Creative Use of Emotion PDF Download

Author: Swami Rama
Publisher: Himalayan Institute Press
ISBN: 9780893890933
Category : Emotions
Languages : en
Pages : 0

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Author: Jo Witek
Publisher: Abrams
ISBN: 164700828X
Category : Juvenile Fiction
Languages : en
Pages : 32

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Book Description
Celebrate feelings in all their shapes and sizes in this New York Times bestselling picture book from the Growing Hearts series! Happiness, sadness, bravery, anger, shyness . . . our hearts can feel so many feelings! Some make us feel as light as a balloon, others as heavy as an elephant. In My Heart explores a full range of emotions, describing how they feel physically, inside, with language that is lyrical but also direct to empower readers to practice articulating and identifying their own emotions. With whimsical illustrations and an irresistible die-cut heart that extends through each spread, this gorgeously packaged and unique feelings book is sure to become a storytime favorite.

Author: Greg Hoffman
Publisher: Hachette UK
ISBN: 1538705583
Category : Business & Economics
Languages : en
Pages : 269

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Book Description
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles: Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.

Author: Becca Puglisi
Publisher: JADD Publishing
ISBN: 0999296353
Category : Language Arts & Disciplines
Languages : en
Pages : 541

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Book Description
The bestselling Emotion Thesaurus, often hailed as “the gold standard for writers” and credited with transforming how writers craft emotion, has now been expanded to include 56 new entries! One of the biggest struggles for writers is how to convey emotion to readers in a unique and compelling way. When showing our characters’ feelings, we often use the first idea that comes to mind, and they end up smiling, nodding, and frowning too much. If you need inspiration for creating characters’ emotional responses that are personalized and evocative, this ultimate show-don’t-tell guide for emotion can help. It includes: • Body language cues, thoughts, and visceral responses for over 130 emotions that cover a range of intensity from mild to severe, providing innumerable options for individualizing a character’s reactions • A breakdown of the biggest emotion-related writing problems and how to overcome them • Advice on what should be done before drafting to make sure your characters’ emotions will be realistic and consistent • Instruction for how to show hidden feelings and emotional subtext through dialogue and nonverbal cues • And much more! The Emotion Thesaurus, in its easy-to-navigate list format, will inspire you to create stronger, fresher character expressions and engage readers from your first page to your last.

Author: Mary Kole
Publisher: Penguin
ISBN: 1599635763
Category : Language Arts & Disciplines
Languages : en
Pages : 305

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Captivate the hearts and minds of young adult readers! Writing for young adult (YA) and middle grade (MG) audiences isn't just "kid's stuff" anymore--it's kidlit! The YA and MG book markets are healthier and more robust than ever, and that means the competition is fiercer, too. In Writing Irresistible Kidlit, literary agent Mary Kole shares her expertise on writing novels for young adult and middle grade readers and teaches you how to: • Recognize the differences between middle grade and young adult audiences and how it impacts your writing. • Tailor your manuscript's tone, length, and content to your readership. • Avoid common mistakes and cliches that are prevalent in YA and MG fiction, in respect to characters, story ideas, plot structure and more. • Develop themes and ideas in your novel that will strike emotional chords. Mary Kole's candid commentary and insightful observations, as well as a collection of book excerpts and personal insights from bestselling authors and editors who specialize in the children's book market, are invaluable tools for your kidlit career. If you want the skills, techniques, and know-how you need to craft memorable stories for teens and tweens, Writing Irresistible Kidlit can give them to you.

Author: Trevor van Gorp
Publisher: Elsevier
ISBN: 0123865328
Category : Computers
Languages : en
Pages : 241

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Book Description
Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.This isn’t just another design theory book – it’s imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people. Explains the relationship between emotions and product personalities Details the most important dimensions of a product's personality Examines models for understanding users' relationships with products Explores how to intentionally design product personalities Provides extensive examples from the worlds of product, web and application design Includes a simple and effective model for creating more emotional designs

Author: Lauren Martin
Publisher: Grand Central Publishing
ISBN: 1538733617
Category : Biography & Autobiography
Languages : en
Pages : 239

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Book Description
The Happiness Project meets So Sad Today in this "hilariously witty, unflinchingly honest" book from Words of Women founder Lauren Martin, as she contemplates the nature of negative emotions -- and the insights that helped her to take control of her life (Bobbi Brown). Five years ago, Lauren Martin was sure something was wrong with her. She had a good job in New York, an apartment in Brooklyn, a boyfriend, yet every day she wrestled with feelings of inferiority, anxiety and irritability. It wasn't until a chance encounter with a (charming, successful) stranger who revealed that she also felt these things, that Lauren set out to better understand the hold that these moods had on her, how she could change them, and began to blog about the wisdom she uncovered. It quickly exploded into an international online community of women who felt like she did: lost, depressed, moody, and desirous of change. Inspired by her audience to press even deeper, The Book of Moodsshares Lauren's journey to infuse her life with a sense of peace and stability. With observations that will resonate and inspire, she dives into the universal triggers every woman faces -- whether it's a comment from your mother, the relentless grind at your job, days when you wish the mirror had a Valencia filter, or all of the above. Blending cutting-edge science, timeless philosophy, witty anecdotes and effective forms of self-care, Martin has written a powerful, intimate, and incredibly relatable chronicle of transformation, proving that you really can turn your worst moods into your best life.

