Author: Ira Neimark
Publisher: SP Books
ISBN: 1561712086
Category : Biography & Autobiography
Languages : en
Pages : 308
Book Description
From pageboy at Bonwit Teller to CEO of Bergdorf Goodman, Ira Neimark crossed Fifth Avenue unlike anyone else. Christmas 1938, when he began working at Bonwit Teller on 56th Street & Fifth Avenue, he had just turned 17. Mary Martin, the toast of Broadway, sang at Bonwit's exclusive 721 Club Christmas cocktail party where young Ira, in a snug bellhop uniform, greeted the rich and famous. Four decades later, as the new CEO of Bergdorf Goodman (located across the street on Fifth Avenue), he transformed the store from an 'old, dull, expensive and intimidating store', into a 'young, exciting expensive and intimidating store' that became first in luxury and glamour! Among his stunning achievements: the re-introduction of the Paris couture in the United States, unique showcasing of great Italian and French designers, developing the best new Americans -- and throwing fabulous parties and events featuring haute couture that lit the spark for Bergdorf's revival. Crossing Fifth Avenue to Bergdorf Goodman captures the magic of fashion retailing at its most dramatic moments, as well as the 'lessons learned' that made Ira Neimark a legendary success in the business. It is replete with intriguing, personal stories about famous people known around the world, among them Princess Diana, Salvador Dali, Jacqueline Kennedy Onassis, John Lennon and Yoko Ono, Donald Trump, and Margaret Thatcher. And there are insights into the art and business of fashion that only an insider could give in the stories about Giorgio Armani, Geoffrey Beene, Bill Blass, Carla Fendi, Oscar de la Renta, Perry Ellis, Massimo Ferragamo, James Galanos, Hubert Givenchy, Calvin Klein, Estee Lauder, Ralph Lauren, Mary McFadden, Charles Revson, Pauline Trigere, and many more. Only Ira Neimark could tell these stories and articulate the business lessons that made him the 'last man standing' among the greats of fashion retailing -- lessons that continue to compel leading multi-national companies to seek his counsel.
Crossing Fifth Avenue to Bergdorf Goodman
Author: Ira Neimark
Publisher: SP Books
ISBN: 1561712086
Category : Biography & Autobiography
Languages : en
Pages : 308
Book Description
From pageboy at Bonwit Teller to CEO of Bergdorf Goodman, Ira Neimark crossed Fifth Avenue unlike anyone else. Christmas 1938, when he began working at Bonwit Teller on 56th Street & Fifth Avenue, he had just turned 17. Mary Martin, the toast of Broadway, sang at Bonwit's exclusive 721 Club Christmas cocktail party where young Ira, in a snug bellhop uniform, greeted the rich and famous. Four decades later, as the new CEO of Bergdorf Goodman (located across the street on Fifth Avenue), he transformed the store from an 'old, dull, expensive and intimidating store', into a 'young, exciting expensive and intimidating store' that became first in luxury and glamour! Among his stunning achievements: the re-introduction of the Paris couture in the United States, unique showcasing of great Italian and French designers, developing the best new Americans -- and throwing fabulous parties and events featuring haute couture that lit the spark for Bergdorf's revival. Crossing Fifth Avenue to Bergdorf Goodman captures the magic of fashion retailing at its most dramatic moments, as well as the 'lessons learned' that made Ira Neimark a legendary success in the business. It is replete with intriguing, personal stories about famous people known around the world, among them Princess Diana, Salvador Dali, Jacqueline Kennedy Onassis, John Lennon and Yoko Ono, Donald Trump, and Margaret Thatcher. And there are insights into the art and business of fashion that only an insider could give in the stories about Giorgio Armani, Geoffrey Beene, Bill Blass, Carla Fendi, Oscar de la Renta, Perry Ellis, Massimo Ferragamo, James Galanos, Hubert Givenchy, Calvin Klein, Estee Lauder, Ralph Lauren, Mary McFadden, Charles Revson, Pauline Trigere, and many more. Only Ira Neimark could tell these stories and articulate the business lessons that made him the 'last man standing' among the greats of fashion retailing -- lessons that continue to compel leading multi-national companies to seek his counsel.
