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Author: Lynda M. Applegate Publisher: Irwin/McGraw-Hill ISBN: Category : Business & Economics Languages : en Pages : 670
Book Description
Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
Author: Lynda M. Applegate Publisher: Irwin/McGraw-Hill ISBN: Category : Business & Economics Languages : en Pages : 670
Book Description
Corporate Information Strategy and Management: Text and Cases 7/e by Applegate, Austin and McFarlan is written for students and managers who desire an overview of contemporary information systems technology management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, though it is presumed that the reader has some course work or work experience in administration and/or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
Author: Lynda M. Applegate Publisher: McGraw-Hill/Irwin ISBN: 9780072456721 Category : Gestion de l'information Languages : en Pages : 0
Book Description
The book is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader's experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
Author: Lynda M Applegate Publisher: McGraw-Hill Education ISBN: 9780073402932 Category : Computers Languages : en Pages : 0
Book Description
Corporate Information Strategy and Management: Text and Cases 8/e by Applegate, Austin, and Soule is written for students and managers who desire an overview of contemporary information systems technology management. This new edition examines how information technology (IT) enables organizations to conduct business in radically different and more effective ways. The author’s objective is to provide readers with a better understanding of the influence of twenty-first century technologies on business decisions. The 8th edition discusses today’s challenges from the point of view of the executives who are grappling with them. This text is comprised of an extensive collection of Harvard Business cases devoted to Information Technology.
Author: Dirk Morschett Publisher: Springer Science & Business Media ISBN: 3834983322 Category : Business & Economics Languages : en Pages : 467
Book Description
“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies, the coordination of international companies and the particularities of international value chain activities and management functions. The book provides a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. The book offers 20 lessons that provide a comprehensive overview of all key issues. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.
Author: Lynda Applegate Publisher: McGraw-Hill/Irwin ISBN: 9780072456653 Category : Computers Languages : en Pages : 324
Book Description
Corporate Information Strategy and Management: The Challenges of Managing in the Internet Age, 6/E is written for students and managers who desire an overview of contemporary information systems technology (IT) management. It explains the relevant issues of effective management of information services activities and highlights the areas of greatest potential application of the technology. No assumptions are made concerning the reader’s experience with IT, but it is assumed that the reader has some course work or work experience in administration or management. It is a paperback derivative product that contains the same text portion found in Corporate Information Strategy and Management: Text and Cases, 6/e, but without the Harvard cases.
Author: Allan Afuah Publisher: McGraw-Hill/Irwin ISBN: 9780072511666 Category : Business & Economics Languages : en Pages : 480
Book Description
This text draws on research to develop and integrate a framework to help students understand factors that surround a firm's performance and the central role that business models play in the face of the Internet.
Author: Sanjay Mohapatra Publisher: Springer Science & Business Media ISBN: 1461424283 Category : Business & Economics Languages : en Pages : 362
Book Description
Information Strategy Design and Practices develops a framework for designing information technology strategy for an organization. Beyond this, it establishes an approach to not only implement it, but sustain it. The framework explains how IT strategy should have an alignment to business to reap the benefits of business. The book contains five case studies in different domains: retail, real estate development, IT product development, development sector, and education sector. These case studies have been applied to different countries, providing a global prospective to this emerging trend.
Author: Bernd W. Wirtz Publisher: Springer Nature ISBN: 3030479137 Category : Business & Economics Languages : en Pages : 321
Book Description
“Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG “The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “Media and Internet Management” stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.” Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG “The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.” Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG “Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ” Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York “Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication “Media Management”. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.” Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.
Author: Jeffrey H. Dyer Publisher: John Wiley & Sons ISBN: 1119411602 Category : Business & Economics Languages : en Pages : 512
Book Description
Strategic Management delivers an insightful and concise introduction to strategic management concepts utilizing a strong mix of real-world contemporary examples. Written in a conversational style, this product sparks ideas, fuels creative thinking and discussion, while engaging students with the concepts they are studying.
Author: Lynda M. Applegate
Author: Lynda M. Applegate
Author: Lynda M. Applegate
Author: Lynda M Applegate
Author: Dirk Morschett
Author: 
Author: Lynda Applegate
Author: Allan Afuah
Author: Sanjay Mohapatra
Author: Bernd W. Wirtz
Author: Jeffrey H. Dyer