Author: Andrew and Pete
Publisher: Createspace Independent Publishing Platform
ISBN: 9781977521194
Category :
Languages : en
Pages : 212
Book Description
Are you fed up of writing blogs, recording podcasts or creating videos and not getting anything from it? Are you overwhelmed by Social Media, SEO, Email Marketing, Paid Ads? Are you sick of wasting your time with poor performing 'Content Marketing' and now want to actually make some money and grow your business?! Content Marketing offers the biggest opportunity for growth, but the world is overcrowded and overwhelmed with content. If you don't do things a little differently, then you don't stand a chance. If you want to build an audience, create fans, and start making money from your content, then you need to be a Content Maverick. Our revolutionary Content Mavericks process, takes you through 7 logical steps to create a content marketing strategy that not only helps you create insanely shareable content but also GENERATES SALES! So, are you going to continue banging your head against the wall or are you going to stand out and grow your business faster than ever before?
Content Mavericks
Author: Andrew and Pete
Publisher: Createspace Independent Publishing Platform
ISBN: 9781977521194
Category :
Languages : en
Pages : 212
Book Description
Are you fed up of writing blogs, recording podcasts or creating videos and not getting anything from it? Are you overwhelmed by Social Media, SEO, Email Marketing, Paid Ads? Are you sick of wasting your time with poor performing 'Content Marketing' and now want to actually make some money and grow your business?! Content Marketing offers the biggest opportunity for growth, but the world is overcrowded and overwhelmed with content. If you don't do things a little differently, then you don't stand a chance. If you want to build an audience, create fans, and start making money from your content, then you need to be a Content Maverick. Our revolutionary Content Mavericks process, takes you through 7 logical steps to create a content marketing strategy that not only helps you create insanely shareable content but also GENERATES SALES! So, are you going to continue banging your head against the wall or are you going to stand out and grow your business faster than ever before?
Publisher: Createspace Independent Publishing Platform
ISBN: 9781977521194
Category :
Languages : en
Pages : 212
Book Description
Are you fed up of writing blogs, recording podcasts or creating videos and not getting anything from it? Are you overwhelmed by Social Media, SEO, Email Marketing, Paid Ads? Are you sick of wasting your time with poor performing 'Content Marketing' and now want to actually make some money and grow your business?! Content Marketing offers the biggest opportunity for growth, but the world is overcrowded and overwhelmed with content. If you don't do things a little differently, then you don't stand a chance. If you want to build an audience, create fans, and start making money from your content, then you need to be a Content Maverick. Our revolutionary Content Mavericks process, takes you through 7 logical steps to create a content marketing strategy that not only helps you create insanely shareable content but also GENERATES SALES! So, are you going to continue banging your head against the wall or are you going to stand out and grow your business faster than ever before?
