Author: Johanna Muller
Publisher:
ISBN: 9781682856475
Category :
Languages : en
Pages : 198
Book Description
Tourism is the theory and practice of attracting, accommodating and entertaining tourists. Tourism is a vital source of income for many regions and countries. It can be both domestic and international. It benefits the sectors of transportation, hospitality and entertainment. Various domains in tourism are winter tourism, mass tourism and niche tourism. Modern tourism also explores the areas of ecotourism, pro-poor tourism, medical tourism, event tourism, dark tourism, creative tourism, etc. The development of low-cost airlines and jumbo jets is making tourism more affordable. The hospitality industry is a crucial aspect of tourism, which includes lodging, transportation, event planning, etc. It also involves the provision of accommodation in hotels, motels, inns, flotels, resorts, etc. This book includes some of the vital pieces of work being conducted across the world, on various topics related to tourism and hospitality industry. It provides significant information of this area to help develop a good understanding of these domains and related fields. Students, researchers, experts and all associated with tourism and hospitality will benefit alike from this book.
Current Trends in Tourism and Hospitality Industry
Author: Johanna Muller
Publisher:
ISBN: 9781682856475
Category :
Languages : en
Pages : 198
Book Description
Tourism is the theory and practice of attracting, accommodating and entertaining tourists. Tourism is a vital source of income for many regions and countries. It can be both domestic and international. It benefits the sectors of transportation, hospitality and entertainment. Various domains in tourism are winter tourism, mass tourism and niche tourism. Modern tourism also explores the areas of ecotourism, pro-poor tourism, medical tourism, event tourism, dark tourism, creative tourism, etc. The development of low-cost airlines and jumbo jets is making tourism more affordable. The hospitality industry is a crucial aspect of tourism, which includes lodging, transportation, event planning, etc. It also involves the provision of accommodation in hotels, motels, inns, flotels, resorts, etc. This book includes some of the vital pieces of work being conducted across the world, on various topics related to tourism and hospitality industry. It provides significant information of this area to help develop a good understanding of these domains and related fields. Students, researchers, experts and all associated with tourism and hospitality will benefit alike from this book.
Publisher:
ISBN: 9781682856475
Category :
Languages : en
Pages : 198
Book Description
Tourism is the theory and practice of attracting, accommodating and entertaining tourists. Tourism is a vital source of income for many regions and countries. It can be both domestic and international. It benefits the sectors of transportation, hospitality and entertainment. Various domains in tourism are winter tourism, mass tourism and niche tourism. Modern tourism also explores the areas of ecotourism, pro-poor tourism, medical tourism, event tourism, dark tourism, creative tourism, etc. The development of low-cost airlines and jumbo jets is making tourism more affordable. The hospitality industry is a crucial aspect of tourism, which includes lodging, transportation, event planning, etc. It also involves the provision of accommodation in hotels, motels, inns, flotels, resorts, etc. This book includes some of the vital pieces of work being conducted across the world, on various topics related to tourism and hospitality industry. It provides significant information of this area to help develop a good understanding of these domains and related fields. Students, researchers, experts and all associated with tourism and hospitality will benefit alike from this book.
Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management
Author: Batabyal, Debasish
Publisher: IGI Global
ISBN: 1522584951
Category : Business & Economics
Languages : en
Pages : 340
Book Description
As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon’s importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers.
Publisher: IGI Global
ISBN: 1522584951
Category : Business & Economics
Languages : en
Pages : 340
Book Description
As one of the largest service industries serving millions of international and domestic individuals yearly, it is important to understand the current trends, practices, and challenges surrounding tourism. Emphasized by the effects on people, management processes, and technological advancements, this economic and socio-cultural phenomenon’s importance is increasing worldwide. Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management discusses and analyzes the impacts of new trends in the tourism industry, including sub-sectors of tourism, and revisits existing trends, identifies new types and forms of tourism, and discusses the influence and use of technology. Featuring research on topics such as guest retention, predictive analysis, and ecotourism practices, the material collected is ideally designed for managers, travel agents, industry professionals, practitioners, consultants, and researchers.
