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Author: Glen H. Brodowsky Publisher: Edward Elgar Publishing ISBN: 1788978544 Category : Business & Economics Languages : en Pages : 304
Book Description
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
Author: Glen H. Brodowsky Publisher: Edward Elgar Publishing ISBN: 1788978544 Category : Business & Economics Languages : en Pages : 304
Book Description
This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topics and addresses the methodological challenges of cross-cultural research and provides applied examples spanning various methodologies as well as industry sectors and country settings. In addition, contributors present new paradigms for future research.
Author: Steven Brough Publisher: GRASPED Digital ISBN: Category : Business & Economics Languages : en Pages : 36
Book Description
"GRASPED: The Impact of Cultural Attitudes on Marketing" illuminates the crucial role of cultural understanding in global marketing strategies. This document adeptly bridges the gap between cultural theory and practical marketing application, offering rich insights into how cultural nuances shape consumer behavior and marketing effectiveness. It's a compelling read for professionals seeking to elevate their marketing strategies by incorporating a deep respect for and understanding of cultural diversity. The book's uniqueness lies in its comprehensive exploration of the intersection between cultural attitudes and marketing strategies. It stands out by offering actionable insights and frameworks for successfully navigating the complexities of global markets, making it an invaluable tool for marketers aiming to craft culturally sensitive and resonant campaigns that drive engagement and loyalty across diverse consumer segments.
Author: Dawn Burton Publisher: Routledge ISBN: 1134060173 Category : Business & Economics Languages : en Pages : 328
Book Description
This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.
Author: Shehnaz Tehseen Publisher: Springer Nature ISBN: 9464632461 Category : Business & Economics Languages : en Pages : 821
Book Description
This is an open access book.The 3rd International Conference on Economic Development and Business Culture (ICEDBC 2023) will be held in Dali on June 30–July 2, 2023. ICEDBC 2023 is annual conference since 2021. It was held in Xiamen, Dali from 2021 to 2022. Every year, there are many attendees from Asia, Europe, America, etc., and quite a few well-known experts give plenary speeches. Business culture is an organic and important part of the social culture system, it is the comprehensive reflection and expression of national culture and modern consciousness in business behavior, and is formed under the influence of national culture and modern consciousness with modern business characteristics and group consciousness as well as the behavior norms generated by this consciousness. For business, one hand on the economy, the other on culture, will certainly promote China's business towards modernization in a big step. The day when business culture is flourishing is the day when business economy is flourishing. Business culture plays a fundamental and decisive role in economic development, providing adequate basic support and supporting services for business activities. Business culture regulates business behavior, regulates business relationships, and influences the way of thinking in economic operation. Business culture promotes economic development through the shaping of people's pattern realm, entrepreneurship and integrity spirit. Business culture plays the role of "adhesive, catalyst and lubricant" for economic development by constructing and practicing value creation in business management and business transactions. ICEDBC2023 aims to explore the role of business culture in promoting economic development and to thoroughly analyze how to use its economic functions more effectively. ICEDBC 2023 warmly invite you to participate in and look forward to seeing you in Dali, China.
Author: C.L. Tyagi Publisher: Atlantic Publishers & Dist ISBN: 9788126903306 Category : Consumer behavior Languages : en Pages : 216
Book Description
The Book, Consumer Behaviour, Is Written In Easy Language And Lucid Style. It Examines The Importance Of Understanding Consumer Behaviour And Tools And Techniques Available For Doing So. The Book Highlights Consumers Motivation, Goals, Incentives And Uncertainties. It Studies Differences Between New And Repeat Buyers And Covers Market Segmentation, Evaluation Of Consumer Attitudes And Buyers Behaviour In The Marketplace. All Marketing Students, Executives And Managers Especially Those With Marketing Responsibilities Or Interest Will Find This Book Most Ideal And Useful.The Book Has Been Written As A Textbook Primarily For Students Pursuing B.B.A., M.B.A., D.B.M. And Marketing Courses. Marketing Executives, Managers And General Readers Can Also Appraise Themselves Of The Subject.
Author: Prof. Dr. Bilal Semih Bozdemir Publisher: Prof. Dr. Bilal Semih Bozdemir ISBN: Category : Psychology Languages : en Pages : 450
Book Description
To begin with, it is essential to define migration and acculturation. Migration refers to the movement of individuals from one geographical location to another, often for reasons such as economic opportunity, political instability, or familial connections. Acculturation, on the other hand, is the process through which individuals adopt, adapt to, or integrate aspects of a new culture. This transformation may include changes in language, social behaviors, belief systems, and daily routines. The acculturation process can be both voluntary and involuntary, and the degree to which individuals immerse themselves in the new culture can vary widely. One of the primary challenges faced by migrants is the stress associated with the transition from one cultural framework to another. This transition can manifest in various ways, leading to a phenomenon often referred to as "culture shock." Culture shock encompasses feelings of disorientation, anxiety, and frustration stemming from the differences between one's original and new cultural settings. Symptoms may include social isolation, language barriers, and difficulty accessing social support networks. Such stressors can contribute to an increased risk of mental health disorders, including anxiety and depression, particularly in the initial stages following migration.
Author: Marieke K. de Mooij Publisher: SAGE ISBN: 1412914760 Category : Business & Economics Languages : en Pages : 289
Book Description
Praise for the First Edition `Marieke de Mooij′s insightful book on the cultural similarities and differences that exist among consumers in the global market place makes for fascinating reading ... Numerous examples abound throughout the text′ - Choice The Second Edition of this bestselling textbook explores cultural differences and similarities and shows how to apply this knowledge to the management of global branding and marketing communications. New to this edition: - Topics including culture and the media, the internet and global public relations - Consumer behavior is more extensively covered - Consideration of culture′s consequences for various strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications - Twice as many illustrations -both recent and classic advertising examples have been added.
Author: Alexandra Chreiteh Publisher: Interlink Publishing ISBN: 1623710057 Category : Fiction Languages : en Pages : 144
Book Description
The narrator of Always Coca-Cola, Abeer Ward (fragrant rose, in Arabic), daughter of a conservative family, admits wryly that her name is also the name of her father’s flower shop. Abeer’s bedroom window is filled by a view of a Coca-Cola sign featuring the image of her sexually adventurous friend, Jana. From the novel’s opening paragraph—“When my mother was pregnant with me, she had only one craving. That craving was for Coca-Cola”—first-time novelist Alexandra Chreiteh asks us to see, with wonder, humor, and dismay, how inextricably confused naming and desire, identity and branding are. The names—and the novel’s edgy, cynical humor—might be recognizable across languages, but Chreiteh’s novel is first and foremost an exploration of a specific Lebanese milieu. Critics in Lebanon have called the novel “an electric shock.”
Author: Harish Chandra Singh Rathod Publisher: Inkbound Publishers ISBN: 8197058113 Category : Business & Economics Languages : en Pages : 427
Book Description
Master the art of marketing with strategies designed to captivate and engage audiences. This book offers practical insights and techniques for marketers looking to enhance their campaigns and achieve success in a competitive market.
Author: Glen H. Brodowsky
Author: Glen H. Brodowsky
Author: Steven Brough
Author: Dawn Burton
Author: Shehnaz Tehseen
Author: C.L. Tyagi
Author: Prof. Dr. Bilal Semih Bozdemir
Author: Marieke K. de Mooij
Author: Alexandra Chreiteh
Author: Harish Chandra Singh Rathod
Author: KERIN