The Intelligent Marketer’s Guide to Data Privacy PDF Download

Author: Robert W. Palmatier
Publisher: Palgrave Macmillan
ISBN: 9783030037239
Category : Business & Economics
Languages : en
Pages : 192

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Book Description
Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects on customers’ trust, relationships, and ultimately financial performance. Big data, privacy, and cybersecurity often is relegated to IT and legal teams with minimal regard for customer relationships. This book fills the void by taking a customer-centric approach to privacy. It offers both defensive and offensive marketing-based privacy strategies that strongly position firms in today’s data-intensive landscape. The book also helps managers anticipate future consumer and legislative trends. Drawing from the authors’ own work and extant research, this book offers a compelling guide for building and implementing big data- and privacy-informed business strategies. Specifically, the book: · -Describes the consumer psychology of privacy · -Deconstructs relevant legal and regulatory issues · - Offers defensive privacy strategies · - Describes offensive privacy strategies · Provides an executive summary with the Six Tenets for Effective Privacy Marketing This book will be useful to managers, students, or the casual reader who is interested in how and why big data and consumer privacy are transforming business. Moving beyond summary privacy insights, the book also offers a detailed and compelling action plan for improving performance by protecting against privacy threats as well as developing and implementing offensive privacy strategy. In the future, many firms will be competing through an integrated, customer-centric big data privacy strategy and this book will guide managers in this journey.

Author: Mike Grigsby
Publisher: Kogan Page Publishers
ISBN: 0749482176
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.

Author: Craig Mullins
Publisher: Addison-Wesley Professional
ISBN: 9780201741292
Category : Computers
Languages : en
Pages : 736

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Book Description
Giving comprehensive, soup-to-nuts coverage of database administration, this guide is written from a platform-independent viewpoint, emphasizing best practices.

Author: Lee Wilson
Publisher: Emerald Publishing Limited
ISBN: 9781789738186
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
This practical content guide empowers businesses to understand, identify and act on big-data opportunities, producing superior business insights for prolific marketing gains.

Author: Jason W. Osborne
Publisher: SAGE
ISBN: 1412988012
Category : Mathematics
Languages : en
Pages : 297

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Book Description
Many researchers jump straight from data collection to data analysis without realizing how analyses and hypothesis tests can go profoundly wrong without clean data. This book provides a clear, step-by-step process of examining and cleaning data in order to decrease error rates and increase both the power and replicability of results. Jason W. Osborne, author of Best Practices in Quantitative Methods (SAGE, 2008) provides easily-implemented suggestions that are research-based and will motivate change in practice by empirically demonstrating, for each topic, the benefits of following best practices and the potential consequences of not following these guidelines. If your goal is to do the best research you can do, draw conclusions that are most likely to be accurate representations of the population(s) you wish to speak about, and report results that are most likely to be replicated by other researchers, then this basic guidebook will be indispensible.

Author: Neha Narkhede
Publisher: "O'Reilly Media, Inc."
ISBN: 1491936118
Category : Computers
Languages : en
Pages : 315

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Book Description
Every enterprise application creates data, whether it’s log messages, metrics, user activity, outgoing messages, or something else. And how to move all of this data becomes nearly as important as the data itself. If you’re an application architect, developer, or production engineer new to Apache Kafka, this practical guide shows you how to use this open source streaming platform to handle real-time data feeds. Engineers from Confluent and LinkedIn who are responsible for developing Kafka explain how to deploy production Kafka clusters, write reliable event-driven microservices, and build scalable stream-processing applications with this platform. Through detailed examples, you’ll learn Kafka’s design principles, reliability guarantees, key APIs, and architecture details, including the replication protocol, the controller, and the storage layer. Understand publish-subscribe messaging and how it fits in the big data ecosystem. Explore Kafka producers and consumers for writing and reading messages Understand Kafka patterns and use-case requirements to ensure reliable data delivery Get best practices for building data pipelines and applications with Kafka Manage Kafka in production, and learn to perform monitoring, tuning, and maintenance tasks Learn the most critical metrics among Kafka’s operational measurements Explore how Kafka’s stream delivery capabilities make it a perfect source for stream processing systems

Author: Shilling
Publisher: Wolters Kluwer
ISBN: 1454899948
Category : Business & Economics
Languages : en
Pages : 1830

