Creating Personal Digital Presence PDF Download

Author: Gordon Fletcher
Publisher: Routledge
ISBN: 1000416550
Category : Business & Economics
Languages : en
Pages : 231

View

Book Description
Increasingly graduates, and anyone who is entering employment, need an individual digital presence to stand out and showcase themselves to secure their first professional role. This book takes an employability approach to encourage those currently studying, or about to enter the world of work, to develop a set of skills that enables them to recognise and deliver an effective digital presence, firstly for themselves and then for the organisations who would employ them. It does not assume any prior technical knowledge and emphasises the value and benefits of creating a presence to actively participate in the digital economy. By structuring the chapters incrementally, the reader is guided through the development of their own presence while also being given the concepts and tools that will enable them in the future to scale this activity to suit the needs of a startup, an SME or a social business. By using well-established business principles to design a strategy, the reader is guided through the creation of a personal Theory of Change that will enable them to turn an abstract goal into an individual digital presence through a defined series of stages and intermediate change objectives. The book then proposes a series of tactics to draw out concrete actions. A range of examples and case studies from around the world feature in each chapter to showcase the range of different types of digital presence that can be created. By using a strategic and systematic process, this book draws together academic thinking with tangible and highly practical outcomes. It is essential reading for advanced undergraduate and postgraduate students studying any discipline related to the digital world, particularly digital marketing and digital business, entrepreneurship and strategy, as well as those taking employability and personal professional development programmes.

Author: Atharva R. Chandkar
Publisher: Atharva R. Chandkar & Suraj Pangarkar
ISBN:
Category : Antiques & Collectibles
Languages : en
Pages : 125

View

Book Description
This book focuses on three major topics, i.e., defining the term personal digital presence, defining the various elements/tools that can be used to leverage personal digital presence, and furthermore framing an ideal strategy for people working in various fields. Many people think the word digital presence is specifically meant for businesses, and a relatively small number of individuals are aware of the importance of personal digital presence. This book helps individuals to frame out his/her strategy to leverage personal digital presence, build a good personality and indeed stand ahead of the competition in many spheres of life.

Author: Dianna Booher
Publisher: Berrett-Koehler Publishers
ISBN: 160994013X
Category : Business & Economics
Languages : en
Pages : 228

View

Book Description
"Personal presence is difficult to define but easy to recognize. People with presence carry themselves in a way that turns heads. When they talk, people listen. When they ask, people answer. When they lead, people follow. Personal presence can help you get a date, a mate, a job, or a sale. It can help you lead a meeting, a movement, or an organization. Presence is not something you’re born with—anyone can learn these skills, habits, and traits. Award-winning speaker and consultant Dianna Booher shows how to master dozens of small and significant things that work together to convey presence. She details how body language, manners, and even your surroundings enhance credibility and build rapport. You’ll learn to use voice and language to demonstrate competence, deliver clear and memorable messages, and master emotions. You’ll learn to think strategically, organize ideas coherently, and convey to others genuine interest, integrity, respect, and reliability. Take her self-assessment to measure your progress. With Dianna Booher’s expert, entertaining advice, you can have the same kind of influence as the most successful CEOs, celebrities, and civic leaders. "

Author: John Hall
Publisher: McGraw Hill Professional
ISBN: 1260011933
Category : Business & Economics
Languages : en
Pages : 209

View

Book Description
A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

Author: Rosemary M. Lehman
Publisher: John Wiley & Sons
ISBN: 0470873116
Category : Education
Languages : en
Pages : 160

