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Author: Alejandro Álvarez Nobell
Publisher: Ediciones Universidad San Jorge
ISBN: 8494119818
Category : Business & Economics
Languages : en
Pages : 351

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Book Description
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.

Author: Jonatan Loidi
Publisher: Ediciones LEA
ISBN: 9877188554
Category : Business & Economics
Languages : en
Pages : 272

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Book Description
Jonatan Loidi y ‘Gaita’ González presentan un modelo de 10 pasos para la creación y gestión de experiencias mágicas para tu organización. “Este libro es el manual de la excelencia en atención al cliente y desarrollo empresarial. Demuestra que la pasión es clave para superar los desafíos. Una invitación a reflexionar, trabajar y cambiar paradigmas para formar parte del 5% que marca la diferencia”. Martín Zuppi, CEO Stellatis Argentina “Conocí el modelo a partir de una conferencia, y sin dudas me pareció el recorrido ideal para trabajar en la experiencia que una organización puede ofrecer. Hoy este libro forma parte de nuestra agenda de trabajo”. Carolina Del Hoyo, Directora Regional Marketing Fratelli Branca “Este libro permite enamorarse de la idea de que no existen los límites cuando se trata de satisfacer y hacer felices a nuestros clientes, y a nuestro equipo de trabajo. 100% aplicable a la realidad de Latinoamérica”. Isabel Cristina Sepúlveda Parra, Directora de Experiencia al cliente en Bancolombia. “Participé de la experiencia en Orlando dos veces. Por tal motivo aseguro que este libro marca un antes y después para la organización y el liderazgo, ofreciendo un camino lógico y simple hacia el éxito, con ejemplos claros”. Carlos Bethancourt, Director ejecutivo Acecolombia. “El libro describe un modelo que todo fanático del marketing y las experiencias debe conocer. Es práctico y aplicable a cualquier empresa”. Soledad Moll, Directora de MMA LATAM

Author:
Publisher: 3ISIC Editorial
ISBN:
Category :
Languages : en
Pages : 102

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Author: Dave Ulrich
Publisher: Editorial Almuzara
ISBN: 8483566176
Category : Business & Economics
Languages : en
Pages : 157

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Book Description
Las personas que hallan un sentido a su trabajo son más competentes, comprometidas y entusiastas para contribuir a los objetivos de su empresa, lo que generará un mayor compromiso de los clientes y consumidores. En este libro se enseña cómo dotar de sentido y valor al trabajo y cómo crear los espacios laborales idóneos para que empresa y empleado salgan beneficiados, ilustrado con numerosos ejemplos.

Author: van Lit L. W. C. van Lit
Publisher: Edinburgh University Press
ISBN: 1474415873
Category : Philosophy
Languages : en
Pages : 197

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Book Description
One of the most controversial issues that divided Islamic philosophers and theologians during the Middle Ages was whether human beings would have a spiritual or bodily existence after death. The idea of a world of image was conceived as a solution, suggesting that there exists a world of non-physical (imagined) bodies, beyond our earthly existence. This world may be reached in sleep, in meditation or after death.From the embryonic conception by Ibn Sina, to the radical rethinking by Suhrawardi and Shahrazuri into a sophisticated system, L. W. C. van Lit unravels the history of this idea. Using a distant reading approach for measuring the transmission, he further shows how the idea remained relevant for Muslim thinkers through the centuries, up until today.

Author: Anders Lundstrom
Publisher: Springer Science & Business Media
ISBN: 0387242023
Category : Business & Economics
Languages : en
Pages : 316

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Book Description
Entrepreneurship Policy: Theory and Practice is the first book to fully analyze the construction of entrepreneurship policy, a rapidly-evolving area of policy about which little is known. From a study and assessment of the practices of governments in thirteen countries in Europe, North America and the Asia-Pacific, this book fully describes the policy area and shares new tools and methods for better understanding and explaining the why and how of an entrepreneurship policy approach. Unlike other research in the field of entrepreneurship where implications from research findings are used to suggest what policy actions should be taken to increase the level of entrepreneurship in an economy, this study is based on what entrepreneurship policy actions are being taken. This is a unique book in the field which points to the way forward both for policymakers and for the research community in terms of thinking about entrepreneurship policy and the complex issues surrounding its development.

