Consumption Culture in Europe: Insight into the Beverage Industry PDF Download

Author: Santos, Carmen R.
Publisher: IGI Global
ISBN: 1466628588
Category : Business & Economics
Languages : en
Pages : 414

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Book Description
Although studies indicate the assumption of one single European market, other research emphasizes European countries have distinct market identities. Meanwhile, as individual countries begin to have a more widespread understanding of culture, global culture still remains unshared between countries. Consumption Culture in Europe: Insight into the Beverage Industry brings the most relevant theories about culture and European market segmentation as well as providing updated data for the evaluation and analyses of the European consumption patterns in the beverage market. This comprehensive collection is an essential tool for policy-makers and those interested in end-markets and consumer affairs.

Author: Edyta Rudawska
Publisher: Emerald Group Publishing
ISBN: 1787540383
Category : Business & Economics
Languages : en
Pages : 325

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Book Description
The book provides knowledge of sustainable marketing tools in SMEs operating in the industry.

Author: Rachel E. Black
Publisher: Bloomsbury Publishing
ISBN: 1472520750
Category : Social Science
Languages : en
Pages : 337

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Book Description
Wine is one of the most celebrated and appreciated commodities around the world. Wine writers and scientists tell us much about varieties of wines, winegrowing estates, the commercial value and the biochemistry of wine, but seldom address the cultural, social, and historical conditions through which wine is produced and represented. This path-breaking collection of essays by leading anthropologists looks not only at the product but also beyond this to disclose important social and cultural issues that inform the production and consumption of wine. The authors show that wine offers a window onto a variety of cultural, social, political and economic issues throughout the world. The global scope of these essays demonstrates the ways in which wine changes as an object of study, commodity and symbol in different geographical and cultural contexts. This book is unique in covering the latest ethnography, theoretical and ethnohistorical research on wine throughout the globe. Four central themes emerge in this collection: terroir; power and place; commodification and politics; and technology and nature. The essays in each section offer broad frameworks for looking at current research with wine at the core.

Author: Beat Kümin
Publisher: Bloomsbury Publishing
ISBN: 135099538X
Category : History
Languages : en
Pages : 289

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Book Description
The seventeenth and eighteenth centuries form a very distinctive period in European food history. This was a time when enduring feudal constraints in some areas contrasted with widening geographical horizons and the emergence of a consumer society.While cereal based diets and small scale trade continued to be the mainstay of the general population, elite tastes shifted from Renaissance opulence toward the greater simplicity and elegance of dining à la française. At the same time, growing spatial mobility and urbanization boosted the demand for professional cooking and commercial catering. An unprecedented wealth of artistic, literary and medical discourses on food and drink allows fascinating insights into contemporary responses to these transformations. A Cultural History of Food in the Early Modern Age presents an overview of the period with essays on food production, food systems, food security, safety and crises, food and politics, eating out, professional cooking, kitchens and service work, family and domesticity, body and soul, representations of food, and developments in food production and consumption globally.

Author: Mónica P. Morales
Publisher: Routledge
ISBN: 131707114X
Category : Literary Criticism
Languages : en
Pages : 156

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Book Description
Viewing a variety of narratives through the lens of inebriation imagery, this book explores how such imagery emerges in colonial Peru as articulator of notions of the self and difference, resulting in a new social hierarchy and exploitation. Reading Inebriation evaluates the discursive and geo-political relevance of representations of drinking and drunkenness in the crucial period for the consolidation of colonial power in the Viceroyalty of Peru, and the resisting rhetoric of a Hispanicized native Andean writer interested in changing stereotypes, fighting inequality, and promoting tolerance at imperial level in one of the main centers of Spanish colonial economic activity in the Americas. In recognizing and addressing this imagery, Mónica Morales restores an element of colonial discourse that hitherto has been overlooked in the critical readings dealing with the history of sixteenth and early seventeenth-century Andes. She presents drinking as the metaphorical site where Western culture and the New World collide and define themselves on the grounds of differing drinking rituals and ideas of moderation and excess. Narratives such as dictionaries, legal documents, conversion manuals, historical writings, literary accounts, and chronicles frame her context of analysis.

