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Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom Publisher: Currency ISBN: 0385523890 Category : Business & Economics Languages : en Pages : 274
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Asian Development Bank Publisher: ISBN: Category : Business & Economics Languages : en Pages : 124
Book Description
Aiming to support the development of a framework for the analysis of risk in project design and economic analysis, this handbook outlines technical approaches to modeling risk. Also summarized is the nature and practice of sensitivity analysis in dealing with uncertain outcomes as well as the principles to consider in typical risk analysis situations sector by sector. Case studies are included to demonstrate the application of quantitative risk analysis using actual Asian Development Bank projects to help improve project design and quality. Handbook users will learn to identify factors that are the key determinants of project outcomes, determine the likelihood of an individual project's returns being unacceptable, and design measures to mitigate the risks arising from the identified key factors.
Author: Canada. Pest Management Regulatory Agency Publisher: ISBN: 9781100146607 Category : Herbicides Languages : en Pages : 45
Book Description
Health Canada's Pest Management Regulatory Agency (PMRA), under the authority of the Pest Control Products Act and Regulations, is proposing full registration for the sale and use of NEU1173H TGAI and the end-use products; NEU1173H RTU with Pull'N Spray Applicator, NEU1173H RTU with Quick Connect Sprayer, NEU1173H RTU, Fiesta Lawn Weed Killer Ready to Spray, Fiesta Lawn Weed Killer, NEU1173H Ready to Spray Large Size, NEU1173H Ready to Spray, NEU1173H Large Size, and NEU1173H, containing the technical grade active ingredient iron present as FeHEDTA (herein referred to as FeHEDTA), to control several broadleaved weed species that commonly occur in turf. This document summarizes PMRA's evaluation. The Overview describes the key points of the evaluation, while the Science Evaluation provides detailed technical information on the human health, environmental and value assessments of NEU1173H TGAI and the end-use products. Before making a final registration decision on FeHEDTA, the PMRA will consider all comments received from the public in response to this consultation document.--Includes text from document.
Author: Bo Song Publisher: Springer ISBN: 3319224522 Category : Technology & Engineering Languages : en Pages : 265
Book Description
Dynamic Behavior of Materials, Volume 1 represents the first of nine volumes of technical papers presented at the Society for Experimental Mechanics SEM 15th International Congress & Exposition on Experimental and Applied Mechanics, held at Costa Mesa, California, June 8-11, 2015. The full set of proceedings also includes volumes on: Challenges in Mechanics of Time Dependent Materials, Advancement of Optical Methods in Experimental Mechanics, Experimental and Applied Mechanics 16th International Symposium on MEMS and Nanotechnology, 5th International Symposium on the Mechanics of Biological Systems and Materials, International Symposium on the Mechanics of Composite and Multi-functional Materials, Fracture, Fatigue, Failure and Damage Evolution; and Residual Stress, Thermomechanics & Infrared Imaging, Hybrid Techniques and Inverse Problems.
Author: Marcel Detienne Publisher: Stanford University Press ISBN: 0804757496 Category : Social Science Languages : en Pages : 131
Book Description
A deliberately post-deconstructionist manifesto against the dangers of incommensurability, Marcel Detienne's book argues for and engages in the constructive comparison of societies of a great temporal and spatial diversity.
Author: Emily Apter Publisher: Princeton University Press ISBN: 1400841216 Category : Literary Criticism Languages : en Pages : 311
Book Description
Translation, before 9/11, was deemed primarily an instrument of international relations, business, education, and culture. Today it seems, more than ever, a matter of war and peace. In The Translation Zone, Emily Apter argues that the field of translation studies, habitually confined to a framework of linguistic fidelity to an original, is ripe for expansion as the basis for a new comparative literature. Organized around a series of propositions that range from the idea that nothing is translatable to the idea that everything is translatable, The Translation Zone examines the vital role of translation studies in the "invention" of comparative literature as a discipline. Apter emphasizes "language wars" (including the role of mistranslation in the art of war), linguistic incommensurability in translation studies, the tension between textual and cultural translation, the role of translation in shaping a global literary canon, the resistance to Anglophone dominance, and the impact of translation technologies on the very notion of how translation is defined. The book speaks to a range of disciplines and spans the globe. Ultimately, The Translation Zone maintains that a new comparative literature must take stock of the political impact of translation technologies on the definition of foreign or symbolic languages in the humanities, while recognizing the complexity of language politics in a world at once more monolingual and more multilingual.
Author: Roger Balian Publisher: Springer Science & Business Media ISBN: 3540454802 Category : Science Languages : en Pages : 626
Book Description
This popular, often cited text returns in a softcover edition to provide a thorough introduction to statistical physics and thermodynamics, and to exhibit the universal chain of ideas leading from the laws of microphysics to the macroscopic behaviour of matter. A wide range of applications illustrates the concepts, and many exercises reinforce understanding. Volume II applies statistical methods to systems governed by quantum effects, in particular to solid state physics, explaining properties due to the crystal structure or to the lattice excitations or to the electrons. The last chapters are devoted to non-equilibrium processes and to kinetic equations, with many applications included.
Author: Matthias Gross Publisher: Routledge ISBN: 1317964675 Category : Business & Economics Languages : en Pages : 427
Book Description
Once treated as the absence of knowledge, ignorance today has become a highly influential topic in its own right, commanding growing attention across the natural and social sciences where a wide range of scholars have begun to explore the social life and political issues involved in the distribution and strategic use of not knowing. The field is growing fast and this handbook reflects this interdisciplinary field of study by drawing contributions from economics, sociology, history, philosophy, cultural studies, anthropology, feminist studies, and related fields in order to serve as a seminal guide to the political, legal and social uses of ignorance in social and political life. Chapter 33 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available here: https://tandfbis.s3-us-west-2.amazonaws.com/rt-files/docs/Open+Access+Chapters/9780415718967_oachapter33.pdf
Author: Martin Lindstrom
Author: Martin Lindstrom
Author: France. Commissariat à l'énergie atomique
Author: Asian Development Bank
Author: Canada. Pest Management Regulatory Agency
Author: Bo Song
Author: Marcel Detienne
Author: Emily Apter
Author: Roger Balian
Author: 
Author: Matthias Gross