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Author: Dimitri Tsiganovski Publisher: ISBN: 9783346026859 Category : Languages : en Pages : 34
Book Description
Essay from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of South Wales, language: English, abstract: Every organisation usually has its own individual strategy in order to achieve its main objectives. Nevertheless, every organisation is also influenced by environmental issues which have an impact on its performance, financial development, growth or in particular its reputation. With regard to the last key word, there is strong debate whether it is a beneficial measure for an organisation to include Corporate Social Responsibility (CSR) to gain strategic and competitive advantages (Ceglinski and Wisniewska, 2016, p. 11) on a long-term basis or whether CSR is just its reaction to environmental issues but without any strategic benefit. Firstly, this essay will clarify the historical development of CSR, its importance for current organisations in general and which environmental issues give them a reason to include CSR in their daily business under consideration of the increasing public demand for an organisation's ethical awareness with regard to its activities. Secondly, it will afterwards critically compare the theories of Milton Friedman and Edward Freeman with regard to CSR in order to analyse whether an organisation can even have social responsibilities considering the fact that companies have different strategic orientations in the business area they are operating in. Thirdly, it will critically evaluate the direct strategic benefits of CSR and also the risks and disadvantages for an organisation that might occur of its implementation. Finally, the conclusion will clarify whether there is a clear strategic benefit in CSR for an organisation or whether the main focus of CSR are the environmental influences.
Author: Dimitri Tsiganovski Publisher: GRIN Verlag ISBN: 3346026841 Category : Business & Economics Languages : en Pages : 27
Book Description
Essay from the year 2019 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of South Wales, language: English, abstract: Every organisation usually has its own individual strategy in order to achieve its main objectives. Nevertheless, every organisation is also influenced by environmental issues which have an impact on its performance, financial development, growth or in particular its reputation. With regard to the last key word, there is strong debate whether it is a beneficial measure for an organisation to include Corporate Social Responsibility (CSR) to gain strategic and competitive advantages (Ceglinski and Wisniewska, 2016, p. 11) on a long-term basis or whether CSR is just its reaction to environmental issues but without any strategic benefit. Firstly, this essay will clarify the historical development of CSR, its importance for current organisations in general and which environmental issues give them a reason to include CSR in their daily business under consideration of the increasing public demand for an organisation’s ethical awareness with regard to its activities. Secondly, it will afterwards critically compare the theories of Milton Friedman and Edward Freeman with regard to CSR in order to analyse whether an organisation can even have social responsibilities considering the fact that companies have different strategic orientations in the business area they are operating in. Thirdly, it will critically evaluate the direct strategic benefits of CSR and also the risks and disadvantages for an organisation that might occur of its implementation. Finally, the conclusion will clarify whether there is a clear strategic benefit in CSR for an organisation or whether the main focus of CSR are the environmental influences.
Author: Kellie McElhaney Publisher: Berrett-Koehler Publishers ISBN: 1576758990 Category : Business & Economics Languages : en Pages : 208
Book Description
"Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.
Author: Publisher: ISBN: 9781949373943 Category : Languages : en Pages : 325
Book Description
Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author: David Grayson Publisher: Routledge ISBN: 1351280864 Category : Business & Economics Languages : en Pages : 392
Book Description
Don't be misled by the word social in the title. This is a book about how to improve corporate performance and gain competitive advantage. In Corporate Social Opportunity! Grayson and Hodges challenge perceived wisdom that adherence by business to corporate social responsibility (CSR) is a zero-sum game where the impact on companies is added costs and extra regulatory burden.?? From their unique vantage point working with leaders of global businesses and of local communities, the authors explain how powerful drivers forcing companies to adopt stringent social, ethical and environmental standards simultaneously create largely untapped opportunities for product innovation, market development and non-traditional business models. The key to exploiting these opportunities lies in building CSR into business strategy, not adding it on to business operations. With examples from 200 companies to illustrate their case, they outline both in theory and practice a seven-step process managers can apply to assess the implications of CSR on their business strategy and identify their own corporate social opportunities. Business is operating in a whirlwind of interacting global forces: revolutionary developments in communications and technology, significant changes in markets, shifts in demographics, and a transformation of personal values. The fallout from these forces is the underlying reason that corporate social responsibility has come of age. These global forces have led to a number of issues-such as ecology and environment, human rights and diversity, health and well-being, and communities-becoming potential liabilities for companies. Once regarded as 'soft' management issues, they are now increasingly recognised as hard to predict and hard for the business to deal with when they go wrong. Corporate Social Opportunity!, by the authors of the best-selling Everybody's Business moves the argument from the "why" of corporate social responsibility (CSR) to the "how" and beyond – to a future where CSR is perceived as an opportunity for business both in terms of reaping the benefits of retaining brand or organisational value and by developing new products and services, serving new markets and adopting new business models. This is not always a story of black and white, of what is right or what is wrong. Often it embraces apparently conflicting demands which require the application of judgement, guided by a clear sense of overall direction and corporate purpose. This book is designed to act as a compass for aiding navigation through such dilemmas and complex decisions. Using examples of current good practice, detailed interviews with leading CEOs and newly created diagnostic planning tools, all framed within a seven-step model for making CSR happen, the book aims to provide a practical guide to help business leaders and their managers understand how to assess the impact of corporate social responsibility factors on their core business strategy and operations and help them identify and prioritise between subsequent options and resulting business opportunities. The book is structured into two parts. Both parts describe the same seven-step model which, if followed, will help managers think through desired changes to business strategies, and necessary corresponding changes to operational practices. In Part 1, the seven steps-triggers; scoping; making the business case; committing to action; resources and integrating operations; engaging stakeholders; and measuring and reporting-are described and illustrative evidence and corresponding data provided. In Part 2, the authors have created a worked example of the diagnostic processes that form the backbone of the seven steps, based on the health and well-being issue of fast food and the growing problem of obesity, particularly among children, along with notes on how a manager might work through the processes with colleagues. The authors are pro-business although not business-as-usual. The book is written first and foremost with the purpose of helping to improve business performance, because business is after all the principal motor for growth and development in the world today. The authors argue that companies adhering to best practice in CSR and taking advantage of possibilities inherent in Corporate Social Opportunity! are good for shareholders as well as customers and employees.