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Book Description
The Complete Guide to Human Resources and the Law will help you navigate complex and potentially costly Human Resources issues. You'll know what to do (and what not to do) to avoid costly mistakes or oversights, confront HR problems - legally and effectively - and understand the rules. The Complete Guide to Human Resources and the Law offers fast, dependable, plain English legal guidance for HR-related situations from ADA accommodation, diversity training, and privacy issues to hiring and termination, employee benefit plans, compensation, and recordkeeping. It brings you the most up-to-date information as well as practical tips and checklists in a well-organized, easy-to-use resource. The 2019 Edition provides new and expanded coverage of issues such as: The Supreme Court held in March 2016 that to prove damages in an Fair Labor Standards Act (FLSA) donning/doffing class action, an expert witness' testimony could be admitted Tyson Foods, Inc. v. Bouaphakeo, 136 S. Ct. 1036 (2016). Executive Order 13706, signed on Labor Day 2015, takes effect in 2017. It requires federal contractors to allow employees to accrue at least one hour of paid sick leave for every 30 hours they work, and unused sick leave can be carried over from year to year. Mid-2016 DOL regulations make millions more white-collar employees eligible for overtime pay, by greatly increasing the salary threshold for the white-collar exemption. Updates on the PATH Act (Protecting Americans From Tax Hikes; Pub. L. No. 114-113. The DOL published the "fiduciary rule" in final form in April 2016, with full compliance scheduled for January 1, 2018. The rule makes it clear that brokers who are paid to offer guidance on retirement accounts and Individual Retirement Arrangements (IRAs) are fiduciaries. In early 2016, the Equal Employment Opportunity Commission (EEOC) announced it would allow charging parties to request copies of the employer's position statement in response to the charge. The Supreme Court ruled that, in constructive discharge timing requirements run from the date the employee gives notice of his or her resignation--not the effective date of the resignation. Certiorari was granted to determine if the Federal Arbitration Act (FAA) preempts consideration of severing provisions for unconscionability. Previous Edition: Complete Guide to Human Resources and the Law, 2018 Edition ISBN 9781454884309

Author: Paul Bambrick-Santoyo
Publisher: John Wiley & Sons
ISBN: 0470548746
Category : Education
Languages : en
Pages : 336

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Book Description
Offers a practical guide for improving schools dramatically that will enable all students from all backgrounds to achieve at high levels. Includes assessment forms, an index, and a DVD.

Author: Bryant
Publisher: Wolters Kluwer
ISBN: 1454899921
Category : Business & Economics
Languages : en
Pages : 1290

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Book Description
Complete Guide to Federal and State Garnishment provides much-needed clarity when the federal and state laws appear to conflict. You'll find plain-English explanations of the laws and how they interact, as well as the specific steps you and your staff need to take to respond to the order properly. Numerous detailed examples and mathematical calculations make it easy to apply the law under different scenarios. Written by Amorette Nelson Bryant, who was recently appointed by the Uniform Law Commission as an observer for the Drafting Committee on a Wage Garnishment Act and was a past chair of both the APA GATF Child Support Subcommittee and Garnishment Subcommittee, Complete Guide to Federal and State Garnishment brings the payroll professional up-to-date on the latest federal and state laws and regulations affecting this ever-changing area. It is your one-stop source for answers to critical questions, such as: Does the amount exempt from garnishment change when the minimum wage goes up? How do I determine the wages to which the garnishment applies? If an employee is subject to more than one garnishment, which has priority? Which state's rules do I use when I receive a child support order sent from another state? State or federal law - which applies for creditor garnishment and support? Are there alternatives to remitting withheld child support via EFT/EDI? How do I handle garnishments when employees are paid a draw against salary? Previous Edition: Complete Guide to Federal and State Garnishment, 2018 Edition, ISBN 9781454884255¿

Author: A Purushotham Reddy
Publisher: A Purushotham Reddy
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 2066

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Book Description
Database Management Using AI: A Comprehensive Guide is a professional yet accessible exploration of how artificial intelligence (AI) is reshaping the world of database management. Designed for database administrators, data scientists, and tech enthusiasts, this book walks readers through the transformative impact of AI on modern data systems. The guide begins with the fundamentals of database management, covering key concepts such as data models, SQL, and the principles of database design. From there, it delves into the powerful role AI plays in optimizing database performance, enhancing security, and automating complex tasks like data retrieval, query optimization, and schema design. The book doesn't stop at theory. It brings AI to life with practical case studies showing how AI-driven database systems are being used in industries such as e-commerce, healthcare, finance, and logistics. These real-world examples demonstrate AI's role in improving efficiency, reducing errors, and driving intelligent decision-making. Key topics covered include: Introduction to Database Systems: Fundamentals of database management, from relational databases to modern NoSQL systems. AI Integration: How AI enhances database performance, automates routine tasks, and strengthens security. Real-World Applications: Case studies from diverse sectors like healthcare, finance, and retail, showcasing the practical impact of AI in database management. Predictive Analytics and Data Mining: How AI tools leverage data to make accurate predictions and uncover trends. Future Trends: Explore cutting-edge innovations like autonomous databases and cloud-based AI solutions that are shaping the future of data management. With its clear explanations and actionable insights, Database Management Using AI equips readers with the knowledge to navigate the fast-evolving landscape of AI-powered databases, making it a must-have resource for those looking to stay ahead in the digital age.