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Author: Richard Wilk Publisher: Bloomsbury Publishing ISBN: 1350123897 Category : Political Science Languages : en Pages : 233
Book Description
Are superfoods just a marketing device, another label meant to attract the eye? Or do superfoods tell us a deeper story about how food and health relate in a global marketplace full of anonymous commodities? In the past decade, superfoods have taken US and European grocery stores by storm. Novel commodities like quinoa and moringa, along with familiar products such as almonds and raw milk, are now called superfoods, promising to promote health and increase our energy. While consumers may find the magic of superfoods attractive, the international development sector now envisions superfoods acting as cures to political and economic problems like poverty and malnutrition. Critical Approaches to Superfoods examines the politics and culture of superfoods. It demonstrates how studying superfoods can reveal shifting concepts of nutritional authority, the complexities of intellectual property and bioprospecting, the role marketing agencies play in the agro-industrial complex, and more. The multidisciplinary contributors draw their examples from settings as diverse as South India, Peru, and California to engage with foodstuffs that include quinoa, almonds, fish meal, Rooibos Tea, kale and açaí.
Author: Richard Wilk Publisher: Bloomsbury Publishing ISBN: 1350123897 Category : Political Science Languages : en Pages : 233
Book Description
Are superfoods just a marketing device, another label meant to attract the eye? Or do superfoods tell us a deeper story about how food and health relate in a global marketplace full of anonymous commodities? In the past decade, superfoods have taken US and European grocery stores by storm. Novel commodities like quinoa and moringa, along with familiar products such as almonds and raw milk, are now called superfoods, promising to promote health and increase our energy. While consumers may find the magic of superfoods attractive, the international development sector now envisions superfoods acting as cures to political and economic problems like poverty and malnutrition. Critical Approaches to Superfoods examines the politics and culture of superfoods. It demonstrates how studying superfoods can reveal shifting concepts of nutritional authority, the complexities of intellectual property and bioprospecting, the role marketing agencies play in the agro-industrial complex, and more. The multidisciplinary contributors draw their examples from settings as diverse as South India, Peru, and California to engage with foodstuffs that include quinoa, almonds, fish meal, Rooibos Tea, kale and açaí.
Author: Patricia Covarrubia Publisher: Taylor & Francis ISBN: 1000791041 Category : Law Languages : en Pages : 172
Book Description
Since the Intangible Heritage Convention was adopted by UNESCO in 2003, intangible cultural heritage has increasingly been an important subject of debate in international forums. As more countries implement the Intangible Heritage Convention, national policymakers and communities of practice have been exploring the use of intellectual property protection to achieve intangible cultural heritage safeguarding outcomes. This book examines diverse cultural heritage case studies from Indigenous communities and local communities in developing and industrialised countries to offer an interdisciplinary examination of topics at the intersection between heritage and property which present cross-border challenges. Analysing a range of case studies which provide examples of traditional knowledge, traditional cultural expressions, and genetic resources by a mixture of practitioners and scholars from different fields, the book addresses guidelines and legislation as well as recent developments about shared heritage to identify a progressive trend that improves the understanding of intangible cultural heritage. Considering all forms of intellectual property, including patents, copyright, design rights, trade marks, geographical indications, and sui generis rights, the book explores problems and challenges for intangible cultural heritage in crossborder situations, as well as highlighting positive relationships and collaborations among communities across geographical boundaries. Transboundary Heritage and Intellectual Property Law: Safeguarding Intangible Cultural Heritage will be an important resource for practitioners, scholars, and students engaged in studying intangible cultural heritage, intellectual property law, heritage studies, and anthropology.
Author: Lauren Alex O'Hagan Publisher: Taylor & Francis ISBN: 1040143962 Category : Science Languages : en Pages : 365
Book Description
This book sets out to historicise our understanding of contemporary trends by studying the long relationship between science, food and drink marketing and the promotion of healthy lifestyles. It aims to bring together contemporary and historical research from a multimodal perspective, considering how scientific discourse and ideas about health and nutrition are channelled through visual and material culture. Using examples of advertisements, commercials and posters, the 16 chapters in this book will foster a cross-disciplinary and cross-temporal dialogue, uncovering links between past and present ways that manufacturers have capitalised upon scientific innovations to create new products or rebrand existing products and employed science to make claims about health and nutrition. They will, thus, demonstrate the continuity of science in food and drink marketing—even if fundamental ideas of nutrition have evolved over time. The book provides crucial new insights into the significance of the late nineteenth and early twentieth centuries as a period of innovation in food and drink marketing and showcasing how many of the marketing strategies employed today, in fact, have a far broader historical trajectory. It will be of great interest to students and scholars of Critical Food Studies, Media and Communication Studies, History of Science and Medicine and Cultural Studies, as well as nutritionists, dieticians, sportspeople, in addition to policymakers and practitioners working in the area of food and drink marketing.
Author: Lisa Haushofer Publisher: Univ of California Press ISBN: 0520390407 Category : Social Science Languages : en Pages : 288
Book Description
Between 1850 and 1950, experts and entrepreneurs in Britain and the United States forged new connections between the nutrition sciences and the commercial realm through their enthusiasm for new edible consumables. The resulting food products promised wondrous solutions for what seemed to be both individual and social ills. By examining creations such as Gail Borden's meat biscuit, Benger's Food, Kellogg's health foods, and Fleischmann's yeast, Wonder Foods shows how new products dazzled with visions of modernity, efficiency, and scientific progress even as they perpetuated exclusionary views about who deserved to eat, thrive, and live. Drawing on extensive archival research, historian Lisa Haushofer reveals that the story of modern food and nutrition was not about innocuous technological advances or superior scientific insights, but rather about the powerful logic of exploitation and economization that undergirded colonial and industrial food projects. In the process, these wonder foods shaped both modern food regimes and how we think about food.