Author: Jack S. Blocker Jr.
Publisher: Bloomsbury Publishing USA
ISBN: 1576078345
Category : History
Languages : en
Pages : 805

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Book Description
A comprehensive encyclopedia on all aspects of the production, consumption, and social impact of alcohol. Alcohol and Temperance in Modern History: An International Encyclopedia spans the history of alcohol production and consumption from the development of distilled spirits and modern manufacturing and distribution methods to the present. Authoritative and unbiased, it brings together the work of hundreds of experts from a variety of disciplines with an emphasis on the extraordinary wealth of scholarship developed in the past several decades. Its nearly 500 alphabetically organized entries range beyond the principal alcoholic beverages and major producers and retailers to explore attitudes toward alcohol in various countries and religions, traditional drinking occasions and rituals, and images of drinking and temperance in art, painting, literature, and drama. Other entries describe international treaties and organizations related to alcohol production and distribution, global consumption patterns, and research and treatment institutions, as well as temperance, prohibition, and antiprohibitionist efforts worldwide.

Author: Scott C. Martin
Publisher: SAGE Publications
ISBN: 1483331083
Category : Reference
Languages : en
Pages : 1674

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Book Description
Alcohol consumption goes to the very roots of nearly all human societies. Different countries and regions have become associated with different sorts of alcohol, for instance, the “beer culture” of Germany, the “wine culture” of France, Japan and saki, Russia and vodka, the Caribbean and rum, or the “moonshine culture” of Appalachia. Wine is used in religious rituals, and toasts are used to seal business deals or to celebrate marriages and state dinners. However, our relation with alcohol is one of love/hate. We also regulate it and tax it, we pass laws about when and where it’s appropriate, we crack down severely on drunk driving, and the United States and other countries tried the failed “Noble Experiment” of Prohibition. While there are many encyclopedias on alcohol, nearly all approach it as a substance of abuse, taking a clinical, medical perspective (alcohol, alcoholism, and treatment). The SAGE Encyclopedia of Alcohol examines the history of alcohol worldwide and goes beyond the historical lens to examine alcohol as a cultural and social phenomenon, as well—both for good and for ill—from the earliest days of humankind.

Author: Alexandru Grumezescu
Publisher: Woodhead Publishing
ISBN: 0128157003
Category : Technology & Engineering
Languages : en
Pages : 508

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Book Description
Production and Management of Beverages, Volume One in the Science of Beverages series, introduces the broad world of beverage science, providing an overview of the emerging trends in the industry and the potential solutions to challenges such as sustainability and waste. Fundamental information on production and processing technologies, safety, quality control, and nutrition are covered for a wide range of beverage types, including both alcoholic and nonalcoholic beverages, fermented beverages, cocoa and other powder based beverages and more. This is an essential resource for food scientists, technologists, chemists, engineers, microbiologists and students entering into this field. - Describes different approaches to waste management and eco-innovative solutions for the wine and beer industry - Offers information on ingredient traceability to ensure food safety and quality - Provides overall coverage of hot topics and scientific principles in the production and management of beverages for sustainable industry

Author: Kaufmann, Hans-Ruediger
Publisher: IGI Global
ISBN: 1466665483
Category : Business & Economics
Languages : en
Pages : 764

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Book Description
In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Author: Casademunt, Ana María Lucia
Publisher: IGI Global
ISBN: 1522503579
Category : Business & Economics
Languages : en
Pages : 334

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Book Description
Rapid changes within the modern business landscape have created new demands for human resources management. With a different set of challenges to face, human resources managers must implement novel approaches to improve policy effectiveness. Strategic Labor Relations Management in Modern Organizations is a pivotal reference source for the latest scholarly research on emerging human resource practices in relation to labor management, featuring innovative methods to remain competitive in the global business arena. Focusing on critical analyses and real-world applications, this book is ideally designed for professionals, upper-level students, managers, and researchers actively involved in human resources settings.