Author: Vox Day Publisher: ISBN: 9789527303580 Category : Business & Economics Languages : en Pages : 158
Book Description
The corporate cancer of social justice convergence is costing corporations literal billions of dollars even as it drives both productive employees and loyal customers away, destroys valuable brands, and eats away at market capitalizations. CORPORATE CANCER is a must-read for corporate employees, managers, and executives alike.
Author: Rick Murdock Publisher: Crown ISBN: Category : Business & Economics Languages : en Pages : 328
Book Description
"In Great Dames, Marie Benner introduces us to a pantheon of women whose lives are both gloriously individual and yet somehow universal. Her subjects range from Jacqueline Kennedy Onassis, who found happiness in her last decade, to Constance Baker Motley, who argued Brown versus the Board of Education before the United States Supreme Court, to Luise Rainer, who won two Academy Awards by age thirty, then fled Hollywood for good. We meet Kitty Carlisle Hart, a professional charmer and tireless advocate of the arts, and Diana Trilling, the intellectual's intellectual, who published her final, splendid memoir at age ninety-one. There are even the Becky Sharps, who maneuvered powerful men to help them ascend: Marietta Tree, Pamela Harriman, and Clare Boothe Luce. And the wonderfully flamboyant Kay Thompson, whose pint-sized creation, Eloise, gave her a place in American cultural history. Finally, there is Thelma Brenner, who was the first great dame her daughter ever knew." "These are women who helped shape a century. Marie Brenner's portraits are intimate, vivid, and true, and full of subtle but important lessons. The way the great dames lived their lives - their rules, their codes, their insistence on certain fundamentals - are models that today's women should consider as they ascend to positions of leadership in a new millennium."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Patricia Strach Publisher: Oxford University Press ISBN: 0190606851 Category : Business & Economics Languages : en Pages : 257
Book Description
As late as the 1980s, breast cancer was a stigmatized disease, so much so that local reporters avoided using the word "breast" in their stories and early breast cancer organizations steered clear of it in their names. But activists with business backgrounds began to partner with corporations for sponsored runs and cause-marketing products, from which a portion of the proceeds would benefit breast cancer research. Branding breast cancer as "pink"--hopeful, positive, uncontroversial--on the products Americans see every day, these activists and corporations generated a pervasive understanding of breast cancer that is widely shared by the public and embraced by policymakers. Clearly, they have been successful: today, more Americans know that the pink ribbon is the symbol of breast cancer than know the name of the vice president. Hiding Politics in Plain Sight examines the costs of employing market mechanisms--especially cause marketing--as a strategy for change. Patricia Strach suggests that market mechanisms do more than raise awareness of issues or money to support charities: they also affect politics. She shows that market mechanisms, like corporate-sponsored walks or cause-marketing, shift issue definition away from the contentious processes in the political sphere to the market, where advertising campaigns portray complex issues along a single dimension with a simple solution: breast cancer research will find a cure and Americans can participate easily by purchasing specially-marked products. This market competition privileges even more specialized actors with connections to business. As well, cooperative market activism fundamentally alters the public sphere by importing processes, values, and biases of market-based action into politics. Market activism does not just bring social concerns into market transactions, it also brings market biases into public policymaking, which is inherently undemocratic. As a result, industry and key activists work cooperatively rather than contentiously, and they define issues as consensual rather than controversial, essentially hiding politics in plain sight.
Author: Patricia Strach Publisher: Oxford University Press ISBN: 019060686X Category : Political Science Languages : en Pages : 224
Book Description
As late as the 1980s, breast cancer was a stigmatized disease, so much so that local reporters avoided using the word "breast" in their stories and early breast cancer organizations steered clear of it in their names. But activists with business backgrounds began to partner with corporations for sponsored runs and cause-marketing products, from which a portion of the proceeds would benefit breast cancer research. Branding breast cancer as "pink"--hopeful, positive, uncontroversial--on the products Americans see every day, these activists and corporations generated a pervasive understanding of breast cancer that is widely shared by the public and embraced by policymakers. Clearly, they have been successful: today, more Americans know that the pink ribbon is the symbol of breast cancer than know the name of the vice president. Hiding Politics in Plain Sight examines the costs of employing market mechanisms--especially cause marketing--as a strategy for change. Patricia Strach suggests that market mechanisms do more than raise awareness of issues or money to support charities: they also affect politics. She shows that market mechanisms, like corporate-sponsored walks or cause-marketing, shift issue definition away from the contentious processes in the political sphere to the market, where advertising campaigns portray complex issues along a single dimension with a simple solution: breast cancer research will find a cure and Americans can participate easily by purchasing specially-marked products. This market competition privileges even more specialized actors with connections to business. As well, cooperative market activism fundamentally alters the public sphere by importing processes, values, and biases of market-based action into politics. Market activism does not just bring social concerns into market transactions, it also brings market biases into public policymaking, which is inherently undemocratic. As a result, industry and key activists work cooperatively rather than contentiously, and they define issues as consensual rather than controversial, essentially hiding politics in plain sight.
