Cult of Analytics PDF Download

Author: Steve Jackson
Publisher: Routledge
ISBN: 1856176118
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
'Cult of Analytics' enables professionals to build an analytics driven culture into their business or organization, turning tried & tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.

Author: Erez Aiden
Publisher: Penguin
ISBN: 1101632119
Category : Science
Languages : en
Pages : 241

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Book Description
“One of the most exciting developments from the world of ideas in decades, presented with panache by two frighteningly brilliant, endearingly unpretentious, and endlessly creative young scientists.” – Steven Pinker, author of The Better Angels of Our Nature Our society has gone from writing snippets of information by hand to generating a vast flood of 1s and 0s that record almost every aspect of our lives: who we know, what we do, where we go, what we buy, and who we love. This year, the world will generate 5 zettabytes of data. (That’s a five with twenty-one zeros after it.) Big data is revolutionizing the sciences, transforming the humanities, and renegotiating the boundary between industry and the ivory tower. What is emerging is a new way of understanding our world, our past, and possibly, our future. In Uncharted, Erez Aiden and Jean-Baptiste Michel tell the story of how they tapped into this sea of information to create a new kind of telescope: a tool that, instead of uncovering the motions of distant stars, charts trends in human history across the centuries. By teaming up with Google, they were able to analyze the text of millions of books. The result was a new field of research and a scientific tool, the Google Ngram Viewer, so groundbreaking that its public release made the front page of The New York Times, The Wall Street Journal, and The Boston Globe, and so addictive that Mother Jones called it “the greatest timewaster in the history of the internet.” Using this scope, Aiden and Michel—and millions of users worldwide—are beginning to see answers to a dizzying array of once intractable questions. How quickly does technology spread? Do we talk less about God today? When did people start “having sex” instead of “making love”? At what age do the most famous people become famous? How fast does grammar change? Which writers had their works most effectively censored by the Nazis? When did the spelling “donut” start replacing the venerable “doughnut”? Can we predict the future of human history? Who is better known—Bill Clinton or the rutabaga? All over the world, new scopes are popping up, using big data to quantify the human experience at the grandest scales possible. Yet dangers lurk in this ocean of 1s and 0s—threats to privacy and the specter of ubiquitous government surveillance. Aiden and Michel take readers on a voyage through these uncharted waters.

Author: Steve Jackson
Publisher: Routledge
ISBN: 1317561880
Category : Business & Economics
Languages : en
Pages : 239

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Book Description
Cult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis. Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must have for any would-be digital marketer. This new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It's also been expanded to include exercises and new cases for students and tutors using the book as a text.

Author: Alistair Croll
Publisher: "O'Reilly Media, Inc."
ISBN: 1098168151
Category : Business & Economics
Languages : en
Pages : 403

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Book Description
Whether you're a startup founder trying to disrupt an industry or an entrepreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics fundamentals, and the data-driven mindset Look at six sample business models and how they map to new ventures of all sizes Find the One Metric That Matters to you Learn how to draw a line in the sand, so you'll know it's time to move forward Apply Lean Analytics principles to large enterprises and established products

Author: Shane Safir
Publisher: Corwin
ISBN: 1071812661
Category : Education
Languages : en
Pages : 281

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Book Description
Radically reimagine our ways of being, learning, and doing Education can be transformed if we eradicate our fixation on big data like standardized test scores as the supreme measure of equity and learning. Instead of the focus being on "fixing" and "filling" academic gaps, we must envision and rebuild the system from the student up—with classrooms, schools and systems built around students’ brilliance, cultural wealth, and intellectual potential. Street data reminds us that what is measurable is not the same as what is valuable and that data can be humanizing, liberatory and healing. By breaking down street data fundamentals: what it is, how to gather it, and how it can complement other forms of data to guide a school or district’s equity journey, Safir and Dugan offer an actionable framework for school transformation. Written for educators and policymakers, this book · Offers fresh ideas and innovative tools to apply immediately · Provides an asset-based model to help educators look for what’s right in our students and communities instead of seeking what’s wrong · Explores a different application of data, from its capacity to help us diagnose root causes of inequity, to its potential to transform learning, and its power to reshape adult culture Now is the time to take an antiracist stance, interrogate our assumptions about knowledge, measurement, and what really matters when it comes to educating young people.

Author: Steve Jackson
Publisher: Jackalytics Tmi
ISBN:
Category : Computers
Languages : en
Pages : 63

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Book Description
Message from the Author: "When I started out in web analytics I was a complete novice. I got into it purely by accident and because I was curious. My goal is to make web analysis as easy as humanly possible for the beginner. It's the system that I have used for decades to compliment natural curiosity when I notice something in the data. You'll learn how to start using data to produce information, how to ask the right questions of your data, how to become a serious asset in your company and have a repeatable field tested process to use in every analysis you do. The book is designed to give you a short cut to getting results from the noise you see in web analytics every day."

Author: John Allen Hendricks
Publisher: Springer
ISBN: 1137488018
Category : Political Science
Languages : en
Pages : 297

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Book Description
This book offers a comprehensive examination of midterm elections from the lens of communications and media coverage. Using a wide variety of methods, this contributed volume covers the differences, similarities, and challenges unique to midterm elections.