Publisher: SP Books
ISBN: 1561712086
Category : Biography & Autobiography
Languages : en
Pages : 308
Book Description
From pageboy at Bonwit Teller to CEO of Bergdorf Goodman, Ira Neimark crossed Fifth Avenue unlike anyone else. Christmas 1938, when he began working at Bonwit Teller on 56th Street & Fifth Avenue, he had just turned 17. Mary Martin, the toast of Broadway, sang at Bonwit's exclusive 721 Club Christmas cocktail party where young Ira, in a snug bellhop uniform, greeted the rich and famous. Four decades later, as the new CEO of Bergdorf Goodman (located across the street on Fifth Avenue), he transformed the store from an 'old, dull, expensive and intimidating store', into a 'young, exciting expensive and intimidating store' that became first in luxury and glamour! Among his stunning achievements: the re-introduction of the Paris couture in the United States, unique showcasing of great Italian and French designers, developing the best new Americans -- and throwing fabulous parties and events featuring haute couture that lit the spark for Bergdorf's revival. Crossing Fifth Avenue to Bergdorf Goodman captures the magic of fashion retailing at its most dramatic moments, as well as the 'lessons learned' that made Ira Neimark a legendary success in the business. It is replete with intriguing, personal stories about famous people known around the world, among them Princess Diana, Salvador Dali, Jacqueline Kennedy Onassis, John Lennon and Yoko Ono, Donald Trump, and Margaret Thatcher. And there are insights into the art and business of fashion that only an insider could give in the stories about Giorgio Armani, Geoffrey Beene, Bill Blass, Carla Fendi, Oscar de la Renta, Perry Ellis, Massimo Ferragamo, James Galanos, Hubert Givenchy, Calvin Klein, Estee Lauder, Ralph Lauren, Mary McFadden, Charles Revson, Pauline Trigere, and many more. Only Ira Neimark could tell these stories and articulate the business lessons that made him the 'last man standing' among the greats of fashion retailing -- lessons that continue to compel leading multi-national companies to seek his counsel.
Crossing Fifth Avenue to Bergdorf Goodman
Author: Ira Neimark
Publisher:
ISBN: 9781732167841
Category :
Languages : en
Pages :
Book Description
From assistant to the doorman at Bonwit Teller to CEO of Bergdorf Goodman, Ira Neimark crossed Fifth Avenue unlike anyone else. He was just seventeen years old when he began his career at Bonwit Teller on 56th Street and Fifth Avenue during the 1938 Christmas season. Four decades later, as the new CEO of Bergdorf Goodman, he would transform that iconic 5th Avenue store from an "old, dull, expensive and intimidating store" to a "young, exciting, expensive and intimidating store." Among his stunning achievements was the reintroduction of Paris couture into the United States, dramatically showcasing the great Italian and French designers, and developing the best new American designers. Crossing Fifth Avenue to Bergdorf Goodman captures the magic of the fashion business at its most exciting moments. and it is replete with intriguing personal anecdotes about the world's most famous fashion personalities.
Publisher:
ISBN: 9781732167841
Category :
Languages : en
Pages :
Book Description
From assistant to the doorman at Bonwit Teller to CEO of Bergdorf Goodman, Ira Neimark crossed Fifth Avenue unlike anyone else. He was just seventeen years old when he began his career at Bonwit Teller on 56th Street and Fifth Avenue during the 1938 Christmas season. Four decades later, as the new CEO of Bergdorf Goodman, he would transform that iconic 5th Avenue store from an "old, dull, expensive and intimidating store" to a "young, exciting, expensive and intimidating store." Among his stunning achievements was the reintroduction of Paris couture into the United States, dramatically showcasing the great Italian and French designers, and developing the best new American designers. Crossing Fifth Avenue to Bergdorf Goodman captures the magic of the fashion business at its most exciting moments. and it is replete with intriguing personal anecdotes about the world's most famous fashion personalities.
