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Author: Richard Buckingham Publisher: ISBN: 9780938721826 Category : Consumer satisfaction Languages : en Pages : 0
Book Description
In Customer Once, Client Forever, Buckingham presents a process to identify, create and maintain the relationship with the client using his 12 Lifetime Tools.
Author: Richard Buckingham Publisher: ISBN: 9780938721826 Category : Consumer satisfaction Languages : en Pages : 0
Book Description
In Customer Once, Client Forever, Buckingham presents a process to identify, create and maintain the relationship with the client using his 12 Lifetime Tools.
Author: Carl Sewell Publisher: Crown Currency ISBN: 0307567311 Category : Business & Economics Languages : en Pages : 241
Book Description
In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.
Author: B. Joseph Pine Publisher: Harvard Business Press ISBN: 142214027X Category : Business & Economics Languages : en Pages : 94
Book Description
"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.
Author: Chuck Wall Publisher: Routledge ISBN: 9781937134372 Category : Customer relations Languages : en Pages : 0
Book Description
In today's modern, hypercompetitive Internet age, where product choices seem limitless and extensive product information and reviews are only a click away, newly empowered customers call the shots. Head-in-the-sand companies that fail to accept this reality will wither away and die. Customer-research expert Chuck Wall makes these arguments based on interviewing or surveying more than 100,000 customers. He backs up his thesis with valuable insights and fascinating case histories of "Customer CEO" companies. Wall says his belief that companies should pay close attention to their customers is "radical," but by now, the axiom that companies should be customer-centric is pretty much common knowledge. Even so, Wall offers well-informed, valuable observations about what customers care about and want. getAbstract recommends his thoughtful perceptions to everyone who has customers, wants to retain them and hopes to attract even more.
Author: Gary Smalley Publisher: HarperChristian + ORM ISBN: 141856589X Category : Family & Relationships Languages : en Pages : 322
Book Description
For years Gary Smalley has helped millions of couples throughout North America enrich their relationships and deepen their bonds of love and companionship. In this extraordinary book, he shows you how to stay in love through all the stages of life. From first attraction to lifelong commitment, Gary's proven techniques and practical advice show you how to pursue and keep the love you want, and how to energize your relationship with enduring, passion-filled love. In this book you'll learn how to: Understand and use love's best-kept secret Deal with the number one enemy of love Turn headaches into more love Increase your energy to keep loving Find the power to keep on loving your spouse Use normal conflicts as doorways to intimacy Read a woman's built-in marriage manual twelve ways Divorce-proof your marriage Develop the five vital signs of a healthy marriage Respond to your partner's number one request Find the powerful secret to great love Bring out the best in your maddening mate With humor, empathy, and insight, Gary Smalley inspires you to fall in love with life and enjoy the deep satisfaction of a lifelong love. Down-to-earth examples, touching personal experiences, and inspiring spiritual principles will motivate you to bring about positive changes in your marriage-whether or not your mate is a willing participant. You'll learn how to tap resources at hand to help you follow through with your journey-and make your love last forever.
Author: Paul Gillin Publisher: John Wiley & Sons ISBN: 0470939737 Category : Business & Economics Languages : en Pages : 248
Book Description
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next. Features plentiful examples, case studies, and best practices Focuses on the channels that are most effective for B2B marketers Builds on the authors' more than 30 years of combined experience in the new media/social media space, as well as two previous successful books Leverage the vast business-to-business potential of Facebook, LinkedIn, Twitter, and many other social media platforms today with Social Marketing to the Business Customer!
Author: Robert Solomon Publisher: John Wiley & Sons ISBN: 111922828X Category : Business & Economics Languages : en Pages : 260
Book Description
A practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ephemeral pursuit, not easily characterized by a precise skill set or inventory of responsibilities; this book and its author argue otherwise, claiming there are definable, actionable methods to the role, and provide guidance designed to achieve more effective work. Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.
Author: Donald Miller Publisher: HarperCollins Leadership ISBN: 0718033337 Category : Business & Economics Languages : en Pages : 241
Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Author: Charles Schwab Publisher: Currency ISBN: 1984822543 Category : Biography & Autobiography Languages : en Pages : 377
Book Description
“To say Charles Schwab is an entrepreneur is actually an understatement. He really is a revolutionary.”—Phil Knight, co-founder of Nike, author of Shoe Dog The founder of The Charles Schwab Corporation recounts his ups and downs as he made stock investing, once the expensive and clubby reserve of the few, accessible to ordinary Americans. In this deeply personal memoir, Schwab describes his passion to have Main Street participate in the growing economy as investors and owners, not only earners. Schwab opens up about his dyslexia and how he worked around and ultimately embraced it, and about the challenges he faced while starting his fledgling company in the 1970s. A year into his grand experiment in discounted stock trading, living in a small apartment in Sausalito with his wife, Helen, and new baby, he carried a six-figure debt and a pocketful of personal loans. As it turned out, customers flocked to Schwab, leaving his small team scrambling with scarce resources and no road map to manage the company’s growth. He recounts the company’s game-changing sale to Bank of America—and how, in the end, the merger almost doomed his organization. We learn about the clever and timely leveraged buyout he crafted to regain independence; the crushing stock market collapse of 1987, just weeks after the company had gone public; the dot-com meltdown of 2000 and its reverberating aftermath of economic stagnation, layoffs, and the company’s eventual reinvention; and how the company’s focus on managing risk protected it and its clients during the financial crisis in 2008, propelling its growth. A remarkable story of a company succeeding by challenging norms and conventions through decades of change, Invested also offers unique insights and lifelong principles for readers—the values that Schwab has lived and worked by that have made him one of the most successful entrepreneurs of our time. Today, his eponymous company is one of the leading financial services firms in the world. Advance praise for Invested “I’ve admired Chuck Schwab for a long time. When you read this book, you’ll understand why.”—Warren E. Buffett “This is a fascinating story that teaches you about the never-ending evolution of an entrepreneurial company, but even more about personal learning from that experience. So read, learn how to learn from experience, and enjoy.”—George P. Shultz, former secretary of Labor, Treasury, and State
Author: Richard Buckingham
Author: Richard Buckingham
Author: 
Author: Carl Sewell
Author: B. Joseph Pine
Author: Chuck Wall
Author: Gary Smalley
Author: Paul Gillin
Author: Robert Solomon
Author: Donald Miller
Author: Charles Schwab