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Author: Rajul Jain Publisher: ISBN: Category : Languages : en Pages :
Book Description
ABSTRACT: The purpose of this study is to examine the coordination and control of global public relations in multinational corporations (MNCs) following international mergers and acquisitions (M & As). The exponential growth in international M & As presents unique challenges and opportunities for the management in terms of integrating various facets of an organization's operations, including public relations. Based on a multidisciplinary review of academic research, this study constructs theoretical presuppositions about coordination and control of global public relations; and conducts an empirical investigation of these presuppositions using a Delphi panel composed of international public relations experts. Subsequently, a theoretical model indicating factors affecting roles, responsibilities, integration, and configuration of public relations department in the merged (or acquired) organization is developed. This novel study introduces international business management theories of coordination and control to public relations, and thus, sets path for future research to refine, enhance, and contribute to building a theory of coordination and control of global public relations.
Author: Rajul Jain Publisher: ISBN: Category : Languages : en Pages :
Book Description
ABSTRACT: The purpose of this study is to examine the coordination and control of global public relations in multinational corporations (MNCs) following international mergers and acquisitions (M & As). The exponential growth in international M & As presents unique challenges and opportunities for the management in terms of integrating various facets of an organization's operations, including public relations. Based on a multidisciplinary review of academic research, this study constructs theoretical presuppositions about coordination and control of global public relations; and conducts an empirical investigation of these presuppositions using a Delphi panel composed of international public relations experts. Subsequently, a theoretical model indicating factors affecting roles, responsibilities, integration, and configuration of public relations department in the merged (or acquired) organization is developed. This novel study introduces international business management theories of coordination and control to public relations, and thus, sets path for future research to refine, enhance, and contribute to building a theory of coordination and control of global public relations.
Author: Juan-Carlos Molleda Publisher: John Wiley & Sons ISBN: 1118673964 Category : Business & Economics Languages : en Pages : 269
Book Description
An overview of the practice of strategic global and multicultural public relations in various sectors Global and Multicultural Public Relations offers students an expert overview of specific public relations practices, focused on strategic analyses of actual case studies and real-world examples. Emphasizing practice rather than theory, this valuable resource explores innovative communication programs that are designed to address culturally-diverse communities worldwide. The five-step strategic public relations process—formative research, planning, implementation, evaluation, and stewardship—is extensively examined and applied to a variety of scenarios, helping students understand the realty of modern public relations practice. All aspects of public relations practice, including media relations, government relations, employee communications, and shareholder relations are covered to help students gain solid foundational knowledge. Broad in scope, this textbook identifies and describes the strategy formulation and implementation process in private, government, non-profit, and various other sectors. Academic and trade articles, book chapters, original case studies, and new primary research offer students a realistic and sophisticated approach to global public relations. Figures, tables, photographs, and charts illustrate each topic, while highlighted learning objectives and key points, discussion questions, and framed sections on ethical considerations and best practices strengthen student comprehension. Employs a real-world approach to public relations principles, practices, and strategies Focuses on global public relations rather than outdated nation-centered models Fills a gap in current literature on multinational and multicultural public relations Explains the public relations strategies that are best suited for each sector Includes summary sections that contain suggested readings and supplemental online links Designed for upper-level undergraduate and graduate students, Global and Multicultural Public Relations is an ideal textbook for courses in international public relations, global communication, public relations management, and multinational management, as well as business, political sciences, and public administration.
Author: Liu, Xi Publisher: Cavendish Square Publishing ISBN: Category : Business & Economics Languages : en Pages : 180
Book Description
This volume examines issues of public relations as experienced by a multinational corporation subsidiary in the actual day-to-day context of China. By taking into account influential organizational members from non-public relations areas, their viewpoints about good public relations, and their interface with local public relations workers in public relations situations, this study puts into perspective the intricacy of local public relations workers' working conditions and its impact. The study also grants attention to behavioral frameworks in operation in public relations situations and reveals their informing and regulating effects on local public relations workers' decision-making and actions. In this sense, the study allows the chance for researchers to get closer to the real-world nuances and consequences of the internal processes involved in an multinational corporation subsidiary's public relations.
