Author: Marlo Johnson
Publisher: Chronicle Books
ISBN: 1452161801
Category : Self-Help
Languages : en
Pages : 195
Book Description
The artist and creativity guru shares eighty-eight transformative meditations, rituals, and experiments to spark your inner magic in this inspirational guide. The activities in this book are designed to help you shift into the mindset of conscious creation, engaging your mind, body, and spirit in the process. Marlo Johnson combines practical instruction and insightful spiritual guidance to help you reconnect with your infinite creativity. This gem of a book is perfect for anyone looking to break out of old habits and let their genius shine.
Creative Alchemy
Author: Marlo Johnson
Publisher: Chronicle Books
ISBN: 1452161801
Category : Self-Help
Languages : en
Pages : 195
Book Description
The artist and creativity guru shares eighty-eight transformative meditations, rituals, and experiments to spark your inner magic in this inspirational guide. The activities in this book are designed to help you shift into the mindset of conscious creation, engaging your mind, body, and spirit in the process. Marlo Johnson combines practical instruction and insightful spiritual guidance to help you reconnect with your infinite creativity. This gem of a book is perfect for anyone looking to break out of old habits and let their genius shine.
Publisher: Chronicle Books
ISBN: 1452161801
Category : Self-Help
Languages : en
Pages : 195
Book Description
The artist and creativity guru shares eighty-eight transformative meditations, rituals, and experiments to spark your inner magic in this inspirational guide. The activities in this book are designed to help you shift into the mindset of conscious creation, engaging your mind, body, and spirit in the process. Marlo Johnson combines practical instruction and insightful spiritual guidance to help you reconnect with your infinite creativity. This gem of a book is perfect for anyone looking to break out of old habits and let their genius shine.
Creative Alchemy: Accessing the Extraordinary Power of the Muse to Transform Your Art & Your Life
Author: Human Alchemy Project, The
Publisher: The Human Alchemy Project
ISBN: 0989454738
Category : Religion
Languages : en
Pages : 196
Book Description
Are you on the verge of a creative breakthrough? Do you want to go deeper, bolder and louder? Is it time for you to come out of the closet and into the world with your gifts? Then you've come to the right place! Alchemy is about transforming one substance into a totally new and different substance. Creativity has the catalytic power to affect major change in our lives. In this book we'll embrace the alchemy of creativity by going straight to the source: our Muse. Caring, feeding and honoring one's Muse is the best way to align with the fountain of energy and ideas that wants to move through us out into the world. It also removes much of the strain and struggle from the creative process. To create in a bigger way also means finding and strengthening your authentic voice so that you can hold and express your unique gifts and way of seeing. Beyond that are the many wondrous techniques and tools that go into building a life filled with creative passion, joy and service. This book is divided into six sections and contains 30 lessons with a daily question, daily activity and daily inspiration/resource.
Publisher: The Human Alchemy Project
ISBN: 0989454738
Category : Religion
Languages : en
Pages : 196
Book Description
Are you on the verge of a creative breakthrough? Do you want to go deeper, bolder and louder? Is it time for you to come out of the closet and into the world with your gifts? Then you've come to the right place! Alchemy is about transforming one substance into a totally new and different substance. Creativity has the catalytic power to affect major change in our lives. In this book we'll embrace the alchemy of creativity by going straight to the source: our Muse. Caring, feeding and honoring one's Muse is the best way to align with the fountain of energy and ideas that wants to move through us out into the world. It also removes much of the strain and struggle from the creative process. To create in a bigger way also means finding and strengthening your authentic voice so that you can hold and express your unique gifts and way of seeing. Beyond that are the many wondrous techniques and tools that go into building a life filled with creative passion, joy and service. This book is divided into six sections and contains 30 lessons with a daily question, daily activity and daily inspiration/resource.
