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Author: Rajeev Karwal Publisher: SCB Distributors ISBN: 8183282636 Category : Business & Economics Languages : en Pages : 135
Book Description
Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.
Author: Rajeev Karwal Publisher: SCB Distributors ISBN: 8183282636 Category : Business & Economics Languages : en Pages : 135
Book Description
Corporate Blogging In India intends to consolidate developments in the area of business and corporate blogging. This title presents case studies from industries as diverse as technology and travel to financial services and SMEs to get an understanding of where corporate blogging is and where it is headed in times to come.
Author: Suzan St. Maur Publisher: Business Expert Press ISBN: 1631577441 Category : Business & Economics Languages : en Pages : 144
Book Description
Here are the basic business blogging skills you need to learn before you can write excellent business blogs for your company, your employer, or other activity. In this volume, we look at the basic issues for business blogging including business writing skills, blogging strategy, types of business blogs, how to promote your business blog posts, writing style and grammar for business, how to use images, and many more—as well as a brief look at search engine optimization for business blogs.
Author: Jaishri Jethwaney Publisher: Taylor & Francis ISBN: 1003852025 Category : Business & Economics Languages : en Pages : 379
Book Description
Corporate Communication: Concepts and Practice—a comprehensive and engaging textbook—helps in understanding the underlying concepts and real-life strategies of communication in modern-day corporate set-ups. One of the youngest management disciplines, corporate communication is used by companies to position themselves to the outside world in a highly competitive business environment and to build a “sense of being,” on the one hand, and creating a feeling of pride in being associated with the company for various stakeholders, especially the employees and investors. Some of the functions of corporate communication include identifying and segmenting stakeholders, articulating brand positioning, selecting appropriate channels of internal and external communication, and managing crises, conflicts, and reputations, among others. This revised edition offers a fresh perspective into all basic and critical aspects of corporate communication and incorporates the latest changes in governmental policies and industry trends to aid students adapt to the contemporary business environment and become industry-ready. This book will be of great interest to students and researchers working in the areas of corporate communication, organizational communication, journalism, mass communication, communication studies, public relations, and human resource management.
Author: Alexandra Georgakopoulou Publisher: Routledge ISBN: 1317439309 Category : Language Arts & Disciplines Languages : en Pages : 448
Book Description
The Routledge Handbook of Language and Digital Communication provides a comprehensive, state of the art overview of language-focused research on digital communication, taking stock and registering the latest trends that set the agenda for future developments in this thriving and fast moving field. The contributors are all leading figures or established authorities in their areas, covering a wide range of topics and concerns in the following seven sections: • Methods and Perspectives; • Language Resources, Genres, and Discourses; • Digital Literacies; • Digital Communication in Public; • Digital Selves and Online-Offline Lives; • Communities, Networks, Relationships; • New debates and Further directions. This volume showcases critical syntheses of the established literature on key topics and issues and, at the same time, reflects upon and engages with cutting edge research and new directions for study (as emerging within social media). A wide range of languages are represented, from Japanese, Greek, German and Scandinavian languages, to computer-mediated Arabic, Chinese and African languages. The Routledge Handbook of Language and Digital Communication will be an essential resource for advanced undergraduates, postgraduates and researchers within English language and linguistics, applied linguistics and media and communication studies.
Author: Pundrik Mishra Publisher: Global India Publications ISBN: 9789380228457 Category : Sales management Languages : en Pages : 316
Book Description
Sales is the most important part in a company's growth and managing the sales is also an uphill task. This book focuses on some of the important aspects of sales management. After the introductory chapter on sales management, this book further traces important topics like importance of sales promotion, global dimension of sales promotion, key promotional concepts, managing sales, current trends in sales, management of direct selling and marketing, personal selling, etc. Proper examples have been given where necessary which will help readers in understandingthe topics. Simple language throughout the book will also help students in understanding the subject easily.
Author: Dr. Mu. Subrahmanian, Dr. S. Meenakumari, R. Vasudevan Publisher: Archers & Elevators Publishing House ISBN: 9383241071 Category : Antiques & Collectibles Languages : en Pages :
Author: Regina Luttrell Publisher: Rowman & Littlefield ISBN: 1538110806 Category : Language Arts & Disciplines Languages : en Pages : 245
Book Description
Updated to reflect the latest innovations, this third edition of Social Media helps readers understand the foundations of and principles behind social media; manage and participate within online communities; and succeed in the changing field of modern public relations.
Author: Rajeev Karwal
Author: Rajeev Karwal
Author: 
Author: Suzan St. Maur
Author: Jaishri Jethwaney
Author: Alexandra Georgakopoulou
Author: Pundrik Mishra
Author: Dr. Mu. Subrahmanian, Dr. S. Meenakumari, R. Vasudevan
Author: Debbie Weil
Author: Regina Luttrell
Author: