important role in usage of internet banking. Not much research has been done on these areas as they were focused more on the acceptance of technology rather than on people.

Author: Tishta Bachoo
Publisher: GRIN Verlag
ISBN: 3668488282
Category : Business & Economics
Languages : en
Pages : 110

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Book Description
Master's Thesis from the year 2015 in the subject Business economics - Banking, Stock Exchanges, Insurance, Accounting, grade: Distinction, , course: Commonwealth Executive Master of Business Administration., language: English, abstract: Data Innovation is gradually changing the banking industry around the world. Digital banking offers banks new opportunities and challenges. This paper gives a comprehension of how demographic characteristics, social components and consumer perception and attitudes towards digital banking influence its adoption. Digital banking has been developed in order to enable consumers to gain a greater share in the banking market. In Mauritius, there is little awareness about the emergence of digital banking despite the fact that this service is presently representing an important share in the banking market. This is because digital banking is a new industry here, and therefore, consumer acceptance and use of digital banking is still limited. To date, very little research has been conducted into factors which influence consumer adoption of digital banking in Mauritius, and so, therefore, there is a need for a study such as this. A research framework in light of the diffusion of innovation theory was utilized to identify elements that would impact the adoption of digital banking. This report has evaluated current literature and conclusions about this innovation banking technology. It has likewise reviewed the elements, including consumer demographic characteristic, consumer perceptions towards digital banking and social impacts that influence consumer adoption of this mode of banking. This study additionally clarifies the strategy utilized as a part of conducting a survey of 25 questions with 185 respondents to acquire primary data for this study. Analysis of these outcomes was made with charts and figures to determine to what extent the factors studied, influence consumer adoption of digital banking. The hypotheses of this research were tested with chi-square tests.

Author: PhD Sthapit (Prof. Arhan)
Publisher:
ISBN:
Category :
Languages : en
Pages : 0

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Book Description
This paper aims to examine the association between the perception of business school students and their adoption of e-banking services. This study integrates Technology Acceptance Model (TAM) and perceived risk to explain the adoption of e-banking. The study measures customer perception towards the adoption of e-banking services in terms of a) perceived usefulness, b) ease of use and c) perceived risks. Based on descriptive and causal research designs, the study made use of primary data collected through a structured questionnaire surveyed successfully on 159 business school students. By using descriptive statistics, t-test, correlation and regression, the study discovered that customer perception of usefulness, ease of use and risks have impacted on the adoption and use of e-banking services. Among the three perception variables measured, perceived usefulness made the strongest influence on business students' adoption of e-banking in Kathmandu. The study findings should prove instrumental in formulating e-banking strategies targeted at Generation Z (Post-Millennials or iGeneration) and Millennials.

Author: Sanjeev Pradhan
Publisher: GRIN Verlag
ISBN: 3346068943
Category : Business & Economics
Languages : en
Pages : 22

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Book Description
Case Study from the year 2019 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , course: School of Commerce and Management, language: English, abstract: This study aims to analyze the level of satisfaction of customer, their agreeableness towards e-banking services offered by Nepal SBI bank. With the growing trend of Information Communication Entertainment and Technology, it has embarked the way towards globalization. It is imperative to understand the degree of customer satisfaction towards the E-banking services provided by financial institutions in Nepal. However, the researcher has endeavored to measure and found that customer satisfaction is affected by the perceived ease of use, website contents and security of services. It is very obvious in today's context to be sensitive towards the security of transactions from being phising and hacking of customers data and information. Hence, an ethical hacker with IT Risk Officer having expertise knowledge, government support in IT Infrastructure, Cloud Computing Environment is a must for the need of an hour to create a level of trusts in banks.

Author: Dr.C.Suresh
Publisher: Archers & Elevators Publishing House
ISBN: 8193856562
Category : Antiques & Collectibles
Languages : en
Pages :

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