Creative Alchemy
Author: Stephanie Sinclaire Lightsmith
Publisher:
ISBN: 9780473509446
Category :
Languages : en
Pages : 304
Book Description
"... a crucial book for our times." from the foreword by Jack Canfield, co-author of the bestselling Chicken Soup for the Soul(R) series, co-author of The Success Principles (TM) and a featured teacher in The Secret. Tested globally for over 25 years with consistent, profound results, everything you need to know to create a life of meaning, abundance and purpose is in this book. Referencing the latest in cutting-edge neuroscience, quantum science, technology of emotion, biology, psychology, cymatics and the secret metaphysical science of manifestation once considered too powerful to share, Creative Alchemy: the Science of Miracles will ensure you understand how and why you can change your destiny and will give you the tools to create the life of your wildest dreams. Together we can create a better world.For more information please go to www.creativealchemy.vision
Publisher:
ISBN: 9780473509446
Category :
Languages : en
Pages : 304
Book Description
"... a crucial book for our times." from the foreword by Jack Canfield, co-author of the bestselling Chicken Soup for the Soul(R) series, co-author of The Success Principles (TM) and a featured teacher in The Secret. Tested globally for over 25 years with consistent, profound results, everything you need to know to create a life of meaning, abundance and purpose is in this book. Referencing the latest in cutting-edge neuroscience, quantum science, technology of emotion, biology, psychology, cymatics and the secret metaphysical science of manifestation once considered too powerful to share, Creative Alchemy: the Science of Miracles will ensure you understand how and why you can change your destiny and will give you the tools to create the life of your wildest dreams. Together we can create a better world.For more information please go to www.creativealchemy.vision
Hermetic Philosophy and Creative Alchemy
Author: Marlene Seven Bremner
Publisher: Simon and Schuster
ISBN: 1644112892
Category : Body, Mind & Spirit
Languages : en
Pages : 561
Book Description
• Examines the foundational texts and principles of Hermeticism and alchemy, showing how they offer a foundation for a psycho-spiritual creative practice • Takes the reader on a Hermetic journey through each of the seven traditional planets, offering meditative discourses that speak directly to the intuitive soul • Provides examples from traditional alchemical art and the author’s own intricate esoteric paintings Drawing on ancient Egyptian and Greek cosmogonies and essential Hermetic texts, such as the Corpus Hermeticum, the Emerald Tablet (Tabula Smaragdina), and the Nag Hammadi codices, Marlene Seven Bremner offers a detailed understanding of Hermetic philosophy and the art of alchemy as a foundation for a psycho-spiritual creative practice. Offering examples from traditional alchemical art and her own intricate esoteric paintings, Bremner examines the foundational principles of Hermeticism and alchemy and shows how these traditions are a direct means for accessing higher consciousness and true self-knowledge, or gnosis, as well as a way to extract the essence of one’s own creative gifts. The author takes the reader on a Hermetic journey through each of the seven traditional planets--Saturn, Jupiter, Mars, the Sun, Venus, Mercury, and the Moon--exploring their mythological, philosophical, alchemical, Qabalistic, magical, astrological, and energetic natures and offering meditative discourses that reach past the rational mind to speak directly to the intuitive soul. She relates the seven planets to the esoteric anatomy of the human body, specifically the seven chakras, and shows how the planets can offer understanding and experience of archetypal energies and patterns in the body, in one’s life, and in the creative process. A profound synthesis of magical and occult teachings as well as an initiation into the alchemical opus, this book reveals how to integrate and apply Hermetic and alchemical principles to awaken inner knowing, liberate the imagination, and live a mystical, creative, and truly inspired life.