Author: The American Cancer Society Publisher: John Wiley & Sons ISBN: 1119468841 Category : Medical Languages : en Pages : 472
Book Description
Developed by the American Cancer Society this new textbook designed for a wide range of learners and practitioners is a comprehensive reference covering the diagnosis of cancer, and a range of related issues that are key to a multidisciplinary approach to cancer and critical to cancer control and may be used in conjunction with the book, The American Cancer Society's Oncology in Practice: Clinical Management. Edited by leading clinicians in the field and a stellar contributor list from the US and Europe, this book is written in an easy to understand style by multidisciplinary teams of medical oncologists, radiation oncologists and other specialists, reflecting day-to-day decision-making and clinical practice. Input from pathologists, surgeons, radiologists, and other specialists is included wherever relevant and comprehensive treatment guidelines are provided by expert contributors where there is no standard recognized treatment. This book is an ideal resource for anyone seeking a deeper understanding of cancer prevention, screening, and follow-up, which are central to the ACS's worldwide mission on cancer control.
Author: The American Cancer Society Publisher: John Wiley & Sons ISBN: 1118517644 Category : Medical Languages : en Pages : 727
Book Description
Developed by the American Cancer Society this new textbook designed for a wide range of learners and practitioners comprehensively addresses all aspects of clinical management for cancer taking a balanced, authoritative and, -where possible- evidence-based stance and may be used in conjunction with the book, The American Cancer Society's Principles of Oncology: Prevention to Survivorship. Edited by leading clinicians in the field and a stellar contributor list from the US and Europe, this book is written in an easy to understand style by multidisciplinary teams of medical oncologists, radiation oncologists and other specialists, reflecting day-to-day decision-making and clinical practice. Input from pathologists, surgeons, radiologists, and other specialists is included wherever relevant and comprehensive treatment guidelines are provided by expert contributors where there is no standard recognized treatment. This book is an ideal resource for anyone seeking a practical understanding of the field of oncology.
Author: Ronald J. Burke Publisher: Edward Elgar Publishing ISBN: 1783471700 Category : Business & Economics Languages : en Pages : 392
Book Description
øCorporate Wellness Programs offers contributions from international experts, examining the planning, implementation and evaluation of wellness initiatives in organizations, and offering guidance on how to introduce these programs in to the workplace.
Author: Samantha King Publisher: U of Minnesota Press ISBN: 9780816648986 Category : Political Science Languages : en Pages : 206
Book Description
The commercialization of the breast cancer movement is challenged in this analysis of how breast cancer has been transformed from a stigmatized disease and individual tragedy to a market-driven industry of survivorship.
Author: C. Michael Armstrong Publisher: JHU Press ISBN: 1421438380 Category : Health & Fitness Languages : en Pages : 164
Book Description
This practical, compassionate, and inspiring book helps people with cancer navigate the often complex and difficult journey from diagnosis through treatment and life after disease. It illuminates the challenges associated with a cancer diagnosis and provides inspiration and guidance to help you not only to find the right doctors and care plan but also to cultivate hope and purpose. In Cancer with Hope, former CEO Mike Armstrong chronicles his experience with leukemia, prostate cancer, near-fatal sepsis, and a crippling autoimmune disease. Mike shares how his often difficult journey from humble beginnings to leading some of the world's top corporations taught him the importance of hope and purpose, tools that proved invaluable throughout his cancer journey. More than the tale of one man's experience with cancer, this important book includes expert advice and vetted resources to help patients best manage their disease, as well as compelling stories from a wide range of cancer patients who have faced seemingly insurmountable odds yet managed to maintain hope and find meaningful purpose.
Author: Eugene N. Myers Publisher: ISBN: Category : Cancer Languages : en Pages : 890
Book Description
"Comprehensive...a valuable [addition] to the library of any head and neck surgeon. Of similar value to neurosurgeons dealing specifically with the skull base." --Journal of Neurosurgery. The latest edition of this definitive reference delivers state-of-the-art coverage of every aspect of head and neck cancer. Authors are all experts in their fields, with two new editors bringing fresh up-to-date perspectives. The 4th Edition takes a multidisciplinary approach to surgery and management, bringing new information on topics such as reconstruction of the vocal chords, treatment of laryngeal cancer, and radiotherapy. Features cutting-edge coverage of radiologic evaluation, including the diagnosis and progression of cancers via PET scanning. Includes new information on the treatment of cancer of the nasopharanx, plus the surgical treatment of recurrent nasopharangeal cancer. Discusses the use of combined chemotherapy and radiation to preserve the larynx in patients with advanced cancer in this area. Presents the very latest developments in the management of unusual tumors such as hemangiomas and arteriovenous malformation of the head and neck Describes five new areas of reconstruction of major defects in the head and neck following surgery: anterolateral thigh flap, palatomaxillary reconstruction, reconstruction of the cheek, posterior scalping flap, and submental island flap. Discusses the current status of immunotherapy in treating head and neck cancer.
Author: Vox Day
Author: Rick Murdock
Author: Patricia Strach
Author: Patricia Strach
Author: The American Cancer Society
Author: The American Cancer Society
Author: Ronald J. Burke
Author: Samantha King
Author: C. Michael Armstrong
Author: Eugene N. Myers