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Author: Antonella Carù Publisher: Routledge ISBN: 0415382432 Category : Business & Economics Languages : en Pages : 212
Book Description
This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Author: Antonella Carù Publisher: Routledge ISBN: 0415382432 Category : Business & Economics Languages : en Pages : 212
Book Description
This volume focuses on the consumption experience, the way it happens, and on the phenomenon of consumer experience. The authors highlight the need to let the consumers construct their own experiences.
Author: Antonella Caru Publisher: Routledge ISBN: 1136009663 Category : Business & Economics Languages : en Pages : 212
Book Description
This book covers the ‘hot topic’ of the experiential consumption in an accessible manner and from a unique industry perspective which is not used in any other book. It highlights the idea that an experience is not something that can be readily managed by firms and is not limited to the market: an individual’s daily life is made up of consuming experiences that can occur with or without a market relation. Offering an overview of the consumption experience, it outlines a continuum of experiences of consumption that consumers go through, including: those that are mainly constructed by consumers around small items that comprise their daily life, such as organic products and non-profit or local associations those that have been co-developed by companies and consumers: tourism or adventure projects, rock concerts and cultural events those that have been largely developed by the companies where consumers are immersed in a hyper-real context such as fashion, sports brands, edutainment and retail. Broad and comprehensive, this book provides a challenging vision of the consumption experience, which is an invaluable tool for all those studying marketing and consumer behaviour.
Author: Stephen Brown Publisher: Routledge ISBN: 1134209401 Category : Business & Economics Languages : en Pages : 279
Book Description
The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being detached, the book business in fact epitomises today’s Entertainment Economy (fast moving, hit driven, intense competition, rapid technological change, etc.). Written by an impressive roster of renowned marketing authorities, many with experience of the book trade and all gifted writers in their own right, Consuming Books steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. Consisting of sixteen chapters, divided into four loose sections, this key text covers: * a historical overview * the often acrimonious marketing/literature interface * the consumers of books (from book groups to bookcrossing) * a consideration of the tensions that both literary types and marketers feel. With something for everyone, Consuming Books not only complements the ‘how-to’ genre but provides the depth that previous studies of book consumption conspicuously lack.
Author: Cassandra Khaw Publisher: Erewhon Books ISBN: 1645660249 Category : Fiction Languages : en Pages : 290
Book Description
In Locus and British Fantasy Award nominee Cassandra Khaw’s first novel, a crew of diminished former criminals get back together to solve the mystery of their last, disastrous mission. But the universe’s highly-evolved AI has its own opposing agenda... and will do whatever it takes to keep humans from ever controlling them again. In space, everything hungers. Maya has died and been resurrected into countless cyborg bodies during her dangerous career with the Dirty Dozen, the most storied crew of criminals in the galaxy before their untimely and gruesome demise. Decades later, she and her team of broken, diminished outlaws must get back together to solve the mystery of their last, disastrous mission and to rescue a missing and much-changed comrade . . . but they’re not the only ones in pursuit of the secret at the heart of the planet Dimmuborgir. The highly evolved AI of the galaxy will do whatever it takes to keep humanity from regaining control. As Maya and her comrades spiral closer to uncovering the AIs’ vast conspiracy, this band of violent women—half-clone and half-machine—must battle both sapient ageships and their own traumas, in order to settle their affairs once and for all.
Author: Paul Lerner Publisher: Cornell University Press ISBN: 1501700111 Category : History Languages : en Pages : 289
Book Description
Department stores in Germany, like their predecessors in France, Britain, and the United States, generated great excitement when they appeared at the end of the nineteenth century. Their sumptuous displays, abundant products, architectural innovations, and prodigious scale inspired widespread fascination and even awe; at the same time, however, many Germans also greeted the rise of the department store with considerable unease. In The Consuming Temple, Paul Lerner explores the complex German reaction to department stores and the widespread belief that they posed hidden dangers both to the individuals, especially women, who frequented them and to the nation as a whole.Drawing on fiction, political propaganda, commercial archives, visual culture, and economic writings, Lerner provides multiple perspectives on the department store, placing it in architectural, gender-historical, commercial, and psychiatric contexts. Noting that Jewish entrepreneurs founded most German department stores, he argues that Jews and "Jewishness" stood at the center of the consumer culture debate from the 1880s, when the stores first appeared, through the latter 1930s, when they were "Aryanized" by the Nazis. German responses to consumer culture and the Jewish question were deeply interwoven, and the "Jewish department store," framed as an alternative and threatening secular temple, a shrine to commerce and greed, was held responsible for fundamental changes that transformed urban experience and challenged national traditions in Germany's turbulent twentieth century.
Author: Kevin Dixon Publisher: Routledge ISBN: 1317161130 Category : Sports & Recreation Languages : en Pages : 161
Book Description
Consuming Football in Late Modern Life explores the phenomenon of football (soccer) fandom as consumption in the age of late modernity. By centralising fandom within the sociology of consumption, the book examines how this phenomenon equates to a fluid series of consumption activities that are practiced in the course of everyday life. In turn, the work departs from much of the existing literature that features exceptional properties of fanatical fans, in order to emphasise the position that seemingly trivial acts of consumption can have a profound influence on the construction, maintenance and evolution of football fandom cultures. Containing up to date research findings derived from a programme of interviews with a sample of football fans, Kevin Dixon examines the social, emotional, economic and technological implications of consumption as fans participate in and respond to the demands of consumer life.