Publisher: Simon and Schuster
ISBN: 1644112892
Category : Body, Mind & Spirit
Languages : en
Pages : 561
Book Description
• Examines the foundational texts and principles of Hermeticism and alchemy, showing how they offer a foundation for a psycho-spiritual creative practice • Takes the reader on a Hermetic journey through each of the seven traditional planets, offering meditative discourses that speak directly to the intuitive soul • Provides examples from traditional alchemical art and the author’s own intricate esoteric paintings Drawing on ancient Egyptian and Greek cosmogonies and essential Hermetic texts, such as the Corpus Hermeticum, the Emerald Tablet (Tabula Smaragdina), and the Nag Hammadi codices, Marlene Seven Bremner offers a detailed understanding of Hermetic philosophy and the art of alchemy as a foundation for a psycho-spiritual creative practice. Offering examples from traditional alchemical art and her own intricate esoteric paintings, Bremner examines the foundational principles of Hermeticism and alchemy and shows how these traditions are a direct means for accessing higher consciousness and true self-knowledge, or gnosis, as well as a way to extract the essence of one’s own creative gifts. The author takes the reader on a Hermetic journey through each of the seven traditional planets--Saturn, Jupiter, Mars, the Sun, Venus, Mercury, and the Moon--exploring their mythological, philosophical, alchemical, Qabalistic, magical, astrological, and energetic natures and offering meditative discourses that reach past the rational mind to speak directly to the intuitive soul. She relates the seven planets to the esoteric anatomy of the human body, specifically the seven chakras, and shows how the planets can offer understanding and experience of archetypal energies and patterns in the body, in one’s life, and in the creative process. A profound synthesis of magical and occult teachings as well as an initiation into the alchemical opus, this book reveals how to integrate and apply Hermetic and alchemical principles to awaken inner knowing, liberate the imagination, and live a mystical, creative, and truly inspired life.
Shakespeare, Alchemy and the Creative Imagination
Author: Margaret Healy
Publisher: Cambridge University Press
ISBN: 1107004047
Category : Literary Criticism
Languages : en
Pages : 271
Book Description
Healy demonstrates how Renaissance alchemy shaped Shakespeare's bawdy but spiritual sonnets, transforming our understanding of Shakespeare's art and beliefs.
Publisher: Cambridge University Press
ISBN: 1107004047
Category : Literary Criticism
Languages : en
Pages : 271
Book Description
Healy demonstrates how Renaissance alchemy shaped Shakespeare's bawdy but spiritual sonnets, transforming our understanding of Shakespeare's art and beliefs.
Fire in the Crucible
Author: John Briggs
Publisher: St Martins Press
ISBN: 9780312013837
Category : Psychology
Languages : en
Pages : 382
Book Description
Describes the quality that sets geniuses apart from other people, examines their methods of work, and shares examples from the lives of creative individuals
Publisher: St Martins Press
ISBN: 9780312013837
Category : Psychology
Languages : en
Pages : 382
Book Description
Describes the quality that sets geniuses apart from other people, examines their methods of work, and shares examples from the lives of creative individuals
Jung`s Red Book For Our Time
Author: Murray Stein
Publisher: Chiron Publications
ISBN: 1630515809
Category : Psychology
Languages : en
Pages : 455
Book Description
Edited by Murray Stein and Thomas Arzt, the essays in the series Jung's Red Book for Our Time: Searching for Soul under Postmodern Conditions are geared to the recognition that the posthumous publication of The Red Book: Liber Novus by C. G. Jung in 2009 was a meaningful gift to our contemporary world. "To give birth to the ancient in a new time is creation," Jung inscribed in his Red Book. The essays in this volume continue what was begun in Volume 1 of Jung's Red Book for Our Time: Searching for Soul under Postmodern Conditions by further contextualizing The Red Book culturally and interpreting it for our time. It is significant that this long sequestered work was published during a period in human history marked by disruption, cultural disintegration, broken boundaries, and acute anxiety. The Red Book offers an antidote for this collective illness and can be seen as a link in the aurea catena, the "golden chain" of spiritual wisdom extending down through the ages from