Author: Maggie Jones
Publisher: Routledge
ISBN: 0750685379
Category : Business & Economics
Languages : en
Pages : 346
Book Description
Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk for further support.
Customer Communications, 2007-2008
Author: Maggie Jones
Publisher: Routledge
ISBN: 0750685379
Category : Business & Economics
Languages : en
Pages : 346
Book Description
Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk for further support.
Publisher: Routledge
ISBN: 0750685379
Category : Business & Economics
Languages : en
Pages : 346
Book Description
Carefully structured to link information directly to the CIM syllabus, this coursebook text offers a range of cases, questions, activities, definitions and study tips to support and test your understanding of the theory. Each coursebook includes access to Marketingonline.co.uk for further support.
Model Rules of Professional Conduct
Author: American Bar Association. House of Delegates
Publisher: American Bar Association
ISBN: 9781590318737
Category : Law
Languages : en
Pages : 216
Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
Publisher: American Bar Association
ISBN: 9781590318737
Category : Law
Languages : en
Pages : 216
Book Description
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
FCC Record
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 978
Book Description
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 978
Book Description
Communication in the 2008 U.S. Election
Author: Mitchell S. McKinney
Publisher: Peter Lang
ISBN: 9781433109881
Category : Language Arts & Disciplines
Languages : en
Pages : 340
Book Description
The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens - digital natives, greatly attracted by digital media - signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study - perhaps something of a turning point in campaign communication - for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens' electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book's findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.
Publisher: Peter Lang
ISBN: 9781433109881
Category : Language Arts & Disciplines
Languages : en
Pages : 340
Book Description
The 2008 U.S. election was arguably the most important election of our lifetime: the first African American president was elected to office; the candidacy of Sarah Palin marked only the second time that a major party ticket included a female; and the electoral performance of young citizens - digital natives, greatly attracted by digital media - signaled the highest turnout in a long time.Taking all these issues into consideration, this book offers a landmark examination of the 2008 election from a global perspective, with emphasis on the wide range of digital media utilized by the campaigners and how campaign communication influenced young citizens. The authors argue that the use of digital technologies in the campaign, and the success of Barack Obama in attracting young voters to his cause, provides an excellent case study - perhaps something of a turning point in campaign communication - for carefully examining the emerging role of digital political media, and a continuing renewal in young citizens' electoral engagement. The wide-ranging contributions to this volume provide a comprehensive examination of a historic political campaign and election. The book's findings offer revealing answers regarding the content and effects of various forms of political campaign communication, and raise questions and possibilities for future research.
Insider's Guide to Key Committee Staff of the U.S. Congress 2009
Author: Bernan Press
Publisher: Bernan Press
ISBN: 159888333X
Category : Political Science
Languages : en
Pages : 788
Book Description
ItOs All Who You Know When Working the System HereOs How to Get to Know the Right People The worldOs attention turned to the U.S. Capitol on January 20, 2009, when Barack Obama took the Presidential oath of office. But inside the building, changes had already taken place that would have broad implications for his agenda. The 111th Congress had convened on January 6 with a far stronger Democratic majority than the one that had preceded it. Their ambitious legislative agenda requires the assistance of their staffs to prepare them for all the important issues on the legislative table. Thus, it is more important than ever to know about senior congressional committee staff members and the role they play in shaping todayOs legislation. While members of the House of Representatives and the Senate enact laws, it is often their staffers who exert the greatest influence in the lawmaking process. Staffers advise their elected bosses, establish political positions on issues, craft legislation, put policies in place, and play important roles on scores of congressional committees. The next time you need to find out who is the most effective person to advocate your cause D turn to the InsiderOs Guide for all the answers. Overall it provides access to an important, if not very visible, component of the legislative process. Recommended-CHOICE The InsiderOs Guide to Key Committee Staff of the U.S. Congress contains in-depth profiles on key congressional staff members that you will not find elsewhere. The information provided on these personnel gives you not only the contact information and other pertinent data but also the inside track to those people. These are the staffers who work with and support the representatives and senators in various important roles that help to enact change or refine existing laws and codes that govern our nation. With all the sweeping changes that have taken place since the Obama administration took office, this essential resource has never been more important or more valuable. This new edition features over 125 new profiles and is designed to be the ultimate for quick and easy reference. The InsiderOs Guide is the leading source for information on more than 600 congressional staff members. The profiles included feature: In-depth biographical information Detailed professional history and educational background Staff membersO areas of expertise and committee role Up-to-date contact information and photograph, when available Staffers' own insights as to their committeeOs priorities and special projects during this session of Congress Organized by House, Senate, and Joint committee assignments, youOll find both the person youOre looking for and information on his or her individual impact on legislation and decision-making. With this InsiderOs Guide, youOll never again need to question who is the most effective person to advocate your cause.