The Maverick Paradox: The Secret Power Behind Successful Leaders
Author: Judith Germain
Publisher: Lulu.com
ISBN: 1326993410
Category : Business & Economics
Languages : en
Pages : 220
Book Description
All successful leaders have a secret power - where's yours? When leadership becomes a byword for control, and trust is outdated - how should YOU respond? 'Believe nothing, test everything'. This is the war cry of the maverick. This scream, an essential cornerstone of the maverick mindset. Leadership and maverick expert Judith Germain provides the blueprint to becoming a successful leader. - Discover the 5 maverick attributes all 'natural leaders' possess - Master the 8 maverick capabilities that all successful leaders demonstrate - Extend your influence by utilising the 3 key power bases - Become a transformational leader by deploying the Maverick DRIVEN Leadership(TM) Methodology 'Judith is one of those rare people who actually knows what she's talking about. She provides results based on good research and a professional approach'. Peter Clayton, author of 'Body Language at Work' and body language consultant for the BBC and ITV
Publisher: Lulu.com
ISBN: 1326993410
Category : Business & Economics
Languages : en
Pages : 220
Book Description
All successful leaders have a secret power - where's yours? When leadership becomes a byword for control, and trust is outdated - how should YOU respond? 'Believe nothing, test everything'. This is the war cry of the maverick. This scream, an essential cornerstone of the maverick mindset. Leadership and maverick expert Judith Germain provides the blueprint to becoming a successful leader. - Discover the 5 maverick attributes all 'natural leaders' possess - Master the 8 maverick capabilities that all successful leaders demonstrate - Extend your influence by utilising the 3 key power bases - Become a transformational leader by deploying the Maverick DRIVEN Leadership(TM) Methodology 'Judith is one of those rare people who actually knows what she's talking about. She provides results based on good research and a professional approach'. Peter Clayton, author of 'Body Language at Work' and body language consultant for the BBC and ITV
Yume
Author: Elvira Lobo
Publisher: Notion Press
ISBN:
Category : Fiction
Languages : en
Pages : 114
Book Description
She just wants to prove she is a boss lady, an advertising guru. He wants to be the coolest weirdo in the Ad world. One seeks assurance while another is a free-spirited sapien. But when two achievers are thrown together to achieve their own dreams, they might discover that ‘love in the office’ is the beginning of a roller coaster ride they can’t escape. A Leo and a Sagittarian- House on Fire, for sure! Meet Akira and Veer on this crazy quirky ride where love-o-meter is pitched at a million!
Publisher: Notion Press
ISBN:
Category : Fiction
Languages : en
Pages : 114
Book Description
She just wants to prove she is a boss lady, an advertising guru. He wants to be the coolest weirdo in the Ad world. One seeks assurance while another is a free-spirited sapien. But when two achievers are thrown together to achieve their own dreams, they might discover that ‘love in the office’ is the beginning of a roller coaster ride they can’t escape. A Leo and a Sagittarian- House on Fire, for sure! Meet Akira and Veer on this crazy quirky ride where love-o-meter is pitched at a million!
Marketing Mavericks : How to Dominate in a Digital World
Author: Philipp Hornickel
Publisher: Philipp Hornickel
ISBN:
Category : Business & Economics
Languages : en
Pages : 176
Book Description
🌟 Unlock the Secrets to Digital Marketing Success! 🌟 Are you ready to transform your marketing strategy and stand out in an ever-evolving digital landscape? "Marketing Mavericks: How to Dominate in a Digital World" is your ultimate guide to navigating the complex world of digital marketing and achieving unparalleled success! 🚀 📈 Why This Book is a Game-Changer: In today’s fast-paced business environment, traditional marketing tactics are no longer sufficient. With rapid advancements in technology and shifting consumer behaviors, marketers must adapt to thrive. This book arms you with cutting-edge strategies and insights that will elevate your brand and maximize your impact! 🌍💼 What You’ll Discover Inside: 🔍 Understanding the Digital Landscape: Dive deep into the evolution of online marketing and learn about the key platforms that can elevate your brand’s visibility. 📊 🏗️ Building a Digital-First Brand: Craft a unique brand identity that resonates with your audience and establishes your voice and values in the digital realm. 🎨 📖 The Power of Storytelling in Marketing: Learn how to weave a compelling narrative that captivates your audience and fosters emotional connections with your brand. ✨ 📱 Leveraging Social Media for Maximum Impact: Identify the right platforms for your target audience and discover strategies for engagement and growth. 💬 🔍 Mastering SEO: Uncover the essentials of on-page and off-page SEO to boost your website's ranking and visibility in search engines! 📈 ✍️ Creating Content That Converts: Explore various types of content, including blogs, videos, and infographics, that drive sales and engage your audience. 📹 💸 Paid Advertising Mastery: Learn the ins and outs of Facebook, Instagram, and Google Ads to create high-converting campaigns that elevate your brand! 