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Author: Justin Wyatt Publisher: University of Texas Press ISBN: 1477329080 Category : Performing Arts Languages : en Pages : 326
Book Description
A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the bookincludes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities.
Author: Justin Wyatt Publisher: University of Texas Press ISBN: 1477329080 Category : Performing Arts Languages : en Pages : 326
Book Description
A study of the largely hidden world of primary media market research and the different methods used to understand how the viewer is pictured in the industry. The first book on the intersection between market research and media, Creating the Viewer takes a critical look at media companies’ studies of television viewers, the assumptions behind these studies, and the images of the viewer that are constructed through them. Justin Wyatt examines various types of market research, including talent testing, pilot testing, series maintenance, brand studies, and new show “ideation,” providing examples from a range of programming including news, sitcoms, reality shows, and dramas. He looks at brand studies for networks such as E!, and examines how the brands of individuals such as showrunner Ryan Murphy can be tested. Both an analytical and practical work, the bookincludes sample questionnaires and paths for study moderators and research analysts to follow. Drawn from over fifteen years of experience in research departments at various media companies, Creating the Viewer looks toward the future of media viewership, discussing how the concept of the viewer has changed in the age of streaming, how services such as Netflix view market research, and how viewers themselves can shift the industry through their media choices, behaviors, and activities.
Author: Walter Voytek Publisher: Apress ISBN: 143020091X Category : Computers Languages : en Pages : 384
Book Description
* Deep, thorough coverage of all SRS 2005 technologies related to professional-level business reports * Supported and technically validated by the MS team * Especially (but not exclusively) applicable to readers in the US medical sector
Author: Douglas Stevenson Publisher: Taylor & Francis ISBN: 1136042016 Category : Performing Arts Languages : en Pages : 196
Book Description
This book teaches readers how to put a working system together by showing them the equipment available to them, and what it can do. Readers will learn how to create video products using the computer as an editing tool, and how to refine sound and combine graphics with video. Information on web distribution is included. With the advent of the new digital camcorders developed by Panasonic and Sony in the new DV format, professional quality video is available in consumer-level equipment. At the same time, digital editing is now available for the PC using video capture cards in the $500-$1,000 price range, and digital editing software in the $800-$1,200 range, such as Adobe Premiere. This combination enables users such as the sophisticated amateur video maker, the wedding or business presentation video maker, and people working in multimedia for educational, training, or other presentation purposes, to edit their own work and turn out competent professional-quality video.
Author: Susan Prosser Publisher: "O'Reilly Media, Inc." ISBN: 1491901853 Category : Computers Languages : en Pages : 1291
Book Description
You don’t need a technical background to build powerful databases with FileMaker Pro 13. This crystal-clear guide covers all new FileMaker Pro 13 features, such as its improved layout tools and enhanced mobile support. Whether you’re running a business, printing a catalog, or planning a wedding, you’ll learn how to customize your database to run on a PC, Mac, Web browser, or iOS device. The important stuff you need to know: Get started. Tour FileMaker Pro’s features and create your first database in minutes. Access data anywhere. Use FileMaker Go on your iPad or iPhone—or share data on the Web. Dive into relational data. Solve problems quickly by connecting and combining data tables. Create professional documents. Publish reports, invoices, catalogs, and other documents with ease. Harness processing power. Use calculations and scripts to crunch numbers, search text, and automate tasks. Add visual power and clarity. Create colorful charts to illustrate and summarize your data. Share your database on a secure server. Add the high-level features of FileMaker Pro Advanced and FileMaker Pro Server.
Author: Pamela Sachant Publisher: Good Press ISBN: Category : Art Languages : en Pages : 614
Book Description
Introduction to Art: Design, Context, and Meaning offers a deep insight and comprehension of the world of Art. Contents: What is Art? The Structure of Art Significance of Materials Used in Art Describing Art - Formal Analysis, Types, and Styles of Art Meaning in Art - Socio-Cultural Contexts, Symbolism, and Iconography Connecting Art to Our Lives Form in Architecture Art and Identity Art and Power Art and Ritual Life - Symbolism of Space and Ritual Objects, Mortality, and Immortality Art and Ethics
Author: Apple Computer, Inc Publisher: Addison Wesley Longman ISBN: Category : Computers Languages : en Pages : 504
Book Description
Using QuickDraw 3D, programmers can now incorporate spectacular graphic effects into their applications. This book/CD-ROM package describes the application programming interfaces that programmers can use to develop 3D applications and software. The CD-ROM contains the complete QuickDraw 3D system itself and a complete database of the QuickDraw 3D API.
Author: Gabriella Giannachi Publisher: Routledge ISBN: 1134454759 Category : Performing Arts Languages : en Pages : 188
Book Description
The first full-length book of its kind to offer an investigation of the interface between theatre, performance and digital arts, Virtual Theatres presents the theatre of the twenty-first century in which everything - even the viewer - can be simulated. In this fascinating volume, Gabriella Giannachi analyzes the aesthetic concerns of current computer-arts practices through discussion of a variety of artists and performers including: * blast Theory * Merce Cunningham * Eduardo Kac * forced entertainment * Lynn Hershman * Jodi Orlan * Guillermo Gómez-Peña * Marcel-lí Antúnez Roca * Jeffrey Shaw * Stelarc. Virtual Theatres not only allows for a reinterpretation of what is possible in the world of performance practice, but also demonstrates how 'virtuality' has come to represent a major parameter for our understanding and experience of contemporary art and life.
Author: Mike Morrison Publisher: Prentice Hall ISBN: Category : Computers Languages : en Pages : 604
Book Description
This text provides an overview of database design and implementation topics using Microsoft SQL Server 2005, with an emphasis on database application development using Visual Studio .NET.
Author: Justin Wyatt
Author: Justin Wyatt
Author: Walter Voytek
Author: Douglas Stevenson
Author: Susan Prosser
Author: Pamela Sachant
Author: Apple Computer, Inc
Author: Chris Morrow
Author: 
Author: Gabriella Giannachi
Author: Mike Morrison