Creating Your Library Brand PDF Download

Author: Elisabeth Doucett
Publisher: American Library Association
ISBN: 0838909620
Category : Business & Economics
Languages : en
Pages : 139

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Book Description
Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But as a library, where does branding fit?

Author: Ned Potter
Publisher: Facet Publishing
ISBN: 1856048063
Category : Business & Economics
Languages : en
Pages : 241

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Book Description
This Toolkit provides you with everything you need to successfully market any library. As libraries continue to fight for their survival amid growing expectations, competition from online sources and wavering public perceptions, effective marketing is increasingly becoming a critical tool to ensure the continued support of users, stakeholders and society as a whole. This unique practical guide offers expert coverage of every element of library marketing and branding for all sectors including archives and academic, public and special libraries, providing innovative and easy-to-implement techniques and ideas. The book is packed with case studies highlighting best practice and offering expert advice from thought-leaders including David Lee King and Alison Circle (US), Terry Kendrick and Rosemary Stamp (UK), Alison Wallbutton (New Zealand) and Rebecca Jones (Canada), plus institutions at the cutting-edge of library marketing including the British Library, New York Public Library, the National Archive, Cambridge University, JISC, the National Library of Singapore and the State Library of New South Wales. The key topics covered in the text are: • Seven key concepts for marketing libraries • Strategic marketing • The library brand • Marketing and the library building • An introduction to marketing online • Marketing with social media • Marketing with new technologies • Marketing and people • Internal marketing • Library advocacy as marketing • Marketing Special Collections and archives. Readership: The book is supplemented by a companion website and is essential reading for anyone involved in promoting their library or information service, whether at an academic, public or special library or in archives or records management. It’s also a useful guide for LIS students internationally who need to understand the practice of library marketing.

Author: Jake Knapp
Publisher: Simon and Schuster
ISBN: 1501121774
Category : Business & Economics
Languages : en
Pages : 288

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Book Description
From inside Google Ventures, a unique five-day process for solving tough problems, proven at thousands of companies in mobile, e-commerce, healthcare, finance, and more. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters.

Author: Julia Torres
Publisher: International Society for Technology in Education
ISBN: 1564849066
Category : Education
Languages : en
Pages : 153

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Book Description
Learn how librarians can positively effect change in areas like digital equity and inclusiveness, while creating powerful programming for middle and high school students. Developing programs for learners can be an ongoing challenge for librarians – especially first-year librarians. Current books on the topic primarily focus on makerspaces or read alouds, and are aimed at elementary school grades, with a surface-level approach. This book addresses deeper issues that librarians face, while illustrating how to serve teens and tweens specifically by offering programming relevant to their lives. The authors offer practical ideas for developing effective programming through collaborating with the community to develop and implement programs, connecting programs to ISTE Standards and curriculum, and addressing curricular and socio-emotional needs. They also share practical advice on budgeting and funding to support programs, scheduling, maximizing the use of technology to aid in programming and much more. The book also explores ways library programs can have a positive impact on school culture, such as addressing the digital divide, inclusion and cultural relevance. This book: • Discusses why programming is critical and covers how to develop library programs that are inclusive, culturally relevant and beneficial for students transitioning from high school to college. • Shows how library programming aligns with American Association of School Librarians (AASL), Future Ready Librarians framework and the ISTE Standards. • Provides checklists and templates to help readers develop their own programming ideas and lesson plans. • Offers guidance on building consensus from various stakeholders and involving students, faculty and community in the development of programs. • Shares stories from librarians in K-12 and higher education, addressing how they design their programs and offer career and educational paths for students. Programming for teens and young adults is a catalyst for learning and exploration. The activities and learning experiences shared in this book will empower librarians and deepen student learning. Audience: Middle and high school librarians, tween and teen public librarians, first-year experience librarians.

Author: Laura Saunders
Publisher:
ISBN: 9781946011091
Category : Academic libraries
Languages : en
Pages : 389

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Book Description
"This open access textbook offers a comprehensive introduction to instruction in all types of library and information settings. Designed for students in library instruction courses, the text is also a resource for new and experienced professionals seeking best practices and selected resources to support their instructional practice. Organized around the backward design approach and written by LIS faculty members with expertise in teaching and learning, this book offers clear guidance on writing learning outcomes, designing assessments, and choosing and implementing instructional strategies, framed by clear and accessible explanations of learning theories. The text takes a critical approach to pedagogy and emphasizes inclusive and accessible instruction. Using a theory into practice approach that will move students from learning to praxis, each chapter includes practical examples, activities, and templates to aid readers in developing their own practice and materials."--Publisher's description.

Author: IglooBooks
Publisher: Igloo Books
ISBN: 9781800227804
Category : Juvenile Fiction
Languages : en
Pages : 24

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Book Description
Enjoy your favorite stories again and again with this fantastic wall library! Packed with 24 books, plus stickers and a scene to decorate, this collection is perfect for a magical story time. Actual product is 10.67" wide by 17.28" high. Individual paperback books are 3.94" wide by 3.94" high.

Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118418743
Category : Design
Languages : en
Pages : 338

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Book Description
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Author: Heather A. Dalal
Publisher: Rowman & Littlefield
ISBN: 1442269502
Category : Language Arts & Disciplines
Languages : en
Pages : 195

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Book Description
Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audiences by creating their own promotional videos. However, creating marketing videos can be intimidating for beginners and challenging for even seasoned pros. Video Marketing for Libraries provides step-by-step instructions on how to produce videos designed to market your library and strategies to assess their impact. You too can increase awareness of your library’s resources & services by producing your own videos. This book will guide you through: ·gaining internal support ·crafting a clear message ·building the library’s audience ·writing storyboards and scripts ·casting and rehearsing actors ·filming and recording voiceover, editing, publishing, promoting ·using online tools & animation software ·and assessing impact

Author: Julianne T. Stam
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 197

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Book Description
Establishing an awards program for self-published authors offers libraries new ways to bolster their relevance and expand upon their roles as curators and "keepers of story." This guide shows you how. For many reasons, up until now librarians have ignored the nearly half-million self-published books available for purchase. This book details how to find and promote librarian-curated, self-published books, covering every step in the process—from assembling a committee and recruiting judges to soliciting submissions, handling the nominated authors, judging the entries, and promoting the contest and contest winner. Written by the founding members of the Soon-to-be-Famous Illinois Author Project, the first librarian-curated award for self-published works, this book shows you how to use the process outlined by these library marketing professionals to run a successful author awards program. You can also apply their proven methods and tools to evaluate self-published books written by local authors that you are considering adding to your collections.

Author: Catharine Slade-Brooking
Publisher: Laurence King Publishing
ISBN: 1780679807
Category : Design
Languages : en
Pages : 427

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Book Description
Creating a brand identity is a fascinating and complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this multifaceted process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients, rebranding and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries – digital media, fashion, advertising, product design, packaging, retail and more.