💰 📧 Email Marketing Beyond Newsletters: Build segmented email lists and create automation sequences that nurture leads and convert them into loyal customers! 💌 📱 The Importance of Mobile Marketing: Optimize your strategies for mobile-first consumers and tap into the potential of mobile advertising and app marketing! 📲 💬 Building a Community Around Your Brand: Turn customers into brand advocates and create valuable online communities that generate user-generated content! 🌐 🔄 Conversion Rate Optimization (CRO): Learn techniques to turn visitors into customers and harness A/B testing to analyze user behavior! 🛒 🌟 Customer Experience in the Digital Age: Understand the critical role of user experience (UX) and how to personalize the customer journey for success! 🎉 🔄 Retargeting and Remarketing Strategies: Re-engage potential customers through targeted strategies on email, social media, and ads! 🔙 🛍️ Mastering E-Commerce Marketing: Create a seamless shopping experience and implement strategies to reduce cart abandonment! 🛒 📡 The Future of Voice Search and AI: Explore how voice search is changing marketing and how to integrate AI into your digital strategies! 🗣️ Why You Need This Book NOW! In "Marketing Mavericks," you’ll not only gain essential knowledge but also practical strategies that you can implement immediately. Whether you’re a seasoned marketer looking to refine your skills or a business owner wanting to enhance your digital presence, this book is your comprehensive roadmap to mastering digital marketing! 🗺️ Your success story begins here. Are you ready to dominate in a digital world? 💪🌍
Publisher: Philipp Hornickel
ISBN:
Category : Business & Economics
Languages : en
Pages : 176
Book Description
🌟 Unlock the Secrets to Digital Marketing Success! 🌟 Are you ready to transform your marketing strategy and stand out in an ever-evolving digital landscape? "Marketing Mavericks: How to Dominate in a Digital World" is your ultimate guide to navigating the complex world of digital marketing and achieving unparalleled success! 🚀 📈 Why This Book is a Game-Changer: In today’s fast-paced business environment, traditional marketing tactics are no longer sufficient. With rapid advancements in technology and shifting consumer behaviors, marketers must adapt to thrive. This book arms you with cutting-edge strategies and insights that will elevate your brand and maximize your impact! 🌍💼 What You’ll Discover Inside: 🔍 Understanding the Digital Landscape: Dive deep into the evolution of online marketing and learn about the key platforms that can elevate your brand’s visibility. 📊 🏗️ Building a Digital-First Brand: Craft a unique brand identity that resonates with your audience and establishes your voice and values in the digital realm. 🎨 📖 The Power of Storytelling in Marketing: Learn how to weave a compelling narrative that captivates your audience and fosters emotional connections with your brand. ✨ 📱 Leveraging Social Media for Maximum Impact: Identify the right platforms for your target audience and discover strategies for engagement and growth. 💬 🔍 Mastering SEO: Uncover the essentials of on-page and off-page SEO to boost your website's ranking and visibility in search engines! 📈 ✍️ Creating Content That Converts: Explore various types of content, including blogs, videos, and infographics, that drive sales and engage your audience. 📹 💸 Paid Advertising Mastery: Learn the ins and outs of Facebook, Instagram, and Google Ads to create high-converting campaigns that elevate your brand! 💰 📧 Email Marketing Beyond Newsletters: Build segmented email lists and create automation sequences that nurture leads and convert them into loyal customers! 💌 📱 The Importance of Mobile Marketing: Optimize your strategies for mobile-first consumers and tap into the potential of mobile advertising and app marketing! 📲 💬 Building a Community Around Your Brand: Turn customers into brand advocates and create valuable online communities that generate user-generated content! 🌐 🔄 Conversion Rate Optimization (CRO): Learn techniques to turn visitors into customers and harness A/B testing to analyze user behavior! 🛒 🌟 Customer Experience in the Digital Age: Understand the critical role of user experience (UX) and how to personalize the customer journey for success! 🎉 🔄 Retargeting and Remarketing Strategies: Re-engage potential customers through targeted strategies on email, social media, and ads! 🔙 🛍️ Mastering E-Commerce Marketing: Create a seamless shopping experience and implement strategies to reduce cart abandonment! 🛒 📡 The Future of Voice Search and AI: Explore how voice search is changing marketing and how to integrate AI into your digital strategies! 🗣️ Why You Need This Book NOW! In "Marketing Mavericks," you’ll not only gain essential knowledge but also practical strategies that you can implement immediately. Whether you’re a seasoned marketer looking to refine your skills or a business owner wanting to enhance your digital presence, this book is your comprehensive roadmap to mastering digital marketing! 🗺️ Your success story begins here. Are you ready to dominate in a digital world? 💪🌍
Game on
Author: David Bockino
Publisher: U of Nebraska Press
ISBN: 1496233174
Category : Language Arts & Disciplines
Languages : en
Pages : 372
Book Description
Game On tells the story of how and why the sports media industry grew to become one of the most important and profitable components of the global entertainment landscape.
