Author: Sarabdeep K. KochharPublisher:
ISBN:
Category :
Languages : en
Pages : 207
Book Description
This dissertation examines corporate diplomacy from an international public relations perspective to determine how organizations manage their non market environment. The dissertation conceptualizes corporate diplomacy strategies based on an interdisciplinary literature to understand the strategic levers that make the non market environment work. Previous literature on the topic has looked at how multinational corporations operate within the rules of a host country. The dissertation is an attempt to understand the rules themselves and their impact on the strategic choices made by an MNC. The study analyzed five U.S. MNCs (ExxonMobil, Johnson & Johnson, JPMorgan Chase, General Motors, and Procter & Gamble) across five different industry sectors. International media coverage of the selected companies was examined over a 10-year period from 2004 to 2014. A total of 22,357 news articles were coded to identify events for each company outside of their home country. Ten unique events in total were then further studied to examine the efficacy of the proposed corporate diplomacy strategies. The strategies provide MNCs with a clear set of guiding principles and goals to effectively deal with the interests, institutions, ideas, and issues that fall outside of their market domain.