biblical times, ancient Greek philosophy, early Christian and Jewish Gnosis, and alchemy. The Red Book is itself a work of creation that gives birth to the old in a new time. This is the second volume of a three-volume series set up on a global und multicultural level and includes essays from the following distinguished Jungian analysts and scholars: - Murray Stein and Thomas Arzt Introduction - John Beebe The Way Cultural Attitudes are Developed in Jung's Red Book - An "Interview" - Kate Burns Soul's Desire to become New: Jung's Journey, Our Initiation - QiRe Ching Aging with The Red Book - Al Collins Dreaming The Red Book Onward: What Do the Dead Seek Today? - Lionel Corbett The Red Book as a Religious d104 - John Dourley Jung, the Nothing and the All - Randy Fertel Trickster, His Apocalyptic Brother, and a World's Unmaking: An Archetypal Reading of Donald Trump - Noa Schwartz Feuerstein India in The Red Book Overtones and Undertones - Grazina Gudaite Integrating Horizontal and Vertical Dimensions of Experience under Postmodern Conditions - Lev Khegai The Red Book of C.G. Jung and Russian Thought - Günter Langwieler A Lesson in Peacemaking: The Mystery of Self-Sacrifice in The Red Book - Keiron Le Grice The Metamorphosis of the Gods: Archetypal Astrology and the Transformation of the God-Image in The Red Book - Ann Chia-Yi Li The Receptive and the Creative: Jung's Red Book for Our Time in Light of Daoist Alchemy - Romano Màdera The Quest for Meaning after God's Death in an Era of Chaos - Joerg Rasche On Salome and the Emancipation of Woman in The Red Book - J. Gary Sparks Abraxas: Then and Now - David Tacey The Return of the Sacred in an Age of Terror - Ann Belford Ulanov Blundering into the Work of Redemption
Publisher: Chiron Publications
ISBN: 1630515809
Category : Psychology
Languages : en
Pages : 455
Book Description
Edited by Murray Stein and Thomas Arzt, the essays in the series Jung's Red Book for Our Time: Searching for Soul under Postmodern Conditions are geared to the recognition that the posthumous publication of The Red Book: Liber Novus by C. G. Jung in 2009 was a meaningful gift to our contemporary world. "To give birth to the ancient in a new time is creation," Jung inscribed in his Red Book. The essays in this volume continue what was begun in Volume 1 of Jung's Red Book for Our Time: Searching for Soul under Postmodern Conditions by further contextualizing The Red Book culturally and interpreting it for our time. It is significant that this long sequestered work was published during a period in human history marked by disruption, cultural disintegration, broken boundaries, and acute anxiety. The Red Book offers an antidote for this collective illness and can be seen as a link in the aurea catena, the "golden chain" of spiritual wisdom extending down through the ages from biblical times, ancient Greek philosophy, early Christian and Jewish Gnosis, and alchemy. The Red Book is itself a work of creation that gives birth to the old in a new time. This is the second volume of a three-volume series set up on a global und multicultural level and includes essays from the following distinguished Jungian analysts and scholars: - Murray Stein and Thomas Arzt Introduction - John Beebe The Way Cultural Attitudes are Developed in Jung's Red Book - An "Interview" - Kate Burns Soul's Desire to become New: Jung's Journey, Our Initiation - QiRe Ching Aging with The Red Book - Al Collins Dreaming The Red Book Onward: What Do the Dead Seek Today? - Lionel Corbett The Red Book as a Religious d104 - John Dourley Jung, the Nothing and the All - Randy Fertel Trickster, His Apocalyptic Brother, and a World's Unmaking: An Archetypal Reading of Donald Trump - Noa Schwartz Feuerstein India in The Red Book Overtones and Undertones - Grazina Gudaite Integrating Horizontal and Vertical Dimensions of Experience under Postmodern Conditions - Lev Khegai The Red Book of C.G. Jung and Russian Thought - Günter Langwieler A Lesson in Peacemaking: The Mystery of Self-Sacrifice in The Red Book - Keiron Le Grice The Metamorphosis of the Gods: Archetypal Astrology and the Transformation of the God-Image in The Red Book - Ann Chia-Yi Li The Receptive and the Creative: Jung's Red Book for Our Time in Light of Daoist Alchemy - Romano Màdera The Quest for Meaning after God's Death in an Era of Chaos - Joerg Rasche On Salome and the Emancipation of Woman in The Red Book - J. Gary Sparks Abraxas: Then and Now - David Tacey The Return of the Sacred in an Age of Terror - Ann Belford Ulanov Blundering into the Work of Redemption
