Author: John StearnsPublisher:
ISBN:
Category :
Languages : en
Pages : 22
Book Description
Cost of Relocation and the Comparison of Two Propositions for Improvement
Author: John StearnsFederal Aviation Noise Policy
Author: United States. Congress. House. Committee on Public Works and Transportation. Subcommittee on AviationPublisher:
ISBN:
Category : Airplanes
Languages : en
Pages : 1110
Book Description
Key Account Management
Author: Joel Le BonPublisher: Business Expert Press
ISBN: 1631571753
Category : Business & Economics
Languages : en
Pages : 181
Book Description
Now more than ever, companies are faced with a critical and challenging truth. Today’s customer is demanding more attention, superior service, and the expertise of a dedicated sales team. Suppliers must make dif cult choices to determine how to allocate limited resources, including which customers receive the highest level of service. Increasingly, supply side organizations are working to design and implement key account programs to meet or exceed these expectations. Key account management is a specific business strategy that involves complex sales processes, large-scale negotiations, and the alignment of multiple internal and external stakeholders. This multi-pronged process is anything but straightforward, and the business world is filled with examples of key account programs that have not achieved the expected results. This book addresses the strategic challenges facing top executives and sales leaders as they build strategies to better manage their key accounts. By leveraging up-to-date research, testimonials drawn from interviews with experienced practitioners, best practices of successful companies, along with straightforward practical guide- lines for executives and sales leaders, this book can serve as an instruction manual and toolbox for organizations working to achieve success through their key account strategies to meet the demand of their key customers.
The Journal of Gas Lighting, Water Supply & Sanitary Improvement
Author: Value-Driven Channel Strategy
Author: R. Eric ReidenbachPublisher: Quality Press
ISBN: 0873894359
Category : Business & Economics
Languages : en
Pages : 188
Book Description
Value at the point of production does not automatically translate into value at the point of consumption. Augmenting lean thinking with a more robust and substantial customer value basis makes it even more powerful when applied to the organization’s value stream. This book unleashes the principles of lean thinking as a strategic tool to do just that. As authors Reidenbach and Goeke argue throughout this book, an organization’s ability to use lean techniques not only to eliminate non-value adding costs but also to use the same lean tools to enhance its competitive value proposition is to realize the full power and potency of lean. The concepts explained are pertinent not only to manufacturing but also service organizations that move products/services through channels of distribution. The book will challenge managers from a number of distinct organizational areas to think about the way they view their business. Those in marketing, quality, logistics, Six Sigma, customer relationship management (CRM), market research, and business intelligence will find the book extremely. The principles outlined apply to commercial banks, healthcare, and insurance as well as they do to the automotive or pharmaceutical industries.
Evaluative Research in Corrections
Author: Stuart AdamsPublisher:
ISBN:
Category : Corrections
Languages : en
Pages : 148
Book Description
International Trade Agreements And Political Economy
Author: Raymond RiezmanPublisher: World Scientific
ISBN: 9814397407
Category : Business & Economics
Languages : en
Pages : 418
Book Description
This book presents a comprehensive view of recent developments in the theory of international trade agreements and political economy, by focusing on research by Raymond Riezman. This pioneering work introduced terms of trade effects and strategic behavior to the theory of international trade agreements. This is complemented by a careful analysis of how politics affects international trade agreements.The book brings together work which focuses on the question of why international trade agreements occur and what forms they take.
Digital and Social Media Marketing
Author: Nripendra P. RanaPublisher: Springer Nature
ISBN: 3030243745
Category : Business & Economics
Languages : en
Pages : 337
Book Description
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author: 
Author: