Current Debates in Public Relations & Communication Studies First Edition, April 2018 IJOPEC Publication No: 2018/19 ISBN: 978- PDF Download
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Author: Nuran Öze Publisher: IJOPEC ISBN: 1912503409 Category : Business & Economics Languages : tr Pages : 215
Book Description
This work is a combination of public relations and communication studies. Especially new trends in communication studies have drawn the main borders of this book. Different aspects of communication studies have been discussed, evaluated and explained in this study with theories and case studies. Consumption culture, main stream media, life styles, virtual life, branding via new media technologies, cross-cultural subjects, health and communicaTion relations have been analysed both practically and theoretically. The book can be considered as an examplary study to the interdisciplinary approach to communication studies.
Author: Nuran Öze Publisher: IJOPEC ISBN: 1912503409 Category : Business & Economics Languages : tr Pages : 215
Book Description
This work is a combination of public relations and communication studies. Especially new trends in communication studies have drawn the main borders of this book. Different aspects of communication studies have been discussed, evaluated and explained in this study with theories and case studies. Consumption culture, main stream media, life styles, virtual life, branding via new media technologies, cross-cultural subjects, health and communicaTion relations have been analysed both practically and theoretically. The book can be considered as an examplary study to the interdisciplinary approach to communication studies.
Author: Jacquie L'Etang Publisher: Routledge ISBN: 1136764755 Category : Business & Economics Languages : en Pages : 509
Book Description
This new text for students and practitioners in public relations has been built on the acclaimed Critical Perspectives in Public Relations, also edited by Jacquie L'Etang and Magda Pieczka, which is no longer in print. Many of the liveliest minds on the public relations scene have contributed fresh ideas and diverse perspectives: their locatio
Author: Finn Frandsen Publisher: Emerald Group Publishing ISBN: 1838675078 Category : Business & Economics Languages : en Pages : 216
Book Description
Drawing on contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA), this volume explores and analyses challenges around communication, management and big ideas to present findings from current research in corporate communication.
Author: Maureen C. Minielli Publisher: Lexington Books ISBN: 9781793607362 Category : Languages : en Pages : 276
Book Description
This book tracks the birth, development, and contemporary expansion of media and public relations research in post-socialist societies. Contributors illuminate the current state of the academic fields of communication and media studies and their pertinent explorations in several countries in East-Central Europe and Central Asia.
Author: L. Marie Parkinson Publisher: Routledge ISBN: 9781410618733 Category : Business & Economics Languages : en Pages : 170
Book Description
This supplemental text on PR law is intended to be used with other mass communication textbooks. It is intended for the mass communication law course, which is a mainstay in all accredited programs in mass communication, journalism, broadcasting, telecommunications, public relations, mass media, and related curricula.
Author: Kara Alaimo Publisher: Routledge ISBN: 9780429198762 Category : Business & Economics Languages : en Pages : 430
Book Description
"The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author's own experience, the book shows how to build and manage a global public relations team, how to practice global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect historical changes in each local context; expanded coverage of social media and the role of influencer engagement; and a brand-new chapter, "Global PR in the Era of Fake News and Filter Bubbles". The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets"--
Author: S. Emre Dilek Publisher: IJOPEC ISBN: 1912503298 Category : Business & Economics Languages : en Pages : 166
Book Description
The book entitled “Current Debates In Tourism & Development Studies” includes 10 chapters written by researchers in the field of tourism and development. It is divided into four themes, each theme exploring current tourism and development issues that are of critical importance. The key themes of the book concern transforming tourism-resident perception (theme 1), alternative tourism (theme 2), event tourism and destination image (theme 3), and development studies (theme 4). The book has following specific objectives: (a) to identify and analyze the current debates of tourism; (b) to examine current key tourism trends, issues and challenges; (c) to provide compherensive review of tourism and development over the years; (d) to implement rural development, behavioral economics and demographic divident and economic growth issues. It is our strong believe that these chapters will contribute to the understanding of current debates in tourism and development. Furthermore, each chapter in the book will make a significant platform for both tourism industry and academia.
Author: Sevda Mutlu Akar Publisher: IJOPEC ISBN: 1912503395 Category : Languages : tr Pages : 169
Book Description
This book discusses selected current issues in the field of public finance and public administration. These current issues include budget right, global public goods, financial reporting, control of the activities, robot tax, arms trade, tax expenditures and mandatory private pension system, public and private partnerships, fiscal space, ethics, governance, urban safety and metropolitan municipality. For this reason, the book is capable of appealing to everyone interested in these fields. It will also contribute to researchers who want to improve themselves in public finance and public administration.
Author: Emrah Doğan Publisher: IJOPEC PUBLICATION ISBN: 1912503883 Category : Social Science Languages : en Pages : 76
Book Description
This book, prepared within the scope of current debates in social sciences, explores significant researches made in both film and media studies in parallel with the acceleration in interdisciplinary studies. In the field of film studies, some of the themes represented in the film are evaluated by using qualitative critical analysis, but the directors' view of cinema is filtered through a critical filter. In the media section, internet self-efficacy based on the aims of using social media, digital literacy levels and innovative personality profiles of young people in the rapidly developing new communication technologies are examined.
Author: Nuran Öze
Author: Nuran Öze
Author: Jacquie L'Etang
Author: Finn Frandsen
Author: James E. Grunig
Author: Maureen C. Minielli
Author: L. Marie Parkinson
Author: Kara Alaimo
Author: S. Emre Dilek
Author: Sevda Mutlu Akar
Author: Emrah Doğan