Controversies in Contemporary Advertising PDF Download

Author: Kim Bartel Sheehan
Publisher: SAGE Publications
ISBN: 1483315436
Category : Language Arts & Disciplines
Languages : en
Pages : 336

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Book Description
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan′s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Author: Kim Bartel Sheehan
Publisher: SAGE Publications
ISBN: 1483309991
Category : Language Arts & Disciplines
Languages : en
Pages : 337

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Book Description
Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.

Author: Oliver Leaman
Publisher: Routledge
ISBN: 1134499825
Category : Religion
Languages : en
Pages : 260

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Book Description
This book helps to deepen our understanding of the varieties of contemporary Islam and the issues that are of most concern to Muslims today. Oliver Leaman explores some of the controversies and debates that exist within Islam and between Islam and other religions. He considers how the religion can be defined by looking at the contrast between competing sets of beliefs, and arguments amongst Muslims themselves over the nature of the faith. Areas covered include: Qur’anic interpretation, gender, finance, education, and nationalism. Examples are taken from a range of contexts and illustrate the diversity of approaches to Islam that exists today.

Author: Carol J. Pardun
Publisher: John Wiley & Sons
ISBN: 1118587626
Category : Business & Economics
Languages : en
Pages : 346

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Book Description
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes Examines the impact of advertising through its distinctive ‘point/counterpoint’ format –designed to spark discussion and help students understand the complexities of the issues being presented Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion

Author: Kim Sheehan
Publisher:
ISBN: 9781452233130
Category : Advertising
Languages : en
Pages : 333

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Book Description
'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social & ethical questions about topics such as stereotyping, controversial products, consumer culture, & new technology.

Author: Barton Macchiette
Publisher: Dushkin/McGraw-Hill
ISBN: 9780072384499
Category : Business & Economics
Languages : en
Pages : 412

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Book Description
Provides access to current articles about marketing selected from magazines, newspapers and journals.

Author: Robert Singh
Publisher: SAGE
ISBN: 1849206597
Category : Political Science
Languages : en
Pages : 297

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Book Description
Contemporary American Politics provides a comprehensive introduction to the most salient topics of debate in contemporary American politics and society today. The text introduces and explains the history, nature and underlying issues to the key areas of political division and conflict in America′s on-going `culture war′, including, abortion, gun control, capital punishment, pornography, gay rights and drugs. All students will gain a deeper and critical understanding of how this powerful set of concerns continue to underpin and shape the fundamental divisions informing American domestic politics at local, state and federal levels. Completely up-to-date and featuring chapter summaries, exhibit boxes, discussion questions, weblinks and further reading guides, Contemporary American Politics offers a lively and accessible text that will be essential reading for all students of American politics and society. Robert Singh is a lecturer in politics at Birkbeck College, London. Contemporary American Politics: Issues and Controversies is a companion text to the foundation textbook American Government and Politics: A Concise Introduction also published by SAGE. `In this volume the political scientist Robert Singh has selected and analyzed closely a set of topical issues and controversies in American politics - including gun control, capital punishment and cultural wars - as a way better to understand the United States. The result is an excellent text which conveys both the diversity of contemporary America and the complexity of issues often treated superficially in media accounts. I recommend the book highly′ - Desmond King, Mellon Professor of American Government, University of Oxford `Rob Singh is a master of style, and his book is the perfect companion for those who are interested in America′s "culture wars" but hitherto have been put off by the execrable jargon they have spawned′ - Rhodri Jeffreys-Jones, Professor of American History, University of Edinburgh `For those who still believe that politics is normally, naturally, about economics, Rob Singh has gathered the evidence and dialed the wake-up call: seven major instances of an ongoing culture war meet a common analytic framework here in a lively and informative fashion′ - Byron E Shafer, University of Wisconsin `For the student this is the perfect complement to a textbook. American politics is not just about institutions and processes, but also about current political issues and debates. Robert Singh′s interesting book illuminates a range of social and cultural issues that divide Americans in the 21st century. All undergraduate courses on American politics should include it on reading lists for seminars, tutorials and classes′ - Alan Ware, Worcester College, Oxford

Author: Dr. Chris Hackley
Publisher: SAGE
ISBN: 1848600526
Category : Business & Economics
Languages : en
Pages : 273

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Book Description
"A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and communication theory. His own language is always accurate and clear, and often engaging. The well managed flow from chapter to chapter sustains interest and enjoyment. I read the book from cover to cover in one sitting." - INTERNATIONAL JOURNAL OF ADVERTISING "Professor Hackley's book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study." - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt "Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners." - Arthur J. Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities' in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertising's pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioner's handbook and an insightful account for the general reader.

Author: Barbara Allen
Publisher: Rowman & Littlefield
ISBN: 1498531601
Category : Business & Economics
Languages : en
Pages : 475

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Book Description
Focusing on the U.S. 2008 general elections, this study shows the links between inaccurate political ad claims and negativity, sound and visual distortions that influence voter cognition, and voter knowledge and behavior. Knowing less and voting more appears to be the troubling news in an age of post-factual democracies.

Author: Elizabeth Barnes
Publisher: Taylor & Francis
ISBN: 1135007713
Category : Philosophy
Languages : en
Pages : 174

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Book Description
This book showcases a range of views on topics at the forefront of current controversies in the field of metaphysics. It will give readers a varied and alive introduction to the field, and cover such key issues as: modality, fundamentality, composition, the object/property distinction, and indeterminacy. The contributors include some of the most important philosophers currently writing on these issues. The questions and philosophers are: Are there any individuals at the fundamental level? / (1) Shamik Dasgupta (2) Jason Turner Is there an objective difference between essential and accidental properties? / (1) Meghan Sullivan (2) Kris McDaniel and Steve Steward Are there any worldly states of affairs? / (1) Daniel Nolan (2) Joseph Melia Are there any intermediate states of affairs? / (1) Jessica Wilson (2) Elizabeth Barnes and Ross Cameron Do ordinary objects exist? / (1) Trenton Merricks (2) Helen Beebee Editor Elizabeth Barnes guides readers through these controversies (all published here for the first time), with a synthetic introduction and succinct abstracts of each debate.