Author: Paul Collinson Publisher: Berghahn Books ISBN: 180539018X Category : Food Languages : en Pages : 230
Book Description
Food purity and nutrition has inter-disciplinary roots in anthropological, ethnological, evolutionary, psychological and applied perspectives. Pure Food presents the theoretical and cross-cultural aspects of adopting food purity. It demonstrates variations and similarities in diverse cultural beliefs, behaviours and practices in different societies that define the pure food mindset. As a subject with much contemporary relevance, Pure Food appeals to professional practitioners involved in promoting healthier food and nutrition, as well as to general readers with an interest in food purity.
Author: Tina Sikka Publisher: Bloomsbury Publishing ISBN: 1350202053 Category : Social Science Languages : en Pages : 305
Book Description
This book critically examines contemporary health and wellness culture through the lens of personalization, genetification and functional foods. These developments have had a significant impact on the intersecting categories of gender, race, and class in light of the increasing adoption of digital health and surveillance technologies like MyFitnessPal, Lifesum, HealthyifyMe, and Fooducate. These three vectors of identity, when analysed in relation to food, diet, health, and technology, reveal significant new ways in which inequality, hierarchy, and injustice become manifest. In the book, Tina Sikka argues that the corporate-led trends associated with health apps, genetic testing, superfoods, and functional foods have produced a kind of dietary-genomic-functional food industrial complex. She makes the positive case for a prosocial, food secure, and biodiverse health and food culture that is rooted in community action, supported by strong public provisioning of health care, and grounded in principles of food justice and sovereignty.
Author: Arve Hansen Publisher: Springer Nature ISBN: 3031110692 Category : Business & Economics Languages : en Pages : 410
Book Description
This open access book seeks to understand why we consume as we do, how consumption changes, and why we keep consuming more and more, despite the visible damage we are doing to the planet. The chapters cover both the stubbornness of unsustainable consumption patterns in affluent societies and the drivers of rapidly increasing consumption in emerging economies. They focus on consumption patterns with the largest environmental footprints, including energy, housing, and mobility and engage in sophisticated ways with the theoretical frontiers of the field of consumption research, in particular on the ‘practice turn’ that has come to dominate the field in recent decades. This book maps out what we know about consumption, questions what we take for granted, and points us in new directions for better understanding—and changing—unsustainable consumption patterns.
Author: Graeme Wynn Publisher: Ohio University Press ISBN: 0821447777 Category : History Languages : en Pages : 353
Book Description
Spanning the colonial, postcolonial, and postapartheid eras, these historical and locally specific case studies analyze and engage vernacular, activist, and scholarly efforts to mitigate social-environmental inequity. This book highlights the ways poor and vulnerable people in South Africa, Lesotho, and Zimbabwe have mobilized against the structural and political forces that deny them a healthy and sustainable environment. Spanning the colonial, postcolonial, and postapartheid eras, these studies engage vernacular, activist, and scholarly efforts to mitigate social-environmental inequity. Some chapters track the genealogies of contemporary activism, while others introduce positions, actors, and thinkers not previously identified with environmental justice. Addressing health, economic opportunity, agricultural policy, and food security, the chapters in this book explore a range of issues and ways of thinking about harm to people and their ecologies. Because environmental justice is often understood as a contemporary phenomenon framed around North American examples, these fresh case studies will enrich both southern African history and global environmental studies. Environment, Power, and Justice expands conceptions of environmental justice and reveals discourses and dynamics that advance both scholarship and social change. Contributors: Christopher Conz Marc Epprecht Mary Galvin Sarah Ives Admire Mseba Muchaparara Musemwa Matthew A. Schnurr Cherryl Walker
Author: Kima Cargill Publisher: Rowman & Littlefield ISBN: 1442251328 Category : Cooking Languages : en Pages : 279
Book Description
What do we mean when we call any group a cult? Definingthat term is a slippery proposition – the word cult is provocative and arguably pejorative. Does it necessarily refer to a religious group? A group with a charismatic leader? Or something darker and more sinister? Because beliefs and practices surrounding food often inspire religious and political fervor, as well as function to unite people into insular groups, it is inevitable that "food cults" would emerge. Studying the extreme beliefs and practices of such food cults allows us to see the ways in which food serves as a nexus for religious beliefs, sexuality, death anxiety, preoccupation with the body, asceticism, and hedonism, to name a few. In contrast to religious and political cults, food cults have the added dimension of mediating cultural trends in nutrition and diet through their membership. Should we then consider raw foodists, many of whom believe that cooked food is poison, a type of food cult? What about paleo diet adherents or those who follow a restricted calorie diet for longevity? Food Cults explores these questions by looking at domestic and international, contemporary and historic food communities characterized by extreme nutritional beliefs or viewed as "fringe" movements by mainstream culture. While there are a variety of accounts of such food communities across disciplines, this collection pulls together these works and explains why we gravitate toward such groups and the social and psychological functions they serve. This volume describes how contemporary and historic food communities come together and foment fanaticism, judgment, charisma, dogma, passion, longevity, condemnation and exaltation.
Author: Richard Wilk
Author: Richard Wilk
Author: Patricia Covarrubia
Author: Lauren Alex O'Hagan
Author: Lisa Haushofer
Author: Paul Collinson
Author: Tina Sikka
Author: Arve Hansen
Author: Graeme Wynn
Author: María Lelia Pochettino
Author: Kima Cargill