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Author: Diomidis Spinellis Publisher: Springer Science & Business Media ISBN: 1461503817 Category : Computers Languages : en Pages : 242
Book Description
The digitisation of traditional media formats, such as text, images, video, and sound provides us with the ability to store, process, and transport content in a uniform way. This has led the formerly distinct industries of media, telecommunications, and information technology to converge. Cross-media publishing and service delivery are important new trends emerging in the content industry landscape. Mass-media organizations and content providers traditionally targeted content production towards a single delivery channel. However, recent economic and technological changes in the industry led content providers to extend their brands to cover multiple delivery channels. Following the content industry trend to "create once and publish everywhere"-COPE, a number of architectures, technologies, and tools are currently being developed and deployed to facilitate the automatic conversion of content to multiple formats, and the creation of innovative multi-platform services. This new approach enables the seamless access to information over different network infrastructures and client platforms. This work aims to bring together a cross-disciplinary core of contributors to address the technical and business issues of cross-media publishing and service delivery. The volume is based on papers presented at the conference on Cross-Media Service Delivery-CMSD-2003 that took place in Santorini, Greece in May 2003. Each contribution was reviewed by at least two reviewers-typically three. From the 30 papers that were submitted 20 were selected for presentation at the conference. Those were further "shepherded" by programme committee members to be improved according to the review suggestions.
Author: Diomidis Spinellis Publisher: Springer Science & Business Media ISBN: 1461503817 Category : Computers Languages : en Pages : 242
Book Description
The digitisation of traditional media formats, such as text, images, video, and sound provides us with the ability to store, process, and transport content in a uniform way. This has led the formerly distinct industries of media, telecommunications, and information technology to converge. Cross-media publishing and service delivery are important new trends emerging in the content industry landscape. Mass-media organizations and content providers traditionally targeted content production towards a single delivery channel. However, recent economic and technological changes in the industry led content providers to extend their brands to cover multiple delivery channels. Following the content industry trend to "create once and publish everywhere"-COPE, a number of architectures, technologies, and tools are currently being developed and deployed to facilitate the automatic conversion of content to multiple formats, and the creation of innovative multi-platform services. This new approach enables the seamless access to information over different network infrastructures and client platforms. This work aims to bring together a cross-disciplinary core of contributors to address the technical and business issues of cross-media publishing and service delivery. The volume is based on papers presented at the conference on Cross-Media Service Delivery-CMSD-2003 that took place in Santorini, Greece in May 2003. Each contribution was reviewed by at least two reviewers-typically three. From the 30 papers that were submitted 20 were selected for presentation at the conference. Those were further "shepherded" by programme committee members to be improved according to the review suggestions.
Author: Wolfgang Donsbach Publisher: John Wiley & Sons ISBN: 1118789237 Category : Social Science Languages : en Pages : 706
Book Description
This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online
Author: Valerie Feldmann Publisher: Springer Science & Business Media ISBN: 3790816337 Category : Business & Economics Languages : en Pages : 277
Book Description
Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.
Author: Christian S. Nissen Publisher: JOHN LIBBEY PUBLISHING ISBN: Category : Business & Economics Languages : en Pages : 236
Book Description
"Is there still a need for public broadcasters? What are their cultural obligations, political role and remit in the dual European media market? Which changes will new media, the Internet and digital technology bring, and what impact will they have on the media market? What is the role of governments and parliaments in relation to the public broadcasters, and what are the implications of EU regulation of the media market? Do the public media really make a difference, or are they dinosaurs threatened with extinction in the new and unfamiliar media landscape of modern Europe? These are the questions addressed in this book."--Publisher description.
Author: Peter A. Bruck Publisher: Springer Science & Business Media ISBN: 9783540250937 Category : Business & Economics Languages : en Pages : 260
Book Description
Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in transforming the competitive landscape. The authors argue that post-industrial societies tend to pay substantial amounts for equipment and gadgets but invest far too little in the quality of the content. As a result, much effort is and has to be spent on the enhancement of E-Content. The contributions give an elaborate overview of: - the specifics, challenges and prospects of content in the network economy; - market developments of digital media services; - paid content business models; - impacts on scientific publishing; - developments in the field of E-Learning; - the interplay between technology and content with the example of interactive digital TV; - the mobile games market; - emerging new cross media markets; - the need to enhance the usability of websites and mobile applications; - how digital applications might be used to capture and store our personal experiences. A final chapter shows the prospects of the European E-Content market and gives an overview of valuable initiatives and resources dealing with the topic of E-Content.
Author: Mário Marques Freire Publisher: IGI Global ISBN: Category : Computers Languages : en Pages : 758
Book Description
"This book is the single source for information on the world's greatest network, and provides a wealth of information for the average Internet consumer, as well as for experts in the field of networking and Internet technologies. It provides the most thorough examination of Internet technologies and applications for researchers in a variety of related fields"--Provided by publisher.
Author: Gerardus Blokdyk Publisher: 5starcooks ISBN: 9780655309666 Category : Languages : en Pages : 126
Book Description
What is the total cost related to deploying Cross-media marketing, including any consulting or professional services? Has the Cross-media marketing work been fairly and/or equitably divided and delegated among team members who are qualified and capable to perform the work? Has everyone contributed? What vendors make products that address the Cross-media marketing needs? Is the Cross-media marketing process severely broken such that a re-design is necessary? Do we aggressively reward and promote the people who have the biggest impact on creating excellent Cross-media marketing services/products? This powerful Cross-media marketing self-assessment will make you the reliable Cross-media marketing domain expert by revealing just what you need to know to be fluent and ready for any Cross-media marketing challenge. How do I reduce the effort in the Cross-media marketing work to be done to get problems solved? How can I ensure that plans of action include every Cross-media marketing task and that every Cross-media marketing outcome is in place? How will I save time investigating strategic and tactical options and ensuring Cross-media marketing costs are low? How can I deliver tailored Cross-media marketing advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Cross-media marketing essentials are covered, from every angle: the Cross-media marketing self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Cross-media marketing outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Cross-media marketing practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Cross-media marketing are maximized with professional results. Your purchase includes access details to the Cross-media marketing self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book.
Author: Diomidis Spinellis
Author: Diomidis Spinellis
Author: Wolfgang Donsbach
Author: 
Author: Valerie Feldmann
Author: Christian S. Nissen
Author: Peter A. Bruck
Author: 
Author: 
Author: Mário Marques Freire
Author: Gerardus Blokdyk