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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Keith Williams Publisher: ISBN: 9781938461828 Category : Languages : en Pages : 216
Book Description
The Graphic Garden is the first monograph from Keith Williams, a partner, along with Mario Nievera, of Nievera Williams Design-one of the country's leading landscape architectural firms. Based in South Florida, Williams has been designing sumptuous outdoor spaces for over 20 years. In The Graphic Garden, Williams highlights his most impressive projects to date which includes the revitalization of several historically landmarked homes and properties. He often integrates both native and exotic plants, builds opulent swimming pools, and brings in mature trees and stone work, all of which result in stunning gardens that are brimming with lush, tropical foliage. More than just plantings, other design elements featured include whimsical pool cabanas, a vertical garden wall, a loggia inspired by the architecture of Bermuda, Moorish-tiled fountains, and stone-paved motor courts. In showing the transformations and process of these monumental design projects, the book highlights Williams penchant for sustainability, and his efforts to honor the natural, existing landscape while never compromising the design to create spectacularly distinctive gardens. As Williams recounts, "I design gardens-gardens that give back, that are forward-thinking, that can calm, that have emotion, each with its own scale and texture, and that change and provide experiences and human interaction."
Author: David Ward Publisher: Fairleigh Dickinson Univ Press ISBN: 9780838636763 Category : History Languages : en Pages : 260
Book Description
This book is an in-depth analysis of three of the most crucial years in twentieth-century Italian history, the years 1943-46. After more than two decades of a Fascist regime and a disastrous war experience during which Italy changed sides, these years saw the laying of the political and cultural foundations for what has since become known as Italy's First Republic. Drawing on texts from the literature, film, journalism, and political debate of the period, Antifascisms offers a thorough survey of the personalities and positions that informed the decisions taken in this crucial phase of modern Italian history.
Author: Najeeb M. Saleeby Publisher: Prabhat Prakashan ISBN: Category : Fiction Languages : en Pages : 605
Book Description
The History of Sulu by Najeeb M. Saleeby: Discover the history and culture of the Sulu Archipelago in the southern Philippines with this comprehensive study by Najeeb M. Saleeby. Covering various aspects of Sulu's past, including its political organization, trade, and social customs, this book provides valuable insights into the rich heritage of the region and its significance in Southeast Asian history. Key Aspects of the Book "The History of Sulu": Cultural Heritage: The book delves into the cultural traditions and practices of the Sulu Archipelago, shedding light on its diverse and vibrant heritage. Historical Events: Saleeby provides a detailed account of significant historical events that shaped the political and social landscape of Sulu. Southeast Asian Studies: "The History of Sulu" contributes to the understanding of the broader history and cultural connections within the Southeast Asian region. Najeeb M. Saleeby was a Filipino physician, writer, and scholar who made significant contributions to ethnology and anthropology in the Philippines. Born in 1870, Saleeby was of Lebanese and Filipino descent and dedicated much of his life to the study of indigenous peoples and their cultures. "The History of Sulu" is one of his seminal works that continues to be a valuable resource for researchers and enthusiasts interested in the history of the Sulu Archipelago.
Author: John Medows Rodwell Publisher: Rarebooksclub.com ISBN: 9781458972460 Category : Languages : en Pages : 0
Book Description
Purchase of this book includes free trial access to www.million-books.com where you can read more than a million books for free. This is an OCR edition with typos. Excerpt from book: 24. Await then with patience the judgments of thy Lord, and obey not the wicked among them and the unbelieving. 25. And make mention of the name of thy Lord at morn, at even, 26. And at night. Adore him, and praise him the livelong night. 27. But these men love the fleeting present, and leave behind them the heavy day of doom. 28. Ourselves have we created them, and strengthened their joints; and when we please, with others like unto themselves will we replace them. I 29. This truly is a warning: And whoso willeth, taketh the way to his Lord; 30. But will it ye shall not, unless God will it, for ', God is Knowing, Wise. 31. He causeth whom he will to enter into his mercy. But for the evil doers, he hath made ready an afflictive chastisement. II.?THE MIDDLE PERIOD. LATER PROPHECY AT MECCA, A.D. 615-622 Enmity And Unbelief Of Meccans (' Hijr' xv. 1-13) 1. These are the signs of the Book, and of a lucid recital (Koran). 2. Many a time will the infidels wish that they had I been Muslims. 3. Let them feast and enjoy themselves, and let hope beguile them: but they shall know the truth at last. 4. We never destroyed a city whose term was not prefixed: 5. No people can forestall or retard its destiny. 6. They say: ' O thou to whom the warning hath been sent down, thou art surely possessed by a djinn: 7. Wouldst thou not have come to us with the angels, if thou wert of those who assert the truth ? ' 8. ?We will not send down the angels without due cause. The infidels would not in that case have been respited. 9. Verily, We have sent down the warning, and verily, We will be its guardian; 10. And already have We sent Apostles, before thee, among the sects of the ancients; 11. But never came Apostles, to them whom they did no...
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: Tatyana Kildisheva
Author: Keith Williams
Author: David Ward
Author: Najeeb M. Saleeby
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Author: Alexander Spoehr
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Author: Philostratus (the Athenian)
Author: John Medows Rodwell