Current Debates in Public Relation, Cultural & Media Studies PDF Download

Author: Emrah Doğan
Publisher: ismail siriner
ISBN: 1912503107
Category : Social Science
Languages : tr
Pages : 506

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Author: Nuran Öze
Publisher: IJOPEC
ISBN: 1912503409
Category : Business & Economics
Languages : tr
Pages : 215

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Book Description
This work is a combination of public relations and communication studies. Especially new trends in communication studies have drawn the main borders of this book. Different aspects of communication studies have been discussed, evaluated and explained in this study with theories and case studies. Consumption culture, main stream media, life styles, virtual life, branding via new media technologies, cross-cultural subjects, health and communicaTion relations have been analysed both practically and theoretically. The book can be considered as an examplary study to the interdisciplinary approach to communication studies.

Author: Jacquie L'Etang
Publisher: Psychology Press
ISBN: 0805846174
Category : Public relations
Languages : en
Pages : 509

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Book Description
This important volume will stimulate debate about the boundaries, definitions, functions, and effects of public relations. The editors are Lecturers in Public Relations at the Stirling Media Research Institute, University of Stirling, Scotland.

Author: Eoin Devereux
Publisher: SAGE
ISBN: 1446232700
Category : Language Arts & Disciplines
Languages : en
Pages : 417

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Book Description
Bringing together a range of renowned scholars in the field, this book examines eighteen key issues within contemporary media studies. Written in an accessible student-friendly style, Media Studies - Key Issues and Debates is an authoritative landmark text for undergraduate students. Each individual chapter begins with a concise definition of the concept(s) under investigation. This is followed by a 5,000 word discussion on the current state of play within research on the specific area. Chapters contain case-studies and illustrative materials from Europe, North America, Australasia and beyond. Each chapter concludes with annotated notes, which guide the student-reader in terms of future study. With a preface by Denis McQuail, contributors include Janet McCabe, John Corner, David Croteau, William Hoynes, Natalie Fenton, Jenny Kitzinger, Jeroen de Kloet, Liesbet van Zoonen, Sonia Livingstone and Greg Philo.

Author: Maureen C. Minielli
Publisher: Rowman & Littlefield
ISBN: 1793607370
Category : Social Science
Languages : en
Pages : 275

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Book Description
Media and Public Relations Research in Post-Socialist Societies tracks the birth, development, and contemporary expansion of communication research, with a focus on public relations and media research in post-socialist societies. This collection illuminates the current state of media and communication studies in Eastern Europe, Central Europe, and Central Asia. Contributors discuss and demonstrate various issues of disciplinary roots and tensions, institutional constraints, study development, and contemporary status. This book also illustrates diverse types of traditional and contemporary communication studies from humanities and social science perspectives, ranging from linguistics to health communication. This collection focuses on both traditional and modern scholarship that has arisen due to international scholarly efforts, the advent of technology, and national research interests. Readers will have the opportunity to intellectually discuss the conceptual, theoretical, and practical issues that have occurred within the past twenty years regarding public relations, mass communication, and media studies in post-socialist societies. The analyses in this book lead readers to consider potential resolutions to some of the current dialectical tensions that are affecting post-socialist communication studies and contemplate how reflecting on these tensions informs the broader field of communication worldwide.

Author: Lee Edwards
Publisher: SAGE
ISBN: 1526422123
Category : Social Science
Languages : en
Pages : 318

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Book Description
This book argues that public relations is not merely an organizational tool, but a powerful influence on social and political life. From carefully considered communication by multinational corporations, to government campaigns that manage public opinion, to the self-promotion of celebrities via social media, public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio-cultural approach to public relations as a way of analysing the growing importance of public relations in its social, cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society, Lee Edwards: Explores public relations in relation to contemporary debates around promotional culture, discourse, globalisation, democracy and power Considers how public relations frames vital discussions of race, gender, class and ethics Brings theory to life with a range of case studies, including YouTube vlogging, the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative, this is an invaluable resource for students and researchers exploring public relations theory, critical public relations, strategic communication and promotional culture.

Author: Amber Hutchins
Publisher: Routledge
ISBN: 1317659740
Category : Business & Economics
Languages : en
Pages : 267

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Book Description
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts. The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands. This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.

Author: Jacquie L'Etang
Publisher: Routledge
ISBN:
Category : Corporations
Languages : en
Pages : 204

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Book Description
This edited collection explores key concepts, themes and theories in public relations and the assumptions which lie behind them. This book will be of interest to students of public relations, media and communications studies.

Author: Danny Moss
Publisher: Routledge
ISBN: 1134603290
Category : Business & Economics
Languages : en
Pages : 292

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Book Description
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.

Author: Krishnamurthy Sriramesh
Publisher: Routledge
ISBN: 1135845549
Category : Business & Economics
Languages : en
Pages : 805

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Book Description
Expanding on the theoretical framework for studying and practicing public relations around the world, The Global Public Relations Handbook, Revised and Expanded Edition extends the discussion in the first volume on the history, development, and current status of the public relations industry from a global perspective. This revised edition offers twenty new chapters in addition to the original contents. It includes fourteen additional country- or regionally-focused chapters exploring public relations practice in Africa, Asia, Europe, and the Americas. Contributors use a theoretical framework to present information on the public relations industry in their countries and regions. They also focus on such factors as the status of public relations education in their respective countries and professionalism and ethics. Each country-specific chapter includes a case study typifying public relations practice in that country. Additional new chapters discuss political economy, activism, international public relations, and United Nations public affairs.