Author: Milton T. Astroff
Publisher: Pearson Higher Ed
ISBN: 0133475298
Category : Business & Economics
Languages : en
Pages : 672
Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.
Convention Management and Service (AHLEI)
Author: Milton T. Astroff
Publisher: Pearson Higher Ed
ISBN: 0133475298
Category : Business & Economics
Languages : en
Pages : 672
Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.
Publisher: Pearson Higher Ed
ISBN: 0133475298
Category : Business & Economics
Languages : en
Pages : 672
Book Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This best-selling textbook provides students with the most current and comprehensive coverage of the convention industry. Students receive a comprehensive look at conventions and meetings marketing and learn how to successfully sell to groups and how to service their business after the sale.
Convention Management and Service
Author: James Abbey
Publisher:
ISBN: 9780866125086
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780866125086
Category :
Languages : en
Pages :
Book Description
Convention Sales and Services
Author: James Abbey
Publisher:
ISBN: 9780962071072
Category :
Languages : en
Pages :
Book Description
This textbook, used in more than 200 schools of hotel management, provides comprehensive coverage of all facets of marketing , selling and servicing of meetings and conventions. Each chapter opens with an insightful analysis of the chapter subject by outstanding practitioners in the meetings industry. This Ninth Edition provides even more comprehensive and up-to-date information-as well as additional features such as Internet Exercises, More Online boxes and Worth Watching video boxes.
Publisher:
ISBN: 9780962071072
Category :
Languages : en
Pages :
Book Description
This textbook, used in more than 200 schools of hotel management, provides comprehensive coverage of all facets of marketing , selling and servicing of meetings and conventions. Each chapter opens with an insightful analysis of the chapter subject by outstanding practitioners in the meetings industry. This Ninth Edition provides even more comprehensive and up-to-date information-as well as additional features such as Internet Exercises, More Online boxes and Worth Watching video boxes.
Convention Management and Service
Author: Milton T. Astroff
Publisher:
ISBN: 9780866121736
Category : Convention facilities
Languages : en
Pages : 0
Book Description
Publisher:
ISBN: 9780866121736
Category : Convention facilities
Languages : en
Pages : 0
Book Description
Fundamentals of Destination Management and Marketing
Author: Rich Harrill
Publisher: Educational Institute
ISBN: 9780133076929
Category :
Languages : en
Pages : 0
Book Description
Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.
Publisher: Educational Institute
ISBN: 9780133076929
Category :
Languages : en
Pages : 0
Book Description
Published under the sponsorship of the Destination Marketing Association International as an indispensable resource for travel professionals and a learning tool for students, this textbook is the first comprehensive guide covering basic functions of the contemporary convention and visitors bureau. Students will learn how destination management organizations depend on intertwined relationships involving hosts and guests, and suppliers and consumers, as well as complex networks of residents, government officials, and CVB leaders and employees.
Convention Management and Service
Convention Management & Service
Author: Frank W. Berkman
Publisher:
ISBN:
Category : Congresses and conventions
Languages : en
Pages : 230
Book Description
Publisher:
ISBN:
Category : Congresses and conventions
Languages : en
Pages : 230
Book Description
Hospitality Sales and Marketing
Author: James R. Abbey
Publisher: Educational Institute
ISBN: 9780133594508
Category : Hospitality industry
Languages : en
Pages : 0
Book Description
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.
Publisher: Educational Institute
ISBN: 9780133594508
Category : Hospitality industry
Languages : en
Pages : 0
Book Description
In today's highly-competitive hospitality market, it is essential to have an understanding of sales and marketing. Hospitality Sales and Marketing goes beyond theory to focus on a customer-oriented and practical approach for effectively marketing hotels and restaurants. The book explores the "four Ps" (price, product, promotion, and place) as they relate to specific market segments, providing a customer-focused perspective. Illustrations and exhibits include industry examples (forms, checklists, advertisements, etc.) that are used by today's industry leaders to effectively market their properties.
Hotel Front Office Management
Author: James A. Bardi
Publisher: Wiley
ISBN: 9780471287124
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This Second Edition has been updated to include a brand new chapter on yield management, plus a human resources chapter refocused to cover current trends in training, employee empowerment, and reducing turnover. In addition, you'll discover how to increase efficiency with today's hospitality technology--from electronic lock to front office equipment.
Publisher: Wiley
ISBN: 9780471287124
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This Second Edition has been updated to include a brand new chapter on yield management, plus a human resources chapter refocused to cover current trends in training, employee empowerment, and reducing turnover. In addition, you'll discover how to increase efficiency with today's hospitality technology--from electronic lock to front office equipment.
Convention Management and Service
Author: Leonard H. Hoyle
Publisher:
ISBN: 9780866121224
Category : Convention facilities
Languages : en
Pages : 365
Book Description
Publisher:
ISBN: 9780866121224
Category : Convention facilities
Languages : en
Pages : 365
Book Description