Author: John O'Shaughnessy
Publisher:
ISBN: 0195150562
Category : Business & Economics
Languages : en
Pages : 283

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Book Description
How does one choose between a brand name and a generic named product? Why does one choose an item with a slightly lower price than the other? The answer is emotion. The Marketing Power of Emotion, provides a complete, original and anecdote rich account of the marketing power of emotion. This book is written by two of the leading practitioners in the field and is complete with thorough references and real life examples to follow. Emotions, whether it is realized or not is one of the central factors in our buying behavior. Emotions energizes the motivation to buy and certain persuasive techniques are more effective than others are when marketers are trying to resonate emotionally with consumers. This book covers all the essential topics, including the scope of emotion in marketing and how in response to these emotions customers make product appraisals. Finally, this volume covers branding and how emotions play a role in how consumers become loyal to brands.--Publisher's description.

Author: Marc Brackett, Ph.D.
Publisher: Celadon Books
ISBN: 1250212820
Category : Psychology
Languages : en
Pages : 251

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Book Description
The mental well-being of children and adults is shockingly poor. Marc Brackett, author of Permission to Feel, knows why. And he knows what we can do. "We have a crisis on our hands, and its victims are our children." Marc Brackett is a professor in Yale University’s Child Study Center and founding director of the Yale Center for Emotional Intelligence. In his 25 years as an emotion scientist, he has developed a remarkably effective plan to improve the lives of children and adults – a blueprint for understanding our emotions and using them wisely so that they help, rather than hinder, our success and well-being. The core of his approach is a legacy from his childhood, from an astute uncle who gave him permission to feel. He was the first adult who managed to see Marc, listen to him, and recognize the suffering, bullying, and abuse he’d endured. And that was the beginning of Marc’s awareness that what he was going through was temporary. He wasn’t alone, he wasn’t stuck on a timeline, and he wasn’t “wrong” to feel scared, isolated, and angry. Now, best of all, he could do something about it. In the decades since, Marc has led large research teams and raised tens of millions of dollars to investigate the roots of emotional well-being. His prescription for healthy children (and their parents, teachers, and schools) is a system called RULER, a high-impact and fast-effect approach to understanding and mastering emotions that has already transformed the thousands of schools that have adopted it. RULER has been proven to reduce stress and burnout, improve school climate, and enhance academic achievement. This book is the culmination of Marc’s development of RULER and his way to share the strategies and skills with readers around the world. It is tested, and it works. This book combines rigor, science, passion and inspiration in equal parts. Too many children and adults are suffering; they are ashamed of their feelings and emotionally unskilled, but they don’t have to be. Marc Brackett’s life mission is to reverse this course, and this book can show you how.

Author: Rhoda Baruch
Publisher: Bloomsbury Publishing USA
ISBN: 0275998754
Category : Psychology
Languages : en
Pages : 255

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Book Description
We are a nation of plenty, of opportunity, and luxury, but we are also a nation flush with fury. Homicides, assaults, domestic abuse, youth violence, and even road rage are too common, let alone everyday outbursts of temper that harm family members, friends, peers, and co-workers. The market for anti-anger, mood-stabilizing drugs is booming, as is the market for anger management counseling and classes. What is happening? In this book, a team of experts who've been traveling the nation presenting workshops on Rethinking Anger start by telling us this: Anger is normal; nature hardwired into our brains for protection. But here is the paradox. Anger out of control destroys, yet anger understood and controlled is a constructive force, one that can be used for creativity, change, and growth. Authors Baruch, Grotberg, and Stutman show us how to take charge of this powerful emotion, so it can be used in constructive ways, rather than destructive. Using the anger energy constructively can release creative potential and be liberating. We are a nation of plenty, of opportunity, and luxury, but we are also a nation flush with fury. Homicides, assaults, domestic abuse, youth violence, and even road rage are all too common, let alone everyday outbursts of temper that harm family members, friends, peers, and co-workers. The market for anti-anger, mood-stablizing drugs is booming, as is the market for anger management counseling and classes. What is happening? In this book, a team of experts who've been traveling the nation presenting workshops on Rethinking Anger start by telling us this: Anger is normal; nature hardwired into our brains for protection. But here is the paradox. Anger out of control destroys, yet anger understood and controlled is a constructive force, one that can be used for creativity, change, and growth. Authors Baruch, Grotberg, and Stutman show us how to take charge of this powerful emotion, so it can be used in constructive ways, rather than destructive. Using anger energy constructively can release creative potential, and be liberating. Ten years of research and workshops have honed the knowledge and skills of this author team, and here they guide us to taming our anger into a positive force. This book will be useful to all trying to tame their own anger, or that of others close to them. It will also be of interest to teachers, counselors, managers and students of psychology.