When Women Ran Fifth Avenue
Author: Julie Satow
Publisher: Canelo
ISBN: 1804369918
Category : History
Languages : en
Pages : 420
Book Description
A New York Times Bestseller A Cosmopolitan Best Nonfiction Book of 2024 ‘Compulsively readable: I found myself dashing through it like a novel’ The Wall Street Journal ‘Riveting’ Financial Times The New York Times bestselling story of the golden age of luxury department stores, and the trailblazing women who ran them. The twentieth century department store: a wonderland of consumption where every wish could be met under one roof. Dropping off the baby at nursery; an afternoon tea; a stroll through the latest fashions. A wedding (or funeral) could be planned. A Bengal Tiger cub could be purchased. Inside these towering price-tag palaces, anything was possible. They were beacons of modernity, and within this atmosphere of glamour and luxury, women dominated. Men may have owned the buildings, but inside women ruled. Among the rising prices and growing opulence, three women climbed to the top: Hortense Odlum, Dorothy Shaver, and Geraldine Stutz. Julie Satow draws back the curtain on these three visionaries who took great risks, forging new paths for the women who followed in their footsteps. This stylish account, rich with personal drama and trade secrets, captures the department store in all its glitz, decadence and fun, and showcases the women who made that beautifully curated world go round. ‘If you liked Mad Men then you’ll love When Women Ran Fifth Avenue’ #1 New York Times bestselling author Kate Andersen Brower, author The Residence and First Women
Publisher: Canelo
ISBN: 1804369918
Category : History
Languages : en
Pages : 420
Book Description
A New York Times Bestseller A Cosmopolitan Best Nonfiction Book of 2024 ‘Compulsively readable: I found myself dashing through it like a novel’ The Wall Street Journal ‘Riveting’ Financial Times The New York Times bestselling story of the golden age of luxury department stores, and the trailblazing women who ran them. The twentieth century department store: a wonderland of consumption where every wish could be met under one roof. Dropping off the baby at nursery; an afternoon tea; a stroll through the latest fashions. A wedding (or funeral) could be planned. A Bengal Tiger cub could be purchased. Inside these towering price-tag palaces, anything was possible. They were beacons of modernity, and within this atmosphere of glamour and luxury, women dominated. Men may have owned the buildings, but inside women ruled. Among the rising prices and growing opulence, three women climbed to the top: Hortense Odlum, Dorothy Shaver, and Geraldine Stutz. Julie Satow draws back the curtain on these three visionaries who took great risks, forging new paths for the women who followed in their footsteps. This stylish account, rich with personal drama and trade secrets, captures the department store in all its glitz, decadence and fun, and showcases the women who made that beautifully curated world go round. ‘If you liked Mad Men then you’ll love When Women Ran Fifth Avenue’ #1 New York Times bestselling author Kate Andersen Brower, author The Residence and First Women
Building an Innovative Learning Organization
Author: Russell Sarder
Publisher: John Wiley & Sons
ISBN: 1119157455
Category : Business & Economics
Languages : en
Pages : 294
Book Description
Institute a culture of learning to boost organizational performance and agility What makes organizations successful? Today, most successful companies are learning organizations. Building an Innovative Learning Organization shows you how to join their ranks and bring your organization up to the head of the class. This book is a practical, actionable guide on how to boost performance, successfully manage change, and innovate more quickly. Learning organizations are composed of engaged, motivated employees who continually seek improvement, which leads to organizational agility and the ability to innovate ahead of the curve. When you encourage learning at every level, from the intern to the C suite, you gain a more highly skilled workforce with a greater ability to act in any situation. Building an Innovative Learning Organization shows you how to create this culture in your organization, with detailed explanations, practical examples, and step-by-step instructions so you can get started right away. Written by a recognized thought leader in the training industry, this informative and insightful guide is your roadmap to a more effective organization. You will discover how to: Attract, retain, and motivate the best employees Become a more innovative and agile organization Create a culture of continuous self-improvement Encourage learning at all levels and translate it into action Learning and education doesn't end at graduation—it's a lifelong process that keeps you relevant, informed, and better able to achieve your goals. These same benefits apply at the organizational level, making the culture self-sustaining: learning organizations attract top workers, who drive the organization forward, which attracts more top workers. If you want the best people, you have to be their best option. Building an Innovative Learning Organization gives you a blueprint for building a culture of learning, for a stronger, more robust organization.
