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Principles of Integrated Marketing Communications: A Malaysia Casebook

Principles of Integrated Marketing Communications: A Malaysia Casebook PDF Author: Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor
Publisher: Penerbit USM
ISBN: 9674615334
Category : Business & Economics
Languages : en
Pages : 324

Book Description
This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.

The Devil Makes Three

The Devil Makes Three PDF Author: Tori Bovalino
Publisher: Page Street YA
ISBN: 1645672360
Category : Young Adult Fiction
Languages : en
Pages : 339

Book Description
When Tess and Eliot stumble upon an ancient book hidden in a secret tunnel beneath the school library, they accidentally release a devil from his book-bound prison, and he’ll stop at nothing to stay free. He’ll manipulate all the ink in the library books to do his bidding, he’ll murder in the stacks, and he’ll bleed into every inch of Tess’s life until his freedom is permanent. Forced to work together, Tess and Eliot have to find a way to re-trap the devil before he kills everyone they know and love, including, increasingly, each other. And compared to what the devil has in store for them, school stress suddenly doesn’t seem so bad after all.

The Costume Making Guide

The Costume Making Guide PDF Author: Svetlana Quindt
Publisher: Penguin
ISBN: 1440345163
Category : Crafts & Hobbies
Languages : en
Pages : 129

Book Description
Bring your cosplay dreams to life with your own two hands! The Best Cosplay Tutorial Guide Ever! Get ready to impress ordinary mortals with your superhuman costume-making skills. You can do it no matter what your experience level with this, the first full step-by-step technique book on cosplay--with no sewing! Internationally known cosplayer Kamui Cosplay (a.k.a. Svetlana Quindt) shows you how to easily create elaborate costumes and successful props out of items available at your local arts and craft or hardware stores: turn foam into a realistic axe, create a breastplate from scratch and use a glue gun to modify just about anything. You will even learn the best and most accessible techniques for working with specialty cosplay materials such as Worbla! Packed with more than 30 step-by-step demonstrations that teach the skills you need to bring all your favorite characters to life no matter the genre, Kamui Cosplay deconstructs the work that goes into making a complete costume, from the first thought to the final photo. Tutorials cover design planning, fabricating body armor, 3D painting techniques and more. Best of all, you can adapt every lesson to use in all future fandom projects spanning video games, books, anime, movies and even your own original characters! Includes: • How to choose a costume and find good reference art • A short shopping list of necessary materials and tools for beginning cosplayers • Basic safety tips • A beautiful photo gallery featuring inspiring images from other cosplayers • Next steps--how to grow your workshop, take professional photos, participate in contests and join the cosplay community

Outstanding Books for the College Bound

Outstanding Books for the College Bound PDF Author: Angela Carstensen
Publisher: American Library Association
ISBN: 083899315X
Category : Language Arts & Disciplines
Languages : en
Pages : 175

Book Description
More than simply a vital collection development tool, this book can help librarians help young adults grow into the kind of independent readers and thinkers who will flourish at college.

Fabulous Cosplay Footwear

Fabulous Cosplay Footwear PDF Author: Regan Cerato
Publisher: C&T Publishing Inc
ISBN: 1644031922
Category : Crafts & Hobbies
Languages : en
Pages : 43

Book Description
Complement your cosplay builds with the perfect shoes—custom-designed and sewn by you! Regan Cerato and Kelley Kullman of the renowned duo Cowbutt Crunchies show you how to make every type of leg covering a cosplayer could ask for, from removable boot covers, to sleek tights, to thigh highs that won't roll down! Armed with clever patterns for fancy footwear that can’t be found in stores, you’ll create award-winning accessories that truly push the envelope. Whether you’re a new or experienced sewist, this handbook will help you turn your cosplay dreams into reality. Sew attention-getting boot covers, shoes, and leggings with the award-winning cosplayers behind Cowbutt Crunchies Build your skills with this step-by-step guide to creating cosplay footwear at home Forget fruitless shopping trips—make the exact footwear you need for any costume

I Am Magical

I Am Magical PDF Author: Briana Lawrence
Publisher:
ISBN: 9780999398302
Category : African American lesbians
Languages : en
Pages : 398

Book Description
Black, queer, magical girls save the world with the power of friendship and fantastic hair.