Publisher: U of Nebraska Press
ISBN: 1496233174
Category : Language Arts & Disciplines
Languages : en
Pages : 372
Book Description
Game On tells the story of how and why the sports media industry grew to become one of the most important and profitable components of the global entertainment landscape.
TV Outside the Box
Author: Neil Landau
Publisher: CRC Press
ISBN: 1317439716
Category : Performing Arts
Languages : en
Pages : 521
Book Description
TV Outside the Box: Trailblazing in the Digital Television Revolution explores the new and exploding universe of on-demand, OTT (Over the Top) networks: Netflix, Amazon, Hulu, Crackle, CW Seed, Vimeo, AwesomenessTV, and many more. Featuring in-depth conversations with game-changing content creators, industry mavericks, and leading cultural influencers, TV Outside the Box is essential reading for anyone interested in the dynamics of a global media revolution – while it’s happening. Readers will discover: How the new "disruptors" of traditional television models are shaping the future of the television and feature film business. You’ll hear directly from the visionaries behind it all – from concept genesis to predictions for the future of streaming platforms; their strategies for acquisitions and development of new original content; and how the revolution is providing unprecedented opportunities for both established and emerging talent. What’s different about storytelling for the progressive, risk-taking networks who are delivering provocative, groundbreaking, binge-worthy content, without the restraints of the traditional, advertiser-supported programming model. Through interviews with the showrunners, content creators, and producers of dozens of trailblazing series – including Orange Is the New Black, House of Cards, Transparent, and many more – you’ll learn how and why the best and the brightest TV content creators and filmmakers are defining the new digital entertainment age – and how you can, too.
Publisher: CRC Press
ISBN: 1317439716
Category : Performing Arts
Languages : en
Pages : 521
Book Description
TV Outside the Box: Trailblazing in the Digital Television Revolution explores the new and exploding universe of on-demand, OTT (Over the Top) networks: Netflix, Amazon, Hulu, Crackle, CW Seed, Vimeo, AwesomenessTV, and many more. Featuring in-depth conversations with game-changing content creators, industry mavericks, and leading cultural influencers, TV Outside the Box is essential reading for anyone interested in the dynamics of a global media revolution – while it’s happening. Readers will discover: How the new "disruptors" of traditional television models are shaping the future of the television and feature film business. You’ll hear directly from the visionaries behind it all – from concept genesis to predictions for the future of streaming platforms; their strategies for acquisitions and development of new original content; and how the revolution is providing unprecedented opportunities for both established and emerging talent. What’s different about storytelling for the progressive, risk-taking networks who are delivering provocative, groundbreaking, binge-worthy content, without the restraints of the traditional, advertiser-supported programming model. Through interviews with the showrunners, content creators, and producers of dozens of trailblazing series – including Orange Is the New Black, House of Cards, Transparent, and many more – you’ll learn how and why the best and the brightest TV content creators and filmmakers are defining the new digital entertainment age – and how you can, too.
