Author: Dheeraj Sharma Publisher: Springer ISBN: 3319186965 Category : Business & Economics Languages : en Pages : 160
Book Description
This volume includes the full proceedings from the 2010 Cultural Perspectives in Marketing Conference held in Lille, France with the theme Cultural Perspectives in a Global Marketplace. This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author: Abel Adekola Publisher: Routledge ISBN: 1317128117 Category : Business & Economics Languages : en Pages : 329
Book Description
This book interweaves the concepts of the guidance on globalization, international management, and the intricacies of international business that many books on the market treat independently. It clarifies and explains culture, cultural misunderstandings, and cross-cultural interactions. Adekola and Sergi's text is unique in that it offers both the management perspective and the cultural perspective. It is for managers seeking to thrive in the global economy. This book focuses on managing global organizations, providing a basis for understanding the influence of culture on international management, and the key roles that international managers play. It clearly shows how to develop the cross-cultural expertise essential to succeed in a world of rapid and profound economic, political and cultural changes.
Author: Alcántara-Pilar, Juan Miguel Publisher: IGI Global ISBN: 1466682639 Category : Business & Economics Languages : en Pages : 430
Book Description
The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.
Author: Bharat S. Thakkar Publisher: Springer Nature ISBN: 3030602966 Category : Business & Economics Languages : en Pages : 280
Book Description
This book offers research geared toward understanding culture and its influence on the success of global businesses. Divided into two parts that look at the leveraging culture cultural diversity from an organizational as well as national perspective, the chapters investigate the effects of technology on culture, the role of leadership in corporate culture, and communicating and managing change across cultures. The book emphasizes that embracing cultural and subcultural differences alongside instilling organizational culture are the keys to successful modern business. With contributions from authors from academic as well as professional backgrounds, this book will serve as a valuable resource to researchers interested in cultural studies generally as well as those studying the importance of culture to managing modern organizations.
Author: Cheryl Nakata Publisher: Springer ISBN: 0230240836 Category : Business & Economics Languages : en Pages : 307
Book Description
Hofstede introduced a culture paradigm that has been widely influential in international business. However, its relevance in light of culture's increasing complexity due to globalization has been questioned. Alternative culture frameworks and perspectives are offered by leading scholars in global marketing and management.
Author: Tarnanidis, Theodore K. Publisher: IGI Global ISBN: Category : Business & Economics Languages : en Pages : 394
Book Description
As luxury brands become commonplace, businesses must incorporate more sustainable practices to handle the brands continuous growth. To achieve short-term financial goals, luxury brands employ mass marketing techniques that result in the creation of "masstige" (mass prestige) brands. Sustainable luxury marketing through a cross-cultural perspective requires tailored marketing strategies for luxury brands that emphasize the exclusivity and high quality of their products while integrating eco-friendly practices. Such marketing plans may also resonate with diverse cultural values across business sectors. Cross-Cultural Perspectives on Luxury Marketing explores ongoing trends in sustainable luxury marketing using cross-cultural viewpoints. It examines the usage of immersive technologies by luxury brands and their impact on consumer relationships. This book covers topics such as consumer behavior, luxury fashion, and data analysis, and is a useful resource for consultants, policymakers, economists, business owners, sociologists, academicians, scientists, and researchers.
Author: W. Zhiyan Publisher: Springer ISBN: 1137276355 Category : Business & Economics Languages : en Pages : 187
Book Description
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.
