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Content Infrastructure Management

Author: Alexander Benlian
Publisher: Springer Science & Business Media
ISBN: 3835057006
Category : Business & Economics
Languages : en
Pages : 258

Book Description
Taking into account strategic, organizational and technological factors Alexander Benlian studies the question of whether to centralize or to decentralize media content. The findings basically emphasize the need to design publishing organizations that follow certain patterns of congruency and consistency in order to realize greater effectiveness.

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