Author: Hugh M. Culbertson Publisher: Routledge ISBN: 113668929X Category : Language Arts & Disciplines Languages : en Pages : 507
Book Description
As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapidly throughout the world. Broad outlines on how public relations practices differ from country to country have only recently begun to take shape in scholarly writing about the field. The existing literature on international public relations tends to focus on how those working for western organizations --particularly multi-national corporations--can best practice abroad. Although useful, such writings tend to focus on adaptation of western approaches, not on development of new ones designed specifically for varied sociocultural settings around the world. The editors have produced this book for a number of reasons. There has been tremendous growth in the teaching of public relations around the world--enhancing practice in many countries outside North America. There has also been rapid growth in the number of professors who demand theoretical perspectives which might facilitate a unified comparative analysis across countries and regions. Only a few U.S. universities--six documented in this book--now teach courses formerly called "International Public Relations." However, many professors are going abroad to teach and do research. This suggests increased interest in and a need for courses dealing with international public relations. Furthermore, there is a dearth of literature dealing in depth with international PR, an important component of international communication. This appears to be the first book-length comparative analysis of public relations as practiced in various countries and regions around the world. Although existing books on international PR focus largely on ways in which western practitioners, employers, and clients can operate effectively in other countries, this volume views public relations in each country or region covered from the perspective of practitioners in that country. It contains six chapters designed to provide a theoretical anchor for the 14 country and region analyses. Given the intense interest in public relations education as a factor in professional enhancement, it also discusses issues and practices relating to education.
Author: Daniel Moss Publisher: Routledge ISBN: 1134567251 Category : Business & Economics Languages : en Pages : 288
Book Description
This unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. Casas from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA are featured Offering valuable insights into the development of PR and communication strategies, the areas examined include: corporate identity change and management global reputation management crisis management in the oil and shipping industries exploiting strategic alliances between voluntary and private sector organizations public relations support for international branding and market entry the importance of internal communications during international mergers the integration of public relations and marketing communications business-to-business communications. Also including analysis and discussion questions to support the case studies and maintaining a good balance between theory and practice it is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs.
Author: Kara Alaimo Publisher: Routledge ISBN: 0429581858 Category : Language Arts & Disciplines Languages : en Pages : 388
Book Description
The second edition of Pitch, Tweet, or Engage on the Street offers a modern guide for how to adapt public relations strategies, messages, and tactics for countries and cultures around the globe. Drawing on interviews with public relations professionals in over 30 countries as well as the author’s own experience, the book explains how to build and manage a global public relations team, how to handle global crisis communication, and how to practice global public relations on behalf of corporations, non-profit organizations, and governments. It takes readers on a tour of the world, explaining how to adapt their campaigns for Asia-Pacific, Europe, the Middle East, the Americas, and Sub-Saharan Africa. Along the way, readers are introduced to practitioners around the globe and case studies of particularly successful campaigns. This new edition includes updates to country profiles to reflect changes in each local context, as well as expanded coverage of social media and the role of influencer engagement, and a brand-new chapter on global crisis communication. The book is ideal for graduate and upper-level undergraduate public relations students, as well as practitioners in intercultural markets.
Author: Danny Moss Publisher: Psychology Press ISBN: 9780415234252 Category : Business & Economics Languages : en Pages : 267
Book Description
This unique collection of contemporary international public relations case studies gives readers in-depth insights into the effective use of public relations in a range of organizational contexts. The cases examined demonstrate the breadth of contemporary public relations practice and the increasing importance and sophistication of the public relations function in both public and private sector organizations. Casas from the UK, Norway, Spain, Sweden, South Africa, Canada and the USA are featured Offering valuable insights into the development of PR and communication strategies, the areas examined include: corporate identity change and management global reputation management crisis management in the oil and shipping industries exploiting strategic alliances between voluntary and private sector organizations public relations support for international branding and market entry the importance of internal communications during international mergers the integration of public relations and marketing communications business-to-business communications. Also including analysis and discussion questions to support the case studies and maintaining a good balance between theory and practice it is an invaluable resource for teachers, researchers and students working in public relations, corporate communications and public affairs.
Author: Krishnamurthy Sriramesh Publisher: Routledge ISBN: 1135645493 Category : Business & Economics Languages : en Pages : 601
Book Description
This handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business.
Author: Rajul Jain
Author: Rajul Jain
Author: Juan-Carlos Molleda
Author: Liu, Xi
Author: Hugh M. Culbertson
Author: Daniel Moss
Author: David Cray
Author: Kara Alaimo
Author: Danny Moss
Author: Krishnamurthy Sriramesh
Author: Ryszard Ławniczak