Digital Alchemy
Author: Bonny Pierce Lhotka
Publisher: Pearson Education
ISBN: 0132562944
Category : Computers
Languages : en
Pages : 618
Book Description
In Digital Alchemy, acclaimed printmaker Bonny Pierce Lhotka shows how to turn your standard inkjet printer into a seemingly magical instrument capable of transforming your printed images into true works of art. Using plenty of visuals and straightforward terms, Lhotka walks you step-by-step through over a dozen projects. Forget printing on boring old paper, in Digital Alchemy, you’ll learn how to transfer and print images to a variety of surfaces including metal, wood, fabric, stone, and plastic using the techniques Lhotka’s spent years developing. If you’re a photographer looking for new ways to personalize your work or a digital artist who’s ready to take your work to the next level, you’ll find all of the tools, techniques, and inspiration you need in this book. Lhotka’s enthusiasm for experimenting with unusual printing materials and processes has led her to create new and amazing transfer techniques, including one that resembles a PolaroidTM transfer on steroids. She also shows you how to make prints using unexpected, everyday materials such as hand sanitizer and gelatin. You’ll even learn direct printing, the technique for sending your custom substrate through your printer almost as if it were paper. In Digital Alchemy, you’ll learn how to: Transfer images to metal, wood, plastic, and other materials that will not feed through an inkjet printer Print directly on metal for a fraction of the cost of using a print service Simulate a print from an expensive UV flatbed printer using an inexpensive desktop printer Use carrier sheets and paintable precoats to print on almost any surface Achieve near-lithographic quality digital prints with transfer processes to uncoated fine art paper In addition to the tutorials in the book, you can watch Lhotka in action on the included DVD-ROM, which has over 60 minutes of video footage where you’ll learn how to perform an alcohol gel transfer, transfer an image to a wooden surface, use your inkjet printer to achieve remarkable prints, and more. Simply insert the DVD-ROM into your computer's DVD drive. Note, this DVD-ROM will not work in TV DVD players.
Publisher: Pearson Education
ISBN: 0132562944
Category : Computers
Languages : en
Pages : 618
Book Description
In Digital Alchemy, acclaimed printmaker Bonny Pierce Lhotka shows how to turn your standard inkjet printer into a seemingly magical instrument capable of transforming your printed images into true works of art. Using plenty of visuals and straightforward terms, Lhotka walks you step-by-step through over a dozen projects. Forget printing on boring old paper, in Digital Alchemy, you’ll learn how to transfer and print images to a variety of surfaces including metal, wood, fabric, stone, and plastic using the techniques Lhotka’s spent years developing. If you’re a photographer looking for new ways to personalize your work or a digital artist who’s ready to take your work to the next level, you’ll find all of the tools, techniques, and inspiration you need in this book. Lhotka’s enthusiasm for experimenting with unusual printing materials and processes has led her to create new and amazing transfer techniques, including one that resembles a PolaroidTM transfer on steroids. She also shows you how to make prints using unexpected, everyday materials such as hand sanitizer and gelatin. You’ll even learn direct printing, the technique for sending your custom substrate through your printer almost as if it were paper. In Digital Alchemy, you’ll learn how to: Transfer images to metal, wood, plastic, and other materials that will not feed through an inkjet printer Print directly on metal for a fraction of the cost of using a print service Simulate a print from an expensive UV flatbed printer using an inexpensive desktop printer Use carrier sheets and paintable precoats to print on almost any surface Achieve near-lithographic quality digital prints with transfer processes to uncoated fine art paper In addition to the tutorials in the book, you can watch Lhotka in action on the included DVD-ROM, which has over 60 minutes of video footage where you’ll learn how to perform an alcohol gel transfer, transfer an image to a wooden surface, use your inkjet printer to achieve remarkable prints, and more. Simply insert the DVD-ROM into your computer's DVD drive. Note, this DVD-ROM will not work in TV DVD players.
