Author: Benita Lipps Publisher: Lulu.com ISBN: 0957684398 Category : Business & Economics Languages : en Pages : 124
Book Description
Culture.Shift is a practical, hands-on guide to strategic audience development for the performing arts in Europe. It aims to be a companion to creative leaders interested in developing their audiences and creating deeper connections with their communities. It wants to encourage and support performing arts organisations on the road to a more strategic approach to audience and community engagement. Created by creative leaders for their peers, it combines insights, tips, debates and best practice examples. By presenting the stories of houses that have already had their 'Culture.Shift', the book wants to inspire others to follow their example and contribute to the European debate on audience development.
Author: Crespi, Luciano Publisher: IGI Global ISBN: 1522506675 Category : Architecture Languages : en Pages : 455
Book Description
In some post-industrial areas, re-designing structural interiors in an attractive way is becoming increasingly important to community members, as it helps promote local pride and a higher quality of life. Design Innovations for Contemporary Interiors and Civic Art examines novel techniques in structural designs in various cultural and social scenarios. Featuring innovative application methods, emergent trends, and research on tools being utilized in the field, this publication is a pivotal reference source for designers, researchers, practitioners, and professionals interested in interior design, urban culture, and structural aesthetics.
Author: Singh, Amandeep Publisher: IGI Global ISBN: 1668483149 Category : Business & Economics Languages : en Pages : 361
Book Description
People have cultural boundaries. Their thinking and decisions are affected by their cultural values and norms. Marketers implant cultural values and standards in advertisements where consumers can relate to the characters in the advertisements. To design a cultural marketing advertisement, it is critical to pay attention to what is going on in the culture and anticipate what issues will hold in the future. Cultural Marketing and Metaverse for Consumer Engagement highlights the importance of cultural marketing, discusses how consumer beliefs are built and affected by cultural marketing, and considers how culture acts as a base for the marketing ecosystem. Covering key topics such as the digital era, religion marketing, and consumer behavior, this premier reference source is ideal for marketers, business owners, managers, researchers, scholars, academicians, practitioners, instructors, and students.
Author: Constance DeVereaux Publisher: transcript Verlag ISBN: 3839468671 Category : Business & Economics Languages : en Pages : 261
Book Description
The Journal of Cultural Management and Cultural Policy offers international perspectives on a wide range of issues in cultural management and cultural policy research and practice. Attendance at museums and other arts organizations has decreased worldwide, even predating COVID. Audiences have been slow to return to performances and exhibits. Reasons include lack of access, lack of time, high cost, persistent inequities, poor engagement between arts organizations and the community, and even lack of interest. Concern about non-attendance has led to coining the term non-visitors. This issue seeks answers to this problem through two critical lenses of engagement and non-visitor studies.
Author: Chris Dawson Publisher: Stanford University Press ISBN: 0804774676 Category : Business & Economics Languages : en Pages : 213
Book Description
Leading Culture Change: What Every CEO Needs To Know is a practical guide for top leaders who are faced with the challenge of shaping their culture to create long term, sustainable value. Culture is changeable—but only with CEO sponsorship and a methodical, best practices approach. Author Christopher S. Dawson draws on 25 years of experience as an organizational consultant in a variety of industries to delineate five critical success factors, without which culture change is unlikely to occur. He offers practical tools and approaches to facilitate culture change, in addition to an overall framework that acts as a yardstick for seasoned and new top leaders. The book provides a "red-yellow-green" level of urgency tool for determining the degree of organizational effort required to address the gap between strategy and culture; a roadmap for culture change; and more. After describing how to effect change, the text describes frequent scenarios, providing guidelines, an in-depth case example, and lessons for top leaders. Finally, the book outlines four essential leadership competencies—dual-horizon vision; self-awareness; team leadership; and source of inspiration—based on the requirements for leaders of any transformation. This book is an ideal guide for today and tomorrow's top leaders—as well as a valuable supplement to management consultants' and human resource executives' professional training.
Author: Philip Kotler Publisher: Harvard Business Press ISBN: 9780875847375 Category : Business & Economics Languages : en Pages : 560
Book Description
Argues that organizations in the performing arts must market themselves to survive, including defining their mission, thinking strategically, and applying basic marketing concepts like product and pricing
Author: UNESCO Publisher: UNESCO Publishing ISBN: 9231001701 Category : Cities and towns Languages : en Pages : 304
Book Description
Report presents a series of analyses and recommendations for fostering the role of culture for sustainable development. Drawing on a global survey implemented with nine regional partners and insights from scholars, NGOs and urban thinkers, the report offers a global overview of urban heritage safeguarding, conservation and management, as well as the promotion of cultural and creative industries, highlighting their role as resources for sustainable urban development. Report is intended as a policy framework document to support governments in the implementation of the 2030 Agenda for Sustainable Urban Development and the New Urban Agenda.
Author: Gary P. Pisano Publisher: PublicAffairs ISBN: 1610398769 Category : Business & Economics Languages : en Pages : 286
Book Description
This myth-busting book shows large companies can construct a strategy, system, and culture of innovation that creates sustained growth. Every company wants to grow, and the most proven way is through innovation. The conventional wisdom is that only disruptive, nimble startups can innovate; once a business gets bigger and more complex corporate arteriosclerosis sets in. Gary Pisano's remarkable research conducted over three decades, and his extraordinary on-the ground experience with big companies and fast-growing ones that have moved beyond the start-up stage, provides new thinking about how the scale of bigger companies can be leveraged for advantage in innovation. He begins with the simply reality that bigger companies are, well, different. Demanding that they "be like Uber" is no more realistic than commanding your dog to speak French. Bigger companies are complex. They need to sustain revenue streams from existing businesses, and deal with Wall Street's demands. These organizations require a different set of management practices and approaches -- a discipline focused on the strategies, systems and culture for taking their companies to the next level. Big can be beautiful, but it requires creative construction by leaders to avoid the creative destruction that is all-too-often the fate of too many.
Author: Eric Avila Publisher: Oxford University Press ISBN: 019020060X Category : History Languages : en Pages : 179
Book Description
The iconic images of Uncle Sam and Marilyn Monroe, or the "fireside chats" of Franklin D. Roosevelt and the oratory of Martin Luther King, Jr.: these are the words, images, and sounds that populate American cultural history. From the Boston Tea Party to the Dodgers, from the blues to Andy Warhol, dime novels to Disneyland, the history of American culture tells us how previous generations of Americans have imagined themselves, their nation, and their relationship to the world and its peoples. This Very Short Introduction recounts the history of American culture and its creation by diverse social and ethnic groups. In doing so, it emphasizes the historic role of culture in relation to broader social, political, and economic developments. Across the lines of race, class, gender, and sexuality, as well as language, region, and religion, diverse Americans have forged a national culture with a global reach, inventing stories that have shaped a national identity and an American way of life. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Author: Benita Lipps
Author: Crespi, Luciano
Author: Singh, Amandeep
Author: Constance DeVereaux
Author: Chris Dawson
Author: Philip Kotler
Author: UNESCO
Author: Orla O'Donnell
Author: Gary P. Pisano
Author: Eric Avila