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Making an Impact Online

Making an Impact Online PDF Author: Antoin O Lachtnain
Publisher: A&C Black
ISBN: 140813991X
Category : Business & Economics
Languages : en
Pages : 248

Book Description
The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can! This revised edition shows the way, covering topics such as: Choosing the right domain name; Smartening up a basic website; Driving traffic to your website; Analysing web traffic; Affiliate marketing; Search engine listings/optimisation; Taking advantage of free (and safe!) software and training; Relationship networking; Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, instant messaging, espotting 'a great little package' The Bookseller

Making an Impact Online

Making an Impact Online PDF Author: Antoin O Lachtnain
Publisher: A&C Black
ISBN: 140813991X
Category : Business & Economics
Languages : en
Pages : 248

Book Description
The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can! This revised edition shows the way, covering topics such as: Choosing the right domain name; Smartening up a basic website; Driving traffic to your website; Analysing web traffic; Affiliate marketing; Search engine listings/optimisation; Taking advantage of free (and safe!) software and training; Relationship networking; Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, instant messaging, espotting 'a great little package' The Bookseller

Web Design on a Shoestring

Web Design on a Shoestring PDF Author: Carrie Bickner
Publisher: New Riders
ISBN: 9780735713284
Category : Computers
Languages : en
Pages : 242

Book Description
With the struggling US economy, many businesses have had to implement steps to curb expenses and pinch pennies. One of the first areas to feel these cutbacks is the web site design and development group. Employees have been asked to fill roles previously held by other employees due to staff reductions. At the same time, these remaining employees are expected to execute robust and efficient mechanisms for their corporate web sites on a tight or non-existent budget. Developers and designers are looking for shortcut tools to get there. It's all about getting more bang for the buck. Web design on a Shoestring is the tool these web site developers and designers need. It reveals all sorts of free or inexpensive resources that are available but unknown. More specifically, Carrie Bickner shows you how any individual can do the things a team of web professionals are often brought in to do. Learn how to create a pennywise plan so that you avoid being nickled and dimed to death later. Find out the best ways to test your web sites efficiencies and functionalities. Understand the most effective content management systems, and the commercial products to use or avoid - all with no dollars being spent.

Marketing on a Shoestring Budget

Marketing on a Shoestring Budget PDF Author: Deborah Pitel
Publisher: Rowman & Littlefield
ISBN: 1442263520
Category : Business & Economics
Languages : en
Pages : 185

Book Description
Here’s a one-stop marketing guide just for small museums and historic sites. In an age when many local historical associations and museums take money from their marketing budget because resources are tight, which can start a vicious cycle of reduced marketing reach, lower visitation, and then even less money for marketing, this guide will help those who need it the most expand their marketing reach as inexpensively as possible. Deborah Pitel covers the pros and cons of each promotional tool so they can judge what is best for their organization. She writes specifically for colleagues who have no formal marketing training and have to work off the “trial and error” method. She covers: Marketing Strategies for Museum Professionals or Anyone Promoting an Event Expanding Your Audience with Little Money Gaining Insight From Small Local Museums and Historic Sites Learning to Use Social Media and Other Free Services to Grow Your Promotional Reach Creating an Website on a Small Budget Examples of successful marketing tools from small museums and historic sites accompany each chapter.

Building a Web Site For Dummies

Building a Web Site For Dummies PDF Author: David A. Crowder
Publisher: John Wiley & Sons
ISBN: 0470560932
Category : Computers
Languages : en
Pages : 381

Book Description
The bestselling guide to building a knockout Web site, newly updated An effective Web site is the key to success for every venture from class reunions to major corporations. And since Web technology changes rapidly, Building a Web Site For Dummies, 4th Edition is fully updated for the cutting-edge tools and trends. If you need to build and maintain a Web site, even if your experience is severely limited, this book makes it easy and fun. You'll learn to plan, design, create, launch, and maintain your site using the most up-to-date tools. A quality Web presence is essential in today's marketplace, and many individuals charged with creating one are unaware of the challenges This guide gives novice Web designers the tools and know-how to plan, design, and build effective Web sites Provides a nuts-and-bolts guide to site-building, including coverage of HTML, WYSIWYG construction software, CSS, and navigation plans Shows how to spruce up your site with topnotch graphics, video, and great content Guides you through getting your site online, promoting it, and even making money from it Building a Web Site For Dummies, 4th Edition is the tool every first-time Web designer needs to build a professional-looking site.

E-Learning Solutions on a Shoestring

E-Learning Solutions on a Shoestring PDF Author: Jane Bozarth
Publisher: John Wiley & Sons
ISBN: 0787981400
Category : Business & Economics
Languages : en
Pages : 240

Book Description
Is e-learning at your organization chronically underfunded? Discover how you can create workplace solutions with minimal budget in e-Learning Solutions on a Shoestring. Author Jane Bozarth, recognized as e-Learning Centre's October 2005 Pick of the Month, provides the nuts-and-bolts information you need to incorporate e-learning solutions at minimal cost. She offers myriad strategies for building from-scratch programs, recycling, reusing, and repurposing resources; negotiating reasonable expenses for "store bought" e-learning products; and incorporating real-world ideas for assembling tools, techniques, and strategies into workplace solutions.

