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Author: Louis E. Boone Publisher: ISBN: 9780131747319 Category : Business communication Languages : en Pages : 702
Book Description
This text treats writing and communication as integral elements of business. Starting with its most important chapters, those covering the basics of writing (3-13), Boone/Kurtz weaves real business examples and applications throughout (unlike many other tests which relegate business examples to end of chapter material). As its name, CONTEMPORARY BUSINESS COMMUNICATION, suggests this book is also concerned with the challenges of modern communication. Its has the most integrated and complete coverage of today's important issues like communication technology, multi- culturalism, global communication, organizational culture, teamwork, and ethics.
Author: Louis E. Boone Publisher: ISBN: 9780131747319 Category : Business communication Languages : en Pages : 702
Book Description
This text treats writing and communication as integral elements of business. Starting with its most important chapters, those covering the basics of writing (3-13), Boone/Kurtz weaves real business examples and applications throughout (unlike many other tests which relegate business examples to end of chapter material). As its name, CONTEMPORARY BUSINESS COMMUNICATION, suggests this book is also concerned with the challenges of modern communication. Its has the most integrated and complete coverage of today's important issues like communication technology, multi- culturalism, global communication, organizational culture, teamwork, and ethics.
Author: Scot Ober Publisher: ISBN: 9780618243464 Category : Business communication Languages : en Pages : 0
Book Description
Throughout this edition, Ober prepares students for the accelerated pace of business communication by clearly connecting every topic, example, and exercise to the modern workplace. In addition to the basics of written and oral communication, the student text features a practical, how-to introduction to the best practices for using email, voicemail, the Internet, and other innovations in communication technology. The Fifth Edition comes with two free CD-ROMs: the Urban Systems Case Study, offering a series of workplace simulations; and BusCom Writer, including writing modules for 10 basic business documents.
Author: Michael B. Goodman Publisher: Business Expert Press ISBN: 1606493094 Category : Business & Economics Languages : en Pages : 152
Book Description
The chief communication officer at a Fortune 500, multi-national corporation today faces the challenges of a rapidly changing global economy, a revolution in communication channels fueled by the Internet, and a substantially transformed understanding of what a 21st century corporation stands for. This book investigates these forces and the specific communication challenges that they pose for the global corporation. Examining these forces and how they are interrelated should offer insights and strategies for students of the corporate communication discipline and business leaders to help them deploy effective communication as a strategic business asset in the contemporary global economy. This book focuses on the process of communication in a corporate context; and explores, analyzes, integrates, and applies the theory, practice, and functions of corporate communication. The combination of a theoretical framework for understanding how these forces influence corporate communication with practical guidelines for effective communication within this framework will also be of value to practitioners as well as students of the communication discipline. Designed for the professional whose position requires the creation and management of an organization's communications, this book applies strategic approaches to tactical written and oral communication, and includes a particular emphasis on problem solving and analytical techniques appropriate to global corporate environments. Essential to effective communication in corporate and organizational environments is the ability to understand and apply the concepts of corporate communication as strategic management functions.
Author: A. C. Krizan Publisher: South Western Educational Publishing ISBN: Category : Business & Economics Languages : en Pages : 710
Book Description
The ability to communicate effectively is critical for student success in today's business environment. The new edition of this "back to the basics" text was specifically designed to help students develop their communication skills. The authors offer complete coverage of fundamental business English topics and concepts, with extensive practice and end-of-chapter review. Three chapters focus on essential oral and nonverbal communication skills. Facing-page models, a hallmark feature of this text, provide students with good and bad examples of business writing. This new edition also integrates technology throughout, using numerous Internet activities combined with a dedicated chapter on technology issues. Updated information on business and casual dress for interviews and electronic resumes helps students prepare for the realities of today's workplace.
Author: Celeste Lawson Publisher: Cambridge University Press ISBN: 1108594417 Category : Business & Economics Languages : en Pages : 491
Book Description
With its emphasis on Australia and New Zealand, this book is a comprehensive and cutting-edge introduction to professional communication.
Author: Peter Hartley Publisher: Routledge ISBN: 1134645724 Category : Business & Economics Languages : en Pages : 399
Book Description
This is a wide-ranging, up-to-date introduction to modern business communication, which integrates communication theory and practice and challenges many orthodox views of the communication process. As well as developing their own practical skills, readers will be able to understand and apply principles of modern business communication. Among the subjects covered are: interpersonal communication, including the use and analysis of nonverbal communication group communication, including practical techniques to support discussion and meetings written presentation, including the full range of paper and electronic documents oral presentation, including the use of electronic media corporate communication, including strategies and media. The book also offers guidelines on how communication must respond to important organizational issues, including the impact of information technology, changes in organizational structures and cultures, and the diverse, multicultural composition of modern organizations. This is an ideal text for undergraduates and postgraduates studying business communication, and through its direct style and practical relevance it will also satisfy professional readers wishing to develop their understanding and skills.
Author: Daniel L. Plung Publisher: South Western Educational Publishing ISBN: Category : Business & Economics Languages : en Pages : 504
Book Description
This text is oriented toward students who have a serious interest in business and professional communication. It is not intended to be in competition with textbooks targeted at the introductory course level, rather, it is written for advanced courses, MBA programs, management development, and corporate training courses. This book offers sound insights, supported by extensive research, and experience teaching corporate and academic business communication programs. The text focuses on exploring rhetorical principles as they apply to contemporary business and technical environments. Working from this perspective, the authors promote an application of the demands and dimension of communicating effectively in a corporate or technical environment. At the same time, this approach puts a proper perspective on tools and templates and strengthens the writing fundamentals.
Author: Louis E. Boone
Author: Louis E. Boone
Author: Scot Ober
Author: David L. Kurtz
Author: Michael B. Goodman
Author: A. C. Krizan
Author: Celeste Lawson
Author: Peter Hartley
Author: Scott McLean
Author: 
Author: Daniel L. Plung