Publisher: John Wiley & Sons
ISBN: 1119157455
Category : Business & Economics
Languages : en
Pages : 294
Book Description
Institute a culture of learning to boost organizational performance and agility What makes organizations successful? Today, most successful companies are learning organizations. Building an Innovative Learning Organization shows you how to join their ranks and bring your organization up to the head of the class. This book is a practical, actionable guide on how to boost performance, successfully manage change, and innovate more quickly. Learning organizations are composed of engaged, motivated employees who continually seek improvement, which leads to organizational agility and the ability to innovate ahead of the curve. When you encourage learning at every level, from the intern to the C suite, you gain a more highly skilled workforce with a greater ability to act in any situation. Building an Innovative Learning Organization shows you how to create this culture in your organization, with detailed explanations, practical examples, and step-by-step instructions so you can get started right away. Written by a recognized thought leader in the training industry, this informative and insightful guide is your roadmap to a more effective organization. You will discover how to: Attract, retain, and motivate the best employees Become a more innovative and agile organization Create a culture of continuous self-improvement Encourage learning at all levels and translate it into action Learning and education doesn't end at graduation—it's a lifelong process that keeps you relevant, informed, and better able to achieve your goals. These same benefits apply at the organizational level, making the culture self-sustaining: learning organizations attract top workers, who drive the organization forward, which attracts more top workers. If you want the best people, you have to be their best option. Building an Innovative Learning Organization gives you a blueprint for building a culture of learning, for a stronger, more robust organization.
Business Confidential
Author: Peter Earnest
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814414486
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Sound like the CIA, or what you do at the office every day?
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814414486
Category : Business & Economics
Languages : en
Pages : 241
Book Description
Sound like the CIA, or what you do at the office every day?
Kaufmann's
Author: Marylynne Pitz
Publisher: University of Pittsburgh Press
ISBN: 0822989174
Category : History
Languages : en
Pages : 246
Book Description
In 1868, Jacob Kaufmann, the nineteen-year-old son of a German farmer, stepped off a ship onto the shores of New York. His brother Isaac soon followed, and together they joined an immigrant community of German Jews selling sewing items to the coal miners and mill workers of western Pennsylvania. After opening merchant tailor shops in Pittsburgh’s North and South sides, the Kaufmann brothers caught the wave of a new type of merchandising—the department store—and launched what would become their retail dynasty with a downtown storefront at Fifth Avenue and Smithfield Street. In just two decades, Jacob and his brothers had ascended Pittsburgh’s economic and social ladder, rising from hardscrabble salesmen into Gilded Age multimillionaires. Generous and powerful philanthropists, the Kaufmanns left an indelible mark on the city and western Pennsylvania. From Edgar and Liliane’s famous residence, the Frank Lloyd Wright masterpiece called Fallingwater, to the Kaufmann clock, a historic landmark that inspired the expression “meet me under the clock,” to countless fond memories for residents and shoppers, the Kaufmann family made important contributions to art, architecture, and culture. Far less known are the personal tragedies and fateful ambitions that forever shaped this family, their business, and the place they called home. Kaufmann’s recounts the story of one of Pittsburgh’s most beloved department stores, pulling back the curtain to reveal the hardships, triumphs, and complicated legacy of the prominent family behind its success.
