Content Strategy 101 PDF Download

Author: Sarah S. O'Keefe
Publisher:
ISBN: 9780982811849
Category : Business & Economics
Languages : en
Pages : 182

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Book Description
Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization—it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.

Author: Roggie Clark
Publisher: Bounce Rank
ISBN:
Category : Business & Economics
Languages : en
Pages : 73

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Book Description
Learn How to Create A Winning SEO Strategy Do you need help creating an SEO strategy that gets your business more search engine traffic? The problem with most SEO tactics is that they are played out, and only work for a limited amount of time. The solution is to instead create a comprehensive, fluid SEO strategy that evolves and is designed to fit your unique situation. With this book, you can do just that. What the Book Includes This book is jam-packed with step-by-step instructions on how to create your SEO strategy from scratch. In the book Raj teaches you how to come up with a: 1. Keyword strategy 2. Technical SEO auditing process 3. On-Page Optimization plan 4. Link-Building Analysis 5. SEO KPI (Key Performance Indicator) Analysis Raj then finishes off with a 10-step action plan to get you started right away with implementing fixes and SOPs on your website. Create Your SEO Strategy Today This book is your cheatsheet to getting ahead of SEO changes quickly. Get your copy today. Meet the author: Roggie Clark Roggie (Raj) Clark, is an 9-year SEO professional and owner of the SEO agency; Bounce Rank. Prior to joining the SEO industry, Raj was a web developer and school teacher. It was through creating his own websites, and wanting a career change from teaching, that Raj stumbled across the world of SEO. Since joining the field nearly a decade ago, Raj has worked on a wide range of campaigns, from eCommerce to B2B, to Healthcare, for enterprise companies and marketing agencies in the United States. He is regarded as an expert, and guru by his colleagues, and the SEO industry. Raj currently lives in Maryland with his sister and niece.

Author: Guiseppe Getto
Publisher: Taylor & Francis
ISBN: 1000770958
Category : Technology & Engineering
Languages : en
Pages : 226

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Book Description
This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.

Author: Ann Rockley
Publisher: New Riders
ISBN: 0132931648
Category : Computers
Languages : en
Pages : 618

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Book Description
Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs. Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device. This up-to-date new edition of Managing Enterprise Content helps you: Determine business requirements Build your vision Design content that adapts to any device Develop content models, metadata, and workflow Put content governance in place Adapt to new and changed roles Identify tools requirements With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Author: Kristina Halvorson
Publisher: New Riders
ISBN: 0132883244
Category : Computers
Languages : en
Pages : 256

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Book Description
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Author: Rahel Anne Bailie
Publisher: XML Press
ISBN: 1457182548
Category : Computers
Languages : en
Pages : 306

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Book Description
If you've been asked to get funding for a content strategy initiative and need to build a compelling business case, if you've been approached by your staff to implement a content strategy and want to know the business benefits, or if you've been asked to sponsor a content strategy project and don't know what one is, this book is for you. Rahel Anne Bailie and Noz Urbina come from distinctly different backgrounds, but they share a deep understanding of how to help your organization build a content strategy. Content Strategy: Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on project managers, department heads, and other decision makers who need to know about content strategy. It provides practical advice on how to sell, create, implement, and maintain a content strategy, including case studies that show both successful and not so successful efforts. Inside the Book Introduction to Content Strategy Why Content Strategy and Why Now The Value and ROI of Content Content Under the Hood Developing a Content Strategy Glossary, Bibliography, and Index

Author: Scott Abel
Publisher: XML Press
ISBN: 1492001961
Category : Computers
Languages : en
Pages : 136

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Book Description
The Language of Content Strategy is the gateway to a language that describes the world of content strategy. With fifty-two contributors, all known for their depth of knowleEA Digital (delivered electronically)e, this set of terms forms the core of an emerging profession and, as a result, helps shape the profession. The terminology spans a range of competencies with the broad area of content strategy. This book, and its companion website, is an invitation to readers to join the conversation. This is an important step: the beginning of a common language. Using this book will not only help you shape your work, but also encourage you to contribute your own terminology and help expand the depth and breadth of the profession

Author: Scarlett Moss
Publisher: CreateSpace
ISBN: 9781503297869
Category :
Languages : en
Pages : 52

