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Author: R. M. Engelbeck Publisher: Berrett-Koehler Publishers ISBN: 152309611X Category : Business & Economics Languages : en Pages : 441
Book Description
Your Step-by-Step Guide to Today's Best Procurement Practices "Acquisition Management is a great book for those in the government acquisition business. It is complete and well documented. I was especially impressed with the format which makes it valuable for training people new to the acquisition field and as a reference to those with more experience." Brig. Gen. James C. Dever, Jr. USAF (Ret.) Formerly, DCS Contracting and Manufacturing, Air Force Systems Command Whether you're a contractor or government personnel, one thing is for sure: The federal procurement process is undergoing a major overhaul. And, to be successful, you must master a host of new methods, rules, and requirements. New from Management Concepts, Acquisition Management is the first step-by-step guide to the government's new strategies and methods for procurement. This new, streamlined acquisition process adopts the best practices of the business world to boost cost-efficiency and reduce the time from contract development to delivery. Acquisition Management prepares you fully to understand and apply these new acquisition techniques, teaching you how to manage contract risk and work more effectively as a member of a multi-functional team. Key Features • Reviews acquisition principles to help you develop a basis for decision-making • Gives you step-by-step guidance for every phase of the process, from solicitation to closeout • Places the procurement process in a risk management context to help you troubleshoot problems and ensure success • Outlines the roles and tasks of major players in the process to help you work more effectively as part of the contracting team • Presents pertinent information from the FAR at each applicable point in the acquisition process
Author: R. M. Engelbeck Publisher: Berrett-Koehler Publishers ISBN: 152309611X Category : Business & Economics Languages : en Pages : 441
Book Description
Your Step-by-Step Guide to Today's Best Procurement Practices "Acquisition Management is a great book for those in the government acquisition business. It is complete and well documented. I was especially impressed with the format which makes it valuable for training people new to the acquisition field and as a reference to those with more experience." Brig. Gen. James C. Dever, Jr. USAF (Ret.) Formerly, DCS Contracting and Manufacturing, Air Force Systems Command Whether you're a contractor or government personnel, one thing is for sure: The federal procurement process is undergoing a major overhaul. And, to be successful, you must master a host of new methods, rules, and requirements. New from Management Concepts, Acquisition Management is the first step-by-step guide to the government's new strategies and methods for procurement. This new, streamlined acquisition process adopts the best practices of the business world to boost cost-efficiency and reduce the time from contract development to delivery. Acquisition Management prepares you fully to understand and apply these new acquisition techniques, teaching you how to manage contract risk and work more effectively as a member of a multi-functional team. Key Features • Reviews acquisition principles to help you develop a basis for decision-making • Gives you step-by-step guidance for every phase of the process, from solicitation to closeout • Places the procurement process in a risk management context to help you troubleshoot problems and ensure success • Outlines the roles and tasks of major players in the process to help you work more effectively as part of the contracting team • Presents pertinent information from the FAR at each applicable point in the acquisition process
Author: Francis Buttle Publisher: Routledge ISBN: 1856175227 Category : Business & Economics Languages : en Pages : 495
Book Description
This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Author: Konstantinos K. Tsiptsis Publisher: John Wiley & Sons ISBN: 1119965454 Category : Mathematics Languages : en Pages : 288
Book Description
This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Author: Nas?r, Süphan Publisher: IGI Global ISBN: 1466682329 Category : Business & Economics Languages : en Pages : 340
Book Description
In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and information technology in an effort to examine the effect that technological advances have on the interaction between companies and their customers Through chapters and case studies, this publication discusses the importance of achieving competitive advantage through implementing relationship marketing practices and becoming consumer-centric. This publication is an essential reference source for researchers, professionals, managers, and upper level students interested in understanding customer loyalty in a technology-focused society.
Author: Robert C. Blattberg Publisher: Harvard Business Press ISBN: 9780875847641 Category : Business & Economics Languages : en Pages : 228
Book Description
What's a customer worth? The company that can answer this question precisely is the company with an edge in the customer-based, technology - and information - intensive economy of today. But how can an asset as intangible as customer value be measured? This book provides a solution: a fully developed, highly practical new marketing system for measuring and managing customer value as a financial asset - a system uniquely suited to today's rapidly changing, increasingly digital marketplace. Along with strategic and tactical guidance, Customer Equity provides precise metrics for evaluating a business more effectively and improving performance - the "activity-based management" of a company's marketplace. The authors present a new framework for structuring go-to-market activities that links those activities to useful metrics and allows better-informed marketing decisions.
Author: V. Kumar Publisher: John Wiley & Sons ISBN: 1118349199 Category : Mathematics Languages : en Pages : 227
Book Description
Statistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customer’s tenure with a firm. Furthermore, the book explores in detail CRM models for customer acquisition, customer retention, customer acquisition and retention, customer churn, and customer win back. Statistical Methods in Customer Relationship Management: Provides an overview of a CRM system, introducing key concepts and metrics needed to understand and implement these models. Focuses on five CRM models: customer acquisition, customer retention, customer churn, and customer win back with supporting case studies. Explores each model in detail, from investigating the need for CRM models to looking at the future of the models. Presents models and concepts that span across the introductory, advanced, and specialist levels. Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.
Author: Peter Fader Publisher: University of Pennsylvania Press ISBN: 1613631413 Category : Business & Economics Languages : en Pages : 136
Book Description
A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.
Author: Nick Bonfiglio Publisher: ISBN: 9780999474907 Category : Languages : en Pages :
Book Description
Your success as a Software-as-a-Service (SaaS) company is completely dependent on acquiring and keeping users in your product. But if you¿re using traditional marketing tactics, you¿re likely struggling to scale your business quickly. That¿s because conventional marketing techniques focus on engaging prospects and users outside of the product.
Author: Kenneth E. Clow Publisher: Sage Publications (CA) ISBN: 9781412963121 Category : Business & Economics Languages : en Pages : 0
Book Description
The nature of marketing management -- Market analysis -- Scooping up success -- Data warehousing : majestic mountain ski resort -- Building a customer-oriented marketing department : the new boss -- Customer acquisition strategies and tactics : lenscrafters -- Pricing : that's how the cookie crumbles -- Advertising, alternative, and direct marketing : wild West rodeo -- Sales promotions.
Author: Joachim Zentes Publisher: Springer ISBN: 3658101830 Category : Business & Economics Languages : en Pages : 469
Book Description
This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Author: R. M. Engelbeck
Author: R. M. Engelbeck
Author: Francis Buttle
Author: Konstantinos K. Tsiptsis
Author: Nas?r, Süphan
Author: Robert C. Blattberg
Author: V. Kumar
Author: Peter Fader
Author: Nick Bonfiglio
Author: Kenneth E. Clow
Author: Joachim Zentes