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Author: Douglas Holt Publisher: Oxford University Press ISBN: 019958740X Category : Business & Economics Languages : en Pages : 404
Book Description
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.
Author: M. Mayo Publisher: Springer ISBN: 0333977823 Category : Social Science Languages : en Pages : 226
Book Description
Cultures, Communities, Identities explores a wide range of cultural strategies to promote participation and empowerment in both First and Third World settings. The book starts by analysing contemporary debates on cultures, communities and identities, in the context of globalization. This sets the framework for the discussion of cultural strategies to combat social exclusion and to promote community participation in transformative agendas for local economic and social development. The final chapter focuses upon the use of cultural strategies and new technologies across national boundaries, at the global level.
Author: Douglas Holt Publisher: Oxford University Press ISBN: 019958740X Category : Business & Economics Languages : en Pages : 404
Book Description
How do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben & Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents. Cultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities: - How managers can use culture to out-innovate their competitors - How entrepreneurs can identify new market opportunities that big companies miss - How underfunded challengers can win against category Goliaths - How technology businesses can avoid commoditization - How social entrepreneurs can develop businesses that appeal to more than just fellow activists - How subcultural brands can break out of the 'cultural chasm' to mass market success - How global brands can pursue cross-cultural strategies to succeed in local markets - How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap Written by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, Cultural Strategy transforms what has always been treated as the "intuitive" side of market innovation into a systematic strategic discipline.
Author: Bill Ivey Publisher: Indiana University Press ISBN: 0253030153 Category : Social Science Languages : en Pages : 199
Book Description
Today, the long-assumed belief in the permanence of an enlightened world is suddenly open to challenge. Human rights, participatory government, and social justice are losing global influence, and the world of ordinary people is pushing back against Enlightenment conceits. Accumulated anger links Taliban, Tea Party, and Trump, threatening women's rights, social justice, and democracy. To understand and counteract the threat to these ideas, we must set aside embedded explanations and embrace a new frame of observation and tolerance grounded in the power of belief, legend, and tradition. In Rebuilding an Enlightened World, Bill Ivey explores how folklore offers a unique and compelling new way to understand the underlying forces disrupting the world today. If we are to salvage the best of the Enlightenment dream and build a better future, we must begin to listen, patiently and inquisitively, in order to interpret the customs, norms, and traditional practices that shape all human behavior.
Author: Melinda Davis Publisher: Free Press ISBN: 9781416593058 Category : Business & Economics Languages : en Pages : 272
Book Description
A wholly new force is driving human behavior today, and it's turning the world as we know it upside down and inside out. Human behavior is now being driven by a new survival instinct -- a new primal desire -- that is invisibly but unstoppably reshaping the world, from the most intimate details of our private lives to the dynamics of the global marketplace. The New Culture of Desire reveals and chronicles this present and future brave new world -- the beginning of Human History Part II. According to futurist Melinda Davis, it is evolving right under our noses, and we need to adapt now to survive -- and to thrive. Described variously as "a secret weapon of the Fortune 100" and a "hired-gun visionary," Davis divulges the startling conclusions and once confidential details of The Human Desire Project, a six-year, multidisciplinary study to investigate what makes human beings want what they want and do what they do. Originally initiated as a landmark study for big business (Davis's client ranks include distinguished companies such as AT&T, Merck, Diageo, Procter & Gamble, L'Oréal, Unilever, and Lucent Technologies), The Human Desire Project evolved into an even larger phenomenon with far-reaching implications for all of our lives. In The New Culture of Desire, you learn to leverage for your own good fortune, today -- and into tomorrow -- the same insights and strategies that inform the future plans of some of the most powerful corporate movers and shakers around. Here are just some of the revelations of The New Culture of Desire: • The unconscious formula that we all use to make choices now • Why bliss beats sex, money, and power • The new peak experience: the State of O • The single greatest unmet consumer need • The battle for our interior lives • The five strategies we enlist to satisfy the new primal desire -- and what they mean for your life and your business Harvard-educated and street-smart, Davis examines the telltale signs of our rapidly morphing world with the nose of an MIT/MTV anthropologist and an arsenal of case histories. Quizzes and checklists appear throughout the book to help you diagnose your own desires. New marketing models provide new ways to speak more powerfully to the heart of your customers' true desires. This insider's analysis of the most powerful desire-driven trends of our time provides a strategic guide to the inside of the new millennial mind, to help you understand your own motivations and those of your colleagues, customers, and friends. Here are some of those cultural trends that you need to know about: • Magical Thinking: Looking for the simple, supernatural solution • The Third Sex: Having it all • Yoda-ism: New candidates for a god • Tribe Crashing: The ultimate insiderism • Hot-Blooded Spiritualism: Drumming up the saving graces • Raging Amazonianism: The rise of the butt-kicking babe • Pleasure Healing: Self-indulgence that does you good • P. Q.: The Performance Quotient: Upgrading the human processor A pioneering work that looks into what people want and why, The New Culture of Desire blows traditional future-planning theory and practice sky-high, and replaces it with groundbreaking strategies that really work.
Author: Chinua Thelwell Publisher: Routledge ISBN: 1317398793 Category : Performing Arts Languages : en Pages : 406
Book Description
Theater and Cultural Politics for a New World presents a radical re-examination of the ways in which demographic shifts will impact theater and performance culture in the twenty-first century. Editor Chinua Thelwell brings together the revealing insights of artists, scholars, and organizers to produce a unique intersectional conversation about the transformative potential of theater. Opening with a case study of the New WORLD Theater and moving on to a fascinating range of essays, the book looks at five main themes: Changing demographics Future aesthetics Making institutional space Critical multiculturalism Polyculturalism
Author: Luiza Dreasher Publisher: Indie Books International ISBN: 9781952233456 Category : Business & Economics Languages : en Pages : 178
Book Description
Increased diversity and globalization are changing the makeup of organizations and teams worldwide. There is now a need for a workforce who can work well across differences, can form productive relationships with diverse clients, and can help their company expand into diverse markets. Mastering Cultural Differences is about valuing differences that enables the creation of more productive and profitable workplaces. This book if for you if you are... An HR Manager trying to create an inclusive organization. A Global Talent and LD Personnel interested in bringing learning opportunities into your multicultural organization. A Manager or Supervisor working with a global workforce. A Sales Leader trying to attract diverse clients. An Employee interested in working better with your international co-workers.
Author: Daniel Denison Publisher: John Wiley & Sons ISBN: 111823510X Category : Business & Economics Languages : en Pages : 245
Book Description
Filled with case studies from firms such as GT Automotive, GE Healthcare China, Vale, Dominos, Swiss Re Americas Division, and Polar Bank, among others, this book (written by Dan Denison and his co-authors) combines twenty years of research and survey results to illustrate a critical set of cultural dynamics that firms need to manage in order to remain competitive. Each chapter uses a case as a means to illustrate an important aspect of culture change focusing on seven common culture-change dilemmas including creating a strategic alignment, keeping strategy simple, and more.
Author: Douglas Holt
Author: M. Mayo
Author: Douglas Holt
Author: Bill Ivey
Author: Harry G. Summers
Author: Melinda Davis
Author: Philip Robert Harris
Author: Chinua Thelwell
Author: Luiza Dreasher
Author: Daniel Denison
Author: Harris PR.