Shoestring Venture

Shoestring Venture PDF Author: Steve Monas
Publisher: Steve Monas
ISBN: 0595506518
Category : Business & Economics
Languages : en
Pages : 558

Book Description
A Complete Guide to Starting and Growing Your Own Business On A Shoestring Budget The Cheat Sheet for Business. For the millions who start a new business every year on the barest of resources, Shoestring Venture: The Startup Bible is like hiring a high-level consultant to deal with the bewildering maze of issues from finance to marketing to technology that all entrepreneurs face. Every business is nothing but a series of decisions which can make or break the business. You could say that, if there's a science of business, it's the science of making good decisions. And every bootstrap entrepreneur faces the daunting task of making ALL the business decisions, any one of which could either doom the enterprise or catapult it to stratospheric success. That meas that every entrepreneur has to quickly get up to speed on every issue their business faces. Shoestring Venture: The Startup Bible is the most exhaustive set of practical resources collected to empower entrepreneurs to make the right decisions on a limited budget, from business concept to product development to Web marketing. We call a "consultant in a book," there to give considered and experienced answers to the infinite questions that come up. Shoestring Venture-The Start-up Bible All entrepreneurs - even the smallest operating on the tightest of budgets - have the opportunity to build powerful start-up organizations without ever really having to walk out the front door. Using global communications and data networks, even bootstrap entrepreneurs can staff an entire organization with every human resource and skill they need at rock-bottom prices. In short, anyone can run a virtual organization using only a desktop or laptop computer. Shoestring Venture: The Startup Bible gives bootstrap entrepreneurs all the resources they need to build truly effective startups using the magic of outsourcing and offshoring. This is the century for small business . . . You have the tools to build a powerful start-up organization, from financing to product development to marketing, without ever really having to walk out your front door. Using global communications and data networks, you can staff an entire organization with every human resource and skill you need at rock-bottom prices. You are, in short, running a virtual organization using only a desktop or laptop computer. It's the magic of outsourcing. It means that you can be a pretty formidable player in the business world. Why? Because it permits you to focus your energies on what brings real value to your business-what you do best. That's what this book is all about. Shoestring Venture gives you the tools you need to start your new venture or take your current business several levels higher by exploiting the resources our interconnected world offers you. Chapters: Startup, Finance, Taxes, & Banking, Hardware and Software, Bringing Your Products to Market, Outsourcing Your Back Office, Information Technology, Web and Ecommerce, and Promoting Your Product: Marketing & Sales

Creating Web Pages All-in-One For Dummies

Creating Web Pages All-in-One For Dummies PDF Author: Richard Wagner
Publisher: John Wiley & Sons
ISBN: 1118017676
Category : Computers
Languages : en
Pages : 718

Book Description
Learn all the core tools needed to create Web pages Businesses, special-interest groups, families, and individuals are all relying on Web sites to communicate. This all-in-one guide offers one-stop shopping for all the information you need to put together powerful Web pages to get your point across and keep visitors coming back. Nine individual minibooks cover best design practices, online tools, Microsoft Expression Web, Dreamweaver, cascading style sheets, HTML and XHTML, graphics and multimedia, scripting, and Flash, arming you to create professional-looking pages. Knowing how to build an effective Web site is important to businesses, groups, and even individuals today; this guide teaches how to use all the basic Web page tools Explains what goes into a well-designed page and how to use available online tools such as Google Page Builder and Blogger as well as Microsoft's popular Expression Web tool, Dreamweaver, and CSS Covers the core language behind Web sites, using graphics and multimedia, JavaScript, and Flash Creating Web Pages All-in-One For Dummies prepares anyone to build Web pages that get attention.

Creating Dynamic Web Sites

Creating Dynamic Web Sites PDF Author: Scott Fisher
Publisher: Addison Wesley Longman
ISBN:
Category : Computers
Languages : en
Pages : 378

Book Description
A million new users plug into the Web every month. Creating Dynamic Web Sites shows Webmasters how to go beyond the staid world of HTML by adding sound, video, and 3D images to their sites. The book is supported by a dazzling web site illustrating the techniques and concepts discussed in the book.

Creating Web Pages All-in-One Desk Reference For Dummies

Creating Web Pages All-in-One Desk Reference For Dummies PDF Author: Richard Wagner
Publisher: John Wiley & Sons
ISBN: 0470184418
Category : Computers
Languages : en
Pages : 670

Book Description
Features 3 minibooks that cover building pages at online services such as Google Pages, using Microsoft's Expressions Web tool, and tweaking a site's look and feel with Cascading Style Sheets. This title includes coverage of topics such as Web and page design, Dreamweaver, HTML/XHTML, graphics and multimedia, e-commerce, scripting, and Flash.

Embedded System Design on a Shoestring

Embedded System Design on a Shoestring PDF Author: Lewin Edwards
Publisher: Elsevier
ISBN: 0080491235
Category : Technology & Engineering
Languages : en
Pages : 249

Book Description
In this practical guide, experienced embedded engineer Lewin Edwards demonstrates faster, lower-cost methods for developing high-end embedded systems. With today's tight schedules and lower budgets, embedded designers are under greater pressure to deliver prototypes and system designs faster and cheaper. Edwards demonstrates how the use of the right tools and operating systems can make seemingly impossible deadlines possible. Designer's Guide to Embedded Systems Development shares many advanced, in-the-trenches design secrets to help engineers achieve better performance on the job. In particular, it covers many of the newer design tools supported by the GPL (GNU Public License) system. Code examples are given to provide concrete illustrations of tasks described in the text. The general procedures are applicable to many possible projects based on any 16/32-bit microcontroller. The book covers choosing the right architecture and development hardware to fit the project; choosing an operating system and developing a toolchain; evaluating software licenses and how they affect a project; step-by-step building instructions for gcc, binutils, gdb and newlib for the ARM7 core used in the case study project; prototyping techniques using a custom printed circuit board; debugging tips; and portability considerations. A wealth of practical tips, tricks and techniques Design better, faster and more cost-effectively