OS X Mavericks
Author: Chris Kennedy
Publisher: Questing Vole Press
ISBN: 1937842266
Category : Computers
Languages : en
Pages : 279
Book Description
Perfect for new and longtime Mac users, this no-fluff guide to OS X Mavericks is packed with details on system preferences, the desktop, built-in applications, and utilities. You'll also find step-by-step instructions for printing, scanning, networking, sharing, troubleshooting, and going online. A Windows glossary makes switching to Mac (mostly) painless, and keyboard mavens will find a complete list of keyboard shortcuts. New features covered include Finder tabs, tags, multiple displays, iBooks, Maps, iCloud Keychain, Notification Center improvements, and updates to Calendar, Contacts, Notes, and Preferences. - See live previews of documents, pictures, and folders. - Use Mission Control to juggle all your open windows, desktops, and displays. - Dock programs, documents, and folders for one-click access. - Tag your files to make them easy to sort and find. - Use Finder tabs to declutter your desktop. - See all your notifications in one place. - Spread your work over multiple displays. - Use iCloud to store and access the latest versions of your files and settings online. - Sync your documents, mail, contacts, appointments, reminders, notes, and messages wirelessly across your Macs and iOS devices. - Get instant search results for documents, pictures, music, mail, programs, and more. - Dictate anywhere that you can type. - Play games on Game Center, Apple's online multiplayer social gaming network. - Post to Facebook and Twitter right from the app you're using. - Mirror your Mac's screen to your HDTV wirelessly via AirPlay, or use your HDTV as a full-fledged display, complete with dock and menu bar. - Share files and printers on your home network. - Connect to wireless networks with a couple of clicks. - Set up and manage printers, scanners, and other devices. - Download and install OS X, apps, and updates from the Mac App Store. - Secure your data from thieves and snoops. - Plenty of tips, tricks, and timesavers. - Fully cross-referenced, linked, and searchable. Contents 1. OS X Basics 2. The Desktop 3. System Preferences 4. Files, Folders & Drives 5. Programs & Documents 6. Printing, Faxing & Fonts 7. Networks & Sharing 8. Online Connections 9. Security & Privacy 10. Maintenance & Backups 11. Switching from Windows 12. Keyboard Shortcuts
Publisher: Questing Vole Press
ISBN: 1937842266
Category : Computers
Languages : en
Pages : 279
Book Description
Perfect for new and longtime Mac users, this no-fluff guide to OS X Mavericks is packed with details on system preferences, the desktop, built-in applications, and utilities. You'll also find step-by-step instructions for printing, scanning, networking, sharing, troubleshooting, and going online. A Windows glossary makes switching to Mac (mostly) painless, and keyboard mavens will find a complete list of keyboard shortcuts. New features covered include Finder tabs, tags, multiple displays, iBooks, Maps, iCloud Keychain, Notification Center improvements, and updates to Calendar, Contacts, Notes, and Preferences. - See live previews of documents, pictures, and folders. - Use Mission Control to juggle all your open windows, desktops, and displays. - Dock programs, documents, and folders for one-click access. - Tag your files to make them easy to sort and find. - Use Finder tabs to declutter your desktop. - See all your notifications in one place. - Spread your work over multiple displays. - Use iCloud to store and access the latest versions of your files and settings online. - Sync your documents, mail, contacts, appointments, reminders, notes, and messages wirelessly across your Macs and iOS devices. - Get instant search results for documents, pictures, music, mail, programs, and more. - Dictate anywhere that you can type. - Play games on Game Center, Apple's online multiplayer social gaming network. - Post to Facebook and Twitter right from the app you're using. - Mirror your Mac's screen to your HDTV wirelessly via AirPlay, or use your HDTV as a full-fledged display, complete with dock and menu bar. - Share files and printers on your home network. - Connect to wireless networks with a couple of clicks. - Set up and manage printers, scanners, and other devices. - Download and install OS X, apps, and updates from the Mac App Store. - Secure your data from thieves and snoops. - Plenty of tips, tricks, and timesavers. - Fully cross-referenced, linked, and searchable. Contents 1. OS X Basics 2. The Desktop 3. System Preferences 4. Files, Folders & Drives 5. Programs & Documents 6. Printing, Faxing & Fonts 7. Networks & Sharing 8. Online Connections 9. Security & Privacy 10. Maintenance & Backups 11. Switching from Windows 12. Keyboard Shortcuts
Let's Go Mavs!