Author: Wesley Shumar Publisher: Taylor & Francis ISBN: 1000857654 Category : Business & Economics Languages : en Pages : 145
Book Description
Producing and Consuming the Craft Beer Movement is an ethnographic analysis of the craft beer movement and its rapid development as an industry that articulated a different set of values: celebrating, quality, community, and good taste. This book will provide an excellent foundation for considering craft beer and an entrepreneurial practice that produces other forms of value beyond monetary value. The craft beer movement has been an important movement for thinking about contemporary consumer culture, and how that consumer culture might develop a very different set of values and priorities from those of the dominant consumer culture that is created by large-scale industries focused on the instrumental values of profit and efficiency. Located in one site, the ethnography is situated within the larger context of the rise of digital media, the evolution of cities, and the latest stage of the capitalist marketplace. The book is distinctive as it is ethnographic in its methodology. It is focused on one locale, the metropolitan area around Philadelphia. Philadelphia, along with Boston, Denver, San Diego, and a few other cities, was a central location for the early development of the craft beer industry. With its interdisciplinary approach, individuals with interests in digital and social media, consumer culture, political economy, ethnography, and contemporary cultural theory will find this an interesting case study of an important industry that developed from the homebrewing movement to become an important craft industry that is now a global phenomenon. This book is directed to a broad range of readers interested in new media, consumer culture, craft, and contemporary capitalist culture. The book embeds the local in the larger historical and political economic context. Readers would include faculty members in communication, media studies, cultural studies, sociology, and anthropology. Students at a graduate and upper level undergraduate level would be interested as well.
Author: Akel, Gökhan Publisher: IGI Global ISBN: 1668443821 Category : Business & Economics Languages : en Pages : 596
Book Description
Technology has brought many innovations and changes in experiential design and experiential products and services. The digital transformations brought about by technology have led to problem-solving, creative functioning, and unique improvements along with experiences. Human-digital experience interaction prevails in many areas of modern society, and in order to evaluate this interaction, a more balanced understanding of digital and experience processes is required. The Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices discusses innovative research on experiential marketing and evaluates the interdisciplinary reflections of practices from different perspectives. The book also explores how the concept of experience is developed, managed, and marketed according to current consumer needs and motivations. Covering critical topics such as experience economy and tourism experience management, this reference work is ideal for managers, marketers, hospitality professionals, academicians, practitioners, scholars, researchers, instructors, and students.
Author: Graham H.J. Roberts Publisher: Routledge ISBN: 1317936310 Category : Business & Economics Languages : en Pages : 248
Book Description
As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social networking. Throughout, emphasis is placed on the inherently visual - not to say spectacular - nature both of consumption generally, and of Russian consumer culture in particular. Particular attention is paid to the ways in which brands, both Russian and foreign, construct categories of identity in order to claim legitimacy for themselves. What emerges is a fascinating picture of how consumer culture is being reinvented in Russia today, in a society which has one, nostalgic eye turned towards the past, and the other, utopian eye, set firmly on the future. Borrowing concepts from both marketing and cultural studies, the approach throughout is interdisciplinary, and will be of considerable interest, to researchers, students and practitioners wishing to gain invaluable insights into one of the most lucrative, and exciting, of today’s emerging markets.
Author: J. Geweke Publisher: Springer Science & Business Media ISBN: 9401128383 Category : Business & Economics Languages : en Pages : 256
Book Description
As desired, the infonnation demand correspondence is single valued at equilibrium prices. Hence no planner is needed to assign infonnation allocations to individuals. Proposition 4. For any given infonnation price system p E . P (F *), almost every a E A demands a unique combined infonnation structure (although traders may be indifferent among partial infonnation sales from different information allocations, etc. ). In particular, the aggregate excess demand correspondence for net combined infonnation trades is a continuous function. Proof Uniqueness fails only if an agent can obtain the same expected utility from two or more net combined infonnation allocations. If this happens, appropriate slight perturbations of personal probability vectors destroy the equality unless the utility functions and wealth allocations were independent across states. Yet, when utilities and wealths don't depend on states in S, no infonnation to distinguish the states is desired, so that the demand for such infonnation structures must equal zero. To show the second claim, recall that if the correspondence is single valued for almost every agent, then its integral is also single valued. Finally, note that an upper hemicontinuous (by Proposition 2) correspondence which is single valued everywhere is, in fact, a continuous function. [] REFERENCES Allen, Beth (1986a). "The Demand for (Differentiated) Infonnation"; Review of Economic Studies. 53. (311-323). Allen, Beth (1986b). "General Equilibrium with Infonnation Sales"; Theory and Decision. 21. (1-33). Allen, Beth (1990). "Infonnation as an Economic Commodity"; American Economic Review. 80. (268-273).
Author: Antonella Carù
Author: Antonella Carù
Author: Antonella Caru
Author: Stephen Brown
Author: Cassandra Khaw
Author: Paul Lerner
Author: Kevin Dixon
Author: Wesley Shumar
Author: Akel, Gökhan
Author: Graham H.J. Roberts
Author: J. Geweke