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Author: Maxwell Boykoff Publisher: Cambridge University Press ISBN: 1107195381 Category : Business & Economics Languages : en Pages : 321
Book Description
Through this assessment of creative (climate) communications, readers will understand what works where, when, why and under what conditions.
Author: Maxwell Boykoff Publisher: Cambridge University Press ISBN: 1107195381 Category : Business & Economics Languages : en Pages : 321
Book Description
Through this assessment of creative (climate) communications, readers will understand what works where, when, why and under what conditions.
Author: Cameron S. Foote Publisher: W. W. Norton & Company ISBN: 9780393730937 Category : Antiques & Collectibles Languages : en Pages : 444
Book Description
Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.
Author: Keith Negus Publisher: SAGE ISBN: 9780761970767 Category : Language Arts & Disciplines Languages : en Pages : 192
Book Description
Negus and Pickering provide a clear and logical way of understanding what we describe as creative, and how this term has become central to attaching cultural value.
Author: Sarah Bowman Publisher: Emerald Group Publishing ISBN: 178769299X Category : Business & Economics Languages : en Pages : 250
Book Description
This volume demonstrates a range of possibilities for creative thinking about public relations management and collaboration in different settings and with different purposes. The chapters hint at opportunities, point towards innovation, and challenge our thinking about the power of creativity.
Author: Robin Landa Publisher: Routledge ISBN: 1000586642 Category : Business & Economics Languages : en Pages : 157
Book Description
The secret weapon for business experts to ensure strategically creative results, this is an indispensable field guide to evaluating creative advertising, branding, and design ideas and solutions, and to working with creatives. Strategic Creativity is a fundamental resource that enables business professionals to stand out amongst their colleagues and enhance their ability to communicate the creative "why" throughout their organizations, and it covers what every business expert should fully comprehend about the creative process. To effectively grow a business and reach the right audience or move a brand forward, advertising and branding need to be relevant, engaging, and worth people’s time. This book contains what a CEO, CMO, manager, business owner, or client didn’t learn about the creative side of advertising and design in business school. Featuring insightful conversations with creative experts, this book will earn a place on the desks of executives, leaders, managers, and middle managers across industries, whose work requires them to understand and execute on branding initiatives, advertising campaigns, social media, and other customer-facing content.
Author: Elizabeth A. Mannix Publisher: Emerald Group Publishing ISBN: 1849505837 Category : Business & Economics Languages : en Pages : 336
Book Description
Creativity is being recognized as an important source of competitive advantage because a single creative idea that is both novel and useful may take an organization in a profitable new direction. This work aims to promote the burgeoning interest in group creativity by identifying new questions that will drive future research in this area.
Author: Andy Green Publisher: Kogan Page Publishers ISBN: 9780749448233 Category : Business & Economics Languages : en Pages : 260
Book Description
Creative input is inevitably required of the PR practitioner and yet there is a lack of real understanding of the mechanics of the processes involved. Creativity in Public Relations seeks to address this situation and explores: the five 'Is' of the creative process; techniques for stimulating ideas; brainstorming; evaluating ideas; obstacles to creativity; the creative individual; the creative organization. There are practical examples and research carried out by those in the PR industry who are regarded by their peers as 'creative'. The reader is guided through methods of using and managing a range of techniques and tips to generate creative ideas, as described by the five 'Is' of the creative process: information, incubation, illumination, integration and illustration. By clearly establishing a definition of 'creativity', this third edition will help PR practitioners and general readers to get 'under the skin' of the creative process and use it to greater effect in their work.
Author: Dave Trott Publisher: Harriman House Limited ISBN: 0857197312 Category : Business & Economics Languages : en Pages : 168
Book Description
Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is problem solving, clarity of thought, seeing what others do not see, and removing complexity to make things as simple as you can. The timeless lessons revealed here can be applied in advertising, business and throughout everyday life. By seeing things differently, you can think differently, and change the world around you. Dave Trott shows you how.
Author: Eric M. Eisenberg Publisher: Bedford/St. Martin's ISBN: 9780312574864 Category : Language Arts & Disciplines Languages : en Pages : 0
Book Description
Respected scholars Eric Eisenberg, H.L. Goodall Jr., and Angela Trethewey combine decades of teaching and scholarly experience to offer students a concise and readable introduction to organizational communication theories and their practical applications. Using the metaphor of creativity (getting what you want) and constraint (following established rules) this popular textbook offers students more opportunities than ever before to practice what they learn through a variety of features within the textbook itself and on its companion Web site.
Author: Ed Catmull Publisher: Random House ISBN: 0679644504 Category : Business & Economics Languages : en Pages : 367
Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Author: Maxwell Boykoff
Author: Maxwell Boykoff
Author: Cameron S. Foote
Author: Keith Negus
Author: Sarah Bowman
Author: Robin Landa
Author: Elizabeth A. Mannix
Author: Andy Green
Author: Dave Trott
Author: Eric M. Eisenberg
Author: Ed Catmull