Author: Mark Cuban
Publisher: Mascot Books Incorporated
ISBN: 9781932888720
Category : Juvenile Fiction
Languages : en
Pages : 24
Book Description
Two young fans, the Dallas Mavericks mascot, Champ, and Cort the Sport enjoy the sights, sounds, and excitement of a basketball game.
Publisher: Mascot Books Incorporated
ISBN: 9781932888720
Category : Juvenile Fiction
Languages : en
Pages : 24
Book Description
Two young fans, the Dallas Mavericks mascot, Champ, and Cort the Sport enjoy the sights, sounds, and excitement of a basketball game.
Profitable Posts Social Media Marketing Plan to Build an Online Business to Profit Up to Six Figures
Author:
Publisher: jideon francisco marques
ISBN:
Category : Business & Economics
Languages : en
Pages : 166
Book Description
INTRODUCTION There comes a time when the elastic snaps. When you push yourself to breaking point, and everything crashes down. My breaking point came on a gloomy Monday morning commute in 2015. Sitting in my car, waiting for the lights to change, I looked at two guys in their cars on either side of me. They looked as miserable as I felt. At that moment, I burst into tears. “What the fuck was I doing with my life?” I was unhappy in my personal life and hated my job. I couldn’t see a way out. I was too invested in my career; too old to start again. Looking back, I didn’t know jack shit about building a fitness business. Corporate marketing is one thing. Doing everything from scratch alone in a different industry is another. I didn’t have a creative agency or a multimillion-pound budget. All I had was a Personal Trainer certificate and the ironparadisefitness.com domain name. Nevertheless, I started building my online empire. Or, as I now refer to it, pissing in the wind for two years. I would write lousy articles, post selfies, and wonder why clients weren’t beating down my virtual door. Desperate to carve a way out of corporate life, I vowed not to quit. My business was my obsession. Going out, meeting friends, and taking a break were a rarity. I thought it was the only way to be successful. I became a hermit. A recluse. Like the creepy guy kids fear in horror movies. “That’s Old Man Mitchell from No. 29. He never leaves the house.” “Some say he only goes outside to dispose of the dead bodies.” I wasn’t that bad, but my social life went on ice. I studied nutrition and learned the intricacies of exercise mechanics. I read books and invested in courses on social media, copywriting, and web design. Iron Paradise Fitness had consumed my entire life, and I loved it. It was the fire in my belly I’d been missing. The passion I needed. Although, it did make for awkward conversations on Tinder dates. “What do you like to do in your spare time?” The innocent question would come. “Well, I’m building my own business right now, so that’s my main focus.” “Ah, cool. But what do you like to do for fun?” “Work on my business.” “Yeah, but what about when you’re not doing that?” “I’m either working on my business, thinking about working on my business, or eating.” “Oh!…”
Publisher: jideon francisco marques
ISBN:
Category : Business & Economics
Languages : en
Pages : 166
Book Description
INTRODUCTION There comes a time when the elastic snaps. When you push yourself to breaking point, and everything crashes down. My breaking point came on a gloomy Monday morning commute in 2015. Sitting in my car, waiting for the lights to change, I looked at two guys in their cars on either side of me. They looked as miserable as I felt. At that moment, I burst into tears. “What the fuck was I doing with my life?” I was unhappy in my personal life and hated my job. I couldn’t see a way out. I was too invested in my career; too old to start again. Looking back, I didn’t know jack shit about building a fitness business. Corporate marketing is one thing. Doing everything from scratch alone in a different industry is another. I didn’t have a creative agency or a multimillion-pound budget. All I had was a Personal Trainer certificate and the ironparadisefitness.com domain name. Nevertheless, I started building my online empire. Or, as I now refer to it, pissing in the wind for two years. I would write lousy articles, post selfies, and wonder why clients weren’t beating down my virtual