Alchemy and Psychotherapy
Author: Dale Mathers
Publisher: Routledge
ISBN: 1317801040
Category : Psychology
Languages : en
Pages : 325
Book Description
Alchemical symbols are part of popular culture, most recently popularised in the Harry Potter books. Alchemy intrigued Carl Jung, the founder of analytical psychology. It inspired him as he wrote ‘the Red Book’ - the journal of his voyage of internal discovery. He devoted much of his life to it, using alchemical symbols as metaphors for unconscious processes. Alchemy and Psychotherapy explores the issue of alchemy in the consulting room and its application to social and political issues. This book argues against the dominant discourse in contemporary psychotherapy - scientific materialism - and for the discovery of spiritual meaning. Alchemy and Psychotherapy has four main sections: ‘Alchemy and meaning’ - looks at the history of alchemy, particularly the symbol of the coniunctio - sacred marriage - a metaphor for the therapeutic relationship. 'The symbolic attitude’ - explores working with dreams, fairytales, astrology and the body: each of which is a symbolic language. ‘The spirit and the natural world’ - discusses the concept of 'burn out' - of therapists, our ecological resources, the mystical aspects of quantum physics and the philosophical underpinning of symbol formation. ‘Clinical Applications’ - shows alchemy’s use with victims of abuse, those struggling to secure gender identity, in anorexia and in ‘social healing’ - atonement and restorative justice - which apply the idea of the coniunctio. Alchemy and Psychotherapy is illustrated throughout with clinical examples, alchemical pictures and poetry which emphasise that alchemy is both a creative art and a science. Bringing together contributors from a wide range of disciplines, Dale Mathers and contributors show that therapy is both art and science, that the consulting room is the alchemical laboratory, and that their research is their creative engagement. Alchemy and Psychotherapy will be a valuable resource for practitioners, students at all levels of psychotherapy, analytical psychology, psychoanalysis and creative, art-based therapies and for creative practitioners (in film, literature and performing arts) who draw on Jung’s ideas.
Publisher: Routledge
ISBN: 1317801040
Category : Psychology
Languages : en
Pages : 325
Book Description
Alchemical symbols are part of popular culture, most recently popularised in the Harry Potter books. Alchemy intrigued Carl Jung, the founder of analytical psychology. It inspired him as he wrote ‘the Red Book’ - the journal of his voyage of internal discovery. He devoted much of his life to it, using alchemical symbols as metaphors for unconscious processes. Alchemy and Psychotherapy explores the issue of alchemy in the consulting room and its application to social and political issues. This book argues against the dominant discourse in contemporary psychotherapy - scientific materialism - and for the discovery of spiritual meaning. Alchemy and Psychotherapy has four main sections: ‘Alchemy and meaning’ - looks at the history of alchemy, particularly the symbol of the coniunctio - sacred marriage - a metaphor for the therapeutic relationship. 'The symbolic attitude’ - explores working with dreams, fairytales, astrology and the body: each of which is a symbolic language. ‘The spirit and the natural world’ - discusses the concept of 'burn out' - of therapists, our ecological resources, the mystical aspects of quantum physics and the philosophical underpinning of symbol formation. ‘Clinical Applications’ - shows alchemy’s use with victims of abuse, those struggling to secure gender identity, in anorexia and in ‘social healing’ - atonement and restorative justice - which apply the idea of the coniunctio. Alchemy and Psychotherapy is illustrated throughout with clinical examples, alchemical pictures and poetry which emphasise that alchemy is both a creative art and a science. Bringing together contributors from a wide range of disciplines, Dale Mathers and contributors show that therapy is both art and science, that the consulting room is the alchemical laboratory, and that their research is their creative engagement. Alchemy and Psychotherapy will be a valuable resource for practitioners, students at all levels of psychotherapy, analytical psychology, psychoanalysis and creative, art-based therapies and for creative practitioners (in film, literature and performing arts) who draw on Jung’s ideas.
Alchemy
Author: Rory Sutherland
Publisher: Random House
ISBN: 0753551373
Category : Psychology
Languages : en
Pages : 301
Book Description
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.
Publisher: Random House
ISBN: 0753551373
Category : Psychology
Languages : en
Pages : 301
Book Description
‘A breakthrough book. Wonderfully applicable to everything in life, and funny as hell.’ Nassim Nicholas Taleb Why is Red Bull so popular – even though everyone hates the taste? Why do countdown boards on platforms take away the pain of train delays? And why do we prefer stripy toothpaste? Discover the alchemy behind original thinking, as TED Talk superstar and Ogilvy advertising legend Rory Sutherland reveals why abandoning logic and casting aside rationality is the best way to solve any problem. In his first book he blends cutting-edge behavioural science, jaw-dropping stories and a touch of branding magic on his mission to turn us all into idea alchemists. He shows how economists, businesses and governments have got it all wrong: we are not rational creatures who make logical decisions based on evidence. Instead, the big problems we face every day, whether as an individual or in society, could very well be solved by thinking less logically. To be brilliant, you have to be irrational.