Publisher: University of Pittsburgh Press
ISBN: 0822989174
Category : History
Languages : en
Pages : 246
Book Description
In 1868, Jacob Kaufmann, the nineteen-year-old son of a German farmer, stepped off a ship onto the shores of New York. His brother Isaac soon followed, and together they joined an immigrant community of German Jews selling sewing items to the coal miners and mill workers of western Pennsylvania. After opening merchant tailor shops in Pittsburgh’s North and South sides, the Kaufmann brothers caught the wave of a new type of merchandising—the department store—and launched what would become their retail dynasty with a downtown storefront at Fifth Avenue and Smithfield Street. In just two decades, Jacob and his brothers had ascended Pittsburgh’s economic and social ladder, rising from hardscrabble salesmen into Gilded Age multimillionaires. Generous and powerful philanthropists, the Kaufmanns left an indelible mark on the city and western Pennsylvania. From Edgar and Liliane’s famous residence, the Frank Lloyd Wright masterpiece called Fallingwater, to the Kaufmann clock, a historic landmark that inspired the expression “meet me under the clock,” to countless fond memories for residents and shoppers, the Kaufmann family made important contributions to art, architecture, and culture. Far less known are the personal tragedies and fateful ambitions that forever shaped this family, their business, and the place they called home. Kaufmann’s recounts the story of one of Pittsburgh’s most beloved department stores, pulling back the curtain to reveal the hardships, triumphs, and complicated legacy of the prominent family behind its success.
The Hidden History of American Fashion
Author: Nancy Deihl
Publisher: Bloomsbury Publishing
ISBN: 1350000485
Category : Design
Languages : en
Pages : 368
Book Description
This book is the first in-depth exploration of the revolutionary designers who defined American fashion in its emerging years and helped build an industry with global impact, yet have been largely forgotten. Focusing on female designers, the authors reclaim a place in history for the women who created not only for celebrities and socialites, but for millions of fashion-conscious customers across the United States. From one of America's first couturiers, Jessie Franklin Turner, to Zelda Wynn Valdes, the book captures the lost histories of the luminaries who paved the way in the world of American fashion design. This fully illustrated collection takes us from Hollywood to Broadway, from sportswear to sustainable fashion, and explores important crossovers between film, theater, and fashion. Uncovering fascinating histories of the design pioneers we should know about, the book enlarges the prevailing narrative of fashion history and will be an important reference for fashion students, historians, costume curators, and fashion enthusiasts alike.
Publisher: Bloomsbury Publishing
ISBN: 1350000485
Category : Design
Languages : en
Pages : 368
Book Description
This book is the first in-depth exploration of the revolutionary designers who defined American fashion in its emerging years and helped build an industry with global impact, yet have been largely forgotten. Focusing on female designers, the authors reclaim a place in history for the women who created not only for celebrities and socialites, but for millions of fashion-conscious customers across the United States. From one of America's first couturiers, Jessie Franklin Turner, to Zelda Wynn Valdes, the book captures the lost histories of the luminaries who paved the way in the world of American fashion design. This fully illustrated collection takes us from Hollywood to Broadway, from sportswear to sustainable fashion, and explores important crossovers between film, theater, and fashion. Uncovering fascinating histories of the design pioneers we should know about, the book enlarges the prevailing narrative of fashion history and will be an important reference for fashion students, historians, costume curators, and fashion enthusiasts alike.
2011 Guide To Literary Agents
Author: Chuck Sambuchino
Publisher: Penguin
ISBN: 1599634279
Category : Language Arts & Disciplines
Languages : en
Pages : 369
Book Description
Now includes subscription to GLA online (the agents section of writersmarket.com)! Now in its 20th year, Guide to Literary Agents is a writer's best resource for finding a literary agent who can represent their work to publishing houses, big and small. The days when a writer could deal directly with a large publisher are over. Literary agents represent writers and shepherd manuscripts to the right editor; and a good representative is the difference between a published book and a manuscript that never gets read. To help writers acquire an agent, GLA provides names and specialties for more than 750 individual agents around the United States and the world. GLA includes more than 90 pages of original articles on finding the best agent to represent your work and how to seal the deal. From identifying your genre to writing query letters to avoiding agent pet peeves, GLA will help writers deal with agents every step of the way. NOTE: Subsciption to GLA online NOT included with e-book edition.
Publisher: Penguin
ISBN: 1599634279
Category : Language Arts & Disciplines
Languages : en
Pages : 369
Book Description
Now includes subscription to GLA online (the agents section of writersmarket.com)! Now in its 20th year, Guide to Literary Agents is a writer's best resource for finding a literary agent who can represent their work to publishing houses, big and small. The days when a writer could deal directly with a large publisher are over. Literary agents represent writers and shepherd manuscripts to the right editor; and a good representative is the difference between a published book and a manuscript that never gets read. To help writers acquire an agent, GLA provides names and specialties for more than 750 individual agents around the United States and the world. GLA includes more than 90 pages of original articles on finding the best agent to represent your work and how to seal the deal. From identifying your genre to writing query letters to avoiding agent pet peeves, GLA will help writers deal with agents every step of the way. NOTE: Subsciption to GLA online NOT included with e-book edition.
