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Author: Meghan Wendy Kelly Publisher: ISBN: Category : Languages : en Pages : 570
Book Description
Designers are increasingly engaged in cross-cultural visual communication design. To date there has been limited literature to support this area of practice. The literature that is available is diverse and conflicting, drawn from an array of disciplines. Currently positions in this research field can be found through investigations of cultural studies, business and marketing, communication, advertising, psychology and branding studies, including the newly emerging discipline of place branding. Constructing a foundation for making sense of the information forms a considerable part of this research, allowing for the identification of the broad advice in the literature advising designers who work in cross-cultural design practice. This thesis will provide a guiding framework to analyse the information gathered and forms a scoping analysis of the issues associated with the expanding area of design. This document breaks down the considerations specific to cross-cultural visual communication and through extensive research examines the areas of concern. The complexity of the investigation has been framed using a structure of three sections: the transmitter, the signal and the receiver. Within this architecture, three aspects in particular have emerged from the analysis: firstly, the issues associated with the origin of the designers when it is different from the culture of the recipient; secondly, the impact the presence of stereotypes in the signal have on the reception of the design; and finally, the impact of the recipient on the acceptance of the design in cross-cultural visual communication based on the aesthetic qualities of the design and its success in communicating. In order to further explore this emergent field, this thesis will include in the investigation an analysis of industry practice in a parallel field, place branding. Cross-cultural design demands, by virtue of its practice to design across countries, more detailed attention to the recipient. This research will argue that place branding provides important information on the changing dynamics of message reception and the problems associated with multiple recipients. Important considerations include issues of identity creation, power struggles in representation and the difficulties in constituting a coherent and acceptable visual identity for a culture in a globalized context. Clarification of these issues will be provided using the results of an extensive international cross-cultural design research project conducted internationally with participants from nine universities. In this research I test the discoveries of the literature review and identify important considerations specific to cross-cultural visual communication design with each area of the basic communication process; transmitter, signal and recipient. Firstly, in regards to the role of the transmitter, a bias exists in the reception of the design based on the presumed cultural background of the transmitter. In particular, in the design solutions liked or considered successful, the origin of the designer was assumed to be from the same cultural background as the recipient. The origin of the transmitter, and whether they exist inside or outside of the culture of the recipient, is problematic when recipients use this as a means to express their dissatisfaction with the design. Secondly, in regards to the role of the signal, designers resolved the design submissions taking a themed approach and stereotypical imagery, an essential component in the understanding of the design by the recipient, is commonly evident in the design submissions. In the absence of stereotypical imagery, the recipient did not respond favourably to the design. Finally, in regards to the role of the recipient, an emotional connection was required for the recipient to consider the design highly. This was achieved when there was a strong relationship between the success in communication, the presence of stereotypical imagery and a strong aesthetic appeal in the design. Evident was the strong interlinking of each of the three components informed by the dynamic of message reception. The results of this scoping research and the international cross-cultural design research project offer clear guidance for designers through all stages of the communication process providing better understanding of the anticipated response to design solutions in a cross-cultural context. Not only can this framework be applied in professional practice, it identifies, for the first time, a structure to the information that could be used in further studies with a focus on the specific concerns associated with cross-cultural visual communication designers.
Author: Ruben Pater Publisher: BIS Publishers ISBN: 9789063694227 Category : Art Languages : en Pages : 32
Book Description
Many designs that appear in today's society will circulate and encounter audiences of many different cultures and languages. With communication comes responsibility; are designers aware of the meaning and impact of their work? An image or symbol that is acceptable in one culture can be offensive or even harmful in the next. A typeface or colour in a design might appear to be neutral, but its meaning is always culturally dependent. If designers learn to be aware of global cultural contexts, we can avoid stereotyping and help improve mutual understanding between people. Politics of Design is a collection of visual examples from around the world. Using ideas from anthropology and sociology, it creates surprising and educational insight in contemporary visual communication. The examples relate to the daily practice of both online and offline visual communication: typography, images, colour, symbols, and information. Politics of Design shows the importance of visual literacy when communicating beyond borders and cultures. It explores the cultural meaning behind the symbols, maps, photography, typography, and colours that are used every day. It is a practical guide for design and communication professionals and students to create more effective and responsible visual communication.
Author: Chia-Wen Tsao Publisher: ISBN: Category : Cereals, Prepared Languages : en Pages : 126
Book Description
Explores how visual elements, such as ancient symbols and characters, have been used in visual communication across both Chinese and Western cultures. Analyzes existing cross-cultural packaging design examples. Compares packaging from a USA-based food company with a Taiwan-based food company in order to explore whether or not the design decisions communicate with ethnic audiences who are not familiar with these food products.
Author: Giorgia Aiello Publisher: SAGE ISBN: 152641712X Category : Social Science Languages : en Pages : 308
Book Description
Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Author: Beryl Larry Bellman Publisher: Praeger ISBN: Category : Business & Economics Languages : en Pages : 232
Book Description
Based on research in two African communities, this volume presents a new methodology for examining visual media--one that suggests a phenomenology of filmmaking and an ethnography of mediated communication. Comprehensively developed and discusses, this methodology can be used for analysis of any informant-made visual communication.
Author: Richard D. Lewis Publisher: Nicholas Brealey ISBN: 1473697816 Category : Business & Economics Languages : en Pages : 748
Book Description
"An invaluable tool to help in planning practical strategies to work successfully across increasingly diverse business cultures. Riveting and thoroughly researched." - Daily Telegraph A major new edition of the classic work that revolutionized the way business is conducted across cultures and around the globe. The fourth edition provides leaders and managers with practical strategies to embrace differences and successfully work across diverse business cultures. Capturing the rising influence and the seismic changes throughout many regions of the world, cross-cultural expert and international businessman Richard Lewis has significantly broadened the scope of his seminal work on global business and communication. Thoroughly updated to include the latest political events and cultural changes, as well as covering nine new countries to complete Europe, broadening the scope of the book. Building on his LMR model, Lewis gives leaders and managers practical strategies to embrace differences and work successfully across increasingly diverse business cultures.
Author: Richard D. Lewis
Author: Richard D. Lewis
Author: Meghan Wendy Kelly
Author: Ruben Pater
Author: 
Author: International Visual Literacy Association. Conference
Author: Chia-Wen Tsao
Author: Giorgia Aiello
Author: Beryl Larry Bellman
Author: Janice Patricia Daly
Author: Richard D. Lewis