Author: Lauren Hough
Publisher: Vintage
ISBN: 0593080777
Category : Biography & Autobiography
Languages : en
Pages : 320

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Book Description
A NEW YORK TIMES BESTSELLER • "A memoir in essays about so many things—growing up in an abusive cult, coming of age as a lesbian in the military, forced out by homophobia, living on the margins as a working class woman and what it’s like to grow into the person you are meant to be. Hough’s writing will break your heart." —Roxane Gay, author of Bad Feminist Searing and extremely personal essays, shot through with the darkest elements America can manifest, while discovering light and humor in unexpected corners. As an adult, Lauren Hough has had many identities: an airman in the U.S. Air Force, a cable guy, a bouncer at a gay club. As a child, however, she had none. Growing up as a member of the infamous cult The Children of God, Hough had her own self robbed from her. The cult took her all over the globe--to Germany, Japan, Texas, Chile—but it wasn't until she finally left for good that Lauren understood she could have a life beyond "The Family." Along the way, she's loaded up her car and started over, trading one life for the next. She's taken pilgrimages to the sights of her youth, been kept in solitary confinement, dated a lot of women, dabbled in drugs, and eventually found herself as what she always wanted to be: a writer. Here, as she sweeps through the underbelly of America—relying on friends, family, and strangers alike—she begins to excavate a new identity even as her past continues to trail her and color her world, relationships, and perceptions of self. At once razor-sharp, profoundly brave, and often very, very funny, the essays in Leaving Isn't the Hardest Thing interrogate our notions of ecstasy, queerness, and what it means to live freely. Each piece is a reckoning: of survival, identity, and how to reclaim one's past when carving out a future. A VINTAGE ORIGINAL

Author: Mikel Jollett
Publisher: Celadon Books
ISBN: 1250621542
Category : Biography & Autobiography
Languages : en
Pages : 341

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Book Description
**THE INSTANT NEW YORK TIMES BESTSELLER** “A Gen-X This Boy’s Life...Music and his fierce brilliance boost Jollett; a visceral urge to leave his background behind propels him to excel... In the end, Jollett shakes off the past to become the captain of his own soul. Hollywood Park is a triumph." —O, The Oprah Magazine "This moving and profound memoir is for anyone who loves a good redemption story." —Good Morning America, 20 Books We're Excited for in 2020 "Several years ago, Jollett began writing Hollywood Park, the gripping and brutally honest memoir of his life. Published in the middle of the pandemic, it has gone on to become one of the summer’s most celebrated books and a New York Times best seller..." –Los Angeles Magazine HOLLYWOOD PARK is a remarkable memoir of a tumultuous life. Mikel Jollett was born into one of the country’s most infamous cults, and subjected to a childhood filled with poverty, addiction, and emotional abuse. Yet, ultimately, his is a story of fierce love and family loyalty told in a raw, poetic voice that signals the emergence of a uniquely gifted writer. We were never young. We were just too afraid of ourselves. No one told us who we were or what we were or where all our parents went. They would arrive like ghosts, visiting us for a morning, an afternoon. They would sit with us or walk around the grounds, to laugh or cry or toss us in the air while we screamed. Then they’d disappear again, for weeks, for months, for years, leaving us alone with our memories and dreams, our questions and confusion. ... So begins Hollywood Park, Mikel Jollett’s remarkable memoir. His story opens in an experimental commune in California, which later morphed into the Church of Synanon, one of the country’s most infamous and dangerous cults. Per the leader’s mandate, all children, including Jollett and his older brother, were separated from their parents when they were six months old, and handed over to the cult’s “School.” After spending years in what was essentially an orphanage, Mikel escaped the cult one morning with his mother and older brother. But in many ways, life outside Synanon was even harder and more erratic. In his raw, poetic and powerful voice, Jollett portrays a childhood filled with abject poverty, trauma, emotional abuse, delinquency and the lure of drugs and alcohol. Raised by a clinically depressed mother, tormented by his angry older brother, subjected to the unpredictability of troubled step-fathers and longing for contact with his father, a former heroin addict and ex-con, Jollett slowly, often painfully, builds a life that leads him to Stanford University and, eventually, to finding his voice as a writer and musician. Hollywood Park is told at first through the limited perspective of a child, and then broadens as Jollett begins to understand the world around him. Although Mikel Jollett’s story is filled with heartbreak, it is ultimately an unforgettable portrayal of love at its fiercest and most loyal.

Author: Amandeep Singh
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110733714
Category : Business & Economics
Languages : en
Pages : 254

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Book Description
Imagine being able to target an audience made up of highly qualified and purchase-ready prospects and easily building them into loyal clients by anticipating their needs and hence offering true value. This is the power of big data for digital marketing. Big Data: A Roadmap for Successful Digital Marketing explores recent trends in the use of big data to predict consumer behavior, strategies to engage online customers, integration of big data with other data sources, and its applications in social media analytics, mobile marketing, search engine optimization and customer relationship management. As the marketing world moves into a data-focused future, the success of marketing efforts will be wholly based on attention to detail in data analysis and effectively acting on insights in order to implement changes that will deliver improved results. This book will help professionals succeed in their digital marketing efforts as well as provide food for thought for students and researchers in the fields of digital marketing, customer behavior and big data analytics.