The Road to Luxury
Author: Ashok Som
Publisher: John Wiley & Sons
ISBN: 0470830042
Category : Business & Economics
Languages : en
Pages : 467
Book Description
A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.
Publisher: John Wiley & Sons
ISBN: 0470830042
Category : Business & Economics
Languages : en
Pages : 467
Book Description
A thorough, comprehensive guide to the luxury goods industry for executives, entrepreneurs, and students interested to know about the luxury business As key new luxury markets like Asia, Latin America and Africa continue to expand, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand Management gives professionals interested in the industry a holistic understanding of luxury market dynamics around the world using stories, experiences, relevant data and statistics on current market trends. For investors, the book offers valuable insight on where the industry is headed. For industry insiders and executives, it presents valuable data with which to craft successful business strategies. The definitive insider's guide to the luxury sector by leading figures in the field Includes rigorous academic data, including information on the business attractiveness and appropriateness of various country markets Examines strategies and success factors of key players, and insight into the systems and operations, retail, distribution and e-commerce, emerging markets and emerging brands, as well as management styles For professionals in the luxury industry, as well as those studying it or investing in it, The Road to Luxury presents a complete and information-packed resource covering virtually every aspect of this growing sector.
The New Rules of Retail
Author: Robin Lewis
Publisher: Macmillan
ISBN: 0230105726
Category : Business & Economics
Languages : en
Pages : 255
Book Description
"Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain. Some of the authors' key insights and predictions include: * The collapse of the traditional retail/wholesale business model: The more enlightened retailers and wholesalers understand they must own and control the creation, distribution and presentation of their value, directly to the consumer. Internet retailers such as Amazon, must ultimately open bricks and mortar stores: In an over-competed marketplace, preemptive distribution of value to precisely where and how the consumer wants it is vital, meaning that retailers and wholesalers must utilize all available distribution platforms, as well as create new distribution ideas. Successful control of the total value chain is the key driver of economic success: Control does not necessarily mean ownership, as in complete vertical integration. Rather, it means that one must gain dominant control over all its functions as companies like Wal-Mart and Ralph Lauren, who don't own, but certainly control, their total value chains, demonstrate. The imperative to control the value chain will favor those who own production: An increasing number of U.S. brands, wholesalers and retailers, will be acquired by Chinese manufacturers and other emerging countries who can produce consumer goods at a low cost. "--
Publisher: Macmillan
ISBN: 0230105726
Category : Business & Economics
Languages : en
Pages : 255
Book Description
"Unprecedented consumer power, enabled by technology and globalization is driving a revolutionary transformation that will lead to the demise of retail as we know it. The authors provide a unique and essential view of the future of the industry, arguing that a new business model is necessary in these new times, one based on: Preemptive, precise and perpetual distribution; A neurological customer connection; and total control of the value chain. Some of the authors' key insights and predictions include: * The collapse of the traditional retail/wholesale business model: The more enlightened retailers and wholesalers understand they must own and control the creation, distribution and presentation of their value, directly to the consumer. Internet retailers such as Amazon, must ultimately open bricks and mortar stores: In an over-competed marketplace, preemptive distribution of value to precisely where and how the consumer wants it is vital, meaning that retailers and wholesalers must utilize all available distribution platforms, as well as create new distribution ideas. Successful control of the total value chain is the key driver of economic success: Control does not necessarily mean ownership, as in complete vertical integration. Rather, it means that one must gain dominant control over all its functions as companies like Wal-Mart and Ralph Lauren, who don't own, but certainly control, their total value chains, demonstrate. The imperative to control the value chain will favor those who own production: An increasing number of U.S. brands, wholesalers and retailers, will be acquired by Chinese manufacturers and other emerging countries who can produce consumer goods at a low cost. "--