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Author: Gerardo V. Tabio Publisher: Prometheus Books ISBN: 1615929665 Category : Business & Economics Languages : en Pages : 339
Book Description
"Creating Demand" offers solutions and novel ideas to help companies meet specific marketing objectives, thereby improving the likelihood of a campaign's success.
Author: Gerardo V. Tabio Publisher: Prometheus Books ISBN: 1615929665 Category : Business & Economics Languages : en Pages : 339
Book Description
"Creating Demand" offers solutions and novel ideas to help companies meet specific marketing objectives, thereby improving the likelihood of a campaign's success.
Author: Adrian J. Slywotzky Publisher: Business Plus ISBN: 9780755361809 Category : Consumers Languages : en Pages : 377
Book Description
Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory. It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.
Author: Indian Innovators Association Publisher: Notion Press ISBN: 164650786X Category : Business & Economics Languages : en Pages : 364
Book Description
Innovator needs demand and countries need innovators. Every innovator needs demand for their products/services, and all countries need innovators for economic growth. Innovation is the outcome of a complex system governed by a cohesive national strategy, integrating supply-side and demand-side policies.
Author: Gerardo V. Tabío Publisher: ISBN: Category : Business & Economics Languages : en Pages : 352
Book Description
"Creating Demand" offers solutions and novel ideas to help companies meet specific marketing objectives, thereby improving the likelihood of a campaign's success.
Author: Marian Salzman Publisher: John Wiley & Sons ISBN: 9780471273455 Category : Business & Economics Languages : en Pages : 264
Book Description
How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Author: Gerry Campbell Publisher: Advantage Media Group ISBN: 1599324121 Category : Business & Economics Languages : en Pages : 136
Book Description
The rules of new product development have changed. The most fundamental nature of supply and demand has shifted and markets have undergone a reversal. Users are in control now, determining the success and failure of every company and product in the market. Companies that underestimate the implications of this shift are guaranteed to fail, wasting time and resources pursuing products the market will not accept. Demand Horizon is a new mental model for understanding and adapting to the demand-driven economy. It’s a framework for making sense of the new rules in product creation, offering both strategic understanding and practical actions for adapting to the new rules of business. Written by Gerry Campbell, an accomplished executive, entrepreneur and product creator, Demand Horizon illuminates the techniques and approaches that have enabled him to create patented products that are used by every person on earth who uses a search engine, social networking site or smartphone.
Author: David Lewis Publisher: New Year Publishing ISBN: 1935547372 Category : Business & Economics Languages : en Pages : 154
Book Description
Historically, the discipline of marketing has been heavily skewed toward a subjective art at the expense of a measurable science. But the days of hunches, intuitions, and incomplete or misleading perspectives are rapidly disappearing. Today, savvy marketers and forward-looking organizations are embracing innovative new models driven by cutting-edge technology and analytics to align sales and marketing, pinpoint (and respond to) customer needs, and achieve breakthrough revenue gains. In Manufacturing Demand, marketing guru David Lewis, CEO of DemandGen International, reveals the transformations taking place in marketing today, including the rise of the marketing geek and the emergence of the so-called fifth and sixth P s of marketing: Process and Programming. You ll learn about the key practices and principles of creating your demand-generation factory: buyer personas, the demand funnel, lead scoring, lead nurturing, and analytics. Plus, Manufacturing Demand presents plenty of actionable tips and recommendations as well as real-world case studies that showcase how leading companies are achieving tremendous results applying these principles of successful lead management. If you re ready to move into of the next generation of marketing, get ready to start Manufacturing Demand.
Author: Bob Oros Publisher: Lulu.com ISBN: 1387201131 Category : Business & Economics Languages : en Pages : 56
Book Description
If there is an unlimited supply your product becomes a commodity. Limit the supply, the demand increases and the value goes up. A restaurant always had a line waiting to get in to eat. When asked why he didn't expand his seating, he said that waiting in line was part of the mystique of eating at his establishment and if that changed, he might lose business. If people think a place is worth waiting in line for, it must be great.
Author: Lois J. Zachary Publisher: John Wiley & Sons ISBN: 0787964018 Category : Business & Economics Languages : en Pages : 342
Book Description
In order to succeed in today’s competitive environment, corporate and nonprofit institutions must create a workplace climate that encourages employees to continue to learn and grow. From the author of the best-selling The Mentor’s Guide comes the next-step mentoring resource to ensure personnel at all levels of an organization will teach and learn from each other. Written for anyone who wants to embed mentoring within their organization, Creating a Mentoring Culture is filled with step-by-step guidance, practical advice, engaging stories, and includes a wealth of reproducible forms and tools.
Author: Gerardo V. Tabio
Author: Gerardo V. Tabio
Author: Adrian J. Slywotzky
Author: Richard Alan Ott
Author: Indian Innovators Association
Author: Gerardo V. Tabío
Author: Marian Salzman
Author: Gerry Campbell
Author: David Lewis
Author: Bob Oros
Author: Lois J. Zachary