Publisher: Bernan Press
ISBN: 159888333X
Category : Political Science
Languages : en
Pages : 788
Book Description
ItOs All Who You Know When Working the System HereOs How to Get to Know the Right People The worldOs attention turned to the U.S. Capitol on January 20, 2009, when Barack Obama took the Presidential oath of office. But inside the building, changes had already taken place that would have broad implications for his agenda. The 111th Congress had convened on January 6 with a far stronger Democratic majority than the one that had preceded it. Their ambitious legislative agenda requires the assistance of their staffs to prepare them for all the important issues on the legislative table. Thus, it is more important than ever to know about senior congressional committee staff members and the role they play in shaping todayOs legislation. While members of the House of Representatives and the Senate enact laws, it is often their staffers who exert the greatest influence in the lawmaking process. Staffers advise their elected bosses, establish political positions on issues, craft legislation, put policies in place, and play important roles on scores of congressional committees. The next time you need to find out who is the most effective person to advocate your cause D turn to the InsiderOs Guide for all the answers. Overall it provides access to an important, if not very visible, component of the legislative process. Recommended-CHOICE The InsiderOs Guide to Key Committee Staff of the U.S. Congress contains in-depth profiles on key congressional staff members that you will not find elsewhere. The information provided on these personnel gives you not only the contact information and other pertinent data but also the inside track to those people. These are the staffers who work with and support the representatives and senators in various important roles that help to enact change or refine existing laws and codes that govern our nation. With all the sweeping changes that have taken place since the Obama administration took office, this essential resource has never been more important or more valuable. This new edition features over 125 new profiles and is designed to be the ultimate for quick and easy reference. The InsiderOs Guide is the leading source for information on more than 600 congressional staff members. The profiles included feature: In-depth biographical information Detailed professional history and educational background Staff membersO areas of expertise and committee role Up-to-date contact information and photograph, when available Staffers' own insights as to their committeeOs priorities and special projects during this session of Congress Organized by House, Senate, and Joint committee assignments, youOll find both the person youOre looking for and information on his or her individual impact on legislation and decision-making. With this InsiderOs Guide, youOll never again need to question who is the most effective person to advocate your cause.
Routledge International Handbook of Consumer Psychology
Author: Cathrine V. Jansson-Boyd
Publisher: Taylor & Francis
ISBN: 131753994X
Category : Business & Economics
Languages : en
Pages : 749
Book Description
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Publisher: Taylor & Francis
ISBN: 131753994X
Category : Business & Economics
Languages : en
Pages : 749
Book Description
This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
Investigating Adolescent Health Communication
Author: Kevin Harvey
Publisher: Bloomsbury Publishing
ISBN: 1441146717
Category : Language Arts & Disciplines
Languages : en
Pages : 240
Book Description
A comprehensive corpus analysis of adolescent health communication is long overdue – and this book provides it. We know comparatively little about the language adolescents use to articulate their health concerns, and discourse analysis of their choices can shed light on their attitudes towards and beliefs about health and illness. This book interrogates a two million word corpus of messages posted by adolescents to an online health forum. It adopts a mixed method corpus approach to health communication, combining both quantitative and qualitative techniques. Analysis in this way gives voice to an age group whose subjective experiences of illness have often been marginalized or simply overlooked in favour of the concerns of older populations.
Publisher: Bloomsbury Publishing
ISBN: 1441146717
Category : Language Arts & Disciplines
Languages : en
Pages : 240
Book Description
A comprehensive corpus analysis of adolescent health communication is long overdue – and this book provides it. We know comparatively little about the language adolescents use to articulate their health concerns, and discourse analysis of their choices can shed light on their attitudes towards and beliefs about health and illness. This book interrogates a two million word corpus of messages posted by adolescents to an online health forum. It adopts a mixed method corpus approach to health communication, combining both quantitative and qualitative techniques. Analysis in this way gives voice to an age group whose subjective experiences of illness have often been marginalized or simply overlooked in favour of the concerns of older populations.