Author: Rabi S. Bhagat Publisher: Edward Elgar Publishing ISBN: 1781951950 Category : Business & Economics Languages : en Pages : 369
Book Description
ÔAs its title implies, this book by three distinguished scholars puts a cultural perspective at the front and center of issues relating to current approaches to managing complex organizations. It does this by covering the most recent relevant findings by researchers from around the world and, most importantly, interpreting those findings in ways that provide useful guidelines and approaches for those in positions of organizational responsibility. For anyone studying or practicing management in challenging global-oriented contexts this volume is essential Ð and highly interesting Ð reading.Õ Ð Lyman W. Porter, University of California, US ÔThis book is a tour-de-force and a must-read for any scholar and practitioner who is interested in managing global organizations. From such topics as how to motivate, reward, lead, manage conflict, and structure work in different cultural contexts, the authors provide critical insights into how culture shapes all aspects of organizational behavior and a compelling vision of the future that awaits multinational and global organizations. Bravo to the authors for providing the field with a gold mine of information on managing organizations across cultures!Õ Ð Michele Joy Gelfand, University of Maryland, US ÔThis book represents the very best of academic as well as field intensive thinking about cultural and global issues in organizations. While many people have focused on cultural and global issues in the past several decades, the field has largely lacked a systematic review and analysis of these issues in specific contexts. What Bhagat, Triandis and McDevitt offer the reader is a wonderfully comprehensive analysis of key issues of culture in organizations. This is absolutely a ÒmustÓ reading for every serious scholar of global organizations.Õ Ð Chris Earley, Purdue University, US ÔThis is an important book dealing with the increasingly important phenomenon of international business ventures and the globalization of management, markets, and careers. Drs. Bhagat, Triandis, and McDevitt have produced a challenging and highly readable book in which they analyze such key concepts as intercultural communication, job satisfaction in culturally diverse workplaces, the additional workplace stressors brought on by international business alliances, the importance of working with others in groups and on teams charged with task completion, and the transfer of technology among people with different but overlapping skill sets and knowledge. This book will find a valued place in the libraries of international managers, graduate students contemplating careers in international business, and trainers who take on the challenge of preparing people for assignments in countries other than their own.Õ Ð Richard Brislin, University of Hawaii, US ÔIssues of cultural variations in the management of global organizations are of great importance in the 21st century. In developing this book, these three authors bring a wealth of academic knowledge, practical insights from their consulting and worldwide travels in presenting us a coherent picture of how the world of work organizations have changed in response to cultural differences and synergies. The 14 chapters cover all of the important aspects of organization behavior and theory including recent topics like global management focused on the creation and transfer of organizational knowledge. This book is a must read for all students interested in understanding the fundamentals of cultural differences and how they affect the management of global organizations.Õ Ð Kwok Leung, City University of Hong Kong, China The globalization of business is a reality that confronts organizations of all sizes from different nations and cultures. This book serves as a comprehensive guide for understanding the nature of cultural variations that affect important aspects of organizational behavior. The authors expertly cover all of the relevant functions that managers are concerned with in the process of managing global organizations. Various research-based theories and findings are discussed to explain the significance of cultural variations in these phenomena. Readers will gain a clear perspective on how cultural variations have the potential to affect organizational functioning and effectiveness across national borders. A mastery of the fundamental concepts and issues covered in this book will enable future managers of multinational and global corporations to become more effective in dealing with people in different countries and enhance organizational effectiveness on an ongoing basis. Scholars and students will also find this book a path-breaking resource for understanding this important topic.
Author: Riyanto Wujarso Publisher: Asadel Publisher ISBN: Category : Business & Economics Languages : en Pages : 52
Book Description
Unlock the Secrets of Global Marketing Management in Today's Ever-Changing Landscape! In 'Global Marketing Management in the Perspective of the Economic, Financial, Global Culture and Purchasing Behavior, as well as Politics and Law,' embark on a thrilling exploration of the dynamic world of global marketing. This comprehensive study takes you on a journey through the intricate web of global business, offering a deep dive into the strategies, challenges, and opportunities faced by companies operating on a global scale. Global marketing is not just a buzzword; it's a strategic imperative for companies seeking success in the interconnected global marketplace. From multinational giants to ambitious startups, understanding the nuances of global marketing is essential. This book unveils the essence of global marketing, shedding light on marketing activities conducted by global companies, the use of global marketing strategies, and the intricacies of targeting global markets while adhering to global product standards. International trade, a pivotal component of global business, is explored in detail, illuminating the complexities of trade between residents of different nations through mutual agreements. As globalization reshapes industries and economies, companies are faced with new challenges. They must not only compete with world-class rivals boasting substantial capital and superior products but also navigate the ever-evolving global business environment. With a particular focus on the promising Indonesian market, this study scrutinizes global marketing management from various angles. Dive into the economic conditions, financial considerations, global culture, consumer purchasing behavior, and the intricate realm of political and legal aspects that influence global marketing strategies. Employing a qualitative approach with descriptive methods, this book presents data-driven insights that are both enlightening and actionable. The findings underscore the indispensable nature of global marketing management for companies across diverse countries, emphasizing the significance of effectively competing and capitalizing on the vast global market. Whether you're an established marketing professional or a budding entrepreneur, 'Global Marketing Management' equips you with the knowledge and strategies to navigate the complexities of international marketing. Discover the keys to success in an interconnected world and position yourself to thrive in the global business arena. Get ready to embark on a transformative journey into the world of global marketing management. Order your copy now and unlock the secrets to global success! Keywords: Marketing Management, Globalization, International Marketing
Author: Dheeraj Sharma
Author: Abel Adekola
Author: Alcántara-Pilar, Juan Miguel
Author: Bharat S. Thakkar
Author: Cheryl Nakata
Author: 
Author: Tarnanidis, Theodore K.
Author: W. Zhiyan
Author: Rabi S. Bhagat
Author: Riyanto Wujarso