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Author: Jerome Christensen Publisher: Stanford University Press ISBN: 0804778426 Category : Performing Arts Languages : en Pages : 401
Book Description
Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment conglomerates. Hollywood movies are examples of a commodity that, until the digital age, was rare: a self-advertising artifact that markets the studio's brand in the very act of consumption. The book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollywood studios, Warner Bros. and MGM. During the classical era, these studios promoted their brands as competing social visions in strategically significant pictures such as MGM's Singin' in the Rain and Warner's The Fountainhead. Christensen follows the studios' divergent fates as MGM declined into a valuable and portable logo, while Warner Bros. employed Batman, JFK, and You've Got Mail to seal deals that made it the biggest entertainment corporation in the world. The book concludes with an analysis of the Disney-Pixar merger and the first two Toy Story movies in light of the recent judicial extension of constitutional rights of the corporate person.
Author: Jerome Christensen Publisher: Stanford University Press ISBN: 0804778426 Category : Performing Arts Languages : en Pages : 401
Book Description
Contrary to theories of single person authorship, America's Corporate Art argues that the corporate studio is the author of Hollywood motion pictures, both during the classical era of the studio system and beyond, when studios became players in global dramas staged by massive entertainment conglomerates. Hollywood movies are examples of a commodity that, until the digital age, was rare: a self-advertising artifact that markets the studio's brand in the very act of consumption. The book covers the history of corporate authorship through the antithetical visions of two of the most dominant Hollywood studios, Warner Bros. and MGM. During the classical era, these studios promoted their brands as competing social visions in strategically significant pictures such as MGM's Singin' in the Rain and Warner's The Fountainhead. Christensen follows the studios' divergent fates as MGM declined into a valuable and portable logo, while Warner Bros. employed Batman, JFK, and You've Got Mail to seal deals that made it the biggest entertainment corporation in the world. The book concludes with an analysis of the Disney-Pixar merger and the first two Toy Story movies in light of the recent judicial extension of constitutional rights of the corporate person.
Author: Viviane Mörmann Publisher: Transcript Publishing ISBN: 9783837656503 Category : Art Languages : en Pages : 0
Book Description
Based on extensive research, Viviane Mörmann presents twenty-one promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them.
Author: Mr James Salzmann Publisher: Ashgate Publishing, Ltd. ISBN: 1409464105 Category : Art Languages : en Pages : 275
Book Description
This new volume in the series of Handbooks in International Art Business published in association with Sotheby's Institute of Art offers a timely guide to the history, nature and importance of corporate collecting and the different reasons for starting and maintaining corporate collections, including investment, cultural cachet, and asset diversification. Based on interviews with the curators, consultants and investors who run such collections, and more extended case studies of important collections, the book concludes with an examination of when corporate collecting becomes a liability and the market-impact of deaccessioning, looking ahead to the future of corporate collecting.
Author: Viviane Mörmann Publisher: transcript Verlag ISBN: 3839456509 Category : Art Languages : en Pages : 224
Book Description
Art is a prerequisite for the progress of society. Corporate Art Initiatives contribute to this progression. Based on extensive research, Viviane Mörmann presents 21 promising corporate art initiatives (CAIs). She introduces different types of art initiatives and provides a standardized scheme to evaluate them. This volume features CAIs from the classic corporate art space to the public art challenge, and the virtual museum. It draws attention to the subject of CAIs to broaden the reader's knowledge and to mediate access to current CAIs. The Corporate Art Index thus addresses art lovers, artists, curators, business and marketing professionals, architects and designers, art historians, art fair organizers and journalists.
Author: Aleksandra Mir Publisher: Sternberg Press ISBN: Category : Art Languages : en Pages : 260
Book Description
Tiré du site Internet de l'auteur: "Corporate Mentality documents the emergence of recent practices within a cultural sphere occupied by both business and art. Based on an archive (1995-2001) maintained by Aleksandra Mir, it presents a diverse spectrum of artists who take on business as site, as material, and as subject of their work. Calling for a reassessment of the function of art in late-capitalist society, Corporate Mentality focuses on the complex and ambiguous ways artistic production inhabits corporate processes, abandoning the autonomy of the artwork, in order to elaborate resistant approaches to a world increasingly determined by commercial strategies and market concerns."
Author: Ken Auletta Publisher: Open Road Media ISBN: 1504018591 Category : Business & Economics Languages : en Pages : 132
Book Description
A revealing portrait of one of the world’s finest, yet most opaque, companies—and the quiet genius who made it thrive Ken Auletta set out to locate one of the world’s most prosperous businesses and explain its formula for success. He searched for an enterprise with a vivid chief executive and found that company in Schlumberger Limited, a multinational oilfield services firm with skyrocketing profits and a reputation as one of the best-managed global corporations. Auletta also found his fascinating CEO in Jean Riboud, a man who had eluded media attention even though he had guided Schlumberger for 2 decades. In this compelling portrait, Auletta brings the notoriously low-profile executive to life, detailing his unique style of management and the unusual corporate culture he nurtured. A self-proclaimed socialist from France, Riboud fought in the resistance during World War II, was captured by the Nazis, and was held prisoner at the Buchenwald concentration camp. He joined Schlumberger as an assistant and quickly rose through the company’s ranks. Although he was admired for his fierce drive for perfection and eye for long-term planning and expansion, Riboud distanced himself from his corporate cohorts and instead socialized with a diverse group of artists, writers, and politicians. Brilliant and paradoxical, Riboud makes for a fascinating subject in Auletta’s comprehensive and illuminating book.
Author: Priya Parker Publisher: Penguin ISBN: 1594634939 Category : Self-Help Languages : en Pages : 322
Book Description
"Hosts of all kinds, this is a must-read!" --Chris Anderson, owner and curator of TED From the host of the New York Times podcast Together Apart, an exciting new approach to how we gather that will transform the ways we spend our time together—at home, at work, in our communities, and beyond. In The Art of Gathering, Priya Parker argues that the gatherings in our lives are lackluster and unproductive--which they don't have to be. We rely too much on routine and the conventions of gatherings when we should focus on distinctiveness and the people involved. At a time when coming together is more important than ever, Parker sets forth a human-centered approach to gathering that will help everyone create meaningful, memorable experiences, large and small, for work and for play. Drawing on her expertise as a facilitator of high-powered gatherings around the world, Parker takes us inside events of all kinds to show what works, what doesn't, and why. She investigates a wide array of gatherings--conferences, meetings, a courtroom, a flash-mob party, an Arab-Israeli summer camp--and explains how simple, specific changes can invigorate any group experience. The result is a book that's both journey and guide, full of exciting ideas with real-world applications. The Art of Gathering will forever alter the way you look at your next meeting, industry conference, dinner party, and backyard barbecue--and how you host and attend them.
Author: Jerome Christensen
Author: Jerome Christensen
Author: Barbara Markoff
Author: Viviane Mörmann
Author: Mr James Salzmann
Author: Viviane Mörmann
Author: Aleksandra Mir
Author: Susan Abbott
Author: Ken Auletta
Author: Priya Parker
Author: Marjory Jacobson