Current Issues in Hospitality and Tourism
Author: A. Zainal
Publisher: CRC Press
ISBN: 0203075366
Category : Technology & Engineering
Languages : en
Pages : 666
Book Description
Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy probl
Publisher: CRC Press
ISBN: 0203075366
Category : Technology & Engineering
Languages : en
Pages : 666
Book Description
Globally the hospitality and tourism industry is evolving and undergoing radical changes. The past practices are now advancing through the rapid development of knowledge and skills acquired to adapt and create innovations in various ways. Hence, it is imperative that we have an understanding of the present issues so that we are able to remedy probl
Contemporary Management Approaches to the Global Hospitality and Tourism Industry
Author: Pius, Abraham
Publisher: IGI Global
ISBN: 1799822060
Category : Business & Economics
Languages : en
Pages : 290
Book Description
The hospitality, travel, and tourism industries play a major role in citizen wellbeing, socio-cultural integration, and the economic advancement of a nation. The industries are increasingly complex in operation, demanding excellence across a far-reaching and diverse set of capabilities and changes in management practices across the board. With growing expectations for a better service quality from the users and endless calls for value-added service, managers are under constant pressure to improve their services across all aspects while growing customer numbers to meet various stakeholder expectations. Contemporary Management Approaches to the Global Hospitality and Tourism Industry is a key reference source that provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globalization and the methods of sustainable business practices. This book is ideally designed for managers, hotel directors, restaurateurs, researchers, industry professionals, professors, and students seeking cutting-edge hospitality and tourism management strategies.
Publisher: IGI Global
ISBN: 1799822060
Category : Business & Economics
Languages : en
Pages : 290
Book Description
The hospitality, travel, and tourism industries play a major role in citizen wellbeing, socio-cultural integration, and the economic advancement of a nation. The industries are increasingly complex in operation, demanding excellence across a far-reaching and diverse set of capabilities and changes in management practices across the board. With growing expectations for a better service quality from the users and endless calls for value-added service, managers are under constant pressure to improve their services across all aspects while growing customer numbers to meet various stakeholder expectations. Contemporary Management Approaches to the Global Hospitality and Tourism Industry is a key reference source that provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globalization and the methods of sustainable business practices. This book is ideally designed for managers, hotel directors, restaurateurs, researchers, industry professionals, professors, and students seeking cutting-edge hospitality and tourism management strategies.
Global Entrepreneurial Trends in the Tourism and Hospitality Industry
Author: Batabyal, Debasish
Publisher: IGI Global
ISBN: 1799826058
Category : Business & Economics
Languages : en
Pages : 309
Book Description
Tourism has been gaining importance in recent decades with its increasing socio-economic, geo-political, and ecological contributions, including its potential contribution to GDP, foreign exchange, and international business. At this juncture, an assessment and analysis of the scope, opportunities, and challenges of tourism and hospitality entrepreneurship is essential to the economic development of numerous countries. Global Entrepreneurial Trends in the Tourism and Hospitality Industry is a pivotal reference source that provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. While highlighting topics such as destination tourism, multigenerational travel, and social entrepreneurship, this publication explores the relationship among tourism, hotel management, transportations, international trade, cargo and supply chain management, as well as the inter-linkages among various sectors and sub-sectors of the tourism industry. This book is ideally designed for entrepreneurs, directors, restaurateurs, travel agents, hotel management, industry professionals, academics, professors, and students.
Publisher: IGI Global
ISBN: 1799826058
Category : Business & Economics
Languages : en
Pages : 309
Book Description
Tourism has been gaining importance in recent decades with its increasing socio-economic, geo-political, and ecological contributions, including its potential contribution to GDP, foreign exchange, and international business. At this juncture, an assessment and analysis of the scope, opportunities, and challenges of tourism and hospitality entrepreneurship is essential to the economic development of numerous countries. Global Entrepreneurial Trends in the Tourism and Hospitality Industry is a pivotal reference source that provides conceptualized ideas regarding the scope, prospects, and challenges of tourism and hospitality entrepreneurship. While highlighting topics such as destination tourism, multigenerational travel, and social entrepreneurship, this publication explores the relationship among tourism, hotel management, transportations, international trade, cargo and supply chain management, as well as the inter-linkages among various sectors and sub-sectors of the tourism industry. This book is ideally designed for entrepreneurs, directors, restaurateurs, travel agents, hotel management, industry professionals, academics, professors, and students.