Journey to Jumbalot

Journey to Jumbalot PDF Author: Ryan Wakefield
Publisher: Ryan Wakefield
ISBN: 9781393358404
Category :
Languages : en
Pages : 200

Book Description
Alby, a loyal house cat, bravely walks through Professor Wizoom's triangular doorway and is transported to a strange, new world. He befriends a humorous and somewhat annoying little froguar named Fremmy; the froguar agrees to help Alby search for the missing professor. Their search will take Alby and Fremmy on an adventure within a fantasy world not filled with elves, orcs, and dragons. No, they are in a world inhabited by intelligent hybrid animals called jumboos. Courageous tigeroons, wise pandowls, dangerous wolvaraptors, and menacing mantaravens are just a handful of amazing creatures they will encounter during their search. Open your mind and prepare for a journey into a middle grade fantasy novel packed with humor, thrilling action, and heartfelt compassion! Prepare for a Journey to Jumbalot!

Nitehawk Cinema Presents: Movie-Inspired Menus from Brooklyn's Dine-In Theater

Nitehawk Cinema Presents: Movie-Inspired Menus from Brooklyn's Dine-In Theater PDF Author: Matthew Viragh
Publisher: The Countryman Press
ISBN: 1682685950
Category : Cooking
Languages : en
Pages : 320

Book Description
A unique cookbook from Brooklyn’s pioneering independent film house with recipes and menus made for movie night. Nitehawk Cinema is a leader in the dine-in theater movement and has transcended from local gem status to New York City icon since its opening in 2011. Famous for their food and drink, curated for each night's classic or contemporary film screening, Nitehawk's team of chefs, mixologists, and film experts showcase the recipes and exclusive menus of Nitehawk for home cooks to recreate from the comfort of their home kitchen. Readers can try a Red Rum cocktail during a showing of The Shining, dine on instant ramyun like the Park family in Parasite, and Let Your Soul Glo with a hand-crafted cocktail while watching Coming to America. With over 100 movie-inspired recipes alongside trivia and history about Nitehawk and the movies themselves, Nitehawk Cinema Presents is a complete celebration of cinema.

Hocus Pocus in Focus

Hocus Pocus in Focus PDF Author: Aaron Wallace
Publisher:
ISBN: 9780998059204
Category : Comedy films
Languages : en
Pages : 208

Book Description
"In 1993, Walt Disney Pictures released a movie that would change a generation...but it took a while. Hocus Pocus flopped upon release, and critics everywhere scoffed at this oddball comedy about three wacky witches back from the dead. But then something changed. Far from the forgotten relic it was destined to become, Hocus Pocus has taken its place alongside The Wizard of Oz, Harry Potter, and Home Alone--a bona fide classic that's sure to stay alive for generations to come."--Back cover.

Spicebox Kitchen

Spicebox Kitchen PDF Author: Linda Shiue
Publisher: Hachette UK
ISBN: 073828601X
Category : Cooking
Languages : en
Pages : 529

Book Description
A renowned chef and physician shares her secrets to a healthy life in this cookbook filled with healthy recipes that will fuel and energize your body and mind. "I like to think of a spicebox as the cook's equivalent of a doctor's bag--containing the essential tools to use in the art of cooking. Learning to use spices is the best way to add interest and vibrancy to simple home cooking."—from the Introduction In her first cookbook, chef and physician Linda Shiue puts the phrase "let food be thy medicine" to the test. With 175 vegetarian and pescatarian recipes curated from her own kitchen, Dr. Shiue takes you on a journey of vibrant, fresh flavors through a range of spices from amchar masala to za'atar. With a comprehensive "Healthy Cooking 101" chapter, lists of the healthiest ingredients out there, and tips for prevention, Spicebox Kitchen is a culinary wellness trip you can take in your own kitchen.

Principles of Integrated Marketing Communications: A Malaysia Casebook

Principles of Integrated Marketing Communications: A Malaysia Casebook PDF Author: Hasrina Mustafa, Siti Aishah Chu Abdullah, Shuhaida Md Noor
Publisher: Penerbit USM
ISBN: 9674615334
Category : Business & Economics
Languages : en
Pages : 324

Book Description
This book is written primarily as an introductory textbook aimed for both undergraduate and postgraduate students of all institutions of higher learning in the areas of marketing communication, advertising and promotion. It is packed with comprehensive discussion on the essential aspects of integrated marketing communication (IMC) covering on the topics on the conceptualisation, tools, process of implementation, related models and theories, and IMC's measurement of effect. Readers will also learn practical IMC experience through award winning case studies provided by member agencies of the Association of Accredited Advertising Agents Malaysia (4As) and other cutting-edge companies and brands such as Maxis, Malaysia Airports Holdings Berhad, KFC, Langkawi Development Authority, Universiti Sains Malaysia and Wipro Unza. For both students and practitioners in the areas of marketing communication, advertising and promotion, Principles of Integrated Marketing Communications: A Malaysia Casebook is an essential guide towards unified and seamless IMC experience.