door. Desperate to carve a way out of corporate life, I vowed not to quit. My business was my obsession. Going out, meeting friends, and taking a break were a rarity. I thought it was the only way to be successful. I became a hermit. A recluse. Like the creepy guy kids fear in horror movies. “That’s Old Man Mitchell from No. 29. He never leaves the house.” “Some say he only goes outside to dispose of the dead bodies.” I wasn’t that bad, but my social life went on ice. I studied nutrition and learned the intricacies of exercise mechanics. I read books and invested in courses on social media, copywriting, and web design. Iron Paradise Fitness had consumed my entire life, and I loved it. It was the fire in my belly I’d been missing. The passion I needed. Although, it did make for awkward conversations on Tinder dates. “What do you like to do in your spare time?” The innocent question would come. “Well, I’m building my own business right now, so that’s my main focus.” “Ah, cool. But what do you like to do for fun?” “Work on my business.” “Yeah, but what about when you’re not doing that?” “I’m either working on my business, thinking about working on my business, or eating.” “Oh!…”
Never Content
Author: Harry Bruce
Publisher: Key Porter Books
ISBN: 9781552634967
Category : Business & Economics
Languages : en
Pages : 272
Book Description
In Never Content, author Harry Bruce works from confidential corporate documents and candid interviews - in what is now hailed as 'Canada's insurance-consolidation sweepstakes' - to unravel and uncover the values, personalities and maneuvers that took Maritime Life from stalwart survivor to surprise victor in a takeover game in which only the strong survive. Never Content is the captivating tale of a financial-services company whose incredible success is borne out of dissatisfaction with the status quo and an original approach that never fails to surprise Bay Street. Originally conceived as a homegrown alternative to the out-of-province operators who dominated the business, Maritime Life has been a constant contrarian. It was the first to computerize its accounting system, replace career sales agents in favour of independent agents and provide the armed services with group insurance. It has been an industry leader in product innovation. The story of Maritime Life has produced a unique corporate culture, over two thousand employees, more than $14 billion in assets under administration and one of the top life insurance companies in Canada. Veteran reporter and social commentator Harry Bruce delivers a powerful business story set against a vast sweep of history-a riveting and inspiring tale of acquisition and advantage with telling lessons for any student of business strategy.
Publisher: Key Porter Books
ISBN: 9781552634967
Category : Business & Economics
Languages : en
Pages : 272
Book Description
In Never Content, author Harry Bruce works from confidential corporate documents and candid interviews - in what is now hailed as 'Canada's insurance-consolidation sweepstakes' - to unravel and uncover the values, personalities and maneuvers that took Maritime Life from stalwart survivor to surprise victor in a takeover game in which only the strong survive. Never Content is the captivating tale of a financial-services company whose incredible success is borne out of dissatisfaction with the status quo and an original approach that never fails to surprise Bay Street. Originally conceived as a homegrown alternative to the out-of-province operators who dominated the business, Maritime Life has been a constant contrarian. It was the first to computerize its accounting system, replace career sales agents in favour of independent agents and provide the armed services with group insurance. It has been an industry leader in product innovation. The story of Maritime Life has produced a unique corporate culture, over two thousand employees, more than $14 billion in assets under administration and one of the top life insurance companies in Canada. Veteran reporter and social commentator Harry Bruce delivers a powerful business story set against a vast sweep of history-a riveting and inspiring tale of acquisition and advantage with telling lessons for any student of business strategy.