Author: Philip Kotler Publisher: Wiley ISBN: 0471704520 Category : Business & Economics Languages : en Pages : 320
Book Description
Today, corporations are expected to give something back to their communities in the form of charitable projects. In Corporate Social Responsibility, Philip Kotler, one of the world's foremost voices on business and marketing, and coauthor Nancy Lee explain why charity is both good P.R. and good for business. They show business leaders how to choose social causes, design charity initiatives, gain employee support, and evaluate their efforts. They also provide all the best practices and cutting-edge ideas that leaders need to maximize their contributions to social causes and do the most good. With personal stories from twenty-five business leaders from socially responsible companies, this is the bible for today's good corporate citizen.
Author: David Chandler Publisher: SAGE Publications ISBN: 1544351542 Category : Business & Economics Languages : en Pages : 500
Book Description
A holistic perspective for navigating and exploring the CSR landscape. Strategic Corporate Social Responsibility: Sustainable Value Creation, Fifth Edition, redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm and provides a framework that firms can use to navigate the complex and dynamic business landscape. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance the competing interests of the firm’s stakeholders, understanding that what they expect today may not be what they will expect tomorrow. This tension is what makes CSR so demanding, but it is also what makes CSR integral to the firm’s strategy and day-to-day operations.
Author: Murali Mg Publisher: GRIN Verlag ISBN: 3656649472 Category : Business & Economics Languages : en Pages : 17
Book Description
Seminar paper from the year 2013 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 65, University of Aberdeen, course: MBA, language: English, abstract: Corporate Social Responsibility is a traditional concept which has existed since before the World War II, (A.B. Caroll & K.M. Shabana). The evolution of concept theoretically relates to Abram’s (1951), who argued that companies should not only focus on profit maximisation, but also should think about its employees, customers and public at large; which was further discussed in seminal book “Social Responsibilities of Businessman” published by Howard R. Bowmen in 1953. Corporate Social Responsibility, when simplified signifies the social responsibilities of a corporate firm. According to the International Organisation for Standardisation (ISO), CSR is described as “a balanced approach for organisations to address economic, social and environmental issues in a way that aims to benefit people, communities and society”. CSR takes major issues that include human rights, workplace and employee issues, unfair business practices, organisational governance and environmental practices into consideration. Corporate social responsibility is a conceptual where firms tries to integrate social and environmental concerns into their business and operations and in their interaction with their stakeholders on a voluntary basis which as stated by the European commission. Companies as engage business and activities, their certain objectives will be directed towards the society which is likely to improve societal image monetarily as well as non-monetarily, contradictorily not all companies engaging in CSR looks out for monetary outcomes. Organisations like NGO’s engage in CSR to improve the welfare of the society.
Author: David Chandler Publisher: SAGE Publications ISBN: 1071853015 Category : Business & Economics Languages : en Pages : 707
Book Description
Strategic Corporate Social Responsibility: Sustainable Value Creation (Sixth Edition) redefines corporate social responsibility (CSR) as being central to the value-creating purpose of the firm. Based on a theory of empowered stakeholders, this bestselling text argues that the responsibility of a corporation is to create value, broadly defined. The primary challenge for managers today is to balance the competing interests of the firm’s stakeholders’ understanding that what they expect today may not be what they will expect tomorrow. This tension is what makes CSR so complex and demanding, but it is also what makes CSR integral to the firm’s strategy and day-to-day operations. In this new Sixth Edition, author David Chandler explores issues around COVID-19, the BLM movement, the supply chain crunch, and the "great resignation."
Author: Ipek Altinbasak-Farina Publisher: Springer ISBN: 9811379246 Category : Business & Economics Languages : en Pages : 279
Book Description
This book addresses the rising concept of 21st century societal marketing which entails that marketers should fulfill the needs of their target group in ways that enhance the well-being of a society as a whole. In the past, social responsibility and corporate ethics may not have been the key elements of corporate and business strategy. However, in the last decade the picture has changed dramatically. Consumers are more concerned about ethical issues and the effects of business activities on the environment and the society. The impact and importance of ethical consumerism is escalating. The consumers are more attentive and expect companies promote their ethical credentials in order to make them more accountable of their actions. This book also reveals how companies should realize that corporate social responsibility (CSR) is not an illustration of corporate altruism but a source of opportunity, and competitive advantage. Finding and following social initiatives as a part of the key business model is proved to be one of the competitive strengths in many instances. This book covers different issues related to ethics, social responsibility and sustainability in marketing and presents different cases and applications from different countries. Together with the best practices, each case and research is expected to shed light on how to improve the role of marketing in helping to the development and well-being of the society.
Author: Dimitri Tsiganovski
Author: Dimitri Tsiganovski
Author: Kellie McElhaney
Author: 
Author: David Grayson
Author: Philip Kotler
Author: David Chandler
Author: Murali Mg
Author: David Chandler
Author: Alessia D'Amato
Author: Ipek Altinbasak-Farina