The Wallet Allocation Rule
Author: Timothy L. Keiningham
Publisher: John Wiley & Sons
ISBN: 111903731X
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.
Publisher: John Wiley & Sons
ISBN: 111903731X
Category : Business & Economics
Languages : en
Pages : 240
Book Description
Customer Loyalty Isn't Enough—Grow Your Share of Wallet The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach—the Wallet Allocation Rule—that is proven to link to the most important measure of customer loyalty: share of wallet. Companies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative. With The Wallet Allocation Rule, managers finally have the missing link to business growth within their grasp—the ability to link their existing metrics to the share of spending that customers allocate to their brands. Learn why improving satisfaction (or NPS) does not improve share. Apply the Wallet Allocation Rule to discover what really drives customer spending. Uncover new metrics that really matter to achieve growth. By applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. The Wallet Allocation Rule provides managers with a blueprint for sustainable long-term growth.
The Hospitality and Tourism Industry in ASEAN and East Asian Destinations
Author: Jinlin Zhao
Publisher: CRC Press
ISBN: 1000164713
Category : Business & Economics
Languages : en
Pages : 229
Book Description
This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia. The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as: Online marketing strategies Sustainable hospitality development Diversification efforts of the tourism industry Innovations in independent hotels Wildlife tourism in urban destinations The Vietnamese national park system Consumers’ positive and negative images of certain destinations Much more While academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues.
Publisher: CRC Press
ISBN: 1000164713
Category : Business & Economics
Languages : en
Pages : 229
Book Description
This new volume addresses the growing interest to understand tourism and hospitality in Southeast and South Asia, two regions that have seen tremendous growth in international tourists in recent years. It explores the current development of hospitality and tourism industry in the regions of Hong Kong, Macao and Taiwan as well as other key countries in Southeast and South Asia. The Hospitality and Tourism Industry in ASEAN and East Asian Destinations: New Growth, Trends, and Developments provides updated findings and case studies that highlight opportunities and issues of tourism and hospitality development in ASEAN. Chapters cover such diverse topics as: Online marketing strategies Sustainable hospitality development Diversification efforts of the tourism industry Innovations in independent hotels Wildlife tourism in urban destinations The Vietnamese national park system Consumers’ positive and negative images of certain destinations Much more While academicians will benefit from the updated research findings summarized by the respected scholars, hospitality professionals will also find the book a valuable source of information as the chapters delve into the most recent topical and industry focused issues.
Handbook of Research on Global Hospitality and Tourism Management
Author: Camillo, Angelo A.
Publisher: IGI Global
ISBN: 1466686073
Category : Business & Economics
Languages : en
Pages : 654
Book Description
The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
Publisher: IGI Global
ISBN: 1466686073
Category : Business & Economics
Languages : en
Pages : 654
Book Description
The tourism industry is a multi-billion dollar enterprise, with more people from all cultures and nationalities choosing to spend their leisure time traveling and visiting new locations. To exploit this burgeoning market, tourism agencies must carefully consider the desires and goals of travelers from around the world. The Handbook of Research on Global Hospitality and Tourism Management contributes to the body of knowledge on travel and tourism by presenting a global view of the hospitality industry, including theoretical research into industry trends as well as case studies from around the world. This handbook provides travel agents, owner-operators, and students and researchers in the hospitality industry with the latest research, findings, and developments in the field. Within this handbook of cutting-edge research, readers will find chapters and cases on topics such as travel and tourism in a global economy; local, glocal, and international hospitality; challenges in environmental management; cultural cuisine; and destination management, among others.
Contemporary Hospitality and Tourism Management Issues in China and India
Author: Stephen Ball
Publisher: Routledge
ISBN: 1136414592
Category : Business & Economics
Languages : en
Pages : 215
Book Description
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region. Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
Publisher: Routledge
ISBN: 1136414592
Category : Business & Economics
Languages : en
Pages : 215
Book Description
This book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region. Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.
Tourism and Hospitality Marketing
Author: Simon Hudson
Publisher: SAGE
ISBN: 1849204888
Category : Business & Economics
Languages : en
Pages : 490
Book Description
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
Publisher: SAGE
ISBN: 1849204888
Category : Business & Economics
Languages : en
Pages : 490
Book Description
With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.