Creativity 35 PDF Download

Author: David E. Carter
Publisher: Harper Design
ISBN: 9780061137433
Category : Design
Languages : en
Pages : 0

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Book Description
This thirty-fifth edition in the Creativity series displays the best and brightest in advertising and design work from creative professionals around the world. Creativity 35, which features more than 1,000 color photographs and illustrations, covers dozens of categories in both the consumer and trade markets, including advertisements, posters, billboards, brochures, catalogs, calendars, promotional items, corporate identity manuals, magazine covers, web sites, and much more. Creative professionals looking for inspiration, or anyone with an interest in quality graphic design, will find Creativity 35 an invaluable resource.

Author: Cameron M. Ford
Publisher: SAGE Publications
ISBN: 1452246521
Category : Business & Economics
Languages : en
Pages : 425

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Book Description
A strong point in this book is its opening extensive review of creativity in organizations and professions. . . including helpful tabulations of articles that identify the motives, expectations, emotions, means, and opportunities that lead to creative acts. . . . it can provide valuable insights and encouragement to scholars and practitioners who are concerned with developing and tapping creativity in organizations. . . . Management professors and graduate students will find the book helpful. . . . --G. David Hughes in Journal of Product Innovation Management "This book definitely will be appropriate for class use in any setting focused on creativity in organizations. Presumably, these would be specialized upper-division, MBA, or Ph.D. electives. If you are interested in the topic of creativity in organizations, this is the book you must read. It is on the frontiers, and it provides a beacon for future scholarly progress on this topic because of its emphasis on how the organizational setting affects the creative process in the world of work." --Lyman Porter, University of California, Irvine "The book is itself a creative approach to creativity. The editors have attracted a talented and well-respected group of academic contributors. The message that we should abandon the romantic but flawed notion that creativity is principally the product of extraordinary individual acts is delivered forcefully, as is the companion notion that organizational contexts are the real seedbeds of creative behavior." --John R. Kimberly, Henry Bower Professor, The Wharton School, University of Pennsylvania "This is one of the better collections of information about creativity because it is data based, and it provides a useful comparison and contrast of conceptual and practical aspects. By clearly describing the benefits and problems associated with the topics, Creative Action in Organizations obviously practices what it preaches. I would recommend that it be used as a textbook for a graduate-level business course, particularly for an MBA program. In addition, I also recommend that it be used as a text reference for industrial ′training & development′ programs targeted at teaching employees how to develop new businesses, improve existing processes, or become better leaders (viz., corporate leadership development programs)." --Tom Wojcik, Manager, Office of Innovation, Hoechst Celanese Corporation Between the trade deficit, mergers, and the recession, the topic of creativity in organizations has become one of increasing importance. How does a company retool or refine its product with foreign and, often, less costly competition? How does human resources find creative solutions to budgeting, product development, marketing, and training? With pithy and engaging chapters from leading researchers and figures in business, government, and academia, Creative Action in Organizations explores the factors that are critical to the development and promotion of creativity to develop a revised view that is grounded in experience. This volume begins with a literature review (written as a mystery to be solved), followed by essays from researchers (Part II) and practitioners (Part III). Using the chapters as "data," the editors conclude with a content-analysis that presents a look at the most significant themes and offers a framework for conceptualizing creativity in organizations. This profound and fascinating volume is essential for students, professionals, and researchers in management and organization studies, public administration, public policy, evaluation, and psychology, as well as libraries in the above areas.

Author: Ed Catmull
Publisher: Random House
ISBN: 0679644504
Category : Business & Economics
Languages : en
Pages : 367

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Book Description
The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.

Author: Mihaly Csikszentmihalyi
Publisher: Harper Collins
ISBN: 0061844039
Category : Psychology
Languages : en
Pages : 466

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“Although the benefits of this study to scholars are obvious, this thought-provoking mixture of scholarly and colloquial will enlighten inquisitive general readers, too.” — Library Journal (starred review) The classic study of the creative process from the bestselling author of Flow. Creativity is about capturing those moments that make life worth living. Legendary psychologist Mihaly Csikszentmihalyi (“The leading researcher into ‘flow states.’” — Newsweek) reveals what leads to these moments—be it the excitement of the artist at the easel or the scientist in the lab—so that this knowledge can be used to enrich people's lives. Drawing on nearly one hundred interviews with exceptional people, from biologists and physicists, to politicians and business leaders, to poets and artists, as well as his thirty years of research on the subject, Csikszentmihalyi uses his famous flow theory to explore the creative process. He discusses such ideas as why creative individuals are often seen as selfish and arrogant, and why the "tortured genius" is largely a myth. Most important, he explains why creativity needs to be cultivated and is necessary for the future of our country, if not the world.

Author: Alane Jordan Starko
Publisher: Routledge
ISBN: 1000479234
Category : Education
Languages : en
Pages : 585

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Book Description
Now in its seventh edition, Creativity in the Classroom helps teachers link creativity research and theory to the everyday activities of classroom teaching. Ideal reading for any course dealing wholly or partially with creativity and teaching, this foundational textbook covers definitions, research, and theory in the first half, and reflects on classroom practices in the second. Thoroughly revised and updated, the seventh edition features new research on neuroscience and creativity in specific disciplines; new sections on social-emotional learning, teaching engineering, and leadership; and an entire new chapter on building creativity at the school or district level.