View

Book Description
Creating a Sense of Presence in Online Teaching This important new resource shows how a strong sense of online presence contributes to greater student satisfaction and retention. The authors explore the psychological and social aspects of online presence from both the instructor and student perspective and provide an instructional design framework for developing effective online learning. Based on solid research and extensive experience, the book is filled with suggested methods, illustrative case scenarios, and effective activities for creating, maintaining, and evaluating presence throughout an online course. "The authors have taken the mystery out of the critical concept of presence by providing the theory that supports its importance and simple techniques to make it happen. Instructors who read this book will be able to develop effective online learning communities and achieve desired learning outcomes." Rena M. Palloff and Keith Pratt, program directors and faculty, Teaching in the Virtual Classroom Program, Fielding Graduate University "Lehman and Conceição blend hands-on experience, research, and a collection of practical tips to provide every online instructor with strategies for 'being there.' If you want to bring the real you into your online classes and take your online teaching to the next level, this is the book to read." Chip Donohue, director of distance learning, Erikson Institute "This book provides a practical and interactive model to help readers reflect on why and how they can guide online and blended learning activities, characterized by a personal 'sense of presence.'" Alan B. Knox, professor, School of Education, University of Wisconsin-Madison

Author: Chris Rowell
Publisher:
ISBN: 9781783746729
Category : Education, Higher
Languages : en
Pages : 279

View

Book Description
"How does social media affect working life in Higher Education? How are universities harnessing its power to aid student learning? This innovative collection brings together academics and those working in professional services to examine these questions and more. The diverse and expert contributors analyse the many ways social media can be used to enhance teaching and learning, research, professional practice, leadership, networking and career development. The impact of social media is evaluated critically, with an eye both to the benefits and the problems of using these new forms of digital communication. This is the first volume to give such detailed attention to this area of high interest. Its innovative approach extends to its creation, with contributors found via their presence on Twitter. The short and impactful chapters are accessible while retaining an academic focus through their application of relevant learning theories and educational context. Social Media and Higher Education is essential reading for any professional working in higher education, including lecturers teaching education courses. It is also significant for researchers looking at more recent developments in the field and what it means to work in a modern higher education environment."--Publisher's website.

Author: Jonathan Goodman
Publisher: Createspace Independent Publishing Platform
ISBN: 9781518880971
Category : Internet marketing
Languages : en
Pages : 0

View

Book Description
The author shares his personal insights and advice for successfully using social media to promote yourself, your service, or your product to the right audience.

Author: David Morgan
Publisher: Field Books
ISBN:
Category : Computers
Languages : en
Pages : 442

View

Book Description
In a world where we are constantly connected, managing digital clutter can be just as overwhelming as managing physical clutter. How to Create a Minimalist Digital Life is a comprehensive guide to decluttering your digital world, helping you create a more peaceful, productive, and intentional relationship with technology. From organizing your inbox to managing social media consumption, this book offers practical strategies for digital minimalism, allowing you to focus on what matters most. By simplifying your online presence, you’ll find more time for real-world connections, reduce stress, and regain control of your digital space.

Author: Noeline Kirabo
Publisher: John Wiley & Sons
ISBN: 1394216424
Category : Self-Help
Languages : en
Pages : 391

View

Book Description
A hands-on manual for discovering what makes you tick and going after your dreams Finding Your Passion For Dummies offers you guidance and practical advice on how to identify and pursue your passion. With exercises to help you understand your values, interests, and natural talents, you can identify what you are passionate about—at any age. This self-discovery process will help you find more happiness, and a sense of purpose and direction in life. When you find your passion, you’ll be able to pursue it in a way that aligns with your values and interests. This book provides the motivation, the inspiration, and the how-to. In the friendly Dummies style you know and love, you’ll get guidance on setting goals, exploring your interests, pursuing education, and overcoming any obstacles that stand between you and what you really want out of life. Identify your natural skills and talents Discover hobbies and activities that excite you Learn how to overcome obstacles as you change your life Embrace your authentic self and gain the courage to live fully This book is for anyone looking to discover a life path that will lead to true fulfillment. Finding Your Passion For Dummies is great for recent graduates, mid-career professionals looking for a change, and for anyone looking to find more meaning in life.

Author: Nripendra P. Rana
Publisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337

View

Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.