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Book Description
Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc. Content Marketing has been defined in multiple ways. The meaning of the term depends a lot on the purpose and context. One of the most used definition is "the technique of creating and distributing relevant and valuable content to attract, acquire and engage a clearly defined target audience in order to drive profitable customer action" Content marketing creates interest in a product through educational, entertaining or informative material. Successful content marketing relies on providing "consistent, high-quality content that solves people's problems." Table of Contents: Preface 7 1 Introduction to Content Marketing 8 1.1 Old vs. New Rules of Marketing 9 1.2 Defining Content Marketing 10 1.3 Who Uses and Publishes Content 11 1.4 Where Content Marketing Is 12 1.5 The Benefits of Content Marketing 14 2 Content Marketing Strategy Development - How to Prepare and What to Use 15 2.1 What Does Content Do? 15 2.2 Preparing for a Content Marketing Strategy 16 2.3 Media Tools Available 18 2.4 Forms Used in Media Tools 20 2.5 A Final Word on Content 23 Content Marketing Search Engine Optimization in Content Marketing 24 3.1 Basics of SEO 24 3.2 What are Keywords? 25 3.3 Determining Keywords 26 3.4 Placing Keywords 28 4 Website and Profiles 31 4.1 Your Website 32 4.2 Social Media Profiles 33 4.3 Blogs 35 4.4 Email Content 36 5. External Sites 37 5.1 Benefits of Content Beyond the Organization 37 5.2 Common External Sites and Media Tools to Use 38 5.3 Article Directories 39 5.4 Open Source Content Sites 41 5.5 How-To Sites 42 5.6 Guest Posting (On Blogs, Newsletters, etc.) 45 5.7 Affiliate Programs 46 Content Marketing User-Generated Content 47 6.1 Where is User-Generated Content? 48 6.2 Creating a Space for User-Generated Content 48 6.3 Customer Reviews 49 6.4 Handling Negative User-Generated Content 49 6.5 The Pros and Cons of User-Generated Content 49 Resources 51 Executive

Author: Kristina Halvorson
Publisher: New Riders
ISBN: 0321648722
Category : Computers
Languages : en
Pages : 193

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Book Description
If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

Author: Paula Isaiah Panganiban
Publisher: Digital Street Academy
ISBN:
Category : Business & Economics
Languages : en
Pages :

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Book Description
This workbook will guide you towards creating an Online Content Marketing positioning for your brand and business. You’re here because you want to apply content marketing concepts to your business, turning yourself into a lean and mean content-marketing machine. To start, what is Content Marketing? Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly-defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision. Your content should attract the right people to your site, convert those people into leads, and nurture and help close them into customers. But it doesn’t stop there — your content should always delight your customers, turning them into promoters of your brand. In a nutshell, content marketing is really just the art of communicating with your prospects and customers without having to sell to them. What You’ll Learn in This Workbook he activities and readings in this workbook will help you fine-tune and grow your content marketing capabilities. Apply what you learned to your business. If you need help, feel free to send an email at [email protected]. Lastly, follow or like my page on facebook (https://www.facebook.com/digitalstreetagency/) and feel free to ask questions. Let me help you as you work through your content marketing transformation. **Please keep this workbook once accomplished. This way your progress will be saved correctly as you complete each section.** About the Author Paula was a Digital Content Producer and Lead Content Specialist and Strategist for SAYS Malaysia (a sister company of Mashable SEA) and Stripe Reputation and Scenic Figure (owned by Edelman Digital’s former Senior VP Craig Kronenberger) -- and local news companies here in the Philippines (GMA and ABS-CBN). Presently, she is the resident Digital Content and Digital Marketing Trainer and Data Analyst (for predictive, descriptive and prescriptive analysis) of Star News Group, a 100-year-old news producer in Melbourne, Australia. She is the manager of the Digital Marketing Agency Star Media Platform in Melbourne and the main trainer for Target Social a digital consulting company in Australia that trains Journalists the best practices for digital from Content Marketing to SEO. She published two books under Digital Street Academy, particularly the Social Media 101 Workbook (A Beginner’s Workbook to Applying Social Media to Your Business) and the Content Marketing 101 Workbook (Step-By-Step Guide in Creating Content Marketing Strategy for Your Brand & Business).