Author: Dr. Marlene Caroselli
Publisher: AMACOM
ISBN: 0814417418
Category : Business & Economics
Languages : en
Pages : 223

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Book Description
Critical thinking--the ability to approach a problem both analytically and creatively--is the bedrock of success for companies and their people. Fortunately, it’s a skill that can be learned. The Critical Thinking Toolkit gets employees thinking better and faster with training exercises that offer an invigorating departure from the everyday and the potential for big payoffs in the form of enhanced “on-your-feet” thinking, innovative problem-solving, and profitable idea generation from everyone on the team. Using hands-on activities and ready-to-use assessments, team members will learn how to challenge assumptions, brainstorm divergent ideas, and then pinpoint the ones that best benefit your organization. And they’ll learn to do it in a way that not only increases their work quality, but also their productivity. Unimaginative. Risk-adverse. Prone to groupthink. These are not just empty complaints about today’s employees. American businesses are suffering from systemic burnout resulting in a widespread lack of creativity. But this unimaginative thinking doesn’t need to plague your workplace. With The Critical Thinking Toolkit, you and your team have everything you need to think quickly, analytically, and creatively.

Author: Clare Youngs
Publisher: CICO Books
ISBN: 9781782497882
Category : Crafts & Hobbies
Languages : en
Pages : 0

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Book Description
Lose yourself in the creative process with 35 meditative makes. In today’s busy world, it can be difficult to find time to slow down and make time for the simple joy of making, so Clare Youngs has designed a wide range of beautiful and tempting projects to help you experience the pleasure and satisfaction that making something with your own hands can bring. The best thing about practicing mindfulness through craft is that you have something tangible to show at the end, and you can start small with the coral reef-inspired embroidery hoops, or just by making pompoms and tassels to be added to the edge of a pillow or blanket. You can learn techniques such as block printing, punch needling, shibori dyeing, weaving, macramé, and quilting, all of which encourage a mindful approach, and a way to experience a feeling of “flow”. Make unique things for yourself and your home, using natural materials such as wool, cotton, linen, and leather. Clare is a believer in making new things from old, using what you have, and adapting old fabrics to counteract a throwaway society, and all her designs have a Scandinavian-inspired, modern esthetic.

Author: Philip Kotler
Publisher: John Wiley & Sons
ISBN: 1394239246
Category : Business & Economics
Languages : en
Pages : 313

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Book Description
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Entrepreneurial Marketing 2: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing strategies that have propelled Asia to the forefront of the global business arena. In this insightful text, Kotler explores the dynamic competition between Asia and the global West, revealing how it has catalyzed Asia's adoption of incisive and effective marketing practices. The book delves into various dimensions of marketing operations, including quality, cost, delivery, service, creativity, and innovation, highlighting the crucial role of entrepreneurship and leadership in achieving operational excellence. Kotler's analysis extends to significant developments within the global business ecosystem, showcasing how countries like Singapore, Japan, Korea, India, and China are redefining business efficiency and continuous improvement. You'll also find In-depth examinations of China's unique and competitive economic ecosystem Discussions of the increasingly foundational role played by Singapore as an international business hub An analysis of the latest economic developments in South Korea driving marketing excellence in that country Entrepreneurial Marketing 2: Inspirations From Asia is an essential guide for anyone involved in marketing, advertising, business operations, or entrepreneurship. This book is not just an analysis of Asian marketing prowess; it's a blueprint for harnessing these strategies to drive business growth and success in today's rapidly changing global market.

Author: Marcianne Miller
Publisher: Lark Books
ISBN: 9781579905019
Category : Crafts & Hobbies
Languages : en
Pages : 148

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Book Description
From the traditional straw guy to a painted sheet-metal mermaid, these 30 scarecrows and their yard figure cousins are simply out of the ordinary—and that’s great news for the many crafters who compete in “Best Scarecrow” contests held at fairs and other venues throughout America. It’s easy to construct one of these wildly creative figures with the information and instruction contained in this whimsical, charming celebration of scarecrow art. Some are crafted from organic materials such as gourds and bamboo. Others use recycled items, including a “Tin Can Man” and a quirky woman made from old umbrellas. A few double as a planter, trellis, or address marker. Whether to scare away birds or attract attention to the garden, these make great additions to any outdoor space.

Author: Linda A. Hill
Publisher: Harvard Business Review Press
ISBN: 1422187594
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
Why can some organizations innovate time and again, while most cannot? You might think the key to innovation is attracting exceptional creative talent. Or making the right investments. Or breaking down organizational silos. All of these things may help—but there’s only one way to ensure sustained innovation: you need to lead it—and with a special kind of leadership. Collective Genius shows you how. Preeminent leadership scholar Linda Hill, along with former Pixar tech wizard Greg Brandeau, MIT researcher Emily Truelove, and Being the Boss coauthor Kent Lineback, found among leaders a widely shared, and mistaken, assumption: that a “good” leader in all other respects would also be an effective leader of innovation. The truth is, leading innovation takes a distinctive kind of leadership, one that unleashes and harnesses the “collective genius” of the people in the organization. Using vivid stories of individual leaders at companies like Volkswagen, Google, eBay, and Pfizer, as well as nonprofits and international government agencies, the authors show how successful leaders of innovation don’t create a vision and try to make innovation happen themselves. Rather, they create and sustain a culture where innovation is allowed to happen again and again—an environment where people are both willing and able to do the hard work that innovative problem solving requires. Collective Genius will not only inspire you; it will give you the concrete, practical guidance you need to build innovation into the fabric of your business.