Author: Thomas J. Peters
Publisher: Harper Collins
ISBN: 0062263617
Category : Business & Economics
Languages : en
Pages : 404

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Book Description
The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table. Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful. Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader.

Author: MAX EDITORIAL
Publisher: Max Editorial
ISBN: 1779718446
Category : Social Science
Languages : pt-BR
Pages : 98

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Book Description
En medio del ajetreo y el bullicio de Silicon Valley en la década de 1990, dos estudiantes de doctorado de Stanford, Larry Page y Sergey Brin, unieron sus mentes geniales para dar vida a una idea que transformaría el mundo: Google. La misión era simple pero audaz: organizar la información del mundo y hacerla universalmente accesible y útil. Nacía BackRub , un embrión de lo que sería Google. Este humilde motor de búsqueda operaba en un servidor torpe en el dormitorio de Page, indexando la naciente web y utilizando un innovador algoritmo de clasificación de páginas. La genialidad de Page y Brin reside en la creación del PageRank , que evalúa la relevancia de un sitio no sólo por el número de enlaces que recibe, sino también por la calidad de los sitios que hacen referencia a él. Google rápidamente se destacó de otros motores de búsqueda, ganándose a los usuarios con su interfaz simple, resultados precisos y relevancia inigualable. La empresa no se conformó con ser sólo un motor de búsqueda, ampliando sus horizontes con productos revolucionarios que darían forma al panorama digital: Gmail : Una bandeja de entrada de correo electrónico que priorizaba la organización y la usabilidad, haciendo la comunicación online más eficiente y segura. Android : Un sistema operativo para dispositivos móviles que democratizó el acceso a Internet y alimentó la explosión de los teléfonos inteligentes . YouTube : Plataforma para compartir vídeos que se ha convertido en el referente mundial de entretenimiento, educación e información. Google Maps : un servicio de mapas en línea que revolucionó la navegación, ofreciendo vistas panorámicas de las calles, direcciones precisas e información local detallad Descubra mucho más...

Author: Tony Davila
Publisher: FT Press
ISBN: 0133093352
Category : Business & Economics
Languages : en
Pages : 545

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Book Description
Profitable innovation doesn’t just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout.

Author: Marta Peris-Ortiz
Publisher: Springer
ISBN: 9783319479484
Category : Business & Economics
Languages : en
Pages : 0

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Book Description
This book analyses the importance of the entrepreneurial university, specifically in relation to the creation of entrepreneurial ideas and attitudes in students and entrepreneurial initiatives in academic institutions. The aim of the editors and contributing authors is to provide the reader with a set of experiences illustrating the advantages of communicating and encouraging entrepreneurship among students, thereby highlighting the “third mission” of the university: the need to adopt entrepreneurial strategy without disrupting the quality of teaching and research. Featuring initiatives from institutions around the world, the authors argue that the increasing importance of knowledge in the technical and social dimensions of today’s world provides greater relevance to the entrepreneurial university. In this context, universities transcend their traditional focus on teaching and basic research to carry out technology transfers, marketing ideas, and patent registrations, and incorporate spin-off companies that contribute to industrial innovations, economic growth, and job creation. In the teaching dimension, the entrepreneurial university represents a focus on programs which train students in the applications and most advanced practices in knowledge-driven fields. The book addresses such questions as: Can marketing ideas deteriorate the quality of research in the long term? What importance does the cultural framework have for an entrepreneurial education? What circumstances and programs facilitate spin-offs in universities What are the key features of entrepreneurial universities? In reference to entrepreneurship education in its broadest sense, then, it corresponds to the framework of ideas and general features on which entrepreneurship is founded: in-depth knowledge of the projects or ventures which they wish to carry out, capacity to perceive the relevant characteristics of the environment, and the leadership and goal setting skills to achieve success.