Culture and the City
Author: Deborah Stevenson
Publisher: Routledge
ISBN: 1317980840
Category : Business & Economics
Languages : en
Pages : 112
Book Description
This edited collection will examine the way in which cities are imagined, experienced and shaped by those who reside within them, those who manage or govern them, and those who, as visitor, tourist or traveller, pass through them. Attention will be paid to the influence that these various inhabitants have on city life and living and the dialectic that exists between their sometimes collective and sometimes divergent, perceptions and uses of city space. In conjunction with this, the collection will explore the ways in which local culture and cultural policy are used by public and private interests as the framework for changing the image and amenity of the city in order to raise its profile and attract tourists. The book contributes to discussions of the increasingly high profile place that cultural programs have in urban regeneration initiatives and explore the tensions, conflicts and negotiations that emerge in urban spaces as a result of policy and culture coming together. Papers will be sought from researchers around the world with a view to examining the nexus between tourism, leisure and cultural programming from a number of perspectives and with reference to a range of international case studies. This book was published as a special issue of the Journal of Policy Research in Tourism, Leisure and Events.
Publisher: Routledge
ISBN: 1317980840
Category : Business & Economics
Languages : en
Pages : 112
Book Description
This edited collection will examine the way in which cities are imagined, experienced and shaped by those who reside within them, those who manage or govern them, and those who, as visitor, tourist or traveller, pass through them. Attention will be paid to the influence that these various inhabitants have on city life and living and the dialectic that exists between their sometimes collective and sometimes divergent, perceptions and uses of city space. In conjunction with this, the collection will explore the ways in which local culture and cultural policy are used by public and private interests as the framework for changing the image and amenity of the city in order to raise its profile and attract tourists. The book contributes to discussions of the increasingly high profile place that cultural programs have in urban regeneration initiatives and explore the tensions, conflicts and negotiations that emerge in urban spaces as a result of policy and culture coming together. Papers will be sought from researchers around the world with a view to examining the nexus between tourism, leisure and cultural programming from a number of perspectives and with reference to a range of international case studies. This book was published as a special issue of the Journal of Policy Research in Tourism, Leisure and Events.
Advances in Information and Communication
Author: Kohei Arai
Publisher: Springer Nature
ISBN: 303039445X
Category : Technology & Engineering
Languages : en
Pages : 927
Book Description
This book presents high-quality research on the concepts and developments in the field of information and communication technologies, and their applications. It features 134 rigorously selected papers (including 10 poster papers) from the Future of Information and Communication Conference 2020 (FICC 2020), held in San Francisco, USA, from March 5 to 6, 2020, addressing state-of-the-art intelligent methods and techniques for solving real-world problems along with a vision of future research Discussing various aspects of communication, data science, ambient intelligence, networking, computing, security and Internet of Things, the book offers researchers, scientists, industrial engineers and students valuable insights into the current research and next generation information science and communication technologies.
Publisher: Springer Nature
ISBN: 303039445X
Category : Technology & Engineering
Languages : en
Pages : 927
Book Description
This book presents high-quality research on the concepts and developments in the field of information and communication technologies, and their applications. It features 134 rigorously selected papers (including 10 poster papers) from the Future of Information and Communication Conference 2020 (FICC 2020), held in San Francisco, USA, from March 5 to 6, 2020, addressing state-of-the-art intelligent methods and techniques for solving real-world problems along with a vision of future research Discussing various aspects of communication, data science, ambient intelligence, networking, computing, security and Internet of Things, the book offers researchers, scientists, industrial engineers and students valuable insights into the current research and next generation information science and communication technologies.
Qualitative Research Methods in Public Relations and Marketing Communications
Author: Christine Daymon
Publisher: Routledge
ISBN: 1136935029
Category : Business & Economics
Languages : en
Pages : 550
Book Description
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.
Publisher: Routledge
ISBN: 1136935029
Category : Business & Economics
Languages : en
Pages : 550
Book Description
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the book encourages undergraduate and master level students to engage with the main approaches and techniques for conducting critical, reflective investigations. This new edition: Identifies the skills and strategies needed to conduct authentic, trustworthy research Highlights specific analytical techniques associated within the main research approaches Provides new sections on internet-based research, critical discourse analysis, historical research, action research and mixed methods research Qualitative Research Methods